Airbnb Market Analytics, Statistics and Data in Pattaya, Chon Buri Province, Thailand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pattaya? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pattaya:
How much do Airbnb hosts make on average per month in Pattaya?
The short-term rental market in Pattaya shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,304 per month
- Strong performing properties (top 25%) make $3,037 or more
- Best-in-class properties (top 10%) achieve $6,536+ monthly
- Entry-level properties (bottom 25%) typically earn around $489
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pattaya
The market in Pattaya shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pattaya
Daily rates in Pattaya vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $153 per night
- Strong performing properties (top 25%) secure $298 or more
- Best-in-class properties (top 10%) pull in $511+ per night
- Entry-level properties (bottom 25%) earn around $46
Daily Rate Variations by Month
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Seasonality patterns in Pattaya
Peak Season (March, May, December)
- Revenue peaks at $2923.41 per month
- Occupancy rates reach 48.84%
- Daily rates average $276.66
Shoulder Season
- Revenue averages $2572.89 per month
- Occupancy maintains 37.06%
- Daily rates hold at $234.42
Low Season (August, October, July)
- Revenue drops to $2034.66 per month
- Occupancy decreases to 25.86%
- Daily rates adjust to $208.73
Is it still profitable to do Airbnb in Pattaya in 2025?
Yes! Pattaya demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 37% and strong monthly revenue averaging $2573 and The market's 200 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pattaya
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Pattaya Beach | A popular tourist destination known for its vibrant nightlife, stunning beaches, and various water sports. Ideal for travelers seeking relaxation and entertainment. | Pattaya Beach, Walking Street, Sanctuary of Truth, Nong Nooch Tropical Garden, Jomtien Beach |
| Jomtien Beach | A quieter area compared to Pattaya Beach, perfect for families and long-term guests. Offers a more relaxed beach atmosphere while still close to Pattaya's attractions. | Jomtien Beach, Underwater World Pattaya, Floating Market, Pattaya Park Tower, Dongtan Beach |
| Pratumnak Hill | A charming residential area situated between Pattaya and Jomtien, known for its stunning views and luxurious condos. Attracts those looking for a mix of beach life and tranquility. | Pratumnak Beach, Khao Phra Tamnak, Buddha Mountain (Khao Chi Chan), Cosy Beach, Royal Varuna Yacht Club |
| Naklua | A peaceful and upmarket part of Pattaya, favored by expatriates and retirees seeking a calm lifestyle. Its proximity to local markets enhances its charm. | Naklua Beach, The Sanctuary of Truth, Tamnanpar Garden, Tiffany's Show, Naklua Fish Market |
| Bang Saray | A small fishing village southeast of Pattaya, known for its serene beaches and local charm. Ideal for those looking for a more authentic Thai experience. | Bang Saray Beach, Bang Saray Fisherman's Village, Silverlake Vineyard, Cartoon Network Amazone, Sattahip Naval Base |
| Central Pattaya | The heart of Pattaya, bustling with activity. It is close to shopping centers, dining options and nightlife, appealing to both tourists and business travelers. | CentralFestival Pattaya, Second Road Night Market, Mike Shopping Mall, Pattaya Memorial Hospital, Hard Rock Cafe Pattaya |
| Banglamung | An area located just north of Pattaya known for its natural beauty and calm seaside. It's suitable for guests wanting both beach access and local culture. | Banglamung Beach, Mini Siam, The Regent's International School, Sriracha Tiger Zoo, Pattaya Dolphin World |
| Sattahip | A coastal district south of Pattaya known for its beautiful beaches and naval base. Offers a more local experience with access to less crowded beaches and marine parks. | Sattahip Beach, Wildlife Sanctuary, Koh Samae San, Koh Sichang, Navy Beach |
Do you need a license for Airbnb in Pattaya?
We recommend checking directly with Pattaya's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pattaya
Grand Oasis (Pattaya)
Entire Place β’ 13 bedrooms
Ultra Luxury 4-6 Beds Pool Villa
Entire Place β’ 4 bedrooms
Emmarin Villa Pattaya 8 bedrooms
Entire Place β’ 8 bedrooms
Luxury private pool villa 5 bedroom city transfer private butler
Entire Place β’ 5 bedrooms
snow villa 5br 20min-walking street
Entire Place β’ 5 bedrooms
Great Oasis
Entire Place β’ 8 bedrooms
Top Performing Professional Hosts in Pattaya
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Panupone | 5 | $360,181 | 22 | 2.70/5.0 |
| 496687203 | 2 | $181,770 | 1 | 0.00/5.0 |
| δΌ | 2 | $176,368 | 23 | 4.95/5.0 |
| Mew | 3 | $171,943 | 123 | 4.90/5.0 |
| Chananphicha | 3 | $150,066 | 40 | 4.94/5.0 |
| Perry | 1 | $147,229 | 50 | 5.00/5.0 |
| Bobby | 8 | $127,304 | 7 | 0.54/5.0 |
| Armie | 2 | $92,328 | 73 | 2.48/5.0 |
| Ratthanan | 2 | $83,758 | 37 | 4.87/5.0 |
| Toktak | 10 | $80,128 | 571 | 4.81/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pattaya
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.5%), with house and apartment & condo properties comprising 96.0% of inventory
- Untapped potential in boutique & hotels, unique stays segments (4.0% combined)
Room Capacity Distribution
Analysis of 200 properties in Pattaya shows that 1 bedroom properties are most prevalent, making up 34% of the market. The market tends to favor larger properties, with 1 bedroom and 5+ bedrooms together representing 60.0% of all listings.
Key Insights
- Most common: 1 bedroom (34%)
- Least common: 2 bedrooms (6%)
- Market concentration: 60.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 200 properties in Pattaya reveals that 8+ guests properties dominate the market, representing 51.5% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 73.5% of the market.
Key Insights
- Most common capacity: 8+ guests (51.5% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 5.5 guests per property
- Market concentration: 73.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 200 properties in Pattaya, the most common availability pattern is 271-366 days (65% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (34% of properties).
Key Insights
- Most common availability window: 271-366 days (65%)
- Most common booking duration: 1-30 days (34%)
- Properties with high availability (180+ days): 84.0%
- Properties with long-term bookings (180+ days): 16.0%
Minimum Stay Distributions
1 Night
122 listings
68.9% of total
2 Nights
24 listings
13.6% of total
3 Nights
8 listings
4.5% of total
4-6 Nights
7 listings
4% of total
7-29 Nights
11 listings
6.2% of total
30+ Nights
5 listings
2.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 82.5%
- Mid-length stays (4-6 nights) represent 4% of listings
- Monthly+ stays (2.8%) suggest a stable extended-stay market
- High market flexibility with 87.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.9% of total
Flexible
22 listings
19% of total
Moderate
25 listings
21.6% of total
Firm
23 listings
19.8% of total
Strict
45 listings
38.8% of total
Key Insights
- Strict is the preferred policy at 38.8% of listings
- The market shows a balanced distribution between guest-friendly (40.6%) and strict (58.6%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, May, Jan, averaging 63 days
- Shortest booking windows are in Mar, Aug, Sep, averaging 28 days
- Winter shows the longest average booking window at 61 days, while Fall has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 61 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Sep when lead times are shortest
Popular Airbnb Amenities in Pattaya
Every property in Pattaya comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 26.5% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (17%) and Hong Kong (12.7%)
- English is the top language at 59.3%, followed by Thai (16.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.5%
Recommendations
- Target marketing campaigns for Bangkok and London markets
- Develop localized content for United States and Hong Kong
- Prioritize English and Thai language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pattaya. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nong Prue | 34 | $1,793 | $284.25 | 33% |
| Nong Pla Lai | 12 | $1,691 | $211.28 | 32% |
| Hat Chao Samran | 13 | $1,656 | $324.45 | 22% |
| Na Chom Thian | 159 | $1,547 | $209.60 | 34% |
| Bang Lamung | 16 | $1,494 | $265.89 | 25% |
| Huai Yai | 22 | $1,448 | $303.62 | 28% |
| Ban Nong Bua | 36 | $1,446 | $219.09 | 29% |
| Ban Nong Hiang | 52 | $1,314 | $199.85 | 36% |
| Tambon Hua Hin | 19 | $1,162 | $168.61 | 36% |
| Khao Noi | 124 | $1,023 | $146.21 | 33% |
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