Airbnb Market Analytics, Statistics and Data in Pattaya City, Chon Buri Province, Thailand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pattaya City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pattaya City:
How much do Airbnb hosts make on average per month in Pattaya City?
The short-term rental market in Pattaya City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $707 per month
- Strong performing properties (top 25%) make $1,306 or more
- Best-in-class properties (top 10%) achieve $2,811+ monthly
- Entry-level properties (bottom 25%) typically earn around $293
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pattaya City
The market in Pattaya City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pattaya City
Daily rates in Pattaya City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $39 per night
- Strong performing properties (top 25%) secure $70 or more
- Best-in-class properties (top 10%) pull in $193+ per night
- Entry-level properties (bottom 25%) earn around $27
Daily Rate Variations by Month
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Seasonality patterns in Pattaya City
Peak Season (April, December, November)
- Revenue peaks at $1457.43 per month
- Occupancy rates reach 48.82%
- Daily rates average $117.87
Shoulder Season
- Revenue averages $1300.58 per month
- Occupancy maintains 43.56%
- Daily rates hold at $92.20
Low Season (July, August, September)
- Revenue drops to $919.30 per month
- Occupancy decreases to 34.38%
- Daily rates adjust to $82.76
Is it still profitable to do Airbnb in Pattaya City in 2025?
Yes! Pattaya City demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 44% and monthly revenue averaging $1301 and As a mature market with 6349 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pattaya City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Jomtien Beach | Popular seaside area known for its relaxed atmosphere, water sports, and family-friendly activities. A favorite among both tourists and expats, making it a great location for Airbnb hosting. | Jomtien Beach, Pattaya Floating Market, Pattaya Water Park, Underwater World Pattaya, Jomtien Night Market |
| Pattaya City Center | The bustling heart of Pattaya with easy access to nightlife, shopping, and dining. Ideal for guests who want to be close to all the action and entertainment. | Central Festival Pattaya, Pattaya Beach, Walking Street, Ripley's Believe It or Not! Museum, Royal Garden Plaza |
| North Pattaya | Offers a quieter vibe, with luxurious resorts and beachfront properties. Attracts those looking for a more tranquil getaway while still being close to attractions. | Tiffany's Show, Art in Paradise, Pattaya Elephant Village, Naklua Beach, Sanctuary of Truth |
| Soi Buakhao | Known for its budget accommodations and vibrant local scene. Popular with backpackers and budget travelers looking for affordable stays. | Soi Buakhao Market, Thepprasit Night Market, Pattaya Memorial Hospital, EasyKart Pattaya, Pattaya Night Bazaar |
| Thappraya Road | A central road connecting various attractions, popular for expats and long-term visitors, providing a mix of convenience and local life. | Big Buddha Temple, Bali Hai Pier, Pattaya Viewpoint, Jomtien Beach, Pattaya Park Tower |
| Pratumnak Hill | A residential area with stunning views and proximity to both Pattaya and Jomtien. Appeals to those seeking a more upscale and peaceful environment. | Pratumnak Beach, Khao Phra Tamnak, Cosy Beach, Royal Cliff Beach Hotel, Heights Plaza |
| Naklua | A peaceful area known for its fishing village charm and luxury resorts. Great for travelers wanting a more authentic Thai experience. | Naklua Beach, Naklua Fish Market, Wong Amat Beach, The Sanctuary of Truth, Cape Dara Resort |
| Bang Saray | A serene coastal village just south of Pattaya. Ideal for those looking for a quiet retreat away from the tourist crowds while being close to Pattaya. | Bang Saray Beach, Buddha Mountain (Khao Chi Chan), Sattahip Naval Base, Silverlake Vineyard, Cartoon Network Amazone Waterpark |
Do you need a license for Airbnb in Pattaya City?
We recommend checking directly with Pattaya City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pattaya City
★Siam Gala★16-20 People,Pool,Sauna,Snooker,Karaoke
Entire Place • 8 bedrooms
Gala Beachfront ~ Private Beach Villa
Entire Place • 6 bedrooms
12BR + The Modern World Villa + Near Jomtien Beach
Entire Place • 12 bedrooms
Minimalist & Luxurious Pool Villa in Jomtien Beach/Kids Room/Free Car in the City
Entire Place • 5 bedrooms
Jomtien Beach 1900 Flat 8-21 Bedroom Private Pool Villa Available for Large Reunion
Entire Place • 8 bedrooms
Jomtien Beach 5 Bedroom 7 Bath (KTV + Pool) Vacation First Choice
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Pattaya City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 472438950 | 75 | $1,505,767 | 823 | 4.01/5.0 |
| Piyanut | 34 | $1,409,358 | 22 | 0.24/5.0 |
| Hehe | 26 | $1,110,787 | 855 | 4.52/5.0 |
| Panda | 81 | $991,664 | 1787 | 4.68/5.0 |
| Bobby | 26 | $978,054 | 18 | 0.19/5.0 |
| Gala Villa Group | 7 | $877,758 | 376 | 4.89/5.0 |
| Mickey | 74 | $801,680 | 4225 | 4.72/5.0 |
| Danielle & Nicolas | 24 | $785,904 | 828 | 4.82/5.0 |
| 302409573 | 16 | $650,464 | 285 | 4.64/5.0 |
| Lisa | 8 | $598,660 | 336 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pattaya City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90%), with apartment & condo and house properties comprising 97.2% of inventory
- Untapped potential in boutique & hotels, others segments (2.7% combined)
Room Capacity Distribution
Analysis of 6,349 properties in Pattaya City shows that 1 bedroom properties are most prevalent, making up 64.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 79.8% of all listings.
Key Insights
- Most common: 1 bedroom (64.8%)
- Least common: 4 bedrooms (3.7%)
- Market concentration: 79.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 6,349 properties in Pattaya City reveals that 2 guests properties dominate the market, representing 49.7% of all listings. The average property accommodates 3.3 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 3 guests make up 65.4% of the market.
Key Insights
- Most common capacity: 2 guests (49.7% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 65.4% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 6,349 properties in Pattaya City, the most common availability pattern is 271-366 days (57.2% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (29.8% of properties).
Key Insights
- Most common availability window: 271-366 days (57.2%)
- Most common booking duration: 1-30 days (29.8%)
- Properties with high availability (180+ days): 78.5%
- Properties with long-term bookings (180+ days): 22.5%
Minimum Stay Distributions
1 Night
2381 listings
42% of total
2 Nights
583 listings
10.3% of total
3 Nights
270 listings
4.8% of total
4-6 Nights
238 listings
4.2% of total
7-29 Nights
1724 listings
30.4% of total
30+ Nights
467 listings
8.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 52.3%
- Mid-length stays (4-6 nights) represent 4.2% of listings
- Monthly+ stays (8.2%) suggest a stable extended-stay market
- High market flexibility with 57.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
3 listings
0.1% of total
Super Strict 30 Days
24 listings
0.6% of total
Super Strict 60 Days
72 listings
1.8% of total
Flexible
911 listings
22.4% of total
Moderate
992 listings
24.4% of total
Firm
715 listings
17.6% of total
Strict
1355 listings
33.3% of total
Key Insights
- Strict is the preferred policy at 33.3% of listings
- The market shows a balanced distribution between guest-friendly (46.8%) and strict (50.9%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jan, Mar, averaging 56 days
- Shortest booking windows are in Jul, Aug, Sep, averaging 33 days
- Winter shows the longest average booking window at 53 days, while Summer has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 53 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in Pattaya City
Below is the distribution of amenities across listings in Pattaya City:
Traveler Demographics
Key Insights
- Domestic travelers make up 8.8% of total guests, indicating a mostly international-driven market.
- Primary international markets: China (20.9%) and Thailand (18.5%)
- English is the top language at 67.1%, followed by Chinese (13.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Bangkok and Seoul markets
- Develop localized content for China and Thailand
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pattaya City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nong Prue | 34 | $1,793 | $284.25 | 33% |
| Nong Pla Lai | 12 | $1,691 | $211.28 | 32% |
| Hat Chao Samran | 13 | $1,656 | $324.45 | 22% |
| Na Chom Thian | 159 | $1,547 | $209.60 | 34% |
| Bang Lamung | 16 | $1,494 | $265.89 | 25% |
| Huai Yai | 22 | $1,448 | $303.62 | 28% |
| Ban Nong Bua | 36 | $1,446 | $219.09 | 29% |
| Pattaya | 200 | $1,334 | $232.27 | 33% |
| Ban Nong Hiang | 52 | $1,314 | $199.85 | 36% |
| Tambon Hua Hin | 19 | $1,162 | $168.61 | 36% |
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