Airbnb Market Analytics, Statistics and Data in Pamukkale, Denizli, Turkey
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pamukkale? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pamukkale:
How much do Airbnb hosts make on average per month in Pamukkale?
The short-term rental market in Pamukkale shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $440 per month
- Strong performing properties (top 25%) make $933 or more
- Best-in-class properties (top 10%) achieve $1,548+ monthly
- Entry-level properties (bottom 25%) typically earn around $191
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pamukkale
The market in Pamukkale shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 21% occupancy rates
- Strong performing properties (top 25%) achieve 40% or higher
- Best-in-class properties (top 10%) reach 59%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pamukkale
Daily rates in Pamukkale vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $49 per night
- Strong performing properties (top 25%) secure $78 or more
- Best-in-class properties (top 10%) pull in $115+ per night
- Entry-level properties (bottom 25%) earn around $33
Daily Rate Variations by Month
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Seasonality patterns in Pamukkale
Peak Season (June, May, November)
- Revenue peaks at $858.16 per month
- Occupancy rates reach 37.19%
- Daily rates average $72.40
Shoulder Season
- Revenue averages $683.48 per month
- Occupancy maintains 27.10%
- Daily rates hold at $61.69
Low Season (September, January, December)
- Revenue drops to $456.67 per month
- Occupancy decreases to 21.20%
- Daily rates adjust to $52.51
Is it still profitable to do Airbnb in Pamukkale in 2025?
Yes! Pamukkale demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 27% and monthly revenue averaging $683 and The market's 117 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pamukkale
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Pamukkale Travertines | Famous for its stunning white travertine terraces and thermal mineral waters. This UNESCO World Heritage site attracts tourists seeking natural beauty and healing baths. | Pamukkale Travertines, Hierapolis Ancient City, Cleopatra's Pool, Pamukkale Natural Park, Ancient Theater of Hierapolis |
| Hierapolis | An ancient city adjacent to Pamukkale, known for its historical ruins and archaeological significance. Perfect for history enthusiasts and tourists wanting to explore ancient civilizations. | Hierapolis Ancient City, St. Philip's Church, Antique City of Hierapolis, Necropolis of Hierapolis, Theatre of Hierapolis |
| Karahayit | Nearby village known for its red thermal waters and wellness resorts. Attracts guests interested in health and relaxation treatments. | Red Springs of Karahayit, Thermal Hotels, Nature Trails, Local Markets, Spa Facilities |
| Denizli City Center | The main urban area in Denizli, offering local culture, dining, and shopping. Provides a different experience away from the tourist spots in Pamukkale. | Denizli Fortress, Atatürk Boulevard, Pamukkale University, Denizli Archaeological Museum, Local Cafes and Restaurants |
| Denzili Plateau | Scenic area with beautiful landscapes and outdoor activities such as hiking. Ideal for nature lovers and those seeking adventure. | Nature Hikes, Photography Spots, Flora and Fauna, Picnic Areas, Scenic Views |
| Grapes Village | A quaint village known for its vineyards and quiet charm. Great for tourists looking for a rustic experience and local wines. | Vineyards, Wine Tasting Tours, Local Cuisine, Traditional Villages, Cultural Experiences |
| Laodicea | An ancient city located a short drive from Pamukkale, known for its ruins and historical significance. Great for tourists interested in archaeology. | Laodicea Ancient City, Agora, Theather, Temples, Roman Roads |
| Acipayam | A nearby district that offers a mix of nature and rural life. Attracts those looking for off-the-beaten-path experiences and the local lifestyle. | Acipayam Center, Cultural Heritage, Natural Parks, Local Food, Village Tours |
Do you need a license for Airbnb in Pamukkale?
Yes, Pamukkale requires a license for operating an Airbnb. Current market data shows 63% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Pamukkale
Stylishly pleasant in the detached forest and city
Entire Place • 4 bedrooms
Can Home
Entire Place • 2 bedrooms
Gökçen Home
Entire Place • 2 bedrooms
Venus Suite Hotel Deluxe Double 303
Private Room • 1 bedroom
Venus Suite Hotel Family Room
Private Room • 1 bedroom
Balcony,Veranda,Terraces,aktivite sunan hotel
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Pamukkale
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mehmet | 24 | $162,871 | 344 | 4.03/5.0 |
| Emine | 5 | $41,867 | 382 | 4.57/5.0 |
| Neşe | 2 | $31,614 | 177 | 4.76/5.0 |
| Fettah | 4 | $30,608 | 234 | 3.61/5.0 |
| Müesser | 1 | $30,097 | 62 | 4.74/5.0 |
| Murat | 3 | $28,985 | 14 | 3.82/5.0 |
| Bellamaritimo Hotel | 10 | $24,045 | 497 | 4.80/5.0 |
| Candoğan | 1 | $23,462 | 243 | 4.94/5.0 |
| Ünal | 1 | $23,204 | 129 | 4.97/5.0 |
| Fatih | 5 | $22,910 | 671 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pamukkale
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (51.3%), with boutique & hotels and apartment & condo properties comprising 86.3% of inventory
- Strong specialty sector (60.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 117 properties in Pamukkale shows that 1 bedroom properties are most prevalent, making up 72.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 82.9% of all listings.
Key Insights
- Most common: 1 bedroom (72.6%)
- Least common: 4 bedrooms (1.7%)
- Market concentration: 82.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 117 properties in Pamukkale reveals that 2 guests properties dominate the market, representing 37.6% of all listings. The average property accommodates 3.1 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 3 guests make up 65.8% of the market.
Key Insights
- Most common capacity: 2 guests (37.6% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 65.8% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 117 properties in Pamukkale, the most common availability pattern is 271-366 days (70.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (39.3% of properties).
Key Insights
- Most common availability window: 271-366 days (70.1%)
- Most common booking duration: 31-90 days (39.3%)
- Properties with high availability (180+ days): 89.7%
- Properties with long-term bookings (180+ days): 10.3%
Minimum Stay Distributions
1 Night
48 listings
49.5% of total
7-29 Nights
2 listings
2.1% of total
30+ Nights
47 listings
48.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 49.5%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (48.5%) suggest a stable extended-stay market
- High market flexibility with 49.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
93 listings
84.5% of total
Moderate
4 listings
3.6% of total
Firm
7 listings
6.4% of total
Strict
6 listings
5.5% of total
Key Insights
- Flexible is the preferred policy at 84.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 88.1% of the market
- Strong market consensus around Flexible policies
- Moderate policies are least common at 3.6% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Mar, Jun, averaging 60 days
- Shortest booking windows are in Jul, Aug, Sep, averaging 35 days
- Spring shows the longest average booking window at 59 days, while Fall has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 59 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in Pamukkale
Every property in Pamukkale comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 7.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: United States (25.6%) and Turkey (16.5%)
- English is the top language at 57.7%, followed by Turkish (15.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%
Recommendations
- Target marketing campaigns for İstanbul and Ankara markets
- Develop localized content for United States and Turkey
- Prioritize English and Turkish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pamukkale. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Μάσαρη | 21 | $2,754 | $267.75 | 48% |
| Kalathos | 48 | $2,545 | $324.49 | 45% |
| Μαριτσά | 10 | $2,327 | $229.92 | 53% |
| Pefki | 61 | $2,307 | $312.66 | 42% |
| Municipality of Rhodes | 422 | $2,300 | $289.52 | 46% |
| Kolymbia | 121 | $2,202 | $254.96 | 52% |
| Lindos | 278 | $2,076 | $279.51 | 45% |
| Ialysos | 306 | $1,793 | $188.85 | 49% |
| Döşemealtı | 14 | $1,728 | $233.23 | 39% |
| Kalythies | 21 | $1,579 | $178.20 | 45% |
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