Airbnb Market Analytics, Statistics and Data in Marmaris, Muğla, Turkey
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Marmaris? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Marmaris:
How much do Airbnb hosts make on average per month in Marmaris?
The short-term rental market in Marmaris shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,022 per month
- Strong performing properties (top 25%) make $2,058 or more
- Best-in-class properties (top 10%) achieve $3,574+ monthly
- Entry-level properties (bottom 25%) typically earn around $421
Revenue Variations by Month
Occupancy Rates Throughout the Year in Marmaris
The market in Marmaris shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Marmaris
Daily rates in Marmaris vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $92 per night
- Strong performing properties (top 25%) secure $152 or more
- Best-in-class properties (top 10%) pull in $265+ per night
- Entry-level properties (bottom 25%) earn around $58
Daily Rate Variations by Month
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Seasonality patterns in Marmaris
Peak Season (August, July, June)
- Revenue peaks at $2614.51 per month
- Occupancy rates reach 48.47%
- Daily rates average $158.18
Shoulder Season
- Revenue averages $1557.68 per month
- Occupancy maintains 32.33%
- Daily rates hold at $137.67
Low Season (November, February, December)
- Revenue drops to $642.17 per month
- Occupancy decreases to 19.89%
- Daily rates adjust to $124.41
Is it still profitable to do Airbnb in Marmaris in 2025?
Yes! Marmaris demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and monthly revenue averaging $1558 and As a mature market with 841 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Marmaris
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Içmeler | Popular seaside neighborhood known for its stunning beach and natural beauty, attracting families and beach lovers. Offers a tranquil atmosphere with easy access to local restaurants and shops. | Içmeler Beach, Içmeler Market, AquaDream Water Park, Dancing Fountains, Sedir Island |
| Marmaris Marina | Vibrant area popular with tourists due to its luxury yachts and waterfront dining. Ideal for travelers seeking a lively atmosphere with many entertainment options. | Marmaris Marina, Bar Street, Marmaris Castle, Marmaris Museum, Blue Port Shopping Center |
| Turunç | Quaint fishing village with beautiful beaches, perfect for those looking for a quieter stay. Great for families and couples looking for relaxation. | Turunç Beach, Water Sports, Turunç Village Market, Night Market, Local Restaurants |
| Armutalan | Residential area that offers a mix of local and tourist attractions, popular for long-term rentals and affordable stays. | Armutalan Beach, Local Markets, Marmaris Aqua Park, Shops and Cafes, Relaxed atmosphere |
| Siteler | Beachfront area with a youthful vibe, attracting partygoers and those looking for vibrant nightlife and activities. | Siteler Beach, Nightclubs, Water Sports, Restaurants, Day Trips |
| Hisarönü | A small coastal village surrounded by nature, ideal for those looking to escape the busy tourist areas and enjoy outdoor activities. | Hisarönü Beach, Diving Spots, Hiking Trails, Relaxed cafes, Local Shops |
| Selimiye | Charming village known for its stunning bay and authentic Mediterranean feel. Perfect for those seeking tranquility and natural beauty. | Selimiye Bay, Local Fish Restaurants, Boating Tours, Nature Walks, Picturesque Views |
| Çamlı | Mountainous village offering a unique perspective of the region, appealing to nature lovers and those looking for a rural retreat. | Nature Trails, Traditional Local Cuisine, Vineyards, Scenic Views, Organic Farms |
Do you need a license for Airbnb in Marmaris?
Yes, Marmaris requires a license for operating an Airbnb. Current market data shows 52% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Marmaris
Spacious 4BR Villa Perfect for Families & Friends
Entire Place • 4 bedrooms
Villa Blue Aegean
Entire Place • 3 bedrooms
Villa ~Yamaç~, Luxury Villa, Private
Entire Place • 2 bedrooms
Modern Summerhouse with an Incredible View
Entire Place • 5 bedrooms
Marmaris Hisaronu Villa with Private Pool 2
Entire Place • 1 bedroom
Villa with PrivatePool-Nature View - Marmaris
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Marmaris
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anya | 22 | $358,567 | 170 | 4.70/5.0 |
| Nuri | 15 | $270,991 | 341 | 4.86/5.0 |
| Ülkü | 9 | $219,760 | 91 | 4.35/5.0 |
| Ayhan | 8 | $180,696 | 234 | 3.70/5.0 |
| Bilal | 5 | $138,650 | 98 | 4.79/5.0 |
| Baykan | 12 | $136,271 | 292 | 4.82/5.0 |
| Adem | 24 | $134,955 | 14 | 0.38/5.0 |
| Ugur | 14 | $118,250 | 474 | 4.66/5.0 |
| Mine | 3 | $109,539 | 13 | 1.64/5.0 |
| 471592769 | 7 | $108,864 | 0 | 0.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Marmaris
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.1%), with house and apartment & condo properties comprising 84.5% of inventory
- Strong specialty sector (15.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, unique stays, others segments (4.8% combined)
Room Capacity Distribution
Analysis of 841 properties in Marmaris shows that 1 bedroom properties are most prevalent, making up 52.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 79.0% of all listings.
Key Insights
- Most common: 1 bedroom (52.2%)
- Least common: 5+ bedrooms (2.6%)
- Market concentration: 79.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 841 properties in Marmaris reveals that 4 guests properties dominate the market, representing 28.8% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 47.9% of the market.
Key Insights
- Most common capacity: 4 guests (28.8% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 47.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 841 properties in Marmaris, the most common availability pattern is 271-366 days (70.6% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (35.6% of properties).
Key Insights
- Most common availability window: 271-366 days (70.6%)
- Most common booking duration: 1-30 days (35.6%)
- Properties with high availability (180+ days): 93.2%
- Properties with long-term bookings (180+ days): 7.4%
Minimum Stay Distributions
1 Night
156 listings
22.9% of total
2 Nights
102 listings
15% of total
3 Nights
100 listings
14.7% of total
4-6 Nights
65 listings
9.5% of total
7-29 Nights
17 listings
2.5% of total
30+ Nights
242 listings
35.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 37.9%
- Mid-length stays (4-6 nights) represent 9.5% of listings
- Monthly+ stays (35.5%) suggest a stable extended-stay market
- High market flexibility with 52.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.2% of total
Refundable
5 listings
0.9% of total
Non-refundable
4 listings
0.7% of total
Flexible
129 listings
22.9% of total
Moderate
97 listings
17.2% of total
Firm
181 listings
32.1% of total
Strict
146 listings
25.9% of total
Key Insights
- Firm is the preferred policy at 32.1% of listings
- The market shows a balanced distribution between guest-friendly (40.1%) and strict (58.0%) policies
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Jun, averaging 62 days
- Shortest booking windows are in Apr, Jan, Dec, averaging 35 days
- Summer shows the longest average booking window at 57 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 57 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Dec when lead times are shortest
Popular Airbnb Amenities in Marmaris
Below is the distribution of amenities across listings in Marmaris:
Traveler Demographics
Key Insights
- Domestic travelers make up 20% of total guests, indicating a moderate local market presence.
- Primary international markets: Turkey (26.4%) and United Kingdom (14.2%)
- English is the top language at 47.9%, followed by Turkish (33.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for İstanbul and Ankara markets
- Develop localized content for Turkey and United Kingdom
- Prioritize English and Turkish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Marmaris. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Μάσαρη | 21 | $2,754 | $267.75 | 48% |
| Fanes | 19 | $2,615 | $278.60 | 40% |
| Kalathos | 48 | $2,545 | $324.49 | 45% |
| Μαριτσά | 10 | $2,327 | $229.92 | 53% |
| Pefki | 61 | $2,307 | $312.66 | 42% |
| Municipality of Rhodes | 422 | $2,300 | $289.52 | 46% |
| Lachania | 42 | $2,253 | $336.81 | 45% |
| Kolymbia | 121 | $2,202 | $254.96 | 52% |
| Lindos | 278 | $2,076 | $279.51 | 45% |
| Άγιος Νεκτάριος | 13 | $1,862 | $248.66 | 55% |
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