Airbnb Market Analytics, Statistics and Data in Ko Samui, Surat Thani Province, Thailand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ko Samui? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ko Samui:
How much do Airbnb hosts make on average per month in Ko Samui?
The short-term rental market in Ko Samui shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,476 per month
- Strong performing properties (top 25%) make $5,872 or more
- Best-in-class properties (top 10%) achieve $10,403+ monthly
- Entry-level properties (bottom 25%) typically earn around $980
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ko Samui
The market in Ko Samui shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ko Samui
Daily rates in Ko Samui vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $160 per night
- Strong performing properties (top 25%) secure $365 or more
- Best-in-class properties (top 10%) pull in $748+ per night
- Entry-level properties (bottom 25%) earn around $66
Daily Rate Variations by Month
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Seasonality patterns in Ko Samui
Peak Season (January, February, December)
- Revenue peaks at $5504.88 per month
- Occupancy rates reach 58.63%
- Daily rates average $391.26
Shoulder Season
- Revenue averages $4450.59 per month
- Occupancy maintains 46.75%
- Daily rates hold at $330.99
Low Season (June, October, September)
- Revenue drops to $3260.15 per month
- Occupancy decreases to 36.64%
- Daily rates adjust to $309.33
Is it still profitable to do Airbnb in Ko Samui in 2025?
Yes! Ko Samui demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $4451 and As a mature market with 836 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ko Samui
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Chaweng Beach | Chaweng Beach is the most popular beach destination on Koh Samui, known for its vibrant nightlife, restaurants, and shopping options. It attracts a large number of tourists looking for beach activities and entertainment. | Chaweng Noi Beach, Central Festival Samui, Chaweng Walking Street, Koh Samui Water Park, Big Buddha |
| Lamai Beach | Lamai Beach is renowned for its beautiful scenery and more relaxed atmosphere compared to Chaweng. It's ideal for families and couples. The area offers a mix of quiet relaxation and some nightlife. | Lamai Cultural Centre, Wat Lamai Temple, Grandfather and Grandmother Rocks, Lamai Night Plaza |
| Bophut | Bophut is famous for its charming Fisherman's Village filled with boutique shops and restaurants. It's a more laid-back area, appealing to tourists looking for relaxation and unique dining experiences. | Fisherman’s Village, Bophut Beach, Bophut Night Market, Wat Plai Laem |
| Maenam Beach | Maenam Beach offers a serene atmosphere with quiet beaches and affordable accommodations. It is perfect for those looking for a peaceful getaway away from the busier tourist spots. | Maenam Beach, Chinese Temple, Wat Na Phra Lan |
| Bang Por | Bang Por is known for its calm waters and beautiful views of Koh Phangan. This area is popular with families and travelers looking for a quieter beach experience with local charm. | Bang Por Beach, Ban Tai Beach, Fishing Village |
| Choeng Mon | Choeng Mon is a peaceful and upscale beach location, making it popular with families and honeymooners. It offers luxury resorts and a variety of dining options. | Choeng Mon Beach, Samui Football Golf, Wat Plai Laem |
| Santiburi Beach Resort | Santiburi Beach Resort is known for its high-end accommodations and exclusive beach experience. It's ideal for travelers looking for luxury and relaxation. | Santiburi Samui Country Club, tennis courts, swimming pools |
| Nathon | Nathon is the main port town and offers a glimpse of local life. In addition to being a transportation hub, it has some local eateries and shops, giving a different experience compared to typical tourist areas. | Nathon Pier, Local Markets, Wat Nathon |
Do you need a license for Airbnb in Ko Samui?
We recommend checking directly with Ko Samui's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ko Samui
Fantastic 7bed OceanFront cliffview Villa w/Chef
Entire Place • 7 bedrooms
Moonstone - Samui's Premiere Private Villa
Entire Place • 6 bedrooms
KOVE 5-Bedroom Beachfront Sunset Villa w/ Staff
Entire Place • 5 bedrooms
Villa Hanna Luxury Beachfront Koh Samui
Entire Place • 5 bedrooms
Sky Dream Villa & Loft: Breakfast, Staff, Gym
Entire Place • 6 bedrooms
Sky Dream Villa: Pool, Sea View, Breakfast, Staff
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Ko Samui
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sunshine Samui | 40 | $2,592,934 | 116 | 1.22/5.0 |
| Stephanie | 22 | $953,958 | 225 | 4.39/5.0 |
| Loicq | 37 | $947,509 | 930 | 4.11/5.0 |
| Mario | 13 | $859,227 | 232 | 4.14/5.0 |
| Daniel | 8 | $795,300 | 788 | 4.78/5.0 |
| David | 2 | $691,269 | 7 | 2.50/5.0 |
| Cindy | 11 | $646,546 | 321 | 4.82/5.0 |
| Assapron | 2 | $518,186 | 139 | 4.95/5.0 |
| Benjamin | 2 | $492,526 | 52 | 5.00/5.0 |
| Jeffrie | 11 | $487,079 | 362 | 4.47/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ko Samui
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.6%), with house and apartment & condo properties comprising 89.0% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (1.3% combined)
Room Capacity Distribution
Analysis of 836 properties in Ko Samui shows that 1 bedroom properties are most prevalent, making up 27% of the market. The market tends to favor larger properties, with 1 bedroom and 3 bedrooms together representing 51.3% of all listings.
Key Insights
- Most common: 1 bedroom (27%)
- Least common: 4 bedrooms (11%)
- Market concentration: 51.3% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 836 properties in Ko Samui reveals that 8+ guests properties dominate the market, representing 26.2% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 49.3% of the market.
Key Insights
- Most common capacity: 8+ guests (26.2% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 49.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 836 properties in Ko Samui, the most common availability pattern is 271-366 days (49.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.3% of properties).
Key Insights
- Most common availability window: 271-366 days (49.6%)
- Most common booking duration: 31-90 days (29.3%)
- Properties with high availability (180+ days): 70.8%
- Properties with long-term bookings (180+ days): 29.8%
Minimum Stay Distributions
1 Night
139 listings
18.8% of total
2 Nights
83 listings
11.2% of total
3 Nights
224 listings
30.3% of total
4-6 Nights
157 listings
21.2% of total
7-29 Nights
76 listings
10.3% of total
30+ Nights
61 listings
8.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 30.0%
- Mid-length stays (4-6 nights) represent 21.2% of listings
- Monthly+ stays (8.2%) suggest a stable extended-stay market
- High market flexibility with 60.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
8 listings
1.3% of total
Super Strict 30 Days
20 listings
3.3% of total
Flexible
49 listings
8% of total
Moderate
38 listings
6.2% of total
Firm
168 listings
27.5% of total
Strict
327 listings
53.6% of total
Key Insights
- Strict is the preferred policy at 53.6% of listings
- Stricter policies (Firm & Strict) dominate at 81.1% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.3% of listings
Recommendations
- The market supports stricter policies, with 81.1% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Mar, Feb, averaging 81 days
- Shortest booking windows are in Nov, Oct, Sep, averaging 58 days
- Winter shows the longest average booking window at 78 days, while Fall has the shortest at 58 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 78 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Sep when lead times are shortest
Popular Airbnb Amenities in Ko Samui
Below is the distribution of amenities across listings in Ko Samui:
Traveler Demographics
Key Insights
- Domestic travelers make up 3.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (22.7%) and United Kingdom (21.8%)
- English is the top language at 57.3%, followed by German (17.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for Paris and London markets
- Develop localized content for France and United Kingdom
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ko Samui. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Baan Thong Po | 123 | $3,112 | $334.69 | 46% |
| Ban Bang Khao | 46 | $2,959 | $413.04 | 39% |
| Baan Taling Ngam | 22 | $2,909 | $418.04 | 34% |
| Baan Chaweng Noi | 319 | $2,692 | $294.38 | 45% |
| Baan Thong Krut | 27 | $2,341 | $345.58 | 40% |
| Baan Plai Laem | 244 | $2,307 | $291.92 | 45% |
| Baan Hua Thanon | 99 | $2,270 | $245.77 | 45% |
| Tong Yang | 54 | $2,183 | $381.87 | 36% |
| Choeng Mon | 218 | $2,177 | $326.06 | 36% |
| Baan Pang Ka | 18 | $2,042 | $188.38 | 50% |
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