Bodrum Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Muğla, Turkey
Is Airbnb profitable in Bodrum in 2025? Explore comprehensive Airbnb analytics for Bodrum, Muğla, Turkey to uncover income potential. This 2025 STR market report for Bodrum, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 1,518 active listings.
Whether you're considering an Airbnb investment in Bodrum, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bodrum Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bodrum Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bodrum (2025)
Understanding the monthly revenue variations for Airbnb listings in Bodrum is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bodrum is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bodrum across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,356+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,407 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,040 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $423, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bodrum
Bodrum Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bodrum STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bodrum:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bodrum
Average Daily Rate (ADR) Airbnb Trends in Bodrum (2025)
Effective short term rental pricing strategy in Bodrum involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bodrum typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $632+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $290 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Bodrum
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Airbnb Seasonality Analysis & Trends in Bodrum (2025)
Peak Season (August, July, September)
- Revenue averages $3,771 per month
- Occupancy rates average 38.9%
- Daily rates average $274
Shoulder Season
- Revenue averages $1,916 per month
- Occupancy maintains around 25.2%
- Daily rates hold near $285
Low Season (January, November, December)
- Revenue drops to average $1,275 per month
- Occupancy decreases to average 20.8%
- Daily rates adjust to average $263
Seasonality Insights for Bodrum
- The Airbnb seasonality in Bodrum shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bodrum's highest earning potential, with monthly revenues capable of climbing to $4,479, occupancy reaching a high of 42.1%, and ADRs peaking at $308.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,069, occupancy could drop to 18.5%, and ADRs may adjust down to $259.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bodrum.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bodrum seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bodrum (2025)
Exploring the top neighborhoods for short-term rentals in Bodrum? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bodrum City Center | Vibrant and bustling area with numerous shops, restaurants, and nightlife options, perfect for tourists wanting to experience the local culture and convenience. | Bodrum Castle, Bodrum Marina, Myndos Gate, Bodrum Amphitheatre, Bodrum Bazaar |
| Gundogan | A beautiful coastal village known for its scenic views and tranquil environment, attracting families and couples looking for a relaxing getaway by the sea. | Gundogan Beach, Kucukbuk Beach, Coves of Gundogan, Dining at local seafood restaurants, Bodrum Water Sports |
| Bitez | A serene spot with a lovely beach and a laid-back atmosphere, ideal for families and those seeking a peaceful retreat away from the hustle and bustle of the city. | Bitez Beach, Water sports activities, Bitez Village restaurants, Bodrum Windmills, Sunset views |
| Yalikavak | Famous for its upscale marina and luxurious vibe, Yalikavak is popular among wealthy tourists and offers a lively social scene, especially during summer. | Yalikavak Marina, Palmarina, Local bazaars, Beaches, Dining at high-end restaurants |
| Turgutreis | A beautiful coastal town known for stunning sunsets and a wide variety of water sports, excellent for those wanting an active holiday by the sea. | Turgutreis Beach, Istanbul Market, Sunset views, Water sports, Diving activities |
| Ortakent | A hidden gem with a relaxed atmosphere and beautiful beaches, perfect for those looking to escape the crowds and enjoy less commercialized tourism. | Ortakent Beach, Local fruit markets, Dining on fresh seafood, Nature trails, Family-friendly atmosphere |
| Akyarlar | This charming area offers a mix of traditional Turkish life and beautiful beaches, ideal for travelers wanting to experience authentic local culture. | Akyarlar Beach, Local markets, Outdoor cafes, Water sports, Fishing |
| Torba | A peaceful retreat just a short drive from Bodrum, known for its calm beaches and picturesque views, perfect for those seeking tranquility. | Torba Beach, Torba Marina, Historical sites nearby, Traditional Turkish cuisine, Spa resorts |
Understanding Airbnb License Requirements & STR Laws in Bodrum (2025)
Yes, Bodrum, Muğla, Turkey enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bodrum to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 46% licensed listings)
Top Performing Airbnb Properties in Bodrum (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bodrumbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Mansion great views, housekeeper, breakfast
Entire Place • 7 bedrooms
Yalikavak Seaside Villa with Private Pool
Entire Place • 4 bedrooms
Marinhill |Private Chef | Housekeeping| Concierge|
Entire Place • 8 bedrooms
Feel Special
Entire Place • 2 bedrooms
VistaportA |Private Chef |Fast Wi-Fi |Housekeeping
Entire Place • 6 bedrooms
Çimentepe Residence | Seafront Villa & Jacuzzi
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bodrum (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bodrum based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ali | 7 | $863,317 | 286 | 4.92/5.0 |
| EvTatilim | 20 | $499,842 | 83 | 4.72/5.0 |
| Murat | 6 | $404,948 | 57 | 4.96/5.0 |
| Bovilla | 6 | $386,583 | 70 | 4.84/5.0 |
| Important Group | 15 | $357,579 | 3 | 4.33/5.0 |
| Ali | 3 | $321,096 | 163 | 4.96/5.0 |
| Important | 12 | $315,800 | 12 | 5.00/5.0 |
| Bahar | 2 | $279,559 | 27 | 4.92/5.0 |
| Metis | 16 | $249,520 | 6 | 4.00/5.0 |
| Fatma | 1 | $228,125 | 8 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bodrum.
Dive Deeper: Advanced Bodrum STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bodrum. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBodrum Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bodrum
- The Bodrum Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87% of the 1,518 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bodrum, House properties are the most common (61.3%), reflecting the local real estate landscape.
- Houses represent a significant 61.3% portion, catering likely to families or larger groups.
- The presence of 12.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 2.7%) offer potential for unique stay experiences.
Bodrum Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bodrum
- The dominant room capacity in Bodrum is 1 bedroom listings, making up 32% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.2% of the active Airbnb listings in Bodrum, indicating a high concentration in these sizes.
- A significant 37.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bodrum.
Bodrum Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bodrum
- The most common guest capacity trend in Bodrum vacation rentals is listings accommodating 4 guests (22.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Bodrum STR market, accounting for 41.1% of listings.
- 39.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bodrum.
- On average, properties in Bodrum are equipped to host 4.8 guests.
Bodrum Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bodrum
- The most common availability pattern in Bodrum falls within the 271-366 days range, representing 86.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Bodrum (47.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bodrum Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
288 listings
20% of total
2 Nights
120 listings
8.3% of total
3 Nights
92 listings
6.4% of total
4-6 Nights
186 listings
12.9% of total
7-29 Nights
130 listings
9% of total
30+ Nights
625 listings
43.4% of total
Key Insights
- The most prevalent minimum stay requirement in Bodrum is 30+ Nights, adopted by 43.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (43.4%) caters to monthly stays (30+ nights) in Bodrum, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43.4% of Bodrum hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 43.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bodrum.
Bodrum Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.1% of total
Super Strict 30 Days
1 listings
0.1% of total
Refundable
11 listings
1% of total
Non-refundable
4 listings
0.4% of total
Limited
6 listings
0.5% of total
Flexible
306 listings
28% of total
Moderate
165 listings
15.1% of total
Firm
283 listings
25.9% of total
Strict
317 listings
29% of total
Cancellation Policy Insights for Bodrum
- The prevailing Airbnb cancellation policy trend in Bodrum is Strict, used by 29% of listings.
- A majority (54.9%) of hosts in Bodrum utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 29% market standard in Bodrum.
- Regularly review your cancellation policy against competitors and market demand shifts in Bodrum.
Bodrum STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bodrum
- The overall average booking lead time for vacation rentals in Bodrum is 30 days.
- Guests book furthest in advance for stays during August (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (47 days avg.) sees the longest lead times, while Winter (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Bodrum.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Bodrum averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bodrum (2025)
Amenity Prevalence
Amenity Insights for Bodrum
- Essential amenities in Bodrum that guests expect include: Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Washer, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bodrum: Air conditioning, TV.
- Prioritize adding missing essentials: Air conditioning, TV.
- Consider adding popular differentiators like Wifi or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bodrum to stay competitive.
Bodrum Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bodrum
- The typical guest profile for Airbnb in Bodrum consists of predominantly international visitors (85%), with top international origins including Turkey, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
- Domestic travelers account for 15.3% of guests.
- Key international markets include Türkiye (20.3%) and Turkey (15.3%).
- Top languages spoken are English (41.5%) followed by Turkish (21.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Turkey.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bodrum Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fanes | 17 | $2,669 | $291.52 | 39% |
| Μαριτσά | 10 | $2,284 | $229.93 | 51% |
| Kalathos | 45 | $2,120 | $302.14 | 46% |
| Pefki | 60 | $2,030 | $295.02 | 42% |
| Municipality of Rhodes | 427 | $2,021 | $266.37 | 45% |
| Kolymbia | 124 | $1,938 | $230.73 | 49% |
| Lindos | 261 | $1,901 | $277.85 | 44% |
| Kiotari | 57 | $1,839 | $221.04 | 48% |
| Μάσαρη | 24 | $1,726 | $221.14 | 41% |
| Ialysos | 303 | $1,617 | $187.18 | 49% |