Airbnb Market Analytics, Statistics and Data in Ko Tao, Surat Thani Province, Thailand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ko Tao? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ko Tao:
How much do Airbnb hosts make on average per month in Ko Tao?
The short-term rental market in Ko Tao shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $945 per month
- Strong performing properties (top 25%) make $2,368 or more
- Best-in-class properties (top 10%) achieve $4,625+ monthly
- Entry-level properties (bottom 25%) typically earn around $428
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ko Tao
The market in Ko Tao shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ko Tao
Daily rates in Ko Tao vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $68 per night
- Strong performing properties (top 25%) secure $133 or more
- Best-in-class properties (top 10%) pull in $239+ per night
- Entry-level properties (bottom 25%) earn around $36
Daily Rate Variations by Month
Get Live Ko Tao Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Ko Tao
Peak Season (February, March, April)
- Revenue peaks at $2307.85 per month
- Occupancy rates reach 56.81%
- Daily rates average $117.32
Shoulder Season
- Revenue averages $1885.16 per month
- Occupancy maintains 43.94%
- Daily rates hold at $106.37
Low Season (June, July, September)
- Revenue drops to $1524.60 per month
- Occupancy decreases to 36.55%
- Daily rates adjust to $100.54
Is it still profitable to do Airbnb in Ko Tao in 2025?
Yes! Ko Tao demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 44% and solid monthly revenue averaging $1885 and With 463 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ko Tao
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sairee Beach | The most popular beach on Ko Tao, known for its stunning sunsets and vibrant nightlife. Sairee Beach attracts a large number of tourists, making it ideal for Airbnb hosting. | Sairee Beach Sunset, Dive spots, Beachfront bars, Local markets, Nightlife venues |
| Chalok Baan Kao | A quieter area with beautiful beaches and an authentic local vibe. Ideal for families and travelers seeking relaxation away from the crowds. | Chalok Baan Kao Beach, Local seafood restaurants, Snorkeling spots, Mini golf, Yoga retreats |
| Ao Leuk | Famous for its crystal clear waters and fantastic snorkeling opportunities. Ao Leuk is a favorite among divers and snorkelers, offering a serene environment. | Ao Leuk Beach, Snorkeling and diving spots, Underwater coral reefs, Beach bars, Nature trails |
| Sai Nuan Beach | A beautiful and secluded beach perfect for those looking for a peaceful escape. ideal for couples and honeymooners. | Sai Nuan Beach, Relaxing beach atmosphere, Nearby snorkeling sites, Cozy beach bungalows, Sunbathing spots |
| Tanote Bay | Known for its beautiful bay and calm waters, making it great for swimming and snorkeling. A more tranquil spot for visitors. | Tanote Beach, Snorkeling and diving, High cliff jumps, Beachside restaurants, Lush green surroundings |
| Jansom Bay | A smaller, less crowded beach offering a relaxing experience with clear waters and beautiful surroundings. Great for families and couples. | Jansom Bay Beach, Quiet atmosphere, Sheltered swimming area, Beachfront resorts, Scenic viewpoints |
| Koh Tao Viewpoint | Offers breathtaking views of the island and surrounding waters. A perfect spot for visitors looking to enjoy nature and photography. | Koh Tao Viewpoint, Hiking trails, Photography spots, Panoramic views, Nature yoga retreats |
| Haad Tien Beach | A tranquil spot known for its relaxation and idyllic scenery. Popular with those seeking a peaceful retreat. | Haad Tien Beach, Wellness resorts, Sea kayaking, Sunbathing areas, Beachfront dining |
Do you need a license for Airbnb in Ko Tao?
We recommend checking directly with Ko Tao's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ko Tao
PASSAMBHATI VILLA /Cape Shark Villas, 4-10 pers.
Entire Place • 5 bedrooms
Perfect View Pool Villa, private pool
Entire Place • 5 bedrooms
Perfect View Pool Villa with private pool
Entire Place • 5 bedrooms
Villa de Kestrel, Aow Leuk beach, Lang Kai,Tanote
Entire Place • 5 bedrooms
Phandara Private Pool Villa 3 - Sea’n’Sunset View
Entire Place • 2 bedrooms
Villa del sol -Eleadora - Gift of the Sun
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Ko Tao
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vitchanee | 3 | $327,892 | 106 | 4.78/5.0 |
| Nan And Sam | 5 | $316,417 | 536 | 4.75/5.0 |
| Jt | 9 | $256,227 | 480 | 4.94/5.0 |
| Krittika | 66 | $240,775 | 139 | 1.06/5.0 |
| Villas Del Sol | 6 | $237,241 | 124 | 4.77/5.0 |
| Natha | 75 | $235,998 | 550 | 2.57/5.0 |
| Naroua Villa | 6 | $233,353 | 236 | 4.92/5.0 |
| Grzegorz Witold | 3 | $193,810 | 12 | 3.33/5.0 |
| Siri/Chol | 1 | $190,629 | 55 | 4.96/5.0 |
| Preeyanut | 3 | $173,775 | 40 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ko Tao
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (55.3%), with boutique & hotels and house properties comprising 70.4% of inventory
- Strong specialty sector (39.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, outdoor & mobile, others segments (1.9% combined)
Room Capacity Distribution
Analysis of 463 properties in Ko Tao shows that 1 bedroom properties are most prevalent, making up 71.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 87.3% of all listings.
Key Insights
- Most common: 1 bedroom (71.3%)
- Least common: 4 bedrooms (0.2%)
- Market concentration: 87.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 463 properties in Ko Tao reveals that 2 guests properties dominate the market, representing 59% of all listings. The average property accommodates 2.9 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 72.1% of the market.
Key Insights
- Most common capacity: 2 guests (59% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 2.9 guests per property
- Market concentration: 72.1% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 463 properties in Ko Tao, the most common availability pattern is 271-366 days (54.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (28.1% of properties).
Key Insights
- Most common availability window: 271-366 days (54.6%)
- Most common booking duration: 31-90 days (28.1%)
- Properties with high availability (180+ days): 79.3%
- Properties with long-term bookings (180+ days): 21.8%
Minimum Stay Distributions
1 Night
246 listings
59.1% of total
2 Nights
127 listings
30.5% of total
3 Nights
18 listings
4.3% of total
4-6 Nights
11 listings
2.6% of total
7-29 Nights
1 listings
0.2% of total
30+ Nights
13 listings
3.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.6%
- Mid-length stays (4-6 nights) represent 2.6% of listings
- Monthly+ stays (3.1%) suggest a stable extended-stay market
- High market flexibility with 93.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
69 listings
21.1% of total
Moderate
50 listings
15.3% of total
Firm
29 listings
8.9% of total
Strict
179 listings
54.7% of total
Key Insights
- Strict is the preferred policy at 54.7% of listings
- Stricter policies (Firm & Strict) dominate at 63.6% of the market
- Strong market consensus around Strict policies
- Firm policies are least common at 8.9% of listings
Recommendations
- The market supports stricter policies, with 63.6% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jan, Jul, averaging 68 days
- Shortest booking windows are in Nov, Oct, Sep, averaging 47 days
- Summer shows the longest average booking window at 64 days, while Fall has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 64 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Sep when lead times are shortest
Popular Airbnb Amenities in Ko Tao
Below is the distribution of amenities across listings in Ko Tao:
Traveler Demographics
Key Insights
- Domestic travelers make up 1.6% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (25.3%) and France (19.4%)
- English is the top language at 53.4%, followed by German (20.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 10.3%
Recommendations
- Target marketing campaigns for London and Berlin markets
- Develop localized content for United Kingdom and France
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ko Tao. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Baan Thong Po | 123 | $3,112 | $334.69 | 46% |
| Ban Bang Khao | 46 | $2,959 | $413.04 | 39% |
| Baan Taling Ngam | 22 | $2,909 | $418.04 | 34% |
| Baan Chaweng Noi | 319 | $2,692 | $294.38 | 45% |
| Ko Samui | 836 | $2,682 | $340.92 | 44% |
| Baan Thong Krut | 27 | $2,341 | $345.58 | 40% |
| Baan Plai Laem | 244 | $2,307 | $291.92 | 45% |
| Baan Hua Thanon | 99 | $2,270 | $245.77 | 45% |
| Tong Yang | 54 | $2,183 | $381.87 | 36% |
| Choeng Mon | 218 | $2,177 | $326.06 | 36% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights