Baan Bo Phut Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Surat Thani Province, Thailand
Is Airbnb profitable in Baan Bo Phut in 2025? Explore comprehensive Airbnb analytics for Baan Bo Phut, Surat Thani Province, Thailand to uncover income potential. This 2025 STR market report for Baan Bo Phut, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 228 active listings.
Whether you're considering an Airbnb investment in Baan Bo Phut, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Baan Bo Phut Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Baan Bo Phut Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Baan Bo Phut (2025)
Understanding the monthly revenue variations for Airbnb listings in Baan Bo Phut is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Baan Bo Phut is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Baan Bo Phut across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,574+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,989 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,707 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $775, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Baan Bo Phut
Baan Bo Phut Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Baan Bo Phut STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Baan Bo Phut:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Baan Bo Phut
Average Daily Rate (ADR) Airbnb Trends in Baan Bo Phut (2025)
Effective short term rental pricing strategy in Baan Bo Phut involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Baan Bo Phut typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $638+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $287 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Baan Bo Phut
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Airbnb Seasonality Analysis & Trends in Baan Bo Phut (2025)
Peak Season (January, February, March)
- Revenue averages $4,478 per month
- Occupancy rates average 64.7%
- Daily rates average $268
Shoulder Season
- Revenue averages $2,728 per month
- Occupancy maintains around 45.7%
- Daily rates hold near $253
Low Season (May, September, November)
- Revenue drops to average $1,918 per month
- Occupancy decreases to average 38.2%
- Daily rates adjust to average $246
Seasonality Insights for Baan Bo Phut
- The Airbnb seasonality in Baan Bo Phut shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Baan Bo Phut's highest earning potential, with monthly revenues capable of climbing to $4,994, occupancy reaching a high of 69.8%, and ADRs peaking at $278.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,785, occupancy could drop to 33.1%, and ADRs may adjust down to $244.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Baan Bo Phut.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Baan Bo Phut seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Baan Bo Phut (2025)
Exploring the top neighborhoods for short-term rentals in Baan Bo Phut? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
---|---|---|
Bo Phut Beach | A beautiful beach known for its relaxed atmosphere, beachside restaurants, and vibrant nightlife. It's a prime tourist destination, drawing families and parties looking for relaxation and entertainment. | Bo Phut Beach, Fisherman's Village, Big Buddha Temple, Samui Elephant Sanctuary, Wat Phra Yai |
Fisherman's Village | A charming area that blends traditional Thai culture with modern amenities. It's famous for its weekly night market and boutique shopping, making it attractive for tourists. | Fisherman's Village Market, Beachfront Dining, Craft Shops, Walking Street, Coconut Merchant |
Bang Rak | Known as 'Big Buddha' area, it is more laid-back compared to Chaweng and closer to the airport. Perfect for families and spiritual seekers. | Big Buddha, Wat Plai Laem, Bang Rak Beach, Local Markets, Thai Massage Classes |
Chaweng Beach | The busiest and most popular beach on the island, offering a party atmosphere, numerous restaurants, and shopping opportunities. Great for younger demographics. | Chaweng Walking Street, Central Festival Samui, Chaweng Lake, Nightclubs, Water Sports |
Lamai Beach | A quieter alternative to Chaweng with beautiful scenery and a relaxed vibe. It attracts visitors looking for beach leisure and natural beauty. | Lamai Beach, Grandfather and Grandmother Rocks, Lamai Night Market, Wat Lamai, Spa Resorts |
Maenam Beach | Known for its tranquility and beautiful sunset views. It's perfect for families and couples wanting a peaceful retreat. | Maenam Beach, Maenam Walking Street, Wat Na Phra Lan, Coconut Groves, Yoga Retreats |
Nathon | The capital of Koh Samui, featuring the main ferry terminal and a more authentic Thai experience. It's ideal for those wanting to explore local culture. | Nathon Pier, Local Markets, Nathon Beach, Wat Khunaram, Shopping Centers |
Choeng Mon | A small, luxurious beach area with upscale resorts and a family-friendly environment. Perfect for high-end tourism and getaway experiences. | Choeng Mon Beach, Guan Yu Shrine, Jungle Minigolf, Water Sports, Fine Dining Restaurants |
Understanding Airbnb License Requirements & STR Laws in Baan Bo Phut (2025)
While Baan Bo Phut, Surat Thani Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Baan Bo Phut to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Baan Bo Phut (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Baan Bo Phutbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa PALAPA Samui
Entire Place • 7 bedrooms

Tropical 5BR Luxury Villa | Bophut
Entire Place • 5 bedrooms

Seaview Luxury Island-stlye Villa with bulter team
Entire Place • 4 bedrooms

Private 4BR Beachfront Villa | Bophut Beach
Entire Place • 4 bedrooms

Villa M Samui - Award Winning Luxury Beachfront
Entire Place • 4 bedrooms

Sea view villa and islands 14 guests - cleaning and chef
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Baan Bo Phut (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Baan Bo Phut based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
---|---|---|---|---|
The Luxe Nomad | 9 | $672,872 | 26 | 4.88/5.0 |
Emmanuel | 5 | $271,869 | 467 | 4.81/5.0 |
Damien | 2 | $249,228 | 48 | 4.93/5.0 |
Jordi Ricardo | 8 | $248,521 | 140 | 4.84/5.0 |
Chawana | 7 | $208,888 | 2 | N/A/5.0 |
Marine | 6 | $182,250 | 121 | 4.97/5.0 |
Daria | 13 | $177,882 | 1002 | 4.88/5.0 |
Max | 1 | $176,200 | 113 | 4.81/5.0 |
Leslie | 1 | $125,625 | 17 | 4.94/5.0 |
Laurent | 7 | $117,860 | 160 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Baan Bo Phut.
Dive Deeper: Advanced Baan Bo Phut STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Baan Bo Phut. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBaan Bo Phut Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Baan Bo Phut
- The Baan Bo Phut Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.7% of the 228 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Baan Bo Phut, House properties are the most common (62.3%), reflecting the local real estate landscape.
- Houses represent a significant 62.3% portion, catering likely to families or larger groups.
- The presence of 15.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 0.8%) offer potential for unique stay experiences.
Baan Bo Phut Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Baan Bo Phut
- The dominant room capacity in Baan Bo Phut is 1 bedroom listings, making up 40.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.5% of the active Airbnb listings in Baan Bo Phut, indicating a high concentration in these sizes.
- A significant 32.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Baan Bo Phut.
Baan Bo Phut Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Baan Bo Phut
- The most common guest capacity trend in Baan Bo Phut vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Baan Bo Phut STR market, accounting for 58.7% of listings.
- 36.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Baan Bo Phut.
- On average, properties in Baan Bo Phut are equipped to host 4.3 guests.
Baan Bo Phut Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Baan Bo Phut
- The most common availability pattern in Baan Bo Phut falls within the 271-366 days range, representing 45.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Baan Bo Phut (27.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Baan Bo Phut Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
61 listings
27.6% of total
2 Nights
24 listings
10.9% of total
3 Nights
33 listings
14.9% of total
4-6 Nights
25 listings
11.3% of total
7-29 Nights
13 listings
5.9% of total
30+ Nights
65 listings
29.4% of total
Key Insights
- The most prevalent minimum stay requirement in Baan Bo Phut is 30+ Nights, adopted by 29.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29.4%) caters to monthly stays (30+ nights) in Baan Bo Phut, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29.4% of Baan Bo Phut hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Baan Bo Phut.
Baan Bo Phut Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
8 listings
4.1% of total
Super Strict 60 Days
3 listings
1.5% of total
Flexible
21 listings
10.7% of total
Moderate
34 listings
17.3% of total
Firm
39 listings
19.8% of total
Strict
92 listings
46.7% of total
Cancellation Policy Insights for Baan Bo Phut
- The prevailing Airbnb cancellation policy trend in Baan Bo Phut is Strict, used by 46.7% of listings.
- A majority (66.5%) of hosts in Baan Bo Phut utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 46.7% market standard in Baan Bo Phut.
- With 46.7% using Strict terms, this is a viable option in Baan Bo Phut, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Baan Bo Phut.
Baan Bo Phut STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Baan Bo Phut
- The overall average booking lead time for vacation rentals in Baan Bo Phut is 58 days.
- Guests book furthest in advance for stays during January (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (80 days avg.) sees the longest lead times, while Fall (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Baan Bo Phut.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Baan Bo Phut averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Baan Bo Phut (2025)
Amenity Prevalence
Amenity Insights for Baan Bo Phut
- Essential amenities in Baan Bo Phut that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Baan Bo Phut: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Air conditioning, TV.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Baan Bo Phut to stay competitive.
Baan Bo Phut Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Baan Bo Phut
- The typical guest profile for Airbnb in Baan Bo Phut consists of predominantly international visitors (98%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 2.2% of guests.
- Key international markets include United Kingdom (15.8%) and Germany (15.2%).
- Top languages spoken are English (45.9%) followed by German (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Baan Bo Phut Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
---|---|---|---|---|
Ban Bang Khao | 50 | $3,113 | $457.44 | 43% |
Baan Thong Po | 145 | $3,083 | $368.61 | 44% |
Baan Chaweng Noi | 324 | $3,003 | $322.90 | 46% |
Ko Samui | 917 | $2,872 | $364.39 | 43% |
Baan Thong Krut | 22 | $2,469 | $362.33 | 45% |
Baan Plai Laem | 261 | $2,435 | $333.10 | 44% |
Baan Taling Ngam | 33 | $2,296 | $363.06 | 36% |
Baan Hua Thanon | 110 | $2,170 | $309.84 | 45% |
Choeng Mon | 242 | $2,141 | $393.10 | 36% |
Baan Nai Wok | 37 | $2,106 | $199.29 | 55% |