Airbnb Market Analytics, Statistics and Data in Kamala, Phuket Province, Thailand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kamala? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kamala:
How much do Airbnb hosts make on average per month in Kamala?
The short-term rental market in Kamala shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,794 per month
- Strong performing properties (top 25%) make $3,971 or more
- Best-in-class properties (top 10%) achieve $8,659+ monthly
- Entry-level properties (bottom 25%) typically earn around $863
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kamala
The market in Kamala shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 51% occupancy rates
- Strong performing properties (top 25%) achieve 79% or higher
- Best-in-class properties (top 10%) reach 90%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kamala
Daily rates in Kamala vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $102 per night
- Strong performing properties (top 25%) secure $212 or more
- Best-in-class properties (top 10%) pull in $666+ per night
- Entry-level properties (bottom 25%) earn around $59
Daily Rate Variations by Month
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Seasonality patterns in Kamala
Peak Season (December, January, November)
- Revenue peaks at $5367.12 per month
- Occupancy rates reach 60.58%
- Daily rates average $381.07
Shoulder Season
- Revenue averages $3847.90 per month
- Occupancy maintains 50.95%
- Daily rates hold at $302.16
Low Season (June, May, September)
- Revenue drops to $2824.09 per month
- Occupancy decreases to 42.85%
- Daily rates adjust to $250.41
Is it still profitable to do Airbnb in Kamala in 2025?
Yes! Kamala demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $3848 and As a mature market with 890 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kamala
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Kamala Beach | A serene beach destination known for its clear waters and relaxing atmosphere. Ideal for families and couples, with easy access to numerous beach activities and dining options. | Kamala Beach, Phuket FantaSea, Tsunami Memorial Park, Laem Singh Viewpoint, Kamala Village |
| Surin Beach | Often referred to as 'Millionaire's Row', Surin Beach is famous for its upscale lifestyle, fine dining, and beautiful beachfront. This area attracts tourists looking for luxury and private villa experiences. | Surin Beach, The Lounge, Catch Beach Club, Bang Tao Beach nearby, Turtle Village |
| Bang Tao Beach | A long stretch of sandy beach that is popular with both tourists and expats. It offers various water sports and vibrant nightlife options, making it perfect for younger travelers and families alike. | Bang Tao Beach, Laguna Phuket Golf Club, Boat Avenue, Xana Beach Club, Wat Cherng Talay |
| Patong | The most famous beach destination in Phuket, known for its nightlife and entertainment. It's a hub for tourists looking for parties, shopping, and a bustling atmosphere. | Patong Beach, Bangla Road, Jungceylon Shopping Mall, Freedom Beach, Paradise Beach |
| Nai Harn | Known for its picturesque beach and laid-back vibe, Nai Harn is popular with families and those seeking a quieter experience. It has great local food and beautiful scenery. | Nai Harn Beach, Ya Nui Beach, Nai Harn Lake, Promthep Cape, Rawai Seafood Market |
| Kata Beach | A family-friendly beach with a relaxed atmosphere, offering a variety of restaurants, bars, and activities such as surfing and snorkeling. Attracts families and couples. | Kata Beach, Kata Noi Beach, Kata View Point, Dinasour Planet, Surf House |
| Karon Beach | Known for its long stretches of sand and crystal-clear waters, Karon Beach offers a more laid-back atmosphere compared to Patong while still having plenty of amenities. | Karon Beach, Karon Temple, Big Buddha nearby, Karon Viewpoint, Karon Night Market |
| Phuket Town | The cultural heart of the island with a rich history, vibrant streets, and local markets. Great for those interested in exploring Phuket's heritage and local cuisine. | Old Phuket Town, Sino-Portuguese architecture, Thalang Road, Suan Luang Park, The Phuket Trickeye Museum |
Do you need a license for Airbnb in Kamala?
We recommend checking directly with Kamala's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Kamala
Kamala Luxury Seaview Six Bedroom Villa I Seaview Infinity Swimming Pool Free Breakfast Chef Service
Entire Place • 6 bedrooms
Luxury 7 bed villa with stunning sea views.
Entire Place • 7 bedrooms
Kamala Seaview 6 Bedroom Cliff Cliff Villa Breakfast Maid Airport Chef Service
Entire Place • 6 bedrooms
Luxury 8-9 Bedroom Villa with Chef, 2 pools, SHA+
Entire Place • 9 bedrooms
Villa Chanjar - Super Grand Villa with Top Chef
Entire Place • 6 bedrooms
Serenity - Oceanfront Luxe Villa
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Kamala
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gilles | 78 | $1,919,257 | 1299 | 4.31/5.0 |
| Himmapana | 16 | $1,720,230 | 913 | 4.59/5.0 |
| Sylvain | 13 | $1,353,267 | 17 | 1.15/5.0 |
| Elite Havens Thailand | 7 | $1,174,021 | 13 | 1.43/5.0 |
| Stefan | 8 | $1,045,328 | 224 | 4.18/5.0 |
| Huan | 31 | $776,421 | 653 | 4.61/5.0 |
| Island Travel | 3 | $614,491 | 15 | 3.30/5.0 |
| Thibault | 17 | $593,601 | 403 | 3.85/5.0 |
| Taige | 11 | $572,157 | 322 | 4.25/5.0 |
| Lofty | 25 | $556,924 | 199 | 3.56/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Kamala
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.4%), with apartment & condo and house properties comprising 92.2% of inventory
- Untapped potential in others segments (0.3% combined)
Room Capacity Distribution
Analysis of 890 properties in Kamala shows that 1 bedroom properties are most prevalent, making up 38.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 62.0% of all listings.
Key Insights
- Most common: 1 bedroom (38.3%)
- Least common: 4 bedrooms (5.1%)
- Market concentration: 62.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 890 properties in Kamala reveals that 2 guests properties dominate the market, representing 34.3% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 54.0% of the market.
Key Insights
- Most common capacity: 2 guests (34.3% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 54.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 890 properties in Kamala, the most common availability pattern is 271-366 days (40.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (26.4% of properties).
Key Insights
- Most common availability window: 271-366 days (40.8%)
- Most common booking duration: 31-90 days (26.4%)
- Properties with high availability (180+ days): 65.8%
- Properties with long-term bookings (180+ days): 35.4%
Minimum Stay Distributions
1 Night
137 listings
17.7% of total
2 Nights
121 listings
15.7% of total
3 Nights
101 listings
13.1% of total
4-6 Nights
176 listings
22.8% of total
7-29 Nights
123 listings
15.9% of total
30+ Nights
114 listings
14.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 33.4%
- Mid-length stays (4-6 nights) represent 22.8% of listings
- Monthly+ stays (14.8%) suggest a stable extended-stay market
- High market flexibility with 46.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
22 listings
3.1% of total
No Refunds
1 listings
0.1% of total
Super Strict 95 Days
2 listings
0.3% of total
Super Strict 30 Days
37 listings
5.3% of total
Flexible
81 listings
11.6% of total
Moderate
63 listings
9% of total
Firm
174 listings
24.9% of total
Strict
319 listings
45.6% of total
Key Insights
- Strict is the preferred policy at 45.6% of listings
- Stricter policies (Firm & Strict) dominate at 70.5% of the market
- Strong market consensus around Strict policies
- No Refunds policies are least common at 0.1% of listings
Recommendations
- The market supports stricter policies, with 70.5% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Feb, Dec, averaging 75 days
- Shortest booking windows are in Jun, Aug, Sep, averaging 42 days
- Winter shows the longest average booking window at 75 days, while Summer has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 75 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Sep when lead times are shortest
Popular Airbnb Amenities in Kamala
Below is the distribution of amenities across listings in Kamala:
Traveler Demographics
Key Insights
- Domestic travelers make up 2.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (23.5%) and Germany (17.6%)
- English is the top language at 64.9%, followed by French (9.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for London and Riyadh markets
- Develop localized content for United Kingdom and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kamala. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ban Khao Pi Lai | 19 | $6,396 | $1984.65 | 22% |
| Pa Khlok | 64 | $5,311 | $792.90 | 34% |
| Haad Klong Jaak | 34 | $2,221 | $253.06 | 43% |
| Kuala Teriang | 16 | $2,186 | $149.35 | 31% |
| Ban Khlong Son | 34 | $2,123 | $227.84 | 37% |
| Krabi Noi | 50 | $1,889 | $175.09 | 37% |
| Choeng Thale | 1,414 | $1,767 | $245.31 | 40% |
| Tambon Ao Nang | 68 | $1,709 | $157.32 | 40% |
| Chong Pli | 51 | $1,601 | $161.76 | 40% |
| Tengah Island | 63 | $1,555 | $158.57 | 31% |
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