Airbnb Market Analytics, Statistics and Data in Urla, Izmir, Turkey
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Urla? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Urla:
How much do Airbnb hosts make on average per month in Urla?
The short-term rental market in Urla shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,393 per month
- Strong performing properties (top 25%) make $2,331 or more
- Best-in-class properties (top 10%) achieve $4,239+ monthly
- Entry-level properties (bottom 25%) typically earn around $547
Revenue Variations by Month
Occupancy Rates Throughout the Year in Urla
The market in Urla shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Urla
Daily rates in Urla vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $87 per night
- Strong performing properties (top 25%) secure $138 or more
- Best-in-class properties (top 10%) pull in $235+ per night
- Entry-level properties (bottom 25%) earn around $63
Daily Rate Variations by Month
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Seasonality patterns in Urla
Peak Season (August, June, March)
- Revenue peaks at $2684.03 per month
- Occupancy rates reach 55.05%
- Daily rates average $144.17
Shoulder Season
- Revenue averages $1937.44 per month
- Occupancy maintains 34.32%
- Daily rates hold at $124.36
Low Season (November, December, January)
- Revenue drops to $850.21 per month
- Occupancy decreases to 21.97%
- Daily rates adjust to $111.64
Is it still profitable to do Airbnb in Urla in 2025?
Yes! Urla demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and solid monthly revenue averaging $1937 and With 343 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Urla
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Çeşme | Popular beach destination known for its crystal-clear waters and vibrant nightlife. It attracts a large number of tourists, particularly in the summer months. | Çeşme Castle, Alacati Beach, Ilica Beach, Çeşme Marina, Aqua Toy City |
| Alaçatı | Charming village famous for its old stone houses and windsurfing opportunities. Known for its boutique hotels and vibrant café culture. | Alaçatı Windmills, Alaçatı Bazaar, Çark Plajı, Windsurfing schools, Alaçatı Port |
| Urla Town Center | The central area of Urla offers a mix of local culture and proximity to the coast. Ideal for visitors looking to experience the local lifestyle. | Urla Pier, Urla Market, Karantina Island, Local wineries, Historical ruins |
| Karaburun | Less crowded coastal area known for its natural beauty and tranquility. Attracts visitors looking for a peaceful getaway. | Karaburun Beach, Mordoğan Beach, Historical sites, Diving spots, Nature trails |
| Seferihisar | Famous for being Turkey's first slow city, it offers a unique blend of nature and culture. Attracts eco-tourism and visitors looking for a quieter experience. | Sığacık Castle, Teos Ancient City, Sığacık Market, Akkum Beach, Local olive oil farms |
| Gümüldür | Close to Urla, Gümüldür is known for its sandy beaches and family-friendly atmosphere. A great spot for vacation rentals targeting families. | Gümüldür Beach, Gümüldür Thermal Springs, Aquapark, Local restaurants, Nearby historical sites |
| Bodrum | Though a bit further from Urla, Bodrum is a famous tourist spot that attracts millions each year, making it a strong market for Airbnb. | Bodrum Castle, Mausoleum at Halicarnassus, Bodrum Marina, Beaches, Nightclubs |
| Dikili | Another coastal town with beautiful beaches and a laid-back vibe, appealing to both local and international tourists. | Dikili Beach, Kozbeyli Village, Koca Island, Local seafood restaurants, Quiet resorts |
Do you need a license for Airbnb in Urla?
Yes, Urla requires a license for operating an Airbnb. Current market data shows 63% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Urla
Dream Villa Urla Sea&Forest View w/Big Pool&Garden
Entire Place • 6 bedrooms
A spacious villa with a private pool
Entire Place • 6 bedrooms
Huzurlu, keyifli, lux, ferah
Entire Place • 5 bedrooms
Villa where you will find your own essence in nature
Entire Place • 3 bedrooms
YFN Urla Seaside House
Entire Place • 2 bedrooms
Peace in the Kuşçular vineyard route, the magnificent stone villa
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Urla
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Expanse Joy Travel Agency | 4 | $230,336 | 213 | 4.97/5.0 |
| MertKuT | 3 | $217,426 | 161 | 4.97/5.0 |
| TTH Turizm Ltd Sti | 3 | $198,677 | 297 | 4.82/5.0 |
| Yasemi̇n | 1 | $144,755 | 15 | 4.93/5.0 |
| Aylin | 1 | $138,713 | 6 | 5.00/5.0 |
| Atilla | 7 | $121,169 | 485 | 4.21/5.0 |
| Osman | 2 | $105,681 | 54 | 4.96/5.0 |
| Onat | 9 | $105,588 | 895 | 4.67/5.0 |
| Neset | 5 | $103,086 | 28 | 3.89/5.0 |
| Aytuğ | 3 | $96,589 | 94 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Urla
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.7%), with house and apartment & condo properties comprising 74.1% of inventory
- Strong specialty sector (25.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (0.3% combined)
Room Capacity Distribution
Analysis of 343 properties in Urla shows that 1 bedroom properties are most prevalent, making up 52.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.4% of all listings.
Key Insights
- Most common: 1 bedroom (52.5%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 76.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 343 properties in Urla reveals that 4 guests properties dominate the market, representing 27.1% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 53.6% of the market.
Key Insights
- Most common capacity: 4 guests (27.1% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 53.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 343 properties in Urla, the most common availability pattern is 271-366 days (50.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.7% of properties).
Key Insights
- Most common availability window: 271-366 days (50.1%)
- Most common booking duration: 31-90 days (29.7%)
- Properties with high availability (180+ days): 75.5%
- Properties with long-term bookings (180+ days): 25.1%
Minimum Stay Distributions
1 Night
104 listings
38.7% of total
2 Nights
68 listings
25.3% of total
3 Nights
21 listings
7.8% of total
4-6 Nights
12 listings
4.5% of total
7-29 Nights
1 listings
0.4% of total
30+ Nights
63 listings
23.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 64.0%
- Mid-length stays (4-6 nights) represent 4.5% of listings
- Monthly+ stays (23.4%) suggest a stable extended-stay market
- High market flexibility with 71.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
61 listings
24.2% of total
Moderate
77 listings
30.6% of total
Firm
42 listings
16.7% of total
Strict
72 listings
28.6% of total
Key Insights
- Moderate is the preferred policy at 30.6% of listings
- The market shows a balanced distribution between guest-friendly (54.8%) and strict (45.3%) policies
- Firm policies are least common at 16.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Jun, averaging 62 days
- Shortest booking windows are in Mar, Dec, Jan, averaging 20 days
- Summer shows the longest average booking window at 57 days, while Winter has the shortest at 20 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 57 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Urla
Below is the distribution of amenities across listings in Urla:
Traveler Demographics
Key Insights
- Domestic travelers make up 30.6% of total guests, indicating a moderate local market presence.
- Primary international markets: Turkey (34.4%) and Germany (7.6%)
- English is the top language at 43.5%, followed by Turkish (43.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for İstanbul and İzmir markets
- Develop localized content for Turkey and Germany
- Prioritize English and Turkish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Urla. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Agios Ioannis Diakoftis | 175 | $4,351 | $754.40 | 42% |
| Psarou | 145 | $3,975 | $906.20 | 41% |
| Faros Armenistis | 142 | $3,768 | $963.65 | 37% |
| Municipality of Mykonos | 371 | $3,450 | $757.67 | 37% |
| Ornos | 259 | $3,414 | $415.80 | 47% |
| Orkos | 95 | $3,215 | $442.16 | 46% |
| Mykonos | 987 | $3,126 | $453.07 | 45% |
| Platys Gialos | 248 | $3,021 | $446.12 | 44% |
| Tourlos | 136 | $3,012 | $759.00 | 41% |
| Ano Mera | 143 | $2,991 | $624.92 | 38% |
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