Fethiye Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Muğla, Turkey

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Fethiye in 2025? Explore comprehensive Airbnb analytics for Fethiye, Muğla, Turkey to uncover income potential. This 2025 STR market report for Fethiye, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 4,198 active listings.

Whether you're considering an Airbnb investment in Fethiye, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fethiye Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Fethiye Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$177
The average rental revenue earned for an occupied room per day in Fethiye.
Occupancy Rate(?)
34.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$9,248
Typical annual income for an Airbnb listing in Fethiye. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
20.5%
Strong growth (20.5%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Fethiye.
Lowest Revenue Month(?)
December
The month with the lowest average earnings, indicating the low season in Fethiye.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
4,198
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Fethiye (2025)

Understanding the monthly revenue variations for Airbnb listings in Fethiye is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fethiye is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fethiye across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,627+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,140 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,068 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $490, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Fethiye

Fethiye Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Fethiye STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fethiye:

  • Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 24%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Fethiye

Average Daily Rate (ADR) Airbnb Trends in Fethiye (2025)

Effective short term rental pricing strategy in Fethiye involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fethiye typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $338+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
  • Typical properties (Median) charge around $130 per night.
  • Entry-level properties (Bottom 25%) earn around $72 per night.

Average Daily Rate (ADR) Trend by Month in Fethiye

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Airbnb Seasonality Analysis & Trends in Fethiye (2025)

Peak Season (August, July, September)
  • Revenue averages $2,859 per month
  • Occupancy rates average 43.8%
  • Daily rates average $187
Shoulder Season
  • Revenue averages $1,367 per month
  • Occupancy maintains around 28.4%
  • Daily rates hold near $183
Low Season (January, November, December)
  • Revenue drops to average $884 per month
  • Occupancy decreases to average 23.6%
  • Daily rates adjust to average $161

Seasonality Insights for Fethiye

  • The Airbnb seasonality in Fethiye shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Fethiye's highest earning potential, with monthly revenues capable of climbing to $3,549, occupancy reaching a high of 50.5%, and ADRs peaking at $204.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $829, occupancy could drop to 23.1%, and ADRs may adjust down to $156.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fethiye.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Fethiye seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Fethiye (2025)

Exploring the top neighborhoods for short-term rentals in Fethiye? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Ölüdeniz
Famous for its stunning blue lagoon and beach, Ölüdeniz attracts tourists with its natural beauty and opportunities for paragliding and beach activities. A top destination for vacationers looking for a picturesque getaway.
Blue Lagoon, Butterfly Valley, Lycian Way, Paragliding from Babadag Mountain, Ölüdeniz Beach, KateKale Beach
Fethiye Town
The charming harbor town offers a mix of local culture and tourism attractions, including a vibrant Friday market and historical sites. Perfect for guests wanting to experience authentic Turkish life.
Fethiye Fish Market, Ancient Lycian Rock Tombs, Fethiye Marina, Fethiye Museum, Paspatur Old Town
Calis Beach
Known for its long sandy beach and vibrant promenade, Calis Beach is ideal for families and those looking for beachside dining and relaxation, making it a favorite among tourists.
Calis Beach, Calis Sunset Beach Club, Water Sports, Calis Market, Restaurants and Bars along the Beach
Kayaköy
This ghost village is a historical site that attracts visitors interested in history and unique landscapes. The peaceful atmosphere makes it great for relaxed stays.
Kayaköy Ghost Town, Kayaköy Village, Ancient Ruins, Lycian tombs, Hiking Trails
Hisarönü
A lively village close to Ölüdeniz, known for its nightlife and proximity to the beach. It attracts a younger crowd and those looking for a fun, social experience.
Nightclubs and Bars, Restaurants, Ölüdeniz Beach Access, Shopping, Adventure Sports
Gemiler Beach
Known for its calm waters and beautiful scenery, Gemiler Beach is perfect for those looking for a quieter beach experience and water activities.
Gemiler Beach, Historical ruins, Boat trips to nearby islands, Snorkeling, Scenic views
Butterfly Valley
A hidden gem accessible only by boat or hiking, this stunning natural park is known for its diverse butterfly species and beautiful scenery, attracting eco-tourists and nature lovers.
Butterfly Valley Beach, Hiking Trails, Natural Park, Eco-tourism Activities, Campsites
Saklıkent Gorge
A spectacular canyon and national park, offering adventure enthusiasts hiking, trekking, and river activities, making it a top spot for outdoor lovers.
Saklıkent Gorge, White-water rafting, Hiking trails, Trekking paths, Scenic views

Understanding Airbnb License Requirements & STR Laws in Fethiye (2025)

Yes, Fethiye, Muğla, Turkey enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fethiye to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 45% licensed listings)

Top Performing Airbnb Properties in Fethiye (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Fethiyebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

28 meter luxury motor yacht Gocek bays

28 meter luxury motor yacht Gocek bays

Entire Place • 4 bedrooms

$214,393
Revenue
26.3%
Occupancy
$2422.48
Daily Rate
Turunç House Kayaköy

Turunç House Kayaköy

Entire Place • 7 bedrooms

$155,916
Revenue
46.6%
Occupancy
$1012.37
Daily Rate
G402 - 31 mt Gulet with 4 cabin in Göcek

G402 - 31 mt Gulet with 4 cabin in Göcek

Entire Place • 4 bedrooms

$122,653
Revenue
37.7%
Occupancy
$3778.21
Daily Rate
Babylon -5*Contemporary Villa Heated Pool BBQ Wifi

Babylon -5*Contemporary Villa Heated Pool BBQ Wifi

Entire Place • 6 bedrooms

$105,462
Revenue
67.3%
Occupancy
$467.90
Daily Rate
Villa With Heated Indoor Pool & Sauna In Ölüdeniz

Villa With Heated Indoor Pool & Sauna In Ölüdeniz

Entire Place • 4 bedrooms

$105,278
Revenue
62.2%
Occupancy
$384.33
Daily Rate
mavinin zevki ve huzuru

mavinin zevki ve huzuru

Entire Place • 3 bedrooms

$104,085
Revenue
52.2%
Occupancy
$1380.47
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Fethiye (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Fethiye based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Villa Biz Insaat Emlak131$554,719314.87/5.0
Sinan41$503,2951124.82/5.0
LookBookHoliday97$430,505484.58/5.0
Özlem64$407,651664.98/5.0
Ismail42$401,700324.60/5.0
Mehmet29$355,6681034.72/5.0
Emre68$346,988614.83/5.0
Ayhan7$320,747534.85/5.0
Yusuf20$265,2011294.75/5.0
Hatice Kübra10$250,9842724.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fethiye.

Dive Deeper: Advanced Fethiye STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fethiye. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Fethiye Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Fethiye

  • The Fethiye Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.4% of the 4,198 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Fethiye, House properties are the most common (71.6%), reflecting the local real estate landscape.
  • Houses represent a significant 71.6% portion, catering likely to families or larger groups.
  • The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, unique stays, others (combined 4.4%) offer potential for unique stay experiences.

Fethiye Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Fethiye

  • The dominant room capacity in Fethiye is 2 bedrooms listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 61.9% of the active Airbnb listings in Fethiye, indicating a high concentration in these sizes.
  • A significant 36.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Fethiye.

Fethiye Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Fethiye

  • The most common guest capacity trend in Fethiye vacation rentals is listings accommodating 4 guests (30.1%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Fethiye STR market, accounting for 50.6% of listings.
  • 41.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fethiye.
  • On average, properties in Fethiye are equipped to host 5.0 guests.

Fethiye Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Fethiye

  • The most common availability pattern in Fethiye falls within the 271-366 days range, representing 81.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 97.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Fethiye (49.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 2.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Fethiye Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (14.5%)

1 Night

577 listings

14.5% of total

2 Nights (7.1%)

2 Nights

282 listings

7.1% of total

3 Nights (14.6%)

3 Nights

584 listings

14.6% of total

4-6 Nights (23.9%)

4-6 Nights

953 listings

23.9% of total

7-29 Nights (5.4%)

7-29 Nights

216 listings

5.4% of total

30+ Nights (34.5%)

30+ Nights

1378 listings

34.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Fethiye is 30+ Nights, adopted by 34.5% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (34.5%) caters to monthly stays (30+ nights) in Fethiye, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 34.5% of Fethiye hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 34.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fethiye.

Fethiye Airbnb Cancellation Policy Trends Analysis (2025)

Non-refundable

17 listings

0.6% of total

Super Strict 30 Days

7 listings

0.3% of total

Limited

9 listings

0.3% of total

Refundable

10 listings

0.4% of total

Super Strict 60 Days

10 listings

0.4% of total

Flexible (20.1%)

Flexible

554 listings

20.1% of total

Moderate (14.3%)

Moderate

393 listings

14.3% of total

Firm (28%)

Firm

772 listings

28% of total

Strict (35.7%)

Strict

985 listings

35.7% of total

Cancellation Policy Insights for Fethiye

  • The prevailing Airbnb cancellation policy trend in Fethiye is Strict, used by 35.7% of listings.
  • A majority (63.7%) of hosts in Fethiye utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 35.7% market standard in Fethiye.
  • With 35.7% using Strict terms, this is a viable option in Fethiye, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Fethiye.

Fethiye STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Fethiye

  • The overall average booking lead time for vacation rentals in Fethiye is 34 days.
  • Guests book furthest in advance for stays during June (average 58 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (50 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Fethiye.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 50 days) to capture early planners.
  • Monitor your own booking lead times against these Fethiye averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Fethiye (2025)

Amenity Prevalence

Amenity Insights for Fethiye

  • Essential amenities in Fethiye that guests expect include: Air conditioning, Wifi, TV, Kitchen, Washer. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Free parking on premises, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Fethiye: Air conditioning, Wifi, TV, Kitchen, Washer.
  • Prioritize adding missing essentials: Air conditioning, Wifi, TV, Kitchen, Washer.
  • Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Fethiye to stay competitive.

Fethiye Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Fethiye

  • The typical guest profile for Airbnb in Fethiye consists of predominantly international visitors (88%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
  • Domestic travelers account for 11.8% of guests.
  • Key international markets include Türkiye (24.1%) and United Kingdom (14.5%).
  • Top languages spoken are English (39.8%) followed by Turkish (22.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United Kingdom.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Fethiye Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Μαριτσά10$2,284$229.9351%
Kalathos45$2,120$302.1446%
Pefki60$2,030$295.0242%
Municipality of Rhodes427$2,021$266.3745%
Kolymbia124$1,938$230.7349%
Lindos261$1,901$277.8544%
Μάσαρη24$1,726$221.1441%
Ialysos303$1,617$187.1849%
Lardos24$1,612$275.1340%
Kalythies21$1,404$169.7346%

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