Airbnb Market Analytics, Statistics and Data in Rawai, Phuket Province, Thailand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rawai? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rawai:
How much do Airbnb hosts make on average per month in Rawai?
The short-term rental market in Rawai shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,414 per month
- Strong performing properties (top 25%) make $3,464 or more
- Best-in-class properties (top 10%) achieve $6,421+ monthly
- Entry-level properties (bottom 25%) typically earn around $612
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rawai
The market in Rawai shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rawai
Daily rates in Rawai vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $105 per night
- Strong performing properties (top 25%) secure $217 or more
- Best-in-class properties (top 10%) pull in $384+ per night
- Entry-level properties (bottom 25%) earn around $53
Daily Rate Variations by Month
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Seasonality patterns in Rawai
Peak Season (January, December, February)
- Revenue peaks at $3996.98 per month
- Occupancy rates reach 55.03%
- Daily rates average $254.45
Shoulder Season
- Revenue averages $2595.31 per month
- Occupancy maintains 45.50%
- Daily rates hold at $177.01
Low Season (August, July, September)
- Revenue drops to $1730.61 per month
- Occupancy decreases to 35.63%
- Daily rates adjust to $149.34
Is it still profitable to do Airbnb in Rawai in 2025?
Yes! Rawai demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and strong monthly revenue averaging $2595 and As a mature market with 1739 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rawai
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Nai Harn Beach | A tranquil beach area famous for its beautiful scenery, calm waters, and relaxed atmosphere, attracting families and couples seeking a peaceful retreat in a natural setting. | Nai Harn Beach, Promthep Cape, Nai Harn Lake, Ya Nui Beach, Windmill Viewpoint |
| Rawai Beach | A vibrant beach area known for its seafood market and local culture, popular with tourists looking for authentic Thai experiences and stunning sunset views. | Rawai Beach, Sea Gypsy Village, Phrometer Cape, Naiharn Beach, Buffalo Sailing Club |
| Kata Beach | A family-friendly beach destination featuring soft sands and clear waters, ideal for swimming, sunbathing, and watersports, attracting a mix of tourists. | Kata Beach, Kata Noi Beach, Big Buddha, Kata Viewpoint, Dino Park Mini Golf |
| Karon Beach | Known for its long stretch of white sand, this area offers a mix of relaxation and various activities, popular with families and beach lovers. | Karon Beach, Karon Viewpoint, Wat Suwan Khirikhet, Coral Island, Karon Night Market |
| Chalong Bay | A strategic point for embarking on boat trips to nearby islands, it's well-regarded for its marina and vibrant community, appealing to adventure seekers. | Chalong Pier, Chalong Bay Rum Distillery, Wat Chalong, Koh Phi Phi Tours, Elephant Jungle Sanctuary |
| Phuket Town | The historical center of Phuket with cultural heritage, vibrant markets, and local food scenes; attracts those interested in culture and nightlife. | Old Phuket Town, Thalang Road, Phuket Weekend Market, Buddha Statue, Tao Thong Restaurant |
| Cape Panwa | A serene and less developed area offering luxurious villas and a peaceful environment, suitable for high-end tourism and relaxation. | Cape Panwa Beach, Phuket Aquarium, Khao Kad Viewpoint, Shopping at Panwa, Sunset at Ao Yon Beach |
| Bang Tao Beach | A long stretch of beach popular for luxury resorts and water sports; draws visitors looking for upscale holiday experiences and leisure activities. | Bang Tao Beach, Laguna Phuket, Cherng Talay Village, Wat Cherngtalay, Blue Tree Water Park |
Do you need a license for Airbnb in Rawai?
We recommend checking directly with Rawai's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rawai
Brand-new 8BR Private Pool Villa
Entire Place • 8 bedrooms
incredible modern 5 bdrs pool villa in rawai
Entire Place • 1 bedroom
Villa Saniya Brand New 4BR Pool Villa 2023
Entire Place • 4 bedrooms
Full Time Maid Feel Like A King Sea view 6BR #v48
Entire Place • 6 bedrooms
Luxury pool villa 4 bedrooms at Rawai beach, Rawai
Entire Place • 4 bedrooms
Class & Comfort: Elegant Villa
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Rawai
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gilles | 72 | $2,942,239 | 1466 | 4.07/5.0 |
| Inter Property Phuket | 41 | $1,251,407 | 579 | 3.72/5.0 |
| Jérome | 13 | $1,222,379 | 491 | 4.97/5.0 |
| Jonas & Noi | 22 | $1,109,155 | 1019 | 4.72/5.0 |
| Pablo | 23 | $1,054,791 | 296 | 4.84/5.0 |
| Tracey | 18 | $1,046,687 | 936 | 4.67/5.0 |
| Artur | 56 | $924,657 | 459 | 4.18/5.0 |
| Phuket Direct | 28 | $836,244 | 779 | 4.33/5.0 |
| Benoit | 11 | $834,133 | 553 | 5.00/5.0 |
| Gregory | 32 | $590,413 | 391 | 3.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rawai
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.8%), with house and apartment & condo properties comprising 95.1% of inventory
- Untapped potential in boutique & hotels, unique stays, outdoor & mobile, others segments (5.0% combined)
Room Capacity Distribution
Analysis of 1,739 properties in Rawai shows that 1 bedroom properties are most prevalent, making up 38% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 59.0% of all listings.
Key Insights
- Most common: 1 bedroom (38%)
- Least common: 5+ bedrooms (6%)
- Market concentration: 59.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,739 properties in Rawai reveals that 2 guests properties dominate the market, representing 25% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 45.7% of the market.
Key Insights
- Most common capacity: 2 guests (25% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 45.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,739 properties in Rawai, the most common availability pattern is 271-366 days (54.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.2% of properties).
Key Insights
- Most common availability window: 271-366 days (54.1%)
- Most common booking duration: 31-90 days (29.2%)
- Properties with high availability (180+ days): 79.5%
- Properties with long-term bookings (180+ days): 21.4%
Minimum Stay Distributions
1 Night
245 listings
15.5% of total
2 Nights
211 listings
13.4% of total
3 Nights
229 listings
14.5% of total
4-6 Nights
283 listings
17.9% of total
7-29 Nights
488 listings
30.9% of total
30+ Nights
122 listings
7.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 28.9%
- Mid-length stays (4-6 nights) represent 17.9% of listings
- Monthly+ stays (7.7%) suggest a stable extended-stay market
- High market flexibility with 43.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
105 listings
8.4% of total
Super Strict 60 Days
7 listings
0.6% of total
Flexible
86 listings
6.9% of total
Moderate
139 listings
11.1% of total
Firm
190 listings
15.1% of total
Strict
728 listings
58% of total
Key Insights
- Strict is the preferred policy at 58.0% of listings
- Stricter policies (Firm & Strict) dominate at 73.1% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.6% of listings
Recommendations
- The market supports stricter policies, with 73.1% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Mar, Feb, averaging 68 days
- Shortest booking windows are in Jun, Aug, Sep, averaging 37 days
- Winter shows the longest average booking window at 66 days, while Summer has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 66 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Sep when lead times are shortest
Popular Airbnb Amenities in Rawai
Below is the distribution of amenities across listings in Rawai:
Traveler Demographics
Key Insights
- Domestic travelers make up 4.6% of total guests, indicating a mostly international-driven market.
- Primary international markets: China (21.4%) and United Kingdom (19.5%)
- English is the top language at 61.8%, followed by French (10.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for China and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rawai. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ban Khao Pi Lai | 19 | $6,396 | $1984.65 | 22% |
| Pa Khlok | 64 | $5,311 | $792.90 | 34% |
| Kamala | 890 | $2,447 | $280.17 | 48% |
| Haad Klong Jaak | 34 | $2,221 | $253.06 | 43% |
| Kuala Teriang | 16 | $2,186 | $149.35 | 31% |
| Ban Khlong Son | 34 | $2,123 | $227.84 | 37% |
| Krabi Noi | 50 | $1,889 | $175.09 | 37% |
| Choeng Thale | 1,414 | $1,767 | $245.31 | 40% |
| Tambon Ao Nang | 68 | $1,709 | $157.32 | 40% |
| Chong Pli | 51 | $1,601 | $161.76 | 40% |
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