Airbnb Market Analytics, Statistics and Data in Sarıyer, Istanbul, Turkey
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sarıyer? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sarıyer:
How much do Airbnb hosts make on average per month in Sarıyer?
The short-term rental market in Sarıyer shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,212 per month
- Strong performing properties (top 25%) make $2,572 or more
- Best-in-class properties (top 10%) achieve $4,815+ monthly
- Entry-level properties (bottom 25%) typically earn around $437
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sarıyer
The market in Sarıyer shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sarıyer
Daily rates in Sarıyer vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $108 per night
- Strong performing properties (top 25%) secure $211 or more
- Best-in-class properties (top 10%) pull in $377+ per night
- Entry-level properties (bottom 25%) earn around $62
Daily Rate Variations by Month
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Seasonality patterns in Sarıyer
Peak Season (June, May, July)
- Revenue peaks at $2669.59 per month
- Occupancy rates reach 51.94%
- Daily rates average $194.26
Shoulder Season
- Revenue averages $2003.00 per month
- Occupancy maintains 36.16%
- Daily rates hold at $169.77
Low Season (February, December, January)
- Revenue drops to $1248.97 per month
- Occupancy decreases to 28.39%
- Daily rates adjust to $136.95
Is it still profitable to do Airbnb in Sarıyer in 2025?
Yes! Sarıyer demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and solid monthly revenue averaging $2003 and With 209 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sarıyer
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Tarabya | Beautiful seaside area known for its wooden waterfront houses and rich history. Attracts visitors looking for a charming escape with stunning Bosphorus views and seafood restaurants. | Tarabya Bay, Tarabya Marina, Fatih Sultan Mehmet Bridge, local seafood restaurants, green parks like Tarabya Park |
| Büyükdere | An upscale and modern district, ideal for business travelers and tourists alike, with easy access to transportation and business hubs. | Maslak Business District, Büyükdere Avenue, local cafes and restaurants, Vialand Theme Park, Sakıp Sabancı Museum |
| Emirgan | Known for its beautiful Emirgan Park and tulip festivals, this neighborhood appeals to nature lovers and families seeking tranquility in the city. | Emirgan Park, Emirgan Korusu, Sakıp Sabancı Museum, local cafes, Bosphorus views |
| Kireçburnu | A picturesque village-like area along the Bosphorus, celebrated for its natural beauty and charming waterfront. | Kireçburnu Park, local seafood restaurants, Bosphorus coastline, nature trails, scenic sunset spots |
| Verandaş | A less crowded area with a quaint vibe, perfect for those who wish to experience a more local lifestyle in a scenic environment. | local parks, Bosphorus views, art galleries, cafes, quaint streets with local shops |
| Sarıyer Merkez | The bustling center of Sarıyer, offering a mix of urban life and access to natural areas, attracting both locals and tourists. | local markets, Bosphorus waterfront, Sarıyer Fish Market, cafes and restaurants, community parks |
| Tarabya Port | A charming harbor area with beautiful views, ideal for visitors interested in maritime activities and Bosphorus cruises. | Tarabya Port, boat tours, seaside cafes, Bosphorus nightlife, scenic walks |
| Beyazıt | An emerging neighborhood with great potential for growth and tourism, featuring new developments and local attractions. | new local restaurants, art galleries, community events, easy access to public transport, typical Turkish bazaars |
Do you need a license for Airbnb in Sarıyer?
Most likely, Sarıyer requires a license for Airbnb operations. With 33% of current listings showing licensing information, we recommend checking Sarıyer's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Sarıyer
Stunning 6BR Apt near Bosphorus
Entire Place • 6 bedrooms
Premium 3 BDR Maslak 1453 Stay
Entire Place • 3 bedrooms
Maslak 1453 VIP Luxury 4+1
Entire Place • 4 bedrooms
Best Magnificent Mansion W/View Bosphorus&Jacuzzi
Entire Place • 2 bedrooms
Best Magnificent Mansion W/View Bosphorus
Entire Place • 2 bedrooms
Amazing Bosphorus View
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Sarıyer
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Zafer | 2 | $155,135 | 45 | 4.83/5.0 |
| Marcel | 3 | $149,942 | 56 | 4.91/5.0 |
| Cordo | 1 | $104,071 | 24 | 4.92/5.0 |
| Carter | 3 | $102,220 | 61 | 4.81/5.0 |
| Maslak | 7 | $99,906 | 47 | 2.66/5.0 |
| Umit | 1 | $83,350 | 25 | 4.96/5.0 |
| Esma | 1 | $65,061 | 6 | 4.83/5.0 |
| 334033662 | 2 | $61,433 | 6 | 5.00/5.0 |
| Hatice | 1 | $61,190 | 43 | 5.00/5.0 |
| Tarabya Family Suit | 9 | $58,292 | 118 | 4.25/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sarıyer
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79.4%), with apartment & condo and house properties comprising 96.7% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others segments (3.3% combined)
Room Capacity Distribution
Analysis of 209 properties in Sarıyer shows that 1 bedroom properties are most prevalent, making up 39.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.1% of all listings.
Key Insights
- Most common: 1 bedroom (39.7%)
- Least common: 5+ bedrooms (2.4%)
- Market concentration: 65.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 209 properties in Sarıyer reveals that 4 guests properties dominate the market, representing 18.2% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 35.9% of the market.
Key Insights
- Most common capacity: 4 guests (18.2% of market)
- Least common capacity: 1 guest (3.8% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 35.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 209 properties in Sarıyer, the most common availability pattern is 271-366 days (69.4% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (39.2% of properties).
Key Insights
- Most common availability window: 271-366 days (69.4%)
- Most common booking duration: 1-30 days (39.2%)
- Properties with high availability (180+ days): 84.7%
- Properties with long-term bookings (180+ days): 16.7%
Minimum Stay Distributions
1 Night
22 listings
14.6% of total
2 Nights
20 listings
13.2% of total
3 Nights
12 listings
7.9% of total
4-6 Nights
13 listings
8.6% of total
7-29 Nights
4 listings
2.6% of total
30+ Nights
80 listings
53% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 27.8%
- Mid-length stays (4-6 nights) represent 8.6% of listings
- Monthly+ stays (53%) suggest a stable extended-stay market
- High market flexibility with 35.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
40 listings
33.3% of total
Moderate
23 listings
19.2% of total
Firm
26 listings
21.7% of total
Strict
31 listings
25.8% of total
Key Insights
- Flexible is the preferred policy at 33.3% of listings
- The market shows a balanced distribution between guest-friendly (52.5%) and strict (47.5%) policies
- Moderate policies are least common at 19.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Nov, Oct, averaging 50 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 24 days
- Fall shows the longest average booking window at 42 days, while Winter has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 42 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Sarıyer
Below is the distribution of amenities across listings in Sarıyer:
Traveler Demographics
Key Insights
- Domestic travelers make up 14.8% of total guests, indicating a mostly international-driven market.
- Primary international markets: Turkey (23.6%) and United States (21.6%)
- English is the top language at 50.9%, followed by Turkish (28.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.7%
Recommendations
- Target marketing campaigns for İstanbul and London markets
- Develop localized content for Turkey and United States
- Prioritize English and Turkish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sarıyer. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Arifiye | 13 | $2,686 | $202.28 | 26% |
| Serdivan | 22 | $2,362 | $267.85 | 30% |
| Sapanca | 1,078 | $1,970 | $246.51 | 32% |
| Kartepe | 171 | $1,779 | $211.55 | 31% |
| Beyoğlu | 4,771 | $1,304 | $106.11 | 46% |
| Akyazı | 11 | $1,150 | $149.32 | 26% |
| Başiskele | 17 | $1,103 | $149.11 | 30% |
| Büyükçekmece | 66 | $1,096 | $151.20 | 37% |
| Esenköy | 21 | $1,095 | $122.96 | 31% |
| Kandıra | 29 | $1,090 | $153.53 | 27% |
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