Airbnb Market Analytics, Statistics and Data in Bangkok, Bangkok, Thailand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bangkok? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bangkok:
How much do Airbnb hosts make on average per month in Bangkok?
The short-term rental market in Bangkok shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $774 per month
- Strong performing properties (top 25%) make $1,321 or more
- Best-in-class properties (top 10%) achieve $2,251+ monthly
- Entry-level properties (bottom 25%) typically earn around $353
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bangkok
The market in Bangkok shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 77% or higher
- Best-in-class properties (top 10%) reach 90%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bangkok
Daily rates in Bangkok vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $42 per night
- Strong performing properties (top 25%) secure $66 or more
- Best-in-class properties (top 10%) pull in $115+ per night
- Entry-level properties (bottom 25%) earn around $29
Daily Rate Variations by Month
Get Live Bangkok Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Bangkok
Peak Season (November, December, June)
- Revenue peaks at $1267.70 per month
- Occupancy rates reach 57.90%
- Daily rates average $72.33
Shoulder Season
- Revenue averages $1109.03 per month
- Occupancy maintains 49.27%
- Daily rates hold at $65.75
Low Season (July, August, September)
- Revenue drops to $878.16 per month
- Occupancy decreases to 39.80%
- Daily rates adjust to $62.60
Is it still profitable to do Airbnb in Bangkok in 2025?
Yes! Bangkok demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 49% and monthly revenue averaging $1109 and As a mature market with 12529 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bangkok
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sukhumvit | A bustling area known for its nightlife, shopping, and dining options. It's a prime location for tourists and expats, with easy access to public transportation. | Terminal 21, EmQuartier, Benchasiri Park, Soi Cowboy, Nana Plaza |
| Chatuchak | Home to the famous Chatuchak Weekend Market, this area attracts visitors looking for local products and experiences. It's ideal for budget travelers and families. | Chatuchak Weekend Market, Chatuchak Park, Pahurat Market, Bangkok Butterfly Garden and Insectarium, Or Tor Kor Market |
| Old City (Rattanakosin) | The historic district of Bangkok full of cultural landmarks and attractions, making it perfect for tourists interested in the rich history and tradition of Thailand. | Grand Palace, Wat Pho, Wat Arun, Khao San Road, National Museum |
| Silom | A vibrant business and nightlife area, Silom attracts both business travelers and tourists looking for bars, restaurants, and entertainment during the night. | Lumpini Park, Patpong Night Market, Silom Complex, Sri Mariamman Temple, BTS Skytrain |
| Thonglor (Sukhumvit 55) | An upscale neighborhood known for its trendy cafés, bars, and nightlife. Popular among young professionals and expats looking for a chic experience. | Thonglor Art Village, J Avenue, 85th Avenue, Maggie Choo's, Soi Thonglor 10 |
| Asiatique The Riverfront | A large open-air mall along the Chao Phraya River, combining shopping, dining, and entertainment. It’s popular among both locals and tourists for its picturesque views and vibrant atmosphere. | Asiatique Night Market, Sky Bar, Calypso Cabaret, Ferris Wheel, River Tours |
| Khaosan Road | Famous for backpackers, Khaosan Road is a lively street with budget accommodation, bars, and street food. It’s a must-visit for travelers looking for a social atmosphere. | Khaosan Road, Temples (Wat Chana Songkhram), Street Food Stalls, Bars and Clubs, Nearby Chatuchak Market |
| Riverside | An area along the banks of the Chao Phraya River, known for its luxurious hotels and beautiful views. It's great for tourists wanting a relaxing atmosphere away from the city bustle. | Wat Pho, Grand Palace, River Cruises, ICONSIAM, Asiatique |
Do you need a license for Airbnb in Bangkok?
We recommend checking directly with Bangkok's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bangkok
The Black Kingdom / 150m. from Mrt BangAor station
Entire Place • 4 bedrooms
Asok&Thong Lor800sqm luxury villa summer villa in the heart of Bangkok
Entire Place • 7 bedrooms
Walk to Siam Paragon & More! Free Airport Transfer
Entire Place • 4 bedrooms
Entire Luxury House with Private Pool in Thonglor
Entire Place • 11 bedrooms
Benviar-Embassy Suite 6BRoom Duplex(500sqm)Chitlom
Entire Place • 6 bedrooms
Benviar-Ambassador Suite(550sqm)#6BRoom@Chitlom
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Bangkok
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| LeFoyer | 90 | $1,226,742 | 1036 | 4.11/5.0 |
| Ndee | 40 | $1,193,066 | 3278 | 4.80/5.0 |
| U Home | 58 | $872,214 | 2321 | 4.43/5.0 |
| Max | 91 | $852,668 | 3826 | 2.44/5.0 |
| Ed | 53 | $825,628 | 3725 | 4.55/5.0 |
| Mary | 22 | $820,056 | 537 | 4.95/5.0 |
| Mike | 52 | $811,812 | 2403 | 4.67/5.0 |
| Benjamin | 7 | $748,999 | 1686 | 4.80/5.0 |
| Curry | 201 | $742,658 | 7917 | 3.95/5.0 |
| Shin | 52 | $684,667 | 5070 | 4.84/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bangkok
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74.3%), with apartment & condo and house properties comprising 88.8% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (0.6% combined)
Room Capacity Distribution
Analysis of 12,529 properties in Bangkok shows that 1 bedroom properties are most prevalent, making up 63.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 80.4% of all listings.
Key Insights
- Most common: 1 bedroom (63.6%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 80.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 12,529 properties in Bangkok reveals that 2 guests properties dominate the market, representing 49.4% of all listings. The average property accommodates 2.9 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 63.8% of the market.
Key Insights
- Most common capacity: 2 guests (49.4% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 2.9 guests per property
- Market concentration: 63.8% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 12,529 properties in Bangkok, the most common availability pattern is 271-366 days (42.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (22.9% of properties).
Key Insights
- Most common availability window: 271-366 days (42.5%)
- Most common booking duration: 91-180 days (22.9%)
- Properties with high availability (180+ days): 65.2%
- Properties with long-term bookings (180+ days): 35.9%
Minimum Stay Distributions
1 Night
4672 listings
41.3% of total
2 Nights
1393 listings
12.3% of total
3 Nights
615 listings
5.4% of total
4-6 Nights
736 listings
6.5% of total
7-29 Nights
2399 listings
21.2% of total
30+ Nights
1496 listings
13.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 53.6%
- Mid-length stays (4-6 nights) represent 6.5% of listings
- Monthly+ stays (13.2%) suggest a stable extended-stay market
- High market flexibility with 59.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0% of total
Long Term
1 listings
0% of total
Super Strict 30 Days
2 listings
0% of total
Refundable
4 listings
0% of total
Flexible
2163 listings
22.1% of total
Moderate
2663 listings
27.2% of total
Firm
1734 listings
17.7% of total
Strict
3226 listings
32.9% of total
Key Insights
- Strict is the preferred policy at 32.9% of listings
- The market shows a balanced distribution between guest-friendly (49.3%) and strict (50.6%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Jan, Feb, averaging 42 days
- Shortest booking windows are in Oct, Aug, Sep, averaging 32 days
- Winter shows the longest average booking window at 41 days, while Summer has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 41 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Bangkok
Below is the distribution of amenities across listings in Bangkok:
Traveler Demographics
Key Insights
- Domestic travelers make up 3.9% of total guests, indicating a mostly international-driven market.
- Primary international markets: China (18.8%) and United Kingdom (16.6%)
- English is the top language at 63.2%, followed by Chinese (13.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for Bangkok and London markets
- Develop localized content for China and United Kingdom
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bangkok. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nong Prue | 34 | $1,793 | $284.25 | 33% |
| Nong Pla Lai | 12 | $1,691 | $211.28 | 32% |
| Hat Chao Samran | 13 | $1,656 | $324.45 | 22% |
| Na Chom Thian | 159 | $1,547 | $209.60 | 34% |
| Bang Lamung | 16 | $1,494 | $265.89 | 25% |
| Huai Yai | 22 | $1,448 | $303.62 | 28% |
| Ban Nong Bua | 36 | $1,446 | $219.09 | 29% |
| Pattaya | 200 | $1,334 | $232.27 | 33% |
| Ban Nong Hiang | 52 | $1,314 | $199.85 | 36% |
| Tambon Hua Hin | 19 | $1,162 | $168.61 | 36% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights