Hammam Sousse Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sousse, Tunisia
Is Airbnb profitable in Hammam Sousse in 2025? Explore comprehensive Airbnb analytics for Hammam Sousse, Sousse, Tunisia to uncover income potential. This 2025 STR market report for Hammam Sousse, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 96 active listings.
Whether you're considering an Airbnb investment in Hammam Sousse, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hammam Sousse Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hammam Sousse Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hammam Sousse (2025)
Understanding the monthly revenue variations for Airbnb listings in Hammam Sousse is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hammam Sousse is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hammam Sousse across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,544+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $859 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $515 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $284, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hammam Sousse
Hammam Sousse Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hammam Sousse STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hammam Sousse:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hammam Sousse
Average Daily Rate (ADR) Airbnb Trends in Hammam Sousse (2025)
Effective short term rental pricing strategy in Hammam Sousse involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hammam Sousse typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $126+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $79 or more.
- Typical properties (Median) charge around $52 per night.
- Entry-level properties (Bottom 25%) earn around $38 per night.
Average Daily Rate (ADR) Trend by Month in Hammam Sousse
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Airbnb Seasonality Analysis & Trends in Hammam Sousse (2025)
Peak Season (August, July, September)
- Revenue averages $1,147 per month
- Occupancy rates average 47.5%
- Daily rates average $71
Shoulder Season
- Revenue averages $608 per month
- Occupancy maintains around 32.3%
- Daily rates hold near $74
Low Season (March, June, November)
- Revenue drops to average $484 per month
- Occupancy decreases to average 27.2%
- Daily rates adjust to average $70
Seasonality Insights for Hammam Sousse
- The Airbnb seasonality in Hammam Sousse shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hammam Sousse's highest earning potential, with monthly revenues capable of climbing to $1,407, occupancy reaching a high of 54.3%, and ADRs peaking at $81.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $468, occupancy could drop to 24.5%, and ADRs may adjust down to $66.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hammam Sousse.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hammam Sousse seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hammam Sousse (2025)
Exploring the top neighborhoods for short-term rentals in Hammam Sousse? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hammam Sousse Beach | A popular destination for both locals and tourists, known for its sandy beaches and resorts. Ideal for visitors looking for sun and relaxation. | Hammam Sousse Beach, Hannibal Palace, Sousse Archaeological Museum, Port El Kantaoui, Ribat of Sousse |
| Medina of Sousse | A UNESCO World Heritage site, this ancient medina offers a rich cultural experience with winding streets, markets, and historical sites. | Medina of Sousse, Great Mosque of Sousse, Bourghiba Mausoleum, Sousse Fort, Museum of Islamic Art |
| Kantaoui | A modern resort area with a marina, shops, and restaurants. Popular among families and those looking for a vibrant coastal atmosphere. | El Kantaoui Marina, Acqua Palace Water Park, Golf El Kantaoui, Kantaoui Beach, Local shops and restaurants |
| La Kasbah | Rich in history with beautiful architecture and views of the coast. Attracts visitors interested in history and photography. | Kasbah of Sousse, Dar Essid Museum, Beaches of Sousse, Local cafes, Historic streets |
| Hammam Sousse City Center | Offering easy access to local amenities, shops, and public transport, this area is appealing for tourists who want convenience while exploring. | Shopping areas, Local markets, Restaurants, Cafes, Cultural events |
| Boujaffar | A vibrant area known for its beach promenade and nightlife. Great for younger travelers seeking a lively vacation atmosphere. | Boujaffar Beach, Restaurants and Bars, Nightclubs, Promenade, Water sports activities |
| Sousse Port | An important commercial hub and also hosting leisure activities. Ideal for those interested in maritime experiences and coastal excursions. | Sousse Marina, Boat tours, Fishing excursions, Water sports, Local seafood restaurants |
| Zone Touristique | A designated tourist zone featuring several hotels, recreational spots, and beach access. Attractive for business and leisure travelers alike. | Beachfront hotels, Water activities, Family-friendly attractions, Restaurants and bars, Shopping malls |
Understanding Airbnb License Requirements & STR Laws in Hammam Sousse (2025)
While Hammam Sousse, Sousse, Tunisia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hammam Sousse to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Hammam Sousse (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hammam Soussebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Vue sur le port et la mer
Entire Place • 2 bedrooms
VILLA KANTAOUI by Kalthoum
Entire Place • 3 bedrooms
HOUSE "DOMAINE BAYADA"
Entire Place • 2 bedrooms
Apartment in Sousse, Port El Kantaoui – Kanta
Entire Place • 2 bedrooms
Villa Floor: Private Hot Tub with Hot Water
Entire Place • 2 bedrooms
Family Escape by the Sea
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hammam Sousse (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hammam Sousse based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #47591928 | 1 | $27,178 | 0 | N/A/5.0 |
| Abdallah | 1 | $23,698 | 74 | 4.86/5.0 |
| Ela | 1 | $23,111 | 22 | 4.95/5.0 |
| Ylies | 1 | $19,139 | 12 | 5.00/5.0 |
| Remy | 3 | $15,025 | 191 | 3.87/5.0 |
| Sarah | 2 | $14,893 | 46 | 4.63/5.0 |
| Knani | 1 | $13,213 | 64 | 4.92/5.0 |
| Ridha | 1 | $13,206 | 39 | 4.79/5.0 |
| Rafik | 2 | $12,379 | 122 | 4.46/5.0 |
| Abderrazak | 2 | $11,560 | 43 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hammam Sousse.
Dive Deeper: Advanced Hammam Sousse STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hammam Sousse. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHammam Sousse Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hammam Sousse
- The Hammam Sousse Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 96 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hammam Sousse, Apartment/Condo properties are the most common (79.2%), reflecting the local real estate landscape.
- Houses represent a significant 17.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.1%) offer potential for unique stay experiences.
Hammam Sousse Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hammam Sousse
- The dominant room capacity in Hammam Sousse is 1 bedroom listings, making up 39.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.1% of the active Airbnb listings in Hammam Sousse, indicating a high concentration in these sizes.
Hammam Sousse Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hammam Sousse
- The most common guest capacity trend in Hammam Sousse vacation rentals is listings accommodating 4 guests (35.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Hammam Sousse STR market, accounting for 57.3% of listings.
- 30.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hammam Sousse.
- On average, properties in Hammam Sousse are equipped to host 4.5 guests.
Hammam Sousse Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hammam Sousse
- The most common availability pattern in Hammam Sousse falls within the 271-366 days range, representing 76% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Hammam Sousse (36.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hammam Sousse Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
34.4% of total
2 Nights
13 listings
14% of total
3 Nights
18 listings
19.4% of total
4-6 Nights
16 listings
17.2% of total
7-29 Nights
3 listings
3.2% of total
30+ Nights
11 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in Hammam Sousse is 1 Night, adopted by 34.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.8%) caters to monthly stays (30+ nights) in Hammam Sousse, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.4% of Hammam Sousse hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hammam Sousse.
Hammam Sousse Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
22 listings
33.3% of total
Moderate
14 listings
21.2% of total
Firm
9 listings
13.6% of total
Strict
21 listings
31.8% of total
Cancellation Policy Insights for Hammam Sousse
- The prevailing Airbnb cancellation policy trend in Hammam Sousse is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (54.5%) and stricter (45.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Hammam Sousse.
- With 31.8% using Strict terms, this is a viable option in Hammam Sousse, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hammam Sousse.
Hammam Sousse STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hammam Sousse
- The overall average booking lead time for vacation rentals in Hammam Sousse is 22 days.
- Guests book furthest in advance for stays during August (average 35 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (30 days avg.) sees the longest lead times, while Spring (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Hammam Sousse.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 35 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Hammam Sousse averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hammam Sousse (2025)
Amenity Prevalence
Amenity Insights for Hammam Sousse
- Essential amenities in Hammam Sousse that guests expect include: Kitchen, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hammam Sousse: Kitchen, Air conditioning, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hammam Sousse to stay competitive.
Hammam Sousse Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hammam Sousse
- The typical guest profile for Airbnb in Hammam Sousse consists of predominantly international visitors (95%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 4.8% of guests.
- Key international markets include France (46.7%) and Germany (8.3%).
- Top languages spoken are English (33.2%) followed by French (27%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hammam Sousse Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bir Bou Rekba | 10 | $999 | $265.33 | 27% |
| Korba | 28 | $898 | $174.29 | 29% |
| Pantelleria | 367 | $699 | $174.49 | 35% |
| Tazerka | 15 | $679 | $144.74 | 31% |
| Hammamet | 323 | $655 | $122.24 | 34% |
| Hammamet Sud | 14 | $621 | $121.12 | 34% |
| Tunis | 1,953 | $563 | $72.69 | 39% |
| Dar Allouche | 20 | $532 | $117.48 | 34% |
| Kerkouane | 19 | $531 | $130.19 | 29% |
| Maâmoura | 23 | $504 | $123.57 | 37% |