Ko Samui Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Surat Thani Province, Thailand
Is Airbnb profitable in Ko Samui in 2025? Explore comprehensive Airbnb analytics for Ko Samui, Surat Thani Province, Thailand to uncover income potential. This 2025 STR market report for Ko Samui, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 917 active listings.
Whether you're considering an Airbnb investment in Ko Samui, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ko Samui Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ko Samui Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ko Samui (2025)
Understanding the monthly revenue variations for Airbnb listings in Ko Samui is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ko Samui is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ko Samui across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,598+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,773 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,551 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $943, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ko Samui
Ko Samui Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ko Samui STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ko Samui:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ko Samui
Average Daily Rate (ADR) Airbnb Trends in Ko Samui (2025)
Effective short term rental pricing strategy in Ko Samui involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ko Samui typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $751+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $380 or more.
- Typical properties (Median) charge around $175 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Ko Samui
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Airbnb Seasonality Analysis & Trends in Ko Samui (2025)
Peak Season (January, February, March)
- Revenue averages $6,081 per month
- Occupancy rates average 59.8%
- Daily rates average $403
Shoulder Season
- Revenue averages $4,315 per month
- Occupancy maintains around 42.8%
- Daily rates hold near $327
Low Season (June, September, October)
- Revenue drops to average $3,141 per month
- Occupancy decreases to average 37.6%
- Daily rates adjust to average $304
Seasonality Insights for Ko Samui
- The Airbnb seasonality in Ko Samui shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ko Samui's highest earning potential, with monthly revenues capable of climbing to $6,815, occupancy reaching a high of 65.8%, and ADRs peaking at $427.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,011, occupancy could drop to 31.3%, and ADRs may adjust down to $301.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ko Samui.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ko Samui seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ko Samui (2025)
Exploring the top neighborhoods for short-term rentals in Ko Samui? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Chaweng Beach | The most famous and lively beach on the island, ideal for tourists who want nightlife, dining, and beach activities. A hub for visitors looking for entertainment and water sports. | Chaweng Beach, Central Festival Samui, Chaweng Walking Street, KC Beach Club, Wat Plai Laem |
| Lamai Beach | A more relaxed atmosphere than Chaweng, popular among families and couples. Offers a balance of beach serenity and access to vibrant local markets and cafes. | Lamai Beach, Grandfather and Grandmother Rocks, Lamai Night Plaza, Wat Khunaram, Samui Aquarium and Tiger Zoo |
| Bophut | Known for its charming Fisherman's Village with historical wooden shopfronts and a Friday night market. A favorite for its laid-back vibe and beachfront restaurants. | Fisherman's Village, Bophut Beach, Bophut Night Market, Wat Phetchaburi, Samui Go Kart |
| Maenam | A quieter alternative to the busier beaches, popular for long stretches of beach and a more local atmosphere. Attracts those looking for tranquility and relaxation. | Maenam Beach, Santiburi Samui Country Club, Sirida Boutique Bed & Breakfast, Chinese Temple, Maenam Walking Street |
| Nathon | The main port town of Koh Samui, offering a more authentic Thai experience away from tourist hotspots. Great for those interested in local culture and lifestyle. | Nathon Beach, Ko Samui Hospital, Nathon Pier, Shopping at local markets, Wat Khunaram |
| Bang Po | A serene beach area known for its stunning sunsets and less crowded atmosphere. Ideal for travelers seeking relaxation and nature. | Bang Po Beach, Nikki Beach, Wat Phu Khao Thong, Palm trees and quiet sands, Fisherman's huts |
| Choeng Mon | A beautiful beach with a more upscale feel, favored by families and those looking for a resort-style vacation with plenty of amenities. | Choeng Mon Beach, Samui Football Golf, Choeng Mon Street Market, Wat Plai Laem, The Spa Retreat |
| Silver Beach | A hidden gem with beautiful scenery and less commercialized than other beaches. It offers a perfect spot for relaxation and enjoying nature. | Silver Beach, Restaurants along the beach, Snorkeling spots, Private villas, Stunning viewpoints |
Understanding Airbnb License Requirements & STR Laws in Ko Samui (2025)
While Ko Samui, Surat Thani Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ko Samui to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Ko Samui (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ko Samuibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Fantastic 7bed OceanFront cliffview Villa w/Chef
Entire Place • 7 bedrooms
Lime Samui 15: Perfect for Weddings and Events
Entire Place • 15 bedrooms
Moonstone - Samui's Premiere Private Villa
Entire Place • 6 bedrooms
Villa Hanna Luxury Beachfront Koh Samui
Entire Place • 5 bedrooms
Sky Dream Villa & Loft: Breakfast, Staff, Gym
Entire Place • 6 bedrooms
Sky Dream Villa: Pool, Sea View, Breakfast, Staff
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ko Samui (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ko Samui based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sunshine Samui | 42 | $4,139,249 | 140 | 4.83/5.0 |
| Stephanie | 25 | $1,238,845 | 283 | 4.85/5.0 |
| Loicq | 37 | $1,074,236 | 878 | 4.54/5.0 |
| Mario | 12 | $836,058 | 240 | 4.90/5.0 |
| Daniel | 8 | $793,196 | 797 | 4.78/5.0 |
| David | 2 | $735,610 | 7 | 5.00/5.0 |
| Cindy | 11 | $627,638 | 332 | 4.82/5.0 |
| Alexandre | 10 | $575,373 | 101 | 4.70/5.0 |
| Sirirak | 12 | $558,720 | 98 | 4.90/5.0 |
| Jeffrie | 10 | $556,609 | 300 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ko Samui.
Dive Deeper: Advanced Ko Samui STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ko Samui. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKo Samui Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ko Samui
- The Ko Samui Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.1% of the 917 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ko Samui, House properties are the most common (72.2%), reflecting the local real estate landscape.
- Houses represent a significant 72.2% portion, catering likely to families or larger groups.
- The presence of 12.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 1.2%) offer potential for unique stay experiences.
Ko Samui Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ko Samui
- The dominant room capacity in Ko Samui is 1 bedroom listings, making up 30.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 52.7% of the active Airbnb listings in Ko Samui, indicating a high concentration in these sizes.
- A significant 46.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ko Samui.
Ko Samui Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ko Samui
- The most common guest capacity trend in Ko Samui vacation rentals is listings accommodating 8+ guests (25.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Ko Samui STR market, accounting for 50.0% of listings.
- 49.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ko Samui.
- On average, properties in Ko Samui are equipped to host 4.9 guests.
Ko Samui Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ko Samui
- The most common availability pattern in Ko Samui falls within the 271-366 days range, representing 49.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ko Samui (27.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ko Samui Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
214 listings
23.9% of total
2 Nights
54 listings
6% of total
3 Nights
212 listings
23.7% of total
4-6 Nights
118 listings
13.2% of total
7-29 Nights
52 listings
5.8% of total
30+ Nights
244 listings
27.3% of total
Key Insights
- The most prevalent minimum stay requirement in Ko Samui is 30+ Nights, adopted by 27.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (27.3%) caters to monthly stays (30+ nights) in Ko Samui, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 27.3% of Ko Samui hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ko Samui.
Ko Samui Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
29 listings
3.9% of total
Super Strict 60 Days
7 listings
0.9% of total
Flexible
83 listings
11.2% of total
Moderate
56 listings
7.6% of total
Firm
210 listings
28.4% of total
Strict
354 listings
47.9% of total
Cancellation Policy Insights for Ko Samui
- The prevailing Airbnb cancellation policy trend in Ko Samui is Strict, used by 47.9% of listings.
- A majority (76.3%) of hosts in Ko Samui utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 47.9% market standard in Ko Samui.
- With 47.9% using Strict terms, this is a viable option in Ko Samui, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ko Samui.
Ko Samui STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ko Samui
- The overall average booking lead time for vacation rentals in Ko Samui is 56 days.
- Guests book furthest in advance for stays during January (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (81 days avg.) sees the longest lead times, while Fall (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Ko Samui.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Ko Samui averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ko Samui (2025)
Amenity Prevalence
Amenity Insights for Ko Samui
- Essential amenities in Ko Samui that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Ko Samui.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ko Samui: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ko Samui to stay competitive.
Ko Samui Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ko Samui
- The typical guest profile for Airbnb in Ko Samui consists of predominantly international visitors (97%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 3.1% of guests.
- Key international markets include Germany (18.1%) and United Kingdom (13.5%).
- Top languages spoken are English (45.9%) followed by German (13.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ko Samui Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ban Bang Khao | 50 | $3,113 | $457.44 | 43% |
| Baan Thong Po | 145 | $3,083 | $368.61 | 44% |
| Baan Chaweng Noi | 324 | $3,003 | $322.90 | 46% |
| Baan Thong Krut | 22 | $2,469 | $362.33 | 45% |
| Baan Plai Laem | 261 | $2,435 | $333.10 | 44% |
| Baan Taling Ngam | 33 | $2,296 | $363.06 | 36% |
| Baan Hua Thanon | 110 | $2,170 | $309.84 | 45% |
| Choeng Mon | 242 | $2,141 | $393.10 | 36% |
| Baan Nai Wok | 37 | $2,106 | $199.29 | 55% |
| Baan Bang Rak | 278 | $2,077 | $199.24 | 48% |