Phuket City Municipality Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Phuket Province, Thailand
Is Airbnb profitable in Phuket City Municipality in 2025? Explore comprehensive Airbnb analytics for Phuket City Municipality, Phuket Province, Thailand to uncover income potential. This 2025 STR market report for Phuket City Municipality, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Phuket City Municipality, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Phuket City Municipality Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Phuket City Municipality Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Phuket City Municipality (2025)
Understanding the monthly revenue variations for Airbnb listings in Phuket City Municipality is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Phuket City Municipality is typically January, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Phuket City Municipality across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,249+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $744 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $466 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $281, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Phuket City Municipality
Phuket City Municipality Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Phuket City Municipality STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Phuket City Municipality:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Phuket City Municipality
Average Daily Rate (ADR) Airbnb Trends in Phuket City Municipality (2025)
Effective short term rental pricing strategy in Phuket City Municipality involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Phuket City Municipality typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $142+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $80 or more.
- Typical properties (Median) charge around $44 per night.
- Entry-level properties (Bottom 25%) earn around $30 per night.
Average Daily Rate (ADR) Trend by Month in Phuket City Municipality
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Airbnb Seasonality Analysis & Trends in Phuket City Municipality (2025)
Peak Season (January, February, December)
- Revenue averages $908 per month
- Occupancy rates average 53.0%
- Daily rates average $72
Shoulder Season
- Revenue averages $290 per month
- Occupancy maintains around 16.6%
- Daily rates hold near $67
Low Season (August, September, October)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $73
Seasonality Insights for Phuket City Municipality
- The Airbnb seasonality in Phuket City Municipality shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Phuket City Municipality's highest earning potential, with monthly revenues capable of climbing to $1,035, occupancy reaching a high of 60.2%, and ADRs peaking at $76.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $58.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Phuket City Municipality.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Phuket City Municipality seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Phuket City Municipality (2025)
Exploring the top neighborhoods for short-term rentals in Phuket City Municipality? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Patong Beach | The most famous beach in Phuket, known for its vibrant nightlife, water sports, and shopping. Ideal for attracting tourists seeking entertainment and beach activities. | Patong Beach, Bangla Road, Jungceylon Shopping Mall, Freedom Beach, Paradise Beach |
| Old Phuket Town | Rich in history and culture, this area features beautifully preserved Sino-Portuguese architecture, local markets, and street art. Great for travelers seeking a cultural experience. | Thalang Road, Chinatown, Buddhist Temples, Local Markets, Street Art |
| Karon Beach | A more laid-back alternative to Patong Beach, Karon offers beautiful sandy beaches and a relaxed atmosphere, suitable for families and couples. | Karon Beach, Karon Viewpoint, Karon Night Market, Wat Suwan Khiri Khet, Big Buddha |
| Kata Beach | Known for its stunning scenery and family-friendly environment, Kata Beach is popular for swimming and surfing, appealing to a diverse range of tourists. | Kata Beach, Kata Noi Beach, Surf House Kata Beach, Kata Viewpoint, Kata Night Market |
| Bang Tao Beach | A long stretch of beautiful beach with luxury resorts, ideal for those looking for a more upscale experience. Attracts tourists seeking relaxation and luxury. | Bang Tao Beach, Xana Beach Club, Angsana Spa Phuket, Laguna Phuket Golf Club, Cherng Talay Market |
| Surin Beach | Known as 'Millionaire's Row', Surin Beach is famous for its high-end resorts and beaches. It attracts affluent travelers looking for luxury experiences. | Surin Beach, Laem Singh Viewpoint, Bangtao Beach, The Plaza Surin, Beach Clubs |
| Rawai Beach | A quieter beach area popular with expats and locals, offering a more authentic experience with seafood markets and local sightings. | Rawai Beach, Seafood Market, Promthep Cape, Ya Nui Beach, Rawai Park |
| Nai Harn | A secluded area with stunning beaches and a peaceful vibe, perfect for those seeking relaxation away from the tourist crowds. | Nai Harn Beach, Windmill Viewpoint, Ya Nui Beach, Nai Harn Lake, Local Restaurants |
Understanding Airbnb License Requirements & STR Laws in Phuket City Municipality (2025)
Yes, Phuket City Municipality, Phuket Province, Thailand enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Phuket City Municipality to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 54% licensed listings)
Top Performing Airbnb Properties in Phuket City Municipality (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Phuket City Municipalitybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
funtime pool villa
Entire Place • 3 bedrooms
Old Town Phuket Triple Escape
Private Room • 1 bedroom
Family Junior Suite
Private Room • 1 bedroom
Lotus House@phuket
Entire Place • 3 bedrooms
1 brd heart of old town phuket convenience cheap
Entire Place • 1 bedroom
Best room in phuket town. ( OLD town) Free Wi -Fi
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Phuket City Municipality (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Phuket City Municipality based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chamemon Bed | 5 | $16,114 | 7 | 5.00/5.0 |
| Host #507117122 | 1 | $12,876 | 0 | N/A/5.0 |
| Cool Residence Hotel Phuket | 4 | $11,115 | 12 | 4.92/5.0 |
| Host #198063614 | 1 | $8,086 | 1 | N/A/5.0 |
| Kornnisa | 1 | $6,626 | 25 | 4.60/5.0 |
| Zoey Lee | 2 | $5,212 | 4 | 5.00/5.0 |
| Aewsa | 1 | $5,026 | 5 | 5.00/5.0 |
| Casa Blanca Boutique Hotel | 2 | $4,804 | 0 | N/A/5.0 |
| Auntie & Niece PHUKET | 2 | $4,802 | 17 | 4.88/5.0 |
| Natamon | 2 | $4,736 | 4 | 4.25/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Phuket City Municipality.
Dive Deeper: Advanced Phuket City Municipality STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Phuket City Municipality. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPhuket City Municipality Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Phuket City Municipality
- The Phuket City Municipality Airbnb market composition is heavily skewed towards Private Room listings, which make up 85.4% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Phuket City Municipality, Hotel/Boutique properties are the most common (56.1%), reflecting the local real estate landscape.
- The presence of 56.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Phuket City Municipality Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Phuket City Municipality
- The dominant room capacity in Phuket City Municipality is 1 bedroom listings, making up 75.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.5% of the active Airbnb listings in Phuket City Municipality, indicating a high concentration in these sizes.
- With over half the market (75.6%) consisting of studios or 1-bedroom units, Phuket City Municipality is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Phuket City Municipality.
Phuket City Municipality Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Phuket City Municipality
- The most common guest capacity trend in Phuket City Municipality vacation rentals is listings accommodating 2 guests (58.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Phuket City Municipality STR market, accounting for 68.3% of listings.
- A significant 63.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Phuket City Municipality.
- Listings for large groups (6+ guests) are relatively rare (4.9%), potentially indicating an opportunity for hosts targeting this segment in Phuket City Municipality.
- On average, properties in Phuket City Municipality are equipped to host 2.1 guests.
Phuket City Municipality Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Phuket City Municipality
- The most common availability pattern in Phuket City Municipality falls within the 271-366 days range, representing 85.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Phuket City Municipality (43.9%), reflecting common guest stay durations or potential owner blocking patterns.
Phuket City Municipality Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
80.5% of total
2 Nights
1 listings
2.4% of total
3 Nights
2 listings
4.9% of total
4-6 Nights
1 listings
2.4% of total
7-29 Nights
2 listings
4.9% of total
30+ Nights
2 listings
4.9% of total
Key Insights
- The most prevalent minimum stay requirement in Phuket City Municipality is 1 Night, adopted by 80.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.9%) of the Phuket City Municipality Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 80.5% of Phuket City Municipality hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Phuket City Municipality.
Phuket City Municipality Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
29.3% of total
Moderate
18 listings
43.9% of total
Firm
2 listings
4.9% of total
Strict
9 listings
22% of total
Cancellation Policy Insights for Phuket City Municipality
- The prevailing Airbnb cancellation policy trend in Phuket City Municipality is Moderate, used by 43.9% of listings.
- The market strongly favors guest-friendly terms, with 73.2% of listings offering Flexible or Moderate policies. This suggests guests in Phuket City Municipality may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.9% market standard in Phuket City Municipality.
- Regularly review your cancellation policy against competitors and market demand shifts in Phuket City Municipality.
Phuket City Municipality STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Phuket City Municipality
- The overall average booking lead time for vacation rentals in Phuket City Municipality is 16 days.
- Guests book furthest in advance for stays during May (average 38 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (30 days avg.) sees the longest lead times, while Summer (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Phuket City Municipality.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 38 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Phuket City Municipality averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Phuket City Municipality (2025)
Amenity Prevalence
Amenity Insights for Phuket City Municipality
- Essential amenities in Phuket City Municipality that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Phuket City Municipality: Wifi, Air conditioning.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Phuket City Municipality to stay competitive.
Phuket City Municipality Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Phuket City Municipality
- The typical guest profile for Airbnb in Phuket City Municipality consists of predominantly international visitors (97%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 3.5% of guests.
- Key international markets include Germany (17.4%) and France (12.8%).
- Top languages spoken are English (44.3%) followed by Spanish (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Phuket City Municipality Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ban Khao Pi Lai | 18 | $8,150 | $2044.69 | 22% |
| Pa Khlok | 74 | $5,022 | $860.07 | 32% |
| Kamala | 948 | $2,483 | $284.79 | 48% |
| Haad Klong Jaak | 40 | $2,415 | $283.35 | 42% |
| Ban Khlong Son | 32 | $2,229 | $264.89 | 38% |
| Khao Thong | 13 | $2,170 | $320.88 | 37% |
| Kuala Teriang | 16 | $2,044 | $178.57 | 31% |
| Chong Pli | 50 | $1,887 | $180.56 | 43% |
| Choeng Thale | 1,609 | $1,886 | $302.75 | 40% |
| ตำบล อ่าวนาง | 11 | $1,878 | $194.07 | 40% |