Choeng Mon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Surat Thani Province, Thailand

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Choeng Mon in 2025? Explore comprehensive Airbnb analytics for Choeng Mon, Surat Thani Province, Thailand to uncover income potential. This 2025 STR market report for Choeng Mon, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 242 active listings.

Whether you're considering an Airbnb investment in Choeng Mon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Choeng Mon Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Choeng Mon Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$393
The average rental revenue earned for an occupied room per day in Choeng Mon.
Occupancy Rate(?)
35.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$25,698
Typical annual income for an Airbnb listing in Choeng Mon. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-18.1%
Significant decrease (-18.1%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Choeng Mon.
Lowest Revenue Month(?)
May
The month with the lowest average earnings, indicating the low season in Choeng Mon.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
242
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Choeng Mon (2025)

Understanding the monthly revenue variations for Airbnb listings in Choeng Mon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Choeng Mon is typically January, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Choeng Mon across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $11,932+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $6,598 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,217 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $779, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Choeng Mon

Choeng Mon Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Choeng Mon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Choeng Mon:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Choeng Mon

Average Daily Rate (ADR) Airbnb Trends in Choeng Mon (2025)

Effective short term rental pricing strategy in Choeng Mon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Choeng Mon typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $1,129+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $529 or more.
  • Typical properties (Median) charge around $208 per night.
  • Entry-level properties (Bottom 25%) earn around $81 per night.

Average Daily Rate (ADR) Trend by Month in Choeng Mon

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Airbnb Seasonality Analysis & Trends in Choeng Mon (2025)

Peak Season (January, June, February)
  • Revenue averages $5,581 per month
  • Occupancy rates average 43.6%
  • Daily rates average $442
Shoulder Season
  • Revenue averages $4,708 per month
  • Occupancy maintains around 39.5%
  • Daily rates hold near $444
Low Season (May, September, November)
  • Revenue drops to average $3,407 per month
  • Occupancy decreases to average 32.4%
  • Daily rates adjust to average $427

Seasonality Insights for Choeng Mon

  • The Airbnb seasonality in Choeng Mon shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Choeng Mon's highest earning potential, with monthly revenues capable of climbing to $5,673, occupancy reaching a high of 52.2%, and ADRs peaking at $471.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,035, occupancy could drop to 29.5%, and ADRs may adjust down to $368.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Choeng Mon.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Choeng Mon seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Choeng Mon (2025)

Exploring the top neighborhoods for short-term rentals in Choeng Mon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Choeng Mon Beach
Popular beach destination known for its serene atmosphere and beautiful sunsets. Ideal for families and couples looking for a relaxing getaway.
Choeng Mon Beach, Buddha Head Temple, Samui Football Golf, Bophut Fisherman's Village, Wat Plai Laem
Bang Rak
Known for its vibrant nightlife and proximity to the Big Buddha, this area attracts a mix of tourists and locals seeking entertainment and cultural experiences.
Big Buddha, Wat Phra Yai, Fisherman's Village, Night Markets, Samui Crocodile Farm
Chaweng
The most popular area on Koh Samui with lively nightlife, beautiful beaches, and numerous dining options. Great for those looking to enjoy the party scene and beach activities.
Chaweng Beach, Central Festival Samui, Chaweng Walking Street, Aqua Park, Wat Khao Hua Jook
Lamai
Quieter than Chaweng, Lamai offers a laid-back beach vibe with stunning natural beauty and a variety of accommodations, perfect for family holidays.
Lamai Beach, Hin Ta and Hin Yai Rocks, Wat Lamai, Secret Buddha Garden, Lamai Night Market
Bophut
Famous for its charming Fisherman's Village, Bophut is a blend of old-world charm and modern amenities, attracting families and couples alike.
Bophut Fisherman's Village, The Wharf Samui, Wat Bophut, Fisherman’s Village Walking Street, Coco Tam's Beach Bar
Maenam
Ideal for those seeking a more tranquil escape with beautiful beaches and a local feel. Suitable for long-term stays.
Maenam Beach, Wat Na Phra Lan, Samui Mangrove Walkway, Maenam Walking Street, Chinese Temple
Nathon
The capital of Koh Samui, Nathon is less touristy and offers authentic local experiences. Great for tourists looking to explore local life and culture.
Nathon Pier, Town Market, Wat Khunaram, Coconut Village, Koh Samui Local Market
Lipa Noi
A quieter beach area known for its stunning sunsets and calm waters, perfect for families and those seeking relaxation away from the crowds.
Lipa Noi Beach, Nikki Beach, Hemingway's on the Beach, Wat Khaokoh, Lipa Noi Waterfall

Understanding Airbnb License Requirements & STR Laws in Choeng Mon (2025)

With 10% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Choeng Mon. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Choeng Mon to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 10% licensed listings)

Top Performing Airbnb Properties in Choeng Mon (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Choeng Monbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa+Private Pool+Gym+Games Room+Sunset Oceanview

Villa+Private Pool+Gym+Games Room+Sunset Oceanview

Entire Place • 4 bedrooms

$201,488
Revenue
78.3%
Occupancy
$686.87
Daily Rate
C Villa Hotel Samui 8BR Luxury Seaview Villa

C Villa Hotel Samui 8BR Luxury Seaview Villa

Entire Place • 8 bedrooms

$190,312
Revenue
58.7%
Occupancy
$967.63
Daily Rate
Villa Ko Mat

Villa Ko Mat

Private Room • 2 bedrooms

$186,973
Revenue
23.8%
Occupancy
$3437.11
Daily Rate
Marella, Ranked in Airbnb's Top 5%

Marella, Ranked in Airbnb's Top 5%

Entire Place • 5 bedrooms

$179,397
Revenue
68.4%
Occupancy
$720.48
Daily Rate
Villa Panorama Summit - Sunset & Sunrise View

Villa Panorama Summit - Sunset & Sunrise View

Entire Place • 5 bedrooms

$158,706
Revenue
61.3%
Occupancy
$774.76
Daily Rate
Private 4BDR Villa Family Pool Incredible Sunset

Private 4BDR Villa Family Pool Incredible Sunset

Entire Place • 5 bedrooms

$152,395
Revenue
57.2%
Occupancy
$666.14
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Choeng Mon (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Choeng Mon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sunshine Samui16$684,844474.92/5.0
Olivers8$600,3210N/A/5.0
Mario4$456,699614.98/5.0
Daniel7$337,8021214.83/5.0
Jordi Ricardo8$331,209215.00/5.0
Nick3$283,1143064.94/5.0
Aura Villas6$229,306484.91/5.0
Sylvain2$198,74495.00/5.0
Jim1$179,397975.00/5.0
Wanida1$149,935304.93/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Choeng Mon.

Dive Deeper: Advanced Choeng Mon STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Choeng Mon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Choeng Mon Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Choeng Mon

  • The Choeng Mon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.1% of the 242 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Choeng Mon, House properties are the most common (66.5%), reflecting the local real estate landscape.
  • Houses represent a significant 66.5% portion, catering likely to families or larger groups.
  • The presence of 20.7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays, others (combined 0.8%) offer potential for unique stay experiences.

Choeng Mon Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Choeng Mon

  • The dominant room capacity in Choeng Mon is 1 bedroom listings, making up 35.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 52.5% of the active Airbnb listings in Choeng Mon, indicating a high concentration in these sizes.
  • A significant 47.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Choeng Mon.

Choeng Mon Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Choeng Mon

  • The most common guest capacity trend in Choeng Mon vacation rentals is listings accommodating 8+ guests (29.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Choeng Mon STR market, accounting for 54.2% of listings.
  • 48.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Choeng Mon.
  • On average, properties in Choeng Mon are equipped to host 4.9 guests.

Choeng Mon Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Choeng Mon

  • The most common availability pattern in Choeng Mon falls within the 271-366 days range, representing 64.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 88.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Choeng Mon (33.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 12.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Choeng Mon Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (27.9%)

1 Night

65 listings

27.9% of total

2 Nights (5.2%)

2 Nights

12 listings

5.2% of total

3 Nights (20.2%)

3 Nights

47 listings

20.2% of total

4-6 Nights (9%)

4-6 Nights

21 listings

9% of total

7-29 Nights (7.7%)

7-29 Nights

18 listings

7.7% of total

30+ Nights (30%)

30+ Nights

70 listings

30% of total

Key Insights

  • The most prevalent minimum stay requirement in Choeng Mon is 30+ Nights, adopted by 30% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (30%) caters to monthly stays (30+ nights) in Choeng Mon, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 30% of Choeng Mon hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 30% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Choeng Mon.

Choeng Mon Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

7 listings

3.7% of total

Super Strict 60 Days (6.3%)

Super Strict 60 Days

12 listings

6.3% of total

Flexible (15.8%)

Flexible

30 listings

15.8% of total

Moderate (14.7%)

Moderate

28 listings

14.7% of total

Firm (27.4%)

Firm

52 listings

27.4% of total

Strict (32.1%)

Strict

61 listings

32.1% of total

Cancellation Policy Insights for Choeng Mon

  • The prevailing Airbnb cancellation policy trend in Choeng Mon is Strict, used by 32.1% of listings.
  • A majority (59.5%) of hosts in Choeng Mon utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 32.1% market standard in Choeng Mon.
  • With 32.1% using Strict terms, this is a viable option in Choeng Mon, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Choeng Mon.

Choeng Mon STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Choeng Mon

  • The overall average booking lead time for vacation rentals in Choeng Mon is 54 days.
  • Guests book furthest in advance for stays during June (average 96 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 49 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (74 days avg.) sees the longest lead times, while Fall (58 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Choeng Mon.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 74 days) to capture early planners.
  • Monitor your own booking lead times against these Choeng Mon averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Choeng Mon (2025)

Amenity Prevalence

Amenity Insights for Choeng Mon

  • Essential amenities in Choeng Mon that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Essentials, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
  • A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Choeng Mon.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Choeng Mon: Air conditioning, Wifi.
  • Prioritize adding missing essentials: Air conditioning, Wifi.
  • Consider adding popular differentiators like TV or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Choeng Mon to stay competitive.

Choeng Mon Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Choeng Mon

  • The typical guest profile for Airbnb in Choeng Mon consists of predominantly international visitors (97%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 2.6% of guests.
  • Key international markets include United Kingdom (16.3%) and Germany (14.8%).
  • Top languages spoken are English (48.8%) followed by German (12.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Choeng Mon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Ban Bang Khao50$3,113$457.4443%
Baan Thong Po145$3,083$368.6144%
Baan Chaweng Noi324$3,003$322.9046%
Ko Samui917$2,872$364.3943%
Baan Thong Krut22$2,469$362.3345%
Baan Plai Laem261$2,435$333.1044%
Baan Taling Ngam33$2,296$363.0636%
Baan Hua Thanon110$2,170$309.8445%
Baan Nai Wok37$2,106$199.2955%
Baan Bang Rak278$2,077$199.2448%

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