Airbnb Market Analytics, Statistics and Data in Milas, Muğla, Turkey
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Milas? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Milas:
How much do Airbnb hosts make on average per month in Milas?
The short-term rental market in Milas shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $879 per month
- Strong performing properties (top 25%) make $1,983 or more
- Best-in-class properties (top 10%) achieve $3,781+ monthly
- Entry-level properties (bottom 25%) typically earn around $352
Revenue Variations by Month
Occupancy Rates Throughout the Year in Milas
The market in Milas shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 22% occupancy rates
- Strong performing properties (top 25%) achieve 42% or higher
- Best-in-class properties (top 10%) reach 60%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Milas
Daily rates in Milas vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $89 per night
- Strong performing properties (top 25%) secure $137 or more
- Best-in-class properties (top 10%) pull in $215+ per night
- Entry-level properties (bottom 25%) earn around $60
Daily Rate Variations by Month
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Seasonality patterns in Milas
Peak Season (August, July, June)
- Revenue peaks at $2557.61 per month
- Occupancy rates reach 46.61%
- Daily rates average $146.69
Shoulder Season
- Revenue averages $1576.96 per month
- Occupancy maintains 28.61%
- Daily rates hold at $124.18
Low Season (January, February, December)
- Revenue drops to $733.27 per month
- Occupancy decreases to 15.16%
- Daily rates adjust to $115.31
Is it still profitable to do Airbnb in Milas in 2025?
Yes! Milas demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and monthly revenue averaging $1577 and With 287 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Milas
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Akyaka | Charming coastal village known for its unique architecture, beautiful beaches, and proximity to nature. Popular among tourists for windsurfing and stunning views of the Aegean Sea. | Akyaka Beach, Cotençik Bay, Azmak River, Kiteboarding spots, Akyaka National Park |
| Gökova | Scenic bay area with breathtaking nature, perfect for those seeking a peaceful retreat. Known for its stunning landscapes and outdoor activities. | Gökova Gulf, Sedir Island, Cleopatra Beach, Gökova National Park, Canoeing in the river |
| Milas City Center | The heart of Milas with rich history and local culture. Attracts visitors looking for an authentic Turkish experience and close access to amenities. | Milas Museum, Ramazan Paşa Mosque, Milas Market, Local restaurants, Historical sites |
| Bodrum Peninsula | Famous for its nightlife, beaches, and historical sites. A vibrant area attracting tourists from around the world. | Bodrum Castle, Bodrum Marina, Nightclubs and bars, Local markets, Gümüşlük Beach |
| Didim | Known for its pristine beaches and archaeological sites. A family-friendly destination with plenty of activities. | Altinkum Beach, Temple of Apollo, Didim Marina, Aquapark, Didim Market |
| Datça | A picturesque town known for its beaches and olive trees. Ideal for those looking for tranquility and nature. | Datça Beaches, Knidos Ancient City, Olive oil shops, Local bazaars, Nature trails |
| Ortakent | A quieter beach town ideal for families, offering beautiful beaches and a relaxing atmosphere. | Ortakent Beach, Local eateries, Water sports, Paddleboarding, Nearby gorges |
| Bafa Lake | A serene lake area surrounded by nature, great for nature lovers and those seeking a respite from busy tourist areas. | Bafa Lake, Historical ruins, Nature trails, Bird watching, Local wildlife |
Do you need a license for Airbnb in Milas?
Most likely, Milas requires a license for Airbnb operations. With 34% of current listings showing licensing information, we recommend checking Milas's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Milas
Patron Villa 1
Entire Place • 5 bedrooms
Sea-View Residence 3+1 (4)
Entire Place • 3 bedrooms
Villa Belle Vue Bodrum
Entire Place • 3 bedrooms
Denize 100 Metre Yakınlıkta Plaj Evi
Entire Place • 3 bedrooms
Top of The Hill Villa With Pool (not heated)
Entire Place • 3 bedrooms
Luxurious Villa in core of Gulluk, close to Bodrum
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Milas
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ahmet | 21 | $237,250 | 85 | 2.84/5.0 |
| Bayram Çağrı | 22 | $141,905 | 38 | 1.80/5.0 |
| Julia | 3 | $124,736 | 4 | 1.67/5.0 |
| Aydan | 9 | $114,068 | 58 | 2.37/5.0 |
| Fatih | 2 | $104,836 | 33 | 4.94/5.0 |
| Murat | 2 | $90,362 | 6 | 2.38/5.0 |
| 575051300 | 1 | $74,406 | 4 | 5.00/5.0 |
| Milena | 2 | $68,624 | 37 | 4.98/5.0 |
| 427896987 | 1 | $50,219 | 18 | 4.94/5.0 |
| 442908521 | 2 | $37,082 | 0 | 0.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Milas
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.7%), with house and apartment & condo properties comprising 90.6% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others, unique stays segments (9.3% combined)
Room Capacity Distribution
Analysis of 287 properties in Milas shows that 2 bedrooms properties are most prevalent, making up 35.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 62.7% of all listings.
Key Insights
- Most common: 2 bedrooms (35.2%)
- Least common: 5+ bedrooms (3.5%)
- Market concentration: 62.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 287 properties in Milas reveals that 4 guests properties dominate the market, representing 28.2% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 51.2% of the market.
Key Insights
- Most common capacity: 4 guests (28.2% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 51.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 287 properties in Milas, the most common availability pattern is 271-366 days (82.2% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (43.2% of properties).
Key Insights
- Most common availability window: 271-366 days (82.2%)
- Most common booking duration: 1-30 days (43.2%)
- Properties with high availability (180+ days): 97.6%
- Properties with long-term bookings (180+ days): 3.1%
Minimum Stay Distributions
1 Night
41 listings
18.7% of total
2 Nights
24 listings
11% of total
3 Nights
17 listings
7.8% of total
4-6 Nights
35 listings
16% of total
7-29 Nights
7 listings
3.2% of total
30+ Nights
95 listings
43.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 29.7%
- Mid-length stays (4-6 nights) represent 16% of listings
- Monthly+ stays (43.4%) suggest a stable extended-stay market
- High market flexibility with 37.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
40 listings
27% of total
Moderate
27 listings
18.2% of total
Firm
45 listings
30.4% of total
Strict
36 listings
24.3% of total
Key Insights
- Firm is the preferred policy at 30.4% of listings
- The market shows a balanced distribution between guest-friendly (45.2%) and strict (54.7%) policies
- Moderate policies are least common at 18.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Oct, Jul, averaging 67 days
- Shortest booking windows are in Dec, Mar, Feb, averaging 17 days
- Summer shows the longest average booking window at 54 days, while Spring has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 54 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Milas
Below is the distribution of amenities across listings in Milas:
Traveler Demographics
Key Insights
- Domestic travelers make up 24.3% of total guests, indicating a moderate local market presence.
- Primary international markets: Turkey (31.9%) and Germany (12%)
- English is the top language at 44.8%, followed by Turkish (35%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for İstanbul and Ankara markets
- Develop localized content for Turkey and Germany
- Prioritize English and Turkish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Milas. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Μάσαρη | 21 | $2,754 | $267.75 | 48% |
| Fanes | 19 | $2,615 | $278.60 | 40% |
| Kalathos | 48 | $2,545 | $324.49 | 45% |
| Μαριτσά | 10 | $2,327 | $229.92 | 53% |
| Pefki | 61 | $2,307 | $312.66 | 42% |
| Municipality of Rhodes | 422 | $2,300 | $289.52 | 46% |
| Kolymbia | 121 | $2,202 | $254.96 | 52% |
| Lindos | 278 | $2,076 | $279.51 | 45% |
| Gialiskari | 13 | $1,865 | $221.02 | 45% |
| Άγιος Νεκτάριος | 13 | $1,862 | $248.66 | 55% |
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