Airbnb Market Analytics, Statistics and Data in Ümraniye, Istanbul, Turkey
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ümraniye? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ümraniye:
How much do Airbnb hosts make on average per month in Ümraniye?
The short-term rental market in Ümraniye shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,050 per month
- Strong performing properties (top 25%) make $1,756 or more
- Best-in-class properties (top 10%) achieve $2,522+ monthly
- Entry-level properties (bottom 25%) typically earn around $418
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ümraniye
The market in Ümraniye shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ümraniye
Daily rates in Ümraniye vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $57 per night
- Strong performing properties (top 25%) secure $79 or more
- Best-in-class properties (top 10%) pull in $119+ per night
- Entry-level properties (bottom 25%) earn around $38
Daily Rate Variations by Month
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Seasonality patterns in Ümraniye
Peak Season (April, March, May)
- Revenue peaks at $1724.33 per month
- Occupancy rates reach 43.85%
- Daily rates average $86.52
Shoulder Season
- Revenue averages $1254.23 per month
- Occupancy maintains 38.64%
- Daily rates hold at $75.47
Low Season (December, September, January)
- Revenue drops to $833.65 per month
- Occupancy decreases to 31.50%
- Daily rates adjust to $66.19
Is it still profitable to do Airbnb in Ümraniye in 2025?
Yes! Ümraniye demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and monthly revenue averaging $1254 and With 96 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ümraniye
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Çekmeköy | A rapidly developing district known for its green spaces and family-friendly environment. Ideal for travelers seeking tranquility away from the bustling city center while still being close to essential amenities. | Aydos Forest, Çekmeköy Nature Park, Waterfall Park, Istanbul Green Park, Aydos Hill |
| Tuzla | A coastal district with a mix of industrial and residential areas. Known for its marinas and beaches, Tuzla attracts both leisure travelers and those visiting nearby businesses. | Tuzla Marina, Delfi Resort Aqua Park, Plaj Marina, Dogu Park, Viaport Marina |
| Ümraniye Center | The heart of Ümraniye, featuring shopping centers and restaurants. It's an attractive area for tourists looking for urban convenience and local culture. | Marmara Forum Shopping Center, Çamlık Park, Ümraniye Culture Plaza, Mimar Sinan Mosque, Tramvay Park |
| Kısıklı | A quieter residential area known for its green parks and local cafes. It offers a homely atmosphere while still being connected to the city's public transport. | Kısıklı Park, Saklıgöl, Marmaracık park, Local restaurants, Istanbul Karting Park |
| Metropol Istanbul | A modern mixed-use development that includes shops, apartments, and offices. Popular for business travelers and those looking for a contemporary living experience. | Metropol Istanbul Shopping Mall, Ümraniye Metro Station, Movie theaters, Restaurants, Cafe areas |
| Dudullu | A suburban district that appeals to families and business travelers alike. Offers a peaceful neighborhood atmosphere with access to urban amenities. | Dudullu Organize Sanayi Bölgesi, Parks, Shopping centers, Malls, Local cafes |
| Site | A gated community type area that is popular among expats and families. Provides security and various facilities for a comfortable stay. | Residential complexes, Private parks, Local markets, Community centers, Sports facilities |
| Huzur | A suburban neighborhood with a mix of residential and commercial areas. It's ideal for visitors looking for a quiet stay while being close to urban attractions. | Huzur Park, Local shops, Community cafes, Public transportation access, Nearby schools |
Do you need a license for Airbnb in Ümraniye?
Most likely, Ümraniye requires a license for Airbnb operations. With 49% of current listings showing licensing information, we recommend checking Ümraniye's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Ümraniye
5-star 3+1 residence with pool
Entire Place • 3 bedrooms
5-star residence 2+1 floor 26 with pool
Entire Place • 2 bedrooms
Orion - Modern 2BD Apt w/ City View Pool & Parking
Entire Place • 2 bedrooms
Ümraniye Center n7 2+1 Luxery Design Residence
Entire Place • 2 bedrooms
ÜMRANİYE center p13 2+1
Entire Place • 2 bedrooms
Ümraniye Center n6 1+1 Luxery Design Residence
Entire Place • 1 bedroom
Top Performing Professional Hosts in Ümraniye
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gökay | 14 | $205,236 | 219 | 4.16/5.0 |
| Olcay | 3 | $87,777 | 42 | 4.75/5.0 |
| Erol | 12 | $82,651 | 183 | 4.30/5.0 |
| Ferhat | 7 | $76,829 | 115 | 4.78/5.0 |
| New Inn Serviced Apartments | 3 | $54,434 | 64 | 2.86/5.0 |
| Damla | 5 | $45,033 | 117 | 4.85/5.0 |
| Esad Enishan | 2 | $24,978 | 61 | 2.40/5.0 |
| StayLux | 2 | $21,526 | 36 | 4.79/5.0 |
| Saeid | 2 | $15,397 | 4 | 2.50/5.0 |
| Nish | 4 | $14,935 | 49 | 3.33/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ümraniye
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.7%), with apartment & condo and house properties comprising 96.9% of inventory
- Untapped potential in house, boutique & hotels segments (6.2% combined)
Room Capacity Distribution
Analysis of 96 properties in Ümraniye shows that 1 bedroom properties are most prevalent, making up 58.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 82.3% of all listings.
Key Insights
- Most common: 1 bedroom (58.3%)
- Least common: 3 bedrooms (11.5%)
- Market concentration: 82.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 96 properties in Ümraniye reveals that 2 guests properties dominate the market, representing 28.1% of all listings. The average property accommodates 3.5 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 3 guests make up 46.9% of the market.
Key Insights
- Most common capacity: 2 guests (28.1% of market)
- Least common capacity: 1 guest (2.1% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 46.9% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 96 properties in Ümraniye, the most common availability pattern is 271-366 days (49% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.3% of properties).
Key Insights
- Most common availability window: 271-366 days (49%)
- Most common booking duration: 91-180 days (31.3%)
- Properties with high availability (180+ days): 80.2%
- Properties with long-term bookings (180+ days): 20.8%
Minimum Stay Distributions
1 Night
29 listings
33% of total
2 Nights
6 listings
6.8% of total
3 Nights
5 listings
5.7% of total
4-6 Nights
5 listings
5.7% of total
7-29 Nights
4 listings
4.5% of total
30+ Nights
39 listings
44.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 39.8%
- Mid-length stays (4-6 nights) represent 5.7% of listings
- Monthly+ stays (44.3%) suggest a stable extended-stay market
- High market flexibility with 45.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
29 listings
40.3% of total
Moderate
12 listings
16.7% of total
Firm
23 listings
31.9% of total
Strict
8 listings
11.1% of total
Key Insights
- Flexible is the preferred policy at 40.3% of listings
- The market shows a balanced distribution between guest-friendly (57.0%) and strict (43.0%) policies
- Strong market consensus around Flexible policies
- Strict policies are least common at 11.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, May, Mar, averaging 43 days
- Shortest booking windows are in Jun, Jan, Oct, averaging 20 days
- Spring shows the longest average booking window at 38 days, while Fall has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 38 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Oct when lead times are shortest
Popular Airbnb Amenities in Ümraniye
Every property in Ümraniye comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 13.6% of total guests, indicating a mostly international-driven market.
- Primary international markets: Turkey (20.4%) and Germany (12.2%)
- English is the top language at 47%, followed by Turkish (32.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for İstanbul and Istanbul markets
- Develop localized content for Turkey and Germany
- Prioritize English and Turkish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ümraniye. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Arifiye | 13 | $2,686 | $202.28 | 26% |
| Serdivan | 22 | $2,362 | $267.85 | 30% |
| Sapanca | 1,078 | $1,970 | $246.51 | 32% |
| Kartepe | 171 | $1,779 | $211.55 | 31% |
| Beyoğlu | 4,771 | $1,304 | $106.11 | 46% |
| Akyazı | 11 | $1,150 | $149.32 | 26% |
| Başiskele | 17 | $1,103 | $149.11 | 30% |
| Büyükçekmece | 66 | $1,096 | $151.20 | 37% |
| Esenköy | 21 | $1,095 | $122.96 | 31% |
| Kandıra | 29 | $1,090 | $153.53 | 27% |
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