Airbnb Market Analytics, Statistics and Data in Serik, Antalya, Turkey
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Serik? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Serik:
How much do Airbnb hosts make on average per month in Serik?
The short-term rental market in Serik shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,624 per month
- Strong performing properties (top 25%) make $3,546 or more
- Best-in-class properties (top 10%) achieve $6,545+ monthly
- Entry-level properties (bottom 25%) typically earn around $648
Revenue Variations by Month
Occupancy Rates Throughout the Year in Serik
The market in Serik shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 46% or higher
- Best-in-class properties (top 10%) reach 66%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Serik
Daily rates in Serik vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $158 per night
- Strong performing properties (top 25%) secure $249 or more
- Best-in-class properties (top 10%) pull in $377+ per night
- Entry-level properties (bottom 25%) earn around $96
Daily Rate Variations by Month
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Seasonality patterns in Serik
Peak Season (August, July, June)
- Revenue peaks at $4415.44 per month
- Occupancy rates reach 48.76%
- Daily rates average $228.56
Shoulder Season
- Revenue averages $2575.96 per month
- Occupancy maintains 31.24%
- Daily rates hold at $197.31
Low Season (November, January, December)
- Revenue drops to $900.76 per month
- Occupancy decreases to 17.23%
- Daily rates adjust to $170.18
Is it still profitable to do Airbnb in Serik in 2025?
Yes! Serik demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 31% and strong monthly revenue averaging $2576 and With 358 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Serik
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lara Beach | A beautiful stretch of sandy beach lined with luxury resorts and restaurants. Known for its vibrant nightlife and family-friendly atmosphere, it's a popular choice for tourists seeking relaxation and entertainment. | Lara Beach Park, Sandland, Düden Waterfalls, Antalya Aquarium, The Land of Legends Theme Park |
| Belek | Famous for its golf courses, Belek is a luxurious resort area that attracts golfers and beach lovers alike. With stunning beaches and upscale accommodations, it's ideal for both short and long-term rentals. | Titanic Golf Club, Carya Golf Club, Kaya Eagles Golf Club, Belek Beach Park, Aquapark |
| Konyaaltı | A lively area with a mix of beach, food, and markets. Known for its scenic waterfront and cultural offerings, it's highly sought after by tourists looking for a well-rounded experience. | Konyaaltı Beach, Antalya Aquarium, Beach Park, Atatürk Park, 5M Migros |
| Old Town (Kaleiçi) | The historical heart of Antalya, with narrow streets, traditional houses, and a vibrant atmosphere. It's perfect for guests wanting to explore the rich culture and history of the area. | Hadrian's Gate, Kaleiçi Marina, Antalya Museum, Yivli Minare Mosque, Tekeli Mehmet Pasa Mosque |
| Aspendos | Famous for its ancient Roman theater, Aspendos offers a unique historical perspective, attracting culture enthusiasts and visitors interested in archaeology and history. | Aspendos Theater, Aspendos Basilica, Kursunlu Waterfall, Perge Ancient City, Side Temple of Apollo |
| Kemer | A popular seaside resort town known for its beaches and luxury hotels. Attracts tourists looking for sun, sea, and numerous outdoor activities like hiking and water sports. | Kemer Marina, Moonlight Park, Phaselis Ancient City, Olympos Beach, Cirali Beach |
| Kaş | A picturesque town offering a blend of stunning coastal views and local cultural experiences. Known for diving and adventure tourism, Kaş is ideal for active travelers. | Patara Beach, Kalkan, Kaputaş Beach, Kaş Marina, Antiphellos |
| Çamyuva | An emerging area with beautiful beaches and a serene atmosphere. Offers potential for growth as more tourists seek quieter coastal experiences away from the bustling city. | Çamyuva Beach, Phaselis Antique City, Çıralı Beach, Olympos Beach, Fire of Chimera |
Do you need a license for Airbnb in Serik?
Yes, Serik requires a license for operating an Airbnb. Current market data shows 52% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Serik
Luxury Villa and Stunning Experience on the Beach
Entire Place • 3 bedrooms
(KONAK DE LUXE)Villa On Kadriye
Entire Place • 10 bedrooms
Ultra Luxury Villa Casa Feliz
Entire Place • 4 bedrooms
40 M² PRiVATE POOL , Near By THE LAND OF LEGENDs
Entire Place • 4 bedrooms
Kybele Elite Villa
Entire Place • 5 bedrooms
Private Pool Villa Bogota,Close to Land Of Legends
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Serik
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kerim Durmaz | 21 | $329,648 | 190 | 4.69/5.0 |
| Merve | 6 | $320,564 | 42 | 3.21/5.0 |
| Ali | 6 | $274,478 | 141 | 4.94/5.0 |
| Gizem | 9 | $202,362 | 58 | 4.07/5.0 |
| Fahri | 13 | $160,623 | 34 | 2.23/5.0 |
| Idris | 2 | $155,462 | 69 | 4.87/5.0 |
| 474468883 | 8 | $150,582 | 3 | 0.00/5.0 |
| Emel | 4 | $147,310 | 55 | 3.72/5.0 |
| Павел | 5 | $144,378 | 51 | 4.53/5.0 |
| 479742124 | 8 | $141,624 | 0 | 0.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Serik
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.6%), with house and apartment & condo properties comprising 98.9% of inventory
- Untapped potential in boutique & hotels, others segments (1.2% combined)
Room Capacity Distribution
Analysis of 358 properties in Serik shows that 3 bedrooms properties are most prevalent, making up 35.8% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 62.8% of all listings.
Key Insights
- Most common: 3 bedrooms (35.8%)
- Least common: 1 bedroom (8.4%)
- Market concentration: 62.8% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 358 properties in Serik reveals that 8+ guests properties dominate the market, representing 48.3% of all listings. The average property accommodates 6.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 69.0% of the market.
Key Insights
- Most common capacity: 8+ guests (48.3% of market)
- Least common capacity: 3 guests (1.4% of market)
- Average guest capacity: 6.6 guests per property
- Market concentration: 69.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 358 properties in Serik, the most common availability pattern is 271-366 days (78.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (42.7% of properties).
Key Insights
- Most common availability window: 271-366 days (78.8%)
- Most common booking duration: 31-90 days (42.7%)
- Properties with high availability (180+ days): 94.1%
- Properties with long-term bookings (180+ days): 6.4%
Minimum Stay Distributions
1 Night
33 listings
10.6% of total
2 Nights
46 listings
14.8% of total
3 Nights
75 listings
24.1% of total
4-6 Nights
64 listings
20.6% of total
7-29 Nights
9 listings
2.9% of total
30+ Nights
84 listings
27% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 25.4%
- Mid-length stays (4-6 nights) represent 20.6% of listings
- Monthly+ stays (27%) suggest a stable extended-stay market
- High market flexibility with 49.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
1.4% of total
Super Strict 60 Days
1 listings
0.5% of total
Flexible
50 listings
22.8% of total
Moderate
24 listings
11% of total
Firm
60 listings
27.4% of total
Strict
81 listings
37% of total
Key Insights
- Strict is the preferred policy at 37.0% of listings
- Stricter policies (Firm & Strict) dominate at 64.4% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- The market supports stricter policies, with 64.4% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Aug, Jun, averaging 59 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 26 days
- Summer shows the longest average booking window at 55 days, while Winter has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 55 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Serik
Below is the distribution of amenities across listings in Serik:
Traveler Demographics
Key Insights
- Domestic travelers make up 11.9% of total guests, indicating a mostly international-driven market.
- Primary international markets: Türkiye (24.6%) and Germany (18.9%)
- English is the top language at 47.3%, followed by Turkish (22.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.5%
Recommendations
- Target marketing campaigns for Ankara and England markets
- Develop localized content for Türkiye and Germany
- Prioritize English and Turkish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Serik. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Pomos | 62 | $1,769 | $212.99 | 37% |
| Argaka | 39 | $1,756 | $252.63 | 40% |
| Döşemealtı | 14 | $1,728 | $233.23 | 39% |
| Ayia Marina Chrysochous | 37 | $1,381 | $220.21 | 37% |
| Yialia | 19 | $1,334 | $581.47 | 32% |
| Neo Chorio | 120 | $1,325 | $217.58 | 35% |
| Polis Chrysochous | 191 | $1,298 | $150.97 | 41% |
| Aksu | 77 | $884 | $113.99 | 36% |
| Muratpaşa | 1,425 | $815 | $87.36 | 40% |
| Manavgat | 222 | $717 | $100.96 | 37% |
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