Airbnb Market Analytics, Statistics and Data in Chiang Rai, Chiang Rai Province, Thailand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Chiang Rai? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Chiang Rai:
How much do Airbnb hosts make on average per month in Chiang Rai?
The short-term rental market in Chiang Rai shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $295 per month
- Strong performing properties (top 25%) make $654 or more
- Best-in-class properties (top 10%) achieve $1,160+ monthly
- Entry-level properties (bottom 25%) typically earn around $117
Revenue Variations by Month
Occupancy Rates Throughout the Year in Chiang Rai
The market in Chiang Rai shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Chiang Rai
Daily rates in Chiang Rai vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $31 per night
- Strong performing properties (top 25%) secure $47 or more
- Best-in-class properties (top 10%) pull in $70+ per night
- Entry-level properties (bottom 25%) earn around $22
Daily Rate Variations by Month
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Seasonality patterns in Chiang Rai
Peak Season (January, December, March)
- Revenue peaks at $590.09 per month
- Occupancy rates reach 48.04%
- Daily rates average $49.83
Shoulder Season
- Revenue averages $467.45 per month
- Occupancy maintains 33.92%
- Daily rates hold at $44.60
Low Season (July, August, September)
- Revenue drops to $317.12 per month
- Occupancy decreases to 20.80%
- Daily rates adjust to $37.10
Is it still profitable to do Airbnb in Chiang Rai in 2025?
Yes! Chiang Rai demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 34% and monthly revenue averaging $467 and The market's 146 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Chiang Rai
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Chiang Rai City Center | The cultural heart of Chiang Rai, perfect for tourists seeking easy access to local attractions, markets, and restaurants. A vibrant area with a mix of modern and traditional Thai experiences. | Wat Rong Khun (White Temple), Chiang Rai Night Bazaar, Baan Dam Museum (Black House), Wat Phra Kaew, Clock Tower |
| Golden Triangle | A unique region where Thailand, Laos, and Myanmar meet, famous for its historical significance and natural beauty. Attracts tourists interested in adventure and cultural exploration. | Golden Triangle Monument, Opium Museum, Mae Fah Luang Art and Culture Park, Huay Khakhaeng Wildlife Sanctuary, Bai Orchid and Butterfly Farm |
| Mae Fah Luang University | A beautiful campus area known for its stunning views and natural surroundings. Appeals to eco-tourists and those seeking tranquility away from the hustle and bustle. | Mae Fah Luang University, Doi Tung Royal Villa, Doi Tung Temple, Tung Pha Phum National Park |
| Doi Mae Salong | A picturesque mountain village known for its tea plantations and Chinese heritage. Ideal for tourists interested in nature and cultural experiences. | Tea Plantations, Chinese Cultural Village, Doi Mae Salong Viewpoint, Wat Santikhiri |
| Thachang Riverside | A serene riverside location attracting nature lovers and those looking for quiet retreats. Great for relaxing stays and enjoying outdoor activities. | Mae Kok River, Kayaking, Nature Walks, Local Fishing Villages |
| Singha Park | A large agricultural park with beautiful landscapes and recreational activities. Popular for families and visitors interested in outdoor fun and local produce. | Singha Park Attractions, Bicycle Renting, Tea Plantation Tours, Scenic Viewpoints |
| Wat Phra Kaew Area | Home to some of Chiang Rai's most famous temples, this area is ideal for those interested in spirituality and local culture. | Wat Phra Kaew, Wat Phra Sing, Saturday Walking Street Market, Heritage Museum |
| Tourist Security Zone | An area focused on tourism safety and services, making it a reliable choice for travelers and hosts looking for assistance and amenities. | Tourist Police Station, Tourist Information Centers, Shopping Plazas, Local Cuisine Restaurants |
Do you need a license for Airbnb in Chiang Rai?
We recommend checking directly with Chiang Rai's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Chiang Rai
4 bedrooms, Private & Cozy house @ Walking Street
Entire Place • 4 bedrooms
Kin’s Haus (Japandi Cozy Townhouse Clock Tower)
Entire Place • 2 bedrooms
Style Paidoi Resort 4
Entire Place • 1 bedroom
Borbaimai home
Entire Place • 3 bedrooms
Prod Place
Entire Place • 2 bedrooms
Style Paidoi Resort-A
Entire Place • 1 bedroom
Top Performing Professional Hosts in Chiang Rai
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Style Paidoi | 5 | $55,670 | 294 | 4.90/5.0 |
| Piyaporn | 4 | $34,567 | 191 | 4.91/5.0 |
| Jintana | 4 | $33,051 | 1238 | 4.87/5.0 |
| Tawatchai | 1 | $25,077 | 64 | 4.95/5.0 |
| Mew | 1 | $24,318 | 22 | 5.00/5.0 |
| The Mira | 6 | $18,586 | 96 | 2.38/5.0 |
| Pawin | 3 | $18,561 | 147 | 4.76/5.0 |
| Prapapan | 1 | $15,633 | 16 | 4.94/5.0 |
| Pratuptip | 1 | $14,973 | 28 | 5.00/5.0 |
| Watcharapol | 1 | $13,150 | 11 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Chiang Rai
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (48.6%), with house and boutique & hotels properties comprising 75.4% of inventory
- Strong specialty sector (41.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, outdoor & mobile, others segments (4.8% combined)
Room Capacity Distribution
Analysis of 146 properties in Chiang Rai shows that 1 bedroom properties are most prevalent, making up 53.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.1% of all listings.
Key Insights
- Most common: 1 bedroom (53.4%)
- Least common: 4 bedrooms (3.4%)
- Market concentration: 67.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 146 properties in Chiang Rai reveals that 2 guests properties dominate the market, representing 39.7% of all listings. The average property accommodates 2.8 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 51.4% of the market.
Key Insights
- Most common capacity: 2 guests (39.7% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 2.8 guests per property
- Market concentration: 51.4% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 146 properties in Chiang Rai, the most common availability pattern is 271-366 days (58.2% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (30.1% of properties).
Key Insights
- Most common availability window: 271-366 days (58.2%)
- Most common booking duration: 1-30 days (30.1%)
- Properties with high availability (180+ days): 82.2%
- Properties with long-term bookings (180+ days): 19.2%
Minimum Stay Distributions
1 Night
97 listings
71.3% of total
2 Nights
25 listings
18.4% of total
3 Nights
3 listings
2.2% of total
7-29 Nights
7 listings
5.1% of total
30+ Nights
4 listings
2.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.7%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (2.9%) suggest a stable extended-stay market
- High market flexibility with 91.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.8% of total
Flexible
38 listings
30.9% of total
Moderate
34 listings
27.6% of total
Firm
14 listings
11.4% of total
Strict
36 listings
29.3% of total
Key Insights
- Flexible is the preferred policy at 30.9% of listings
- The market shows a balanced distribution between guest-friendly (58.5%) and strict (40.7%) policies
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 0.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Dec, Jan, averaging 54 days
- Shortest booking windows are in Aug, Oct, Sep, averaging 29 days
- Winter shows the longest average booking window at 47 days, while Fall has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 47 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Chiang Rai
Below is the distribution of amenities across listings in Chiang Rai:
Traveler Demographics
Key Insights
- Domestic travelers make up 4.9% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (22.7%) and United Kingdom (16.5%)
- English is the top language at 56.9%, followed by Spanish (15.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.9%
Recommendations
- Target marketing campaigns for Bangkok and Paris markets
- Develop localized content for France and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Chiang Rai. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Don Keow Village | 17 | $2,003 | $168.50 | 43% |
| Ban Ko Klang | 13 | $1,528 | $154.93 | 36% |
| Ban Tong Kai | 12 | $1,473 | $176.81 | 42% |
| San Phra Net | 29 | $1,409 | $136.11 | 39% |
| Ban Rong Ruea Kham | 25 | $1,269 | $129.47 | 37% |
| Ban Pa Daet Tai | 14 | $1,179 | $135.75 | 39% |
| Nong Phueng | 25 | $957 | $98.57 | 42% |
| Ban Pa Ha | 10 | $945 | $95.63 | 40% |
| Chiang Dao | 34 | $886 | $187.97 | 27% |
| Nong Hoi | 240 | $861 | $60.98 | 52% |
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