Airbnb Market Analytics, Statistics and Data in Hat Yai, Songkhla Province, Thailand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hat Yai? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hat Yai:
How much do Airbnb hosts make on average per month in Hat Yai?
The short-term rental market in Hat Yai shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $593 per month
- Strong performing properties (top 25%) make $1,307 or more
- Best-in-class properties (top 10%) achieve $2,232+ monthly
- Entry-level properties (bottom 25%) typically earn around $249
Revenue Variations by Month
Occupancy Rates Throughout the Year in Hat Yai
The market in Hat Yai shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 65%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Hat Yai
Daily rates in Hat Yai vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $52 per night
- Strong performing properties (top 25%) secure $89 or more
- Best-in-class properties (top 10%) pull in $138+ per night
- Entry-level properties (bottom 25%) earn around $28
Daily Rate Variations by Month
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Seasonality patterns in Hat Yai
Peak Season (June, March, December)
- Revenue peaks at $1241.09 per month
- Occupancy rates reach 39.33%
- Daily rates average $80.49
Shoulder Season
- Revenue averages $969.79 per month
- Occupancy maintains 32.98%
- Daily rates hold at $69.83
Low Season (August, January, July)
- Revenue drops to $717.74 per month
- Occupancy decreases to 25.54%
- Daily rates adjust to $63.26
Is it still profitable to do Airbnb in Hat Yai in 2025?
Yes! Hat Yai demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 33% and monthly revenue averaging $970 and The market's 149 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Hat Yai
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Kim Yong Market | A bustling market known for its local foods, produce, and souvenirs. Great for tourists wanting to experience authentic Thai culture and cuisine. | Kim Yong Market, Pak Deek Market, Chao Mae Lim Ko Niao Shrine, Songkhla Lake, Chinese Temple |
| Hat Yai City Center | The heart of Hat Yai with plenty of shopping, dining, and entertainment options. Ideal for tourists who want to be in the middle of the action. | Lee Garden Plaza, Odean Shopping Mall, Hat Yai Municipal Park, Vikasa Buddha, Hat Yai Market |
| Hat Yai Floating Market | A unique market experience where vendors sell food and goods from boats. It's a popular spot for both locals and visitors looking for something different. | Hat Yai Floating Market, Cultural performances, Local cuisine, Craft stalls, Scenic boat rides |
| Buri Sriphu Resort Area | A serene area known for its resorts and natural beauty. Perfect for tourists seeking relaxation and comfort away from the hustle and bustle. | Buri Sriphu Resort, Outdoor pools, Spa services, Nature trails, Local wildlife |
| Songkhla Old Town | A picturesque old town known for its historical architecture and vibrant culture. Attractive to tourists who appreciate history and traditional Thai life. | Taksin Maharat Park, Koh Yo Island, Old Town Street Art, Local cafes, Fishing port |
| Tesco Lotus | A popular shopping destination with a range of local and international brands, grocery options, and eateries. Great for families and travelers. | Tesco Lotus Hat Yai, Food court, Shopping options, Movie theaters, Children’s playground |
| Koh Lipe | Though a bit further away, Koh Lipe is an island destination known for stunning beaches and natural beauty, attracting adventurous tourists and those seeking paradise. | Pataya Beach, Sunset Beach, Koh Lipe Walking Street, Snorkeling, Diving |
| Samila Beach | Famous for its golden sand and picturesque scenery, Samila Beach is a must-visit for beach lovers and families looking for a day out. | Samila Beach, Mermaid Statue, Beachfront cafes, Wat Chai Mongkol, Local seafood restaurants |
Do you need a license for Airbnb in Hat Yai?
We recommend checking directly with Hat Yai's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Hat Yai
The Canale pool villa hatyai
Entire Place • 5 bedrooms
Red panda@hatyai>Leegarden 200m can walk
Entire Place • 8 bedrooms
Paradise Found:4BR, 6 min to Lee Garden
Entire Place • 4 bedrooms
The Wellbeing House (700m from Lee Garden Plaza)
Entire Place • 5 bedrooms
New 4 BR | Minimal house 5 mins walk to Leegarden
Entire Place • 4 bedrooms
Pearl Homestay Hat Yai
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Hat Yai
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Km | 14 | $143,360 | 183 | 4.20/5.0 |
| Kittipong | 2 | $71,082 | 33 | 4.74/5.0 |
| Panin | 6 | $52,008 | 555 | 4.87/5.0 |
| 541057555 | 4 | $46,790 | 5 | 0.00/5.0 |
| Pause Homestay | 2 | $46,218 | 28 | 4.70/5.0 |
| Panita | 4 | $43,268 | 200 | 4.89/5.0 |
| Nont | 2 | $42,237 | 143 | 4.75/5.0 |
| Puncharat | 5 | $40,781 | 29 | 5.00/5.0 |
| Patipat | 6 | $38,882 | 53 | 3.17/5.0 |
| Kanya | 4 | $37,117 | 502 | 4.72/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Hat Yai
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (51%), with house and apartment & condo properties comprising 81.2% of inventory
- Strong specialty sector (18.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 149 properties in Hat Yai shows that 1 bedroom properties are most prevalent, making up 30.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 53.7% of all listings.
Key Insights
- Most common: 1 bedroom (30.2%)
- Least common: 5+ bedrooms (6%)
- Market concentration: 53.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 149 properties in Hat Yai reveals that 8+ guests properties dominate the market, representing 32.9% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 45.6% of the market.
Key Insights
- Most common capacity: 8+ guests (32.9% of market)
- Least common capacity: 7 guests (1.3% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 45.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 149 properties in Hat Yai, the most common availability pattern is 271-366 days (54.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.2% of properties).
Key Insights
- Most common availability window: 271-366 days (54.4%)
- Most common booking duration: 91-180 days (32.2%)
- Properties with high availability (180+ days): 80.5%
- Properties with long-term bookings (180+ days): 20.8%
Minimum Stay Distributions
1 Night
101 listings
74.3% of total
2 Nights
15 listings
11% of total
3 Nights
2 listings
1.5% of total
7-29 Nights
4 listings
2.9% of total
30+ Nights
14 listings
10.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 85.3%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (10.3%) suggest a stable extended-stay market
- High market flexibility with 86.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
35 listings
28% of total
Moderate
26 listings
20.8% of total
Firm
31 listings
24.8% of total
Strict
33 listings
26.4% of total
Key Insights
- Flexible is the preferred policy at 28.0% of listings
- The market shows a balanced distribution between guest-friendly (48.8%) and strict (51.2%) policies
- Policy distribution is relatively even, suggesting no strong market preference
- Moderate policies are least common at 20.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, May, Feb, averaging 52 days
- Shortest booking windows are in Nov, Mar, Aug, averaging 26 days
- Spring shows the longest average booking window at 44 days, while Fall has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 44 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Aug when lead times are shortest
Popular Airbnb Amenities in Hat Yai
Every property in Hat Yai comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 3% of total guests, indicating a mostly international-driven market.
- Primary international markets: Singapore (8.4%) and Thailand (3.3%)
- English is the top language at 47.2%, followed by Malay (28.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for Kuala Lumpur and Selangor markets
- Develop localized content for Singapore and Thailand
- Prioritize English and Malay language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Hat Yai. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kuala Teriang | 16 | $2,186 | $149.35 | 31% |
| Tengah Island | 63 | $1,555 | $158.57 | 31% |
| Ao Kantiang | 20 | $1,379 | $126.33 | 44% |
| Haad Khlong Khong | 89 | $1,203 | $104.71 | 43% |
| Langkawi | 133 | $1,146 | $121.77 | 35% |
| Khlong Nin | 40 | $779 | $78.17 | 46% |
| Kuala Muda Village | 38 | $761 | $80.40 | 33% |
| Kampung Padang Gaong | 44 | $730 | $88.20 | 31% |
| Haad Phra Ae | 186 | $703 | $86.39 | 39% |
| Sala Dan | 105 | $697 | $68.98 | 42% |
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