Airbnb Market Analytics, Statistics and Data in Pai, Mae Hong Son Province, Thailand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pai? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pai:
How much do Airbnb hosts make on average per month in Pai?
The short-term rental market in Pai shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $418 per month
- Strong performing properties (top 25%) make $848 or more
- Best-in-class properties (top 10%) achieve $1,354+ monthly
- Entry-level properties (bottom 25%) typically earn around $198
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pai
The market in Pai shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pai
Daily rates in Pai vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $30 per night
- Strong performing properties (top 25%) secure $47 or more
- Best-in-class properties (top 10%) pull in $68+ per night
- Entry-level properties (bottom 25%) earn around $20
Daily Rate Variations by Month
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Seasonality patterns in Pai
Peak Season (December, November, January)
- Revenue peaks at $936.93 per month
- Occupancy rates reach 63.52%
- Daily rates average $45.56
Shoulder Season
- Revenue averages $627.70 per month
- Occupancy maintains 44.27%
- Daily rates hold at $37.84
Low Season (August, July, September)
- Revenue drops to $391.36 per month
- Occupancy decreases to 32.38%
- Daily rates adjust to $34.30
Is it still profitable to do Airbnb in Pai in 2025?
Yes! Pai demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and monthly revenue averaging $628 and The market's 129 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pai
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Pai Town | Charming small town known for its bohemian vibe, hot springs, and scenic mountains. A popular destination for both domestic and international tourists looking for relaxation and nature. | Pai Canyon, Tha Pai Hot Springs, Wat Phra That Mae Yen, Pai Walking Street, Bamboo Bridge, Pai Land Split |
| Sang Phang | A more quiet area compared to Pai Town, offering stunning landscapes and a tranquil atmosphere. Ideal for travelers seeking peace and nature without the busy tourist spots. | Sang Phang Waterfall, Green Mae Hong Son, Viewpoint overlooking Pai, Local villages and markets |
| Baan Tai | Known for its serene environment and beautiful rice fields. Attracts those looking for an authentic Thai experience in a picturesque setting. | Lod Cave, Tham Lot Cave, Rice paddy fields, Local cultural experiences |
| Pai Riverside | A beautiful stretch along the Pai River with numerous guesthouses and bungalows. Perfect for visitors wanting to enjoy nature while being close to the town's amenities. | Pai River, Relaxing cafes, Cycling paths along the river, Nature trails |
| Baan Nam Hoo | Less crowded but very scenic, with access to nature walks and rural tourism activities. It's perfect for eco-friendly tourism and local experiences. | Nam Hu Temple, Terraced rice fields, Natural hot springs, Local farms |
| Mhoo Doi Kham | A stunning viewpoint area located on a hill, providing a breathtaking view of Pai and the surrounding mountains. Very popular for sunrise and sunset views. | Doi Kham viewpoint, Nature trails, Cultural experiences with locals |
| Phu Klon | Famous for its natural mud spa and hot springs. It's an attractive destination for wellness tourism and relaxation. | Phu Klon Mud Spa, Huai Nam Dang National Park, Scenic viewpoints |
| Wiang Tai | A quaint and historical part of Pai known for its traditional wooden houses and temples, attracting tourists interested in culture and history. | Wat Luang, Pai Historical Cultural Center, Traditional markets, Local festivals |
Do you need a license for Airbnb in Pai?
We recommend checking directly with Pai's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pai
New Chapter House, 3 big bedroom, 1.5 km to centre
Entire Place • 3 bedrooms
Pairadise | AC, Sunsets, Pond
Entire Place • 1 bedroom
Pairadise | AC, Pond, Pool, Mountains & Sunsets
Entire Place • 1 bedroom
Pairadise | AC,Nature, Cozy, Swimming, Pond View
Entire Place • 1 bedroom
cozy 2 storey house, 1BR w/ view
Entire Place • 1 bedroom
Pairadise | AC, Cozy Cabanas, Swimming, Sunset
Entire Place • 1 bedroom
Top Performing Professional Hosts in Pai
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Apichart | 11 | $66,327 | 611 | 4.84/5.0 |
| May | 4 | $64,746 | 171 | 4.92/5.0 |
| Joy | 4 | $44,869 | 318 | 4.98/5.0 |
| Thanakorn | 1 | $32,593 | 15 | 5.00/5.0 |
| Ja-Oh | 3 | $30,945 | 133 | 4.79/5.0 |
| Miss.Parichat | 5 | $28,276 | 70 | 3.88/5.0 |
| Mark - มาร์ค | 6 | $22,246 | 989 | 4.76/5.0 |
| Ramida | 4 | $19,079 | 60 | 4.45/5.0 |
| Viacheslav | 5 | $18,493 | 21 | 3.78/5.0 |
| Thitima | 3 | $15,105 | 305 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pai
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (55.8%), with house and apartment & condo properties comprising 69.8% of inventory
- Strong specialty sector (29.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (0.8% combined)
Room Capacity Distribution
Analysis of 129 properties in Pai shows that 1 bedroom properties are most prevalent, making up 66.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.7% of all listings.
Key Insights
- Most common: 1 bedroom (66.7%)
- Least common: 3 bedrooms (0.8%)
- Market concentration: 76.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 129 properties in Pai reveals that 2 guests properties dominate the market, representing 57.4% of all listings. The average property accommodates 2.1 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 67.4% of the market.
Key Insights
- Most common capacity: 2 guests (57.4% of market)
- Least common capacity: 5 guests (0.8% of market)
- Average guest capacity: 2.1 guests per property
- Market concentration: 67.4% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 129 properties in Pai, the most common availability pattern is 271-366 days (48.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.6% of properties).
Key Insights
- Most common availability window: 271-366 days (48.1%)
- Most common booking duration: 91-180 days (32.6%)
- Properties with high availability (180+ days): 78.3%
- Properties with long-term bookings (180+ days): 21.7%
Minimum Stay Distributions
1 Night
68 listings
53.1% of total
2 Nights
48 listings
37.5% of total
3 Nights
4 listings
3.1% of total
4-6 Nights
3 listings
2.3% of total
7-29 Nights
3 listings
2.3% of total
30+ Nights
2 listings
1.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 90.6%
- Mid-length stays (4-6 nights) represent 2.3% of listings
- Monthly+ stays (1.6%) suggest a stable extended-stay market
- High market flexibility with 93.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
23 listings
20.4% of total
Moderate
30 listings
26.5% of total
Firm
29 listings
25.7% of total
Strict
31 listings
27.4% of total
Key Insights
- Strict is the preferred policy at 27.4% of listings
- The market shows a balanced distribution between guest-friendly (46.9%) and strict (53.1%) policies
- Policy distribution is relatively even, suggesting no strong market preference
- Flexible policies are least common at 20.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Apr, Mar, averaging 37 days
- Shortest booking windows are in Aug, Sep, May, averaging 24 days
- Winter shows the longest average booking window at 32 days, while Summer has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 32 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-May when lead times are shortest
Popular Airbnb Amenities in Pai
Every property in Pai comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 4% of total guests, indicating a mostly international-driven market.
- Primary international markets: United States (24.3%) and Germany (21.4%)
- English is the top language at 62.2%, followed by German (12.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United States and Germany
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pai. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Don Keow Village | 17 | $2,003 | $168.50 | 43% |
| Ban Ko Klang | 13 | $1,528 | $154.93 | 36% |
| Ban Tong Kai | 12 | $1,473 | $176.81 | 42% |
| San Phra Net | 29 | $1,409 | $136.11 | 39% |
| Ban Rong Ruea Kham | 25 | $1,269 | $129.47 | 37% |
| Ban Pa Daet Tai | 14 | $1,179 | $135.75 | 39% |
| Nong Phueng | 25 | $957 | $98.57 | 42% |
| Ban Pa Ha | 10 | $945 | $95.63 | 40% |
| Chiang Dao | 34 | $886 | $187.97 | 27% |
| Nong Hoi | 240 | $861 | $60.98 | 52% |
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