Airbnb Market Analytics, Statistics and Data in Lomé, Maritime Region, Togo
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lomé? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lomé:
How much do Airbnb hosts make on average per month in Lomé?
The short-term rental market in Lomé shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $449 per month
- Strong performing properties (top 25%) make $890 or more
- Best-in-class properties (top 10%) achieve $1,430+ monthly
- Entry-level properties (bottom 25%) typically earn around $175
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lomé
The market in Lomé shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lomé
Daily rates in Lomé vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $37 per night
- Strong performing properties (top 25%) secure $55 or more
- Best-in-class properties (top 10%) pull in $88+ per night
- Entry-level properties (bottom 25%) earn around $27
Daily Rate Variations by Month
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Seasonality patterns in Lomé
Peak Season (April, May, June)
- Revenue peaks at $847.77 per month
- Occupancy rates reach 44.86%
- Daily rates average $49.92
Shoulder Season
- Revenue averages $626.04 per month
- Occupancy maintains 37.17%
- Daily rates hold at $47.31
Low Season (July, December, January)
- Revenue drops to $418.01 per month
- Occupancy decreases to 28.87%
- Daily rates adjust to $45.93
Is it still profitable to do Airbnb in Lomé in 2025?
Yes! Lomé demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and monthly revenue averaging $626 and With 321 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lomé
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Gouverneur | A central neighborhood in Lomé that offers easy access to various attractions and the bustling market scene. Ideal for tourists looking to immerse themselves in the local culture. | Togo National Museum, Marche des Feticheurs, Independence Square, Lomé Cathedral, Artisan Village |
| Hédzranawoé | Known for its vibrant street life and proximity to the beach, Hédzranawoé is perfect for visitors seeking both leisure and local experiences. | Lomé Beach, Palais des Congrès, Bénin's House, Local dining spots, Nightlife venues |
| Cité des Arts | This area is popular for its cultural hubs and artistic venues, making it a favorite for travelers interested in art and music. | Centre Culturel Echangeur, Art galleries, Live music venues, Artisan workshops |
| Aneho | A little outside of Lomé, Aneho is a picturesque coastal town that offers a more relaxed atmosphere and beautiful scenery. | Aneho Beach, Local fishing villages, Historical sites, Seafood markets |
| Kpalimé | While slightly further from Lomé, Kpalimé is known for its beautiful landscapes and adventure tourism, attracting nature-lovers and hikers. | Mount Agou, Waterfalls, Kpalimé handicraft shops, Togo's coffee plantations |
| Tsévié | Located just north of Lomé, this area represents the rural side of Togo, allowing visitors to experience the traditional lifestyle. | Traditional villages, Local markets, Cultural festivals, Scenic landscapes |
| Lomé-Plateau | A business district in Lomé that caters to professionals and visitors seeking a more metropolitan feel, with numerous offices and upscale shopping. | City Center shopping, Business hubs, Fine dining restaurants, Local cafes |
| Beach Boulevard | This stretch along the coast provides stunning views and easy access to water activities, making it a great option for beach lovers. | Beach resorts, Water sports, Coastal restaurants, Scenic boardwalks |
Do you need a license for Airbnb in Lomé?
We recommend checking directly with Lomé's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Lomé
4 Bedrooms. Large and Charming Luxury Property
Entire Place • 4 bedrooms
Renovated Fafape apartment very close to the beach!
Entire Place • 2 bedrooms
Modern Luxury
Entire Place • 4 bedrooms
Designer apartment in Adidogome
Entire Place • 2 bedrooms
White House Elie palace Villa with pool
Entire Place • 5 bedrooms
Beautiful villa with Rooftop 10 minutes from the airport
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Lomé
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kodjo Mawukoenyo | 5 | $48,144 | 14 | 2.68/5.0 |
| Toussine | 4 | $42,398 | 200 | 4.81/5.0 |
| Yao | 4 | $34,514 | 64 | 4.75/5.0 |
| Africo | 5 | $31,583 | 21 | 2.81/5.0 |
| Kristabela | 2 | $26,596 | 91 | 4.70/5.0 |
| 311829489 | 2 | $23,688 | 11 | 4.86/5.0 |
| Jordan | 2 | $23,679 | 32 | 4.94/5.0 |
| Zoe | 7 | $20,703 | 30 | 2.65/5.0 |
| Loukman | 4 | $19,139 | 55 | 4.89/5.0 |
| Love | 4 | $18,900 | 13 | 2.25/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lomé
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.4%), with apartment & condo and house properties comprising 88.8% of inventory
- Untapped potential in others segments (1.2% combined)
Room Capacity Distribution
Analysis of 321 properties in Lomé shows that 2 bedrooms properties are most prevalent, making up 31.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 62.0% of all listings.
Key Insights
- Most common: 2 bedrooms (31.2%)
- Least common: 4 bedrooms (5.3%)
- Market concentration: 62.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 321 properties in Lomé reveals that 4 guests properties dominate the market, representing 28.7% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 55.1% of the market.
Key Insights
- Most common capacity: 4 guests (28.7% of market)
- Least common capacity: 7 guests (0.3% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 55.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 321 properties in Lomé, the most common availability pattern is 271-366 days (67.9% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (34.3% of properties).
Key Insights
- Most common availability window: 271-366 days (67.9%)
- Most common booking duration: 1-30 days (34.3%)
- Properties with high availability (180+ days): 89.7%
- Properties with long-term bookings (180+ days): 10.9%
Minimum Stay Distributions
1 Night
122 listings
41.1% of total
2 Nights
69 listings
23.2% of total
3 Nights
30 listings
10.1% of total
4-6 Nights
36 listings
12.1% of total
7-29 Nights
38 listings
12.8% of total
30+ Nights
2 listings
0.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 64.3%
- Mid-length stays (4-6 nights) represent 12.1% of listings
- Monthly+ stays (0.7%) suggest a stable extended-stay market
- High market flexibility with 74.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
105 listings
50.2% of total
Moderate
63 listings
30.1% of total
Firm
17 listings
8.1% of total
Strict
24 listings
11.5% of total
Key Insights
- Flexible is the preferred policy at 50.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 80.3% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 8.1% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jul, Nov, averaging 44 days
- Shortest booking windows are in May, Dec, Jun, averaging 27 days
- Fall shows the longest average booking window at 40 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 40 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during May-Jun when lead times are shortest
Popular Airbnb Amenities in Lomé
Below is the distribution of amenities across listings in Lomé:
Traveler Demographics
Key Insights
- Domestic travelers make up 4.7% of total guests, indicating a mostly international-driven market.
- Primary international markets: United States (19%) and Germany (10.9%)
- English is the top language at 43.7%, followed by French (41.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.6%
Recommendations
- Target marketing campaigns for Paris and Cotonou markets
- Develop localized content for United States and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lomé. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Djako Daho | 42 | $509 | $50.52 | 42% |
| Grand-Popo | 15 | $378 | $80.94 | 31% |
| Whydah | 24 | $267 | $69.76 | 22% |
| Cotonou | 260 | $248 | $50.33 | 33% |
| Sanguera | 11 | $239 | $50.82 | 35% |
| Kpalimé | 16 | $198 | $49.23 | 33% |
| Godomey | 13 | $192 | $37.89 | 40% |
| Porto-Novo | 23 | $130 | $33.86 | 33% |
| Abomey-Calavi | 49 | $130 | $38.95 | 28% |
| Sagbado | 19 | $80 | $43.34 | 26% |
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