Pai Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mae Hong Son Province, Thailand
Is Airbnb profitable in Pai in 2025? Explore comprehensive Airbnb analytics for Pai, Mae Hong Son Province, Thailand to uncover income potential. This 2025 STR market report for Pai, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 161 active listings.
Whether you're considering an Airbnb investment in Pai, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pai Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pai Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pai (2025)
Understanding the monthly revenue variations for Airbnb listings in Pai is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pai is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pai across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,320+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $791 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $411 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $203, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pai
Pai Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pai STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pai:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pai
Average Daily Rate (ADR) Airbnb Trends in Pai (2025)
Effective short term rental pricing strategy in Pai involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pai typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $79+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $50 or more.
- Typical properties (Median) charge around $29 per night.
- Entry-level properties (Bottom 25%) earn around $17 per night.
Average Daily Rate (ADR) Trend by Month in Pai
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Airbnb Seasonality Analysis & Trends in Pai (2025)
Peak Season (January, December, February)
- Revenue averages $971 per month
- Occupancy rates average 60.1%
- Daily rates average $47
Shoulder Season
- Revenue averages $521 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $40
Low Season (June, July, September)
- Revenue drops to average $383 per month
- Occupancy decreases to average 34.5%
- Daily rates adjust to average $37
Seasonality Insights for Pai
- The Airbnb seasonality in Pai shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pai's highest earning potential, with monthly revenues capable of climbing to $1,058, occupancy reaching a high of 64.5%, and ADRs peaking at $53.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $355, occupancy could drop to 33.6%, and ADRs may adjust down to $36.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pai.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pai seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pai (2025)
Exploring the top neighborhoods for short-term rentals in Pai? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pai Town | The heart of Pai, known for its laid-back atmosphere, stunning scenery, and vibrant arts scene. It's a favorite among backpackers and travelers looking for a chill vibe and easy access to nature. | Pai Canyon, Pai Walking Street, Wat Phra That Mae Yen, Pai Hot Springs, Bamboo Bridge, Pai Memorial Bridge |
| Land Split | A unique natural attraction that offers a peaceful environment and a glimpse into local farming. Popular among tourists looking for off-the-beaten-path experiences and nature lovers. | Land Split, Organic Farm, Local Fruit Tasting, Scenic Views |
| Baan Santichon | A picturesque Chinese-Yunnan village in Pai known for its unique culture and beautiful landscapes. It's a great place for cultural experiences and photography. | Chinese Yunnan Village, Cultural Experiences, Stunning Views, Local Cuisine |
| Pai Canyon | Famous for its stunning landscapes and hiking trails. Offers spectacular views and a great outdoor adventure atmosphere, attracting nature lovers and photographers. | Pai Canyon Hikes, Sunset Views, Photography Spots |
| Thom's Pai Elephant Camp | A well-known ethical elephant camp that attracts animal lovers and eco-conscious travelers. It focuses on responsible tourism and provides a unique experience with elephants. | Elephant Experiences, Nature Tours, Community Involvement |
| Waterfall Loop | A route that connects several waterfalls and natural swimming spots in Pai. It's popular with tourists looking to explore the natural beauty of the area. | Pam Bok Waterfall, Mo Paeng Waterfall, Swimming Holes, Scenic Drives |
| Wang Thong Waterfall | A beautiful and less crowded waterfall that provides a serene environment for relaxation and nature photography. A hidden gem for tourists seeking tranquility. | Wang Thong Waterfall, Swimming Areas, Picnic Spots |
| Pai Night Market | A vibrant market that showcases local foods, crafts, and cultural performances. It's a key attraction for travelers looking to experience local life and cuisine. | Local Street Food, Handicrafts, Live Music, Cultural Performances |
Understanding Airbnb License Requirements & STR Laws in Pai (2025)
While Pai, Mae Hong Son Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pai to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Pai (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Paibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
New Chapter House, 3 big bedroom, 1.5 km to centre
Entire Place • 3 bedrooms
Pairadise | House
Entire Place • 1 bedroom
Modern Family Home In Nature
Entire Place • 2 bedrooms
Homey 3BR Stay for Families&Friends,close the city
Entire Place • 3 bedrooms
Townhome #3 in center of Pai(2stories)
Entire Place • 2 bedrooms
H1 Nature’ Oasis, close the city
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pai (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pai based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| May | 7 | $90,218 | 186 | 4.92/5.0 |
| Apichart | 12 | $83,434 | 626 | 4.84/5.0 |
| The Farm House Pai | 7 | $60,780 | 45 | 4.93/5.0 |
| Joy | 4 | $45,973 | 345 | 4.97/5.0 |
| Thanakorn | 1 | $32,822 | 19 | 4.95/5.0 |
| Kati | 2 | $31,508 | 20 | 5.00/5.0 |
| Thasawan | 6 | $26,480 | 24 | 5.00/5.0 |
| Ja-Oh | 3 | $25,652 | 141 | 4.78/5.0 |
| Miss.Parichat | 5 | $24,810 | 71 | 4.81/5.0 |
| Mark - มาร์ค | 6 | $23,578 | 989 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pai.
Dive Deeper: Advanced Pai STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pai. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPai Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pai
- The Pai Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.1% of the 161 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 42.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Pai, House properties are the most common (52.2%), reflecting the local real estate landscape.
- Houses represent a significant 52.2% portion, catering likely to families or larger groups.
- The presence of 16.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.6%) offer potential for unique stay experiences.
Pai Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pai
- The dominant room capacity in Pai is 1 bedroom listings, making up 70.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.5% of the active Airbnb listings in Pai, indicating a high concentration in these sizes.
- With over half the market (70.2%) consisting of studios or 1-bedroom units, Pai is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Pai.
Pai Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pai
- The most common guest capacity trend in Pai vacation rentals is listings accommodating 2 guests (62.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Pai STR market, accounting for 70.8% of listings.
- A significant 63.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Pai.
- Listings for large groups (6+ guests) are relatively rare (4.3%), potentially indicating an opportunity for hosts targeting this segment in Pai.
- On average, properties in Pai are equipped to host 2.2 guests.
Pai Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pai
- The most common availability pattern in Pai falls within the 271-366 days range, representing 49.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Pai (36%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pai Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
87 listings
54% of total
2 Nights
46 listings
28.6% of total
3 Nights
2 listings
1.2% of total
4-6 Nights
2 listings
1.2% of total
7-29 Nights
2 listings
1.2% of total
30+ Nights
22 listings
13.7% of total
Key Insights
- The most prevalent minimum stay requirement in Pai is 1 Night, adopted by 54% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.6%) of the Pai Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.7%) caters to monthly stays (30+ nights) in Pai, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54% of Pai hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pai.
Pai Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
44 listings
30.1% of total
Moderate
34 listings
23.3% of total
Firm
36 listings
24.7% of total
Strict
32 listings
21.9% of total
Cancellation Policy Insights for Pai
- The prevailing Airbnb cancellation policy trend in Pai is Flexible, used by 30.1% of listings.
- There's a relatively balanced mix between guest-friendly (53.4%) and stricter (46.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.1% market standard in Pai.
- Regularly review your cancellation policy against competitors and market demand shifts in Pai.
Pai STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pai
- The overall average booking lead time for vacation rentals in Pai is 24 days.
- Guests book furthest in advance for stays during January (average 37 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (32 days avg.) sees the longest lead times, while Spring (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Pai.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 37 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Pai averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pai (2025)
Amenity Prevalence
Amenity Insights for Pai
- Essential amenities in Pai that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pai: Wifi.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pai to stay competitive.
Pai Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pai
- The typical guest profile for Airbnb in Pai consists of predominantly international visitors (96%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 4.2% of guests.
- Key international markets include United Kingdom (17%) and United States (16.1%).
- Top languages spoken are English (47.9%) followed by German (9.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pai Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Don Keow Village | 24 | $1,459 | $144.64 | 39% |
| Ban Ko Klang | 15 | $1,189 | $189.36 | 34% |
| Mae Rim | 17 | $1,074 | $161.36 | 32% |
| Ban Rong Ruea Kham | 26 | $1,005 | $151.26 | 39% |
| Ban Tom | 10 | $957 | $137.98 | 37% |
| Ban Pa Daet North | 13 | $956 | $147.49 | 41% |
| Ban Tong Kai | 19 | $868 | $140.87 | 26% |
| Ban Pa Daet Tai | 16 | $861 | $124.85 | 38% |
| Ban Pa Ha | 12 | $838 | $94.38 | 37% |
| Ban Nong Khwai | 10 | $829 | $85.66 | 43% |