Hammam Sousse Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gouvernorat de Sousse, Tunisia
Is Airbnb profitable in Hammam Sousse in 2025? Explore comprehensive Airbnb analytics for Hammam Sousse, Gouvernorat de Sousse, Tunisia to uncover income potential. This 2025 STR market report for Hammam Sousse, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 70 active listings.
Whether you're considering an Airbnb investment in Hammam Sousse, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hammam Sousse Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hammam Sousse Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hammam Sousse (2025)
Understanding the monthly revenue variations for Airbnb listings in Hammam Sousse is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hammam Sousse is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hammam Sousse across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,337+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $878 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $491 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $237, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hammam Sousse
Hammam Sousse Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hammam Sousse STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hammam Sousse:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hammam Sousse
Average Daily Rate (ADR) Airbnb Trends in Hammam Sousse (2025)
Effective short term rental pricing strategy in Hammam Sousse involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hammam Sousse typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $106+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $78 or more.
- Typical properties (Median) charge around $59 per night.
- Entry-level properties (Bottom 25%) earn around $41 per night.
Average Daily Rate (ADR) Trend by Month in Hammam Sousse
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Airbnb Seasonality Analysis & Trends in Hammam Sousse (2025)
Peak Season (August, July, September)
- Revenue averages $1,057 per month
- Occupancy rates average 46.5%
- Daily rates average $68
Shoulder Season
- Revenue averages $549 per month
- Occupancy maintains around 30.8%
- Daily rates hold near $64
Low Season (March, June, November)
- Revenue drops to average $431 per month
- Occupancy decreases to average 25.9%
- Daily rates adjust to average $64
Seasonality Insights for Hammam Sousse
- The Airbnb seasonality in Hammam Sousse shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hammam Sousse's highest earning potential, with monthly revenues capable of climbing to $1,371, occupancy reaching a high of 57.6%, and ADRs peaking at $71.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $393, occupancy could drop to 22.7%, and ADRs may adjust down to $61.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hammam Sousse.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hammam Sousse seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hammam Sousse (2025)
Exploring the top neighborhoods for short-term rentals in Hammam Sousse? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hammam Sousse Beach | A popular destination for tourists seeking sun, sea, and sand. Known for its beautiful beach resorts and vibrant atmosphere, making it an attractive location for Airbnb hosting. | Hammam Sousse Beach, Hammam Sousse Marina, Local beach clubs, Watersport activities, Seaside cafes, Nightlife venues |
| Medina of Sousse | A UNESCO World Heritage site rich in history and culture. The Medina attracts visitors interested in exploring traditional Tunisian architecture, markets, and local cuisine. | Ribat of Sousse, Great Mosque of Sousse, Sousse Archaeological Museum, Medina markets, Local restaurants, Historic streets |
| Port El Kantaoui | A resort area known for its marina and golf course. It offers luxurious amenities and is popular among families and couples looking for a luxurious getaway. | Port El Kantaoui Marina, Golf courses, Cafes and restaurants, Beach activities, Shopping centres, Aquapark |
| Sousse City Center | The vibrant downtown area is perfect for travelers looking to explore shops, cafes, and local attractions, providing a mix of modern and traditional experiences. | Sousse Great Mosque, Souk of Sousse, Shopping streets, Cafes and eateries, Cultural sites |
| Kalaa Kebira | A quieter residential area that is growing in popularity, offering a more authentic Tunisian experience while still being close to Sousse's main attractions. | Traditional markets, Local culture, Nearby beaches, Peaceful environment |
| Ribat of Sousse | This historic site draws tourists interested in history and architecture. It provides a unique experience for those looking to stay near cultural landmarks. | Historic Ribat, Cultural tours, Nearby eateries, Views of the coast |
| El Mourouj | A family-friendly neighborhood that offers parks and recreational areas. It's a good location for travelers looking for a quieter yet accessible base in Sousse. | Parks, Local markets, Cafes, Kid-friendly activities |
| Hammam Sousse Market District | A bustling market area where visitors can experience local life, food, and shopping. This area is popular for its authentic local vibe and proximity to attractions. | Local markets, Street food, Cultural experiences, Community events |
Understanding Airbnb License Requirements & STR Laws in Hammam Sousse (2025)
While Hammam Sousse, Gouvernorat de Sousse, Tunisia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hammam Sousse to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Hammam Sousse (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hammam Soussebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exceptional waterfront duplex
Entire Place • 5 bedrooms
Modern apartment
Entire Place • 2 bedrooms
Apartment S+2 in Folla
Entire Place • 2 bedrooms
Appart haut standing bord de mer
Entire Place • 2 bedrooms
Lilia house Al Kantaoui
Entire Place • 1 bedroom
Appartement - Marina el kantaoui
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hammam Sousse (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hammam Sousse based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Majdi | 1 | $32,366 | 21 | 4.90/5.0 |
| Remy | 4 | $14,980 | 29 | 4.30/5.0 |
| Anouar | 2 | $13,627 | 34 | 4.76/5.0 |
| Nadia | 1 | $13,435 | 18 | 5.00/5.0 |
| Arbi | 2 | $13,150 | 58 | 5.00/5.0 |
| Ghassen | 1 | $12,618 | 7 | 5.00/5.0 |
| Sarah | 3 | $12,572 | 11 | 4.75/5.0 |
| Dar For Rent | 2 | $11,102 | 21 | 4.78/5.0 |
| Host #8694143 | 1 | $10,687 | 1 | N/A/5.0 |
| Adam | 1 | $9,999 | 33 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hammam Sousse.
Dive Deeper: Advanced Hammam Sousse STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hammam Sousse. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHammam Sousse Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hammam Sousse
- The Hammam Sousse Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 70 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hammam Sousse, Apartment/Condo properties are the most common (87.1%), reflecting the local real estate landscape.
Hammam Sousse Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hammam Sousse
- The dominant room capacity in Hammam Sousse is 1 bedroom listings, making up 45.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 84.3% of the active Airbnb listings in Hammam Sousse, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (8.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Hammam Sousse.
Hammam Sousse Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hammam Sousse
- The most common guest capacity trend in Hammam Sousse vacation rentals is listings accommodating 4 guests (31.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Hammam Sousse STR market, accounting for 51.4% of listings.
- 24.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hammam Sousse.
- On average, properties in Hammam Sousse are equipped to host 4.2 guests.
Hammam Sousse Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hammam Sousse
- The most common availability pattern in Hammam Sousse falls within the 271-366 days range, representing 78.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Hammam Sousse (44.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hammam Sousse Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
33.8% of total
2 Nights
14 listings
21.5% of total
3 Nights
10 listings
15.4% of total
4-6 Nights
10 listings
15.4% of total
7-29 Nights
1 listings
1.5% of total
30+ Nights
8 listings
12.3% of total
Key Insights
- The most prevalent minimum stay requirement in Hammam Sousse is 1 Night, adopted by 33.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.3%) caters to monthly stays (30+ nights) in Hammam Sousse, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.8% of Hammam Sousse hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hammam Sousse.
Hammam Sousse Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
24.5% of total
Moderate
13 listings
24.5% of total
Firm
15 listings
28.3% of total
Strict
12 listings
22.6% of total
Cancellation Policy Insights for Hammam Sousse
- The prevailing Airbnb cancellation policy trend in Hammam Sousse is Firm, used by 28.3% of listings.
- A majority (50.9%) of hosts in Hammam Sousse utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 28.3% market standard in Hammam Sousse.
- Regularly review your cancellation policy against competitors and market demand shifts in Hammam Sousse.
Hammam Sousse STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hammam Sousse
- The overall average booking lead time for vacation rentals in Hammam Sousse is 16 days.
- Guests book furthest in advance for stays during June (average 37 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (29 days avg.) sees the longest lead times, while Winter (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Hammam Sousse.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 37 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Hammam Sousse averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hammam Sousse (2025)
Amenity Prevalence
Amenity Insights for Hammam Sousse
- Essential amenities in Hammam Sousse that guests expect include: Kitchen, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hammam Sousse: Kitchen, Air conditioning, TV.
- Prioritize adding missing essentials: Kitchen, Air conditioning, TV.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hammam Sousse to stay competitive.
Hammam Sousse Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hammam Sousse
- The typical guest profile for Airbnb in Hammam Sousse consists of predominantly international visitors (95%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 5.1% of guests.
- Key international markets include France (47.9%) and United Kingdom (9.3%).
- Top languages spoken are English (31.5%) followed by French (29.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hammam Sousse Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bir Bou Rekba | 10 | $999 | $265.33 | 27% |
| Korba | 28 | $898 | $174.29 | 29% |
| Pantelleria | 367 | $699 | $174.49 | 35% |
| Tazerka | 15 | $679 | $144.74 | 31% |
| Hammamet | 323 | $655 | $122.24 | 34% |
| Hammamet Sud | 14 | $621 | $121.12 | 34% |
| Tunis | 1,953 | $563 | $72.69 | 39% |
| Dar Allouche | 20 | $532 | $117.48 | 34% |
| Kerkouane | 19 | $531 | $130.19 | 29% |
| Maâmoura | 23 | $504 | $123.57 | 37% |