Ko Tao Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Surat Thani Province, Thailand
Is Airbnb profitable in Ko Tao in 2025? Explore comprehensive Airbnb analytics for Ko Tao, Surat Thani Province, Thailand to uncover income potential. This 2025 STR market report for Ko Tao, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 591 active listings.
Whether you're considering an Airbnb investment in Ko Tao, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ko Tao Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ko Tao Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ko Tao (2025)
Understanding the monthly revenue variations for Airbnb listings in Ko Tao is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ko Tao is typically February, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ko Tao across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,499+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,132 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $825 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $346, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ko Tao
Ko Tao Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ko Tao STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ko Tao:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ko Tao
Average Daily Rate (ADR) Airbnb Trends in Ko Tao (2025)
Effective short term rental pricing strategy in Ko Tao involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ko Tao typically peaks in April and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $248+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $143 or more.
- Typical properties (Median) charge around $82 per night.
- Entry-level properties (Bottom 25%) earn around $40 per night.
Average Daily Rate (ADR) Trend by Month in Ko Tao
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Airbnb Seasonality Analysis & Trends in Ko Tao (2025)
Peak Season (February, March, January)
- Revenue averages $2,191 per month
- Occupancy rates average 52.9%
- Daily rates average $133
Shoulder Season
- Revenue averages $1,693 per month
- Occupancy maintains around 38.3%
- Daily rates hold near $107
Low Season (May, June, September)
- Revenue drops to average $1,385 per month
- Occupancy decreases to average 32.1%
- Daily rates adjust to average $111
Seasonality Insights for Ko Tao
- The Airbnb seasonality in Ko Tao shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ko Tao's highest earning potential, with monthly revenues capable of climbing to $2,422, occupancy reaching a high of 62.0%, and ADRs peaking at $137.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,295, occupancy could drop to 26.6%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ko Tao.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ko Tao seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ko Tao (2025)
Exploring the top neighborhoods for short-term rentals in Ko Tao? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sairee Beach | The most popular beach on Ko Tao, known for its stunning sunsets, vibrant nightlife, and variety of water sports. A hotspot for tourists looking to enjoy the beach and local entertainment. | Sairee Beach, Sairee Village, Dive shops, Beach bars, Nightclubs, Sunset views |
| Chalok Baan Kao | A quieter alternative to Sairee, Chalok is known for its relaxed atmosphere and beautiful beach, making it popular with families and those seeking peace. | Chalok Baan Kao Beach, Viewpoint, Local restaurants, Snorkeling spots, Yoga retreats |
| Ao Leuk | A picturesque bay perfect for snorkeling and diving with crystal-clear waters and coral reefs. Ideal for guests looking for natural beauty and underwater adventures. | Ao Leuk Beach, Diving schools, Coral reefs, Beachfront dining, Scenic views |
| Tanote Bay | Famed for its tranquil atmosphere and excellent snorkeling, Tanote Bay is perfect for those seeking a more serene experience in nature. | Tanote Bay Beach, Snorkeling spots, Kayaking, Rock jumping, Lush hillside views |
| Hin Wong Bay | A secluded bay great for diving and snorkeling, offering a more off-the-beaten-path experience for adventurous travelers. | Hin Wong Bay Beach, Diving sites, Marine life, Hiking trails, Secluded beach spots |
| Mango Viewpoint | Located at a high elevation, this viewpoint offers breathtaking panoramic views of the island and surrounding seas—great for guests who appreciate nature and photography. | Mango Viewpoint, Hiking trails, Scenic views, Photography spots, Nature exploration |
| Koh Nang Yuan | A small island just off Ko Tao, known for its stunning beaches and snorkeling opportunities, popular for day trips and romantic getaways. | Koh Nang Yuan Beach, Snorkeling, Hiking to viewpoint, Beach relaxation, Clear waters |
| Thian Og Bay | Known for its peaceful beach and excellent diving spots, Thian Og Bay caters to those looking to escape the crowds and enjoy underwater experiences. | Thian Og Bay Beach, Diving schools, Serene atmosphere, Clear waters, Coral reefs |
Understanding Airbnb License Requirements & STR Laws in Ko Tao (2025)
With 15% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Ko Tao. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ko Tao to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 15% licensed listings)
Top Performing Airbnb Properties in Ko Tao (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ko Taobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
PASSAMBHATI VILLA /Cape Shark Villas, 4-10 pers.
Entire Place • 5 bedrooms
Perfect View Pool Villa, private pool
Entire Place • 5 bedrooms
Villa de Kestrel, Aow Leuk beach, Lang Kai,Tanote
Entire Place • 5 bedrooms
Orchid Villa · Three bedrooms, views, private pool, free taxi!
Entire Place • 3 bedrooms
Villa del sol -Eleadora - Gift of the Sun
Entire Place • 3 bedrooms
Perfect View Pool Villa, private pool
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ko Tao (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ko Tao based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Naroua Villa | 6 | $333,447 | 266 | 4.91/5.0 |
| Nan And Sam | 5 | $332,153 | 546 | 4.74/5.0 |
| Vitchanee | 3 | $322,986 | 106 | 4.78/5.0 |
| Jt | 9 | $277,380 | 480 | 4.94/5.0 |
| Villas Del Sol | 5 | $274,308 | 120 | 4.93/5.0 |
| Natha | 125 | $260,869 | 615 | 4.16/5.0 |
| Preeyanut | 3 | $252,418 | 40 | 5.00/5.0 |
| Elite Stay Agency | 48 | $217,274 | 1 | N/A/5.0 |
| Siri/Chol | 1 | $214,325 | 55 | 4.96/5.0 |
| Krittika | 65 | $201,648 | 147 | 4.38/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ko Tao.
Dive Deeper: Advanced Ko Tao STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ko Tao. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKo Tao Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ko Tao
- The Ko Tao Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 54.7% of the 591 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 43% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Ko Tao, Hotel/Boutique properties are the most common (39.8%), reflecting the local real estate landscape.
- Houses represent a significant 26.4% portion, catering likely to families or larger groups.
- The presence of 39.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays, others (combined 1.7%) offer potential for unique stay experiences.
Ko Tao Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ko Tao
- The dominant room capacity in Ko Tao is 1 bedroom listings, making up 75.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 89.8% of the active Airbnb listings in Ko Tao, indicating a high concentration in these sizes.
- With over half the market (75.8%) consisting of studios or 1-bedroom units, Ko Tao is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Ko Tao.
Ko Tao Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ko Tao
- The most common guest capacity trend in Ko Tao vacation rentals is listings accommodating 2 guests (57.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Ko Tao STR market, accounting for 71.9% of listings.
- A significant 58.7% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Ko Tao.
- On average, properties in Ko Tao are equipped to host 2.8 guests.
Ko Tao Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ko Tao
- The most common availability pattern in Ko Tao falls within the 271-366 days range, representing 65.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Ko Tao (37.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ko Tao Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
392 listings
67.1% of total
2 Nights
131 listings
22.4% of total
3 Nights
16 listings
2.7% of total
4-6 Nights
11 listings
1.9% of total
7-29 Nights
4 listings
0.7% of total
30+ Nights
30 listings
5.1% of total
Key Insights
- The most prevalent minimum stay requirement in Ko Tao is 1 Night, adopted by 67.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.5%) of the Ko Tao Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 67.1% of Ko Tao hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ko Tao.
Ko Tao Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
71 listings
14.5% of total
Moderate
61 listings
12.5% of total
Firm
48 listings
9.8% of total
Strict
308 listings
63.1% of total
Cancellation Policy Insights for Ko Tao
- The prevailing Airbnb cancellation policy trend in Ko Tao is Strict, used by 63.1% of listings.
- A majority (72.9%) of hosts in Ko Tao utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 63.1% market standard in Ko Tao.
- With 63.1% using Strict terms, this is a viable option in Ko Tao, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ko Tao.
Ko Tao STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ko Tao
- The overall average booking lead time for vacation rentals in Ko Tao is 32 days.
- Guests book furthest in advance for stays during June (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Spring (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Ko Tao.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Ko Tao averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ko Tao (2025)
Amenity Prevalence
Amenity Insights for Ko Tao
- Essential amenities in Ko Tao that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Air conditioning, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ko Tao: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Air conditioning or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ko Tao to stay competitive.
Ko Tao Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ko Tao
- The typical guest profile for Airbnb in Ko Tao consists of predominantly international visitors (99%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.4% of guests.
- Key international markets include Germany (22.9%) and United Kingdom (16.9%).
- Top languages spoken are English (45.2%) followed by German (17.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ko Tao Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ban Bang Khao | 50 | $3,113 | $457.44 | 43% |
| Baan Thong Po | 145 | $3,083 | $368.61 | 44% |
| Baan Chaweng Noi | 324 | $3,003 | $322.90 | 46% |
| Ko Samui | 917 | $2,872 | $364.39 | 43% |
| Baan Thong Krut | 22 | $2,469 | $362.33 | 45% |
| Baan Plai Laem | 261 | $2,435 | $333.10 | 44% |
| Baan Taling Ngam | 33 | $2,296 | $363.06 | 36% |
| Baan Hua Thanon | 110 | $2,170 | $309.84 | 45% |
| Choeng Mon | 242 | $2,141 | $393.10 | 36% |
| Baan Nai Wok | 37 | $2,106 | $199.29 | 55% |