Pattaya City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Chon Buri, Thailand
Is Airbnb profitable in Pattaya City in 2025? Explore comprehensive Airbnb analytics for Pattaya City, Chon Buri, Thailand to uncover income potential. This 2025 STR market report for Pattaya City, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 166 active listings.
Whether you're considering an Airbnb investment in Pattaya City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pattaya City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pattaya City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pattaya City (2025)
Understanding the monthly revenue variations for Airbnb listings in Pattaya City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pattaya City is typically November, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pattaya City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,365+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,061 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $522 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $226, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pattaya City
Pattaya City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pattaya City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pattaya City:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pattaya City
Average Daily Rate (ADR) Airbnb Trends in Pattaya City (2025)
Effective short term rental pricing strategy in Pattaya City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pattaya City typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $248+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $80 or more.
- Typical properties (Median) charge around $40 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Pattaya City
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Airbnb Seasonality Analysis & Trends in Pattaya City (2025)
Peak Season (November, October, July)
- Revenue averages $1,166 per month
- Occupancy rates average 42.2%
- Daily rates average $95
Shoulder Season
- Revenue averages $551 per month
- Occupancy maintains around 24.2%
- Daily rates hold near $85
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $87
Seasonality Insights for Pattaya City
- The Airbnb seasonality in Pattaya City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pattaya City's highest earning potential, with monthly revenues capable of climbing to $1,200, occupancy reaching a high of 48.2%, and ADRs peaking at $98.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $82.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pattaya City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pattaya City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pattaya City (2025)
Exploring the top neighborhoods for short-term rentals in Pattaya City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jomtien Beach | Popular with both tourists and locals, Jomtien Beach offers a more relaxed atmosphere compared to Pattaya Beach. It is family-friendly and features a variety of restaurants and activities. | Jomtien Beach, Pattaya Floating Market, Underwater World Pattaya, Jomtien Night Market, Tiffany's Show Pattaya |
| Pattaya Beach | The main tourist area in Pattaya, known for its vibrant nightlife and beach activities. Ideal for those looking to attract visitors who want the excitement of Pattaya's entertainment scene. | Pattaya Beach, Walking Street, CentralFestival Pattaya Beach, Sanctuary of Truth, Art in Paradise |
| Pratumnak Hill | A quieter, upscale neighborhood with a mix of luxury condos and affordable accommodations. Great views and proximity to both beach and city attractions make it appealing. | Big Buddha, Khao Phra Tamnak, Cosy Beach, Pattaya Viewpoint, Wholesome Cafe |
| Na Jomtien | A peaceful area with beautiful beaches and luxury resorts, Na Jomtien appeals to families and couples looking for a serene getaway while still being close to Pattaya. | Nong Nooch Tropical Garden, Ocean Marina Yacht Club, Buddha Mountain, Siam Country Club, Na Jomtien Beach |
| Bang Saray | A charming fishing village that has become popular for its tranquil beaches and local culture. Attracts tourists seeking a more authentic Thai experience away from the hustle of Central Pattaya. | Bang Saray Beach, Khao Chi Chan, Silverlake Vineyard, Gems Gallery Pattaya, Buddha Mountain |
| Central Pattaya | The hub of Pattaya's activity, offering a mix of shopping, entertainment, and nightlife. Ideal for those wanting to be in the heart of the city's vibrancy. | CentralFestival Pattaya, Pattaya International Hospital, Hard Rock Cafe Pattaya, Ripley's Believe It or Not, Mike Shopping Mall |
| Sukhumvit Road | A major thoroughfare with easy access to other areas of Pattaya. Popular for long-stay guests and remote workers due to its amenities and transportation links. | Thepprasit Night Market, Treetops Sky Dining & Bar, Pattaya Elephant Village, Lalaland Bar, Siam Ocean World |
| Pattaya Park | A family-friendly destination with an amusement park and water park activities. Great for attracting families with children during their vacation. | Pattaya Park Tower, Water Park, Pattaya Beach, The Beach Club, Pattaya Viewpoint |
Understanding Airbnb License Requirements & STR Laws in Pattaya City (2025)
While Pattaya City, Chon Buri, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pattaya City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Pattaya City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pattaya Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Brand New Luxury Detached Villa 4 Bedrooms 5 Bathrooms Garden Pool 8-10 People/Close to 711/Night Ma
Entire Place • 4 bedrooms
Villa Waree minutes from the City and Beach
Entire Place • 6 bedrooms
Your Good days
Entire Place • 5 bedrooms
Sea Sand Pool Villa
Entire Place • 6 bedrooms
Villa Waree close to City and Beach
Entire Place • 6 bedrooms
Luxury 6BR Villa with Private Pool | Pattaya
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pattaya City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pattaya City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emma | 18 | $54,928 | 187 | 4.83/5.0 |
| 芸瞿 | 3 | $51,593 | 15 | 5.00/5.0 |
| Kotori | 5 | $41,546 | 96 | 4.95/5.0 |
| Hans | 2 | $37,797 | 5 | 5.00/5.0 |
| Katie | 4 | $36,465 | 8 | 4.17/5.0 |
| Peter | 4 | $34,793 | 96 | 4.75/5.0 |
| Tae | 1 | $30,549 | 11 | 4.91/5.0 |
| Somya | 1 | $29,817 | 7 | 4.71/5.0 |
| Hans And Waree | 1 | $27,757 | 2 | Not Rated |
| Rajesh | 1 | $27,571 | 12 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pattaya City.
Dive Deeper: Advanced Pattaya City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pattaya City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPattaya City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pattaya City
- The Pattaya City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.8% of the 166 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pattaya City, Apartment/Condo properties are the most common (74.1%), reflecting the local real estate landscape.
- Houses represent a significant 22.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 3.0%) offer potential for unique stay experiences.
Pattaya City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pattaya City
- The dominant room capacity in Pattaya City is 1 bedroom listings, making up 56.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 68.6% of the active Airbnb listings in Pattaya City, indicating a high concentration in these sizes.
- With over half the market (56.6%) consisting of studios or 1-bedroom units, Pattaya City is particularly well-suited for individuals or couples.
- A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pattaya City.
Pattaya City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pattaya City
- The most common guest capacity trend in Pattaya City vacation rentals is listings accommodating 2 guests (52.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Pattaya City STR market, accounting for 71.7% of listings.
- A significant 52.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Pattaya City.
- 23.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pattaya City.
- On average, properties in Pattaya City are equipped to host 3.4 guests.
Pattaya City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pattaya City
- The most common availability pattern in Pattaya City falls within the 271-366 days range, representing 78.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pattaya City (52.4%), reflecting common guest stay durations or potential owner blocking patterns.
Pattaya City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
70 listings
42.2% of total
2 Nights
22 listings
13.3% of total
3 Nights
8 listings
4.8% of total
4-6 Nights
6 listings
3.6% of total
7-29 Nights
16 listings
9.6% of total
30+ Nights
44 listings
26.5% of total
Key Insights
- The most prevalent minimum stay requirement in Pattaya City is 1 Night, adopted by 42.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.5%) caters to monthly stays (30+ nights) in Pattaya City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.2% of Pattaya City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 26.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pattaya City.
Pattaya City Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.6% of total
Super Strict 30 Days
1 listings
0.6% of total
Limited
11 listings
6.6% of total
Flexible
46 listings
27.7% of total
Moderate
31 listings
18.7% of total
Firm
64 listings
38.6% of total
Strict
12 listings
7.2% of total
Cancellation Policy Insights for Pattaya City
- The prevailing Airbnb cancellation policy trend in Pattaya City is Firm, used by 38.6% of listings.
- There's a relatively balanced mix between guest-friendly (46.4%) and stricter (45.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.6% market standard in Pattaya City.
- Using a Strict policy might deter some guests, as only 7.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pattaya City.
Pattaya City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pattaya City
- The overall average booking lead time for vacation rentals in Pattaya City is 16 days.
- Guests book furthest in advance for stays during November (average 31 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (24 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Pattaya City.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 31 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Pattaya City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pattaya City (2025)
Amenity Prevalence
Amenity Insights for Pattaya City
- Essential amenities in Pattaya City that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Pool, Kitchen, Washer are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Pattaya City.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pattaya City: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Pool or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pattaya City to stay competitive.
Pattaya City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pattaya City
- The typical guest profile for Airbnb in Pattaya City consists of predominantly international visitors (92%), with top international origins including Thailand, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 7.9% of guests.
- Key international markets include United States (18.5%) and Thailand (7.9%).
- Top languages spoken are English (47.9%) followed by Chinese (7.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Thailand.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pattaya City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Huai Yai | 42 | $1,940 | $329.92 | 33% |
| Nong Pla Lai | 13 | $1,900 | $249.73 | 33% |
| Ban Malai Thap Tai | 10 | $1,790 | $264.98 | 32% |
| Pattaya | 138 | $1,529 | $234.75 | 35% |
| Ban Nong Hiang | 56 | $1,419 | $216.04 | 39% |
| Nong Prue | 48 | $1,271 | $216.97 | 31% |
| Na Chom Thian | 197 | $1,166 | $201.36 | 34% |
| Bang Lamung | 21 | $1,148 | $256.52 | 25% |
| Ban Nong Bua | 35 | $1,128 | $207.07 | 28% |
| Khao Chi Chan | 82 | $1,120 | $212.38 | 32% |