Airbnb Market Analytics, Statistics and Data in Patong, Phuket Province, Thailand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Patong? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Patong:
How much do Airbnb hosts make on average per month in Patong?
The short-term rental market in Patong shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,088 per month
- Strong performing properties (top 25%) make $2,246 or more
- Best-in-class properties (top 10%) achieve $4,903+ monthly
- Entry-level properties (bottom 25%) typically earn around $473
Revenue Variations by Month
Occupancy Rates Throughout the Year in Patong
The market in Patong shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Patong
Daily rates in Patong vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $66 per night
- Strong performing properties (top 25%) secure $142 or more
- Best-in-class properties (top 10%) pull in $306+ per night
- Entry-level properties (bottom 25%) earn around $38
Daily Rate Variations by Month
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Seasonality patterns in Patong
Peak Season (January, December, November)
- Revenue peaks at $3244.43 per month
- Occupancy rates reach 53.21%
- Daily rates average $211.96
Shoulder Season
- Revenue averages $2210.26 per month
- Occupancy maintains 44.67%
- Daily rates hold at $143.45
Low Season (July, August, September)
- Revenue drops to $1562.74 per month
- Occupancy decreases to 37.43%
- Daily rates adjust to $117.88
Is it still profitable to do Airbnb in Patong in 2025?
Yes! Patong demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and solid monthly revenue averaging $2210 and As a mature market with 1799 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Patong
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Patong Beach | The most famous beach destination in Phuket, known for its vibrant nightlife, water sports, and stunning sunsets. A hot spot for tourists looking for beach activities and entertainment. | Patong Beach, Bangla Road, Jungceylon Shopping Mall, Freedom Beach, Paradise Beach, Patong Boxing Stadium |
| Kalim Beach | A quieter alternative to Patong Beach, it offers beautiful views and a more relaxed atmosphere while still being close to the nightlife of Patong. | Kalim Beach, Seafood restaurants, La Lay Spa, Kalim Viewpoint |
| Tri Trang Beach | Known for its tranquility and beautiful scenery, ideal for those who want a more peaceful stay while being close to the activities in Patong. | Tri Trang Beach, Emerald Beach, Swan Lake, water sports activities |
| Nanai Road | A charming area with a mix of local culture and tourist amenities, it provides great access to various restaurants and shops, making it suitable for long-term stays. | Nanai Road Shops, Local restaurants, Banzaan Fresh Market, Sphinx Theatre |
| Le Meridien Phuket Beach Resort Area | This area offers luxurious accommodation with private beach access and is ideal for travelers looking for an upscale experience. | Private beaches, Spa facilities, Marina sights, Diving tours |
| Karon Beach | Just south of Patong, this beach is quieter and family-friendly, attracting those looking for a relaxing holiday while being a short distance from Patong's action. | Karon Beach, Karon Temple, Karon Viewpoint, Shopping centers |
| Kamala Beach | Known for its laid-back vibe, Kamala Beach attracts families and couples who want a quieter experience while still enjoying nearby nightlife options. | Kamala Beach, Phuket FantaSea, Tsunami Memorial Park, Local markets |
| Bangtao Beach | A longer stretch of beach that offers both luxury and local style, it attracts a mix of high-end tourists and backpackers. | Bangtao Beach, Laguna Phuket, Wat Cherng Talay, Boat Avenue |
Do you need a license for Airbnb in Patong?
We recommend checking directly with Patong's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Patong
Villa Enjoy - Modern Luxury in Patong
Entire Place • 5 bedrooms
Kalim Beach House - 7 bed Villa with Beach & Pool
Entire Place • 7 bedrooms
Wondrous 8BR Boutique Villa in Patong w/ SEAVIEW
Entire Place • 8 bedrooms
Luxury Villa in Kamala Beach Villa infinity
Entire Place • 10 bedrooms
Luxurious & Exclusive 13-bedroom villa in Patong
Entire Place • 13 bedrooms
Kalim Beach Villa/Your exclusive Villa on the Sand
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Patong
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Three Monkeys Villas Patong | 15 | $1,731,406 | 674 | 4.60/5.0 |
| Gilles | 38 | $1,257,052 | 640 | 3.38/5.0 |
| Lofty | 65 | $942,353 | 1737 | 3.95/5.0 |
| Prapa | 12 | $725,050 | 534 | 4.79/5.0 |
| Patong Signature Boutique Hote | 33 | $718,530 | 2296 | 4.32/5.0 |
| Cool Places | 50 | $593,716 | 202 | 1.92/5.0 |
| Ira | 26 | $508,415 | 1759 | 4.77/5.0 |
| Jon | 2 | $498,431 | 71 | 2.50/5.0 |
| Adrian | 60 | $490,977 | 680 | 3.74/5.0 |
| Y | 4 | $432,655 | 29 | 3.33/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Patong
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (60.1%), with apartment & condo and boutique & hotels properties comprising 84.4% of inventory
- Strong specialty sector (29.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile, unique stays segments (0.8% combined)
Room Capacity Distribution
Analysis of 1,799 properties in Patong shows that 1 bedroom properties are most prevalent, making up 60.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 75.2% of all listings.
Key Insights
- Most common: 1 bedroom (60.4%)
- Least common: 5+ bedrooms (3.6%)
- Market concentration: 75.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,799 properties in Patong reveals that 2 guests properties dominate the market, representing 48.9% of all listings. The average property accommodates 3.3 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 3 guests make up 64.6% of the market.
Key Insights
- Most common capacity: 2 guests (48.9% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 64.6% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,799 properties in Patong, the most common availability pattern is 271-366 days (54.4% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (27% of properties).
Key Insights
- Most common availability window: 271-366 days (54.4%)
- Most common booking duration: 1-30 days (27%)
- Properties with high availability (180+ days): 75.5%
- Properties with long-term bookings (180+ days): 25.5%
Minimum Stay Distributions
1 Night
805 listings
50.7% of total
2 Nights
220 listings
13.9% of total
3 Nights
194 listings
12.2% of total
4-6 Nights
136 listings
8.6% of total
7-29 Nights
103 listings
6.5% of total
30+ Nights
130 listings
8.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 64.6%
- Mid-length stays (4-6 nights) represent 8.6% of listings
- Monthly+ stays (8.2%) suggest a stable extended-stay market
- High market flexibility with 76.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
0.2% of total
Refundable
2 listings
0.2% of total
Super Strict 60 Days
6 listings
0.5% of total
Flexible
295 listings
22.9% of total
Moderate
200 listings
15.5% of total
Firm
190 listings
14.8% of total
Strict
592 listings
46% of total
Key Insights
- Strict is the preferred policy at 46.0% of listings
- Stricter policies (Firm & Strict) dominate at 60.8% of the market
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.2% of listings
Recommendations
- The market supports stricter policies, with 60.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Feb, Nov, averaging 55 days
- Shortest booking windows are in Jul, Aug, Sep, averaging 33 days
- Winter shows the longest average booking window at 55 days, while Summer has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 55 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in Patong
Below is the distribution of amenities across listings in Patong:
Traveler Demographics
Key Insights
- Domestic travelers make up 1.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (17%) and Australia (16.9%)
- English is the top language at 66.7%, followed by Spanish (9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United Kingdom and Australia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Patong. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ban Khao Pi Lai | 19 | $6,396 | $1984.65 | 22% |
| Pa Khlok | 64 | $5,311 | $792.90 | 34% |
| Kamala | 890 | $2,447 | $280.17 | 48% |
| Haad Klong Jaak | 34 | $2,221 | $253.06 | 43% |
| Kuala Teriang | 16 | $2,186 | $149.35 | 31% |
| Ban Khlong Son | 34 | $2,123 | $227.84 | 37% |
| Krabi Noi | 50 | $1,889 | $175.09 | 37% |
| Choeng Thale | 1,414 | $1,767 | $245.31 | 40% |
| Tambon Ao Nang | 68 | $1,709 | $157.32 | 40% |
| Chong Pli | 51 | $1,601 | $161.76 | 40% |
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