Airbnb Market Analytics, Statistics and Data in Toucheng Township, Yilan County, Taiwan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Toucheng Township? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Toucheng Township:
How much do Airbnb hosts make on average per month in Toucheng Township?
The short-term rental market in Toucheng Township shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $766 per month
- Strong performing properties (top 25%) make $1,723 or more
- Best-in-class properties (top 10%) achieve $2,748+ monthly
- Entry-level properties (bottom 25%) typically earn around $323
Revenue Variations by Month
Occupancy Rates Throughout the Year in Toucheng Township
The market in Toucheng Township shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 21% occupancy rates
- Strong performing properties (top 25%) achieve 37% or higher
- Best-in-class properties (top 10%) reach 62%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Toucheng Township
Daily rates in Toucheng Township vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $93 per night
- Strong performing properties (top 25%) secure $128 or more
- Best-in-class properties (top 10%) pull in $195+ per night
- Entry-level properties (bottom 25%) earn around $67
Daily Rate Variations by Month
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Seasonality patterns in Toucheng Township
Peak Season (June, April, March)
- Revenue peaks at $1514.09 per month
- Occupancy rates reach 30.88%
- Daily rates average $125.42
Shoulder Season
- Revenue averages $1222.99 per month
- Occupancy maintains 27.36%
- Daily rates hold at $119.18
Low Season (November, October, September)
- Revenue drops to $904.30 per month
- Occupancy decreases to 22.78%
- Daily rates adjust to $114.62
Is it still profitable to do Airbnb in Toucheng Township in 2025?
Yes! Toucheng Township demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 27% and monthly revenue averaging $1223 and With 261 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Toucheng Township
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Toucheng Beach | Popular destination known for its beautiful sandy beaches and water sports activities. Great for tourists looking to relax by the sea and enjoy beach activities. | Toucheng Beach, Water Sports Center, Toucheng Cultural and Creative Park, Surfing Schools, Riverside Cycling Path |
| Jiaoxi Hot Springs | Famous for its hot springs and wellness resorts, Jiaoxi attracts visitors looking for relaxation and rejuvenation. Ideal for health-focused Airbnb offerings. | Jiaoxi Hot Springs, Wufengqi Waterfall, Jiaoxi Hot Spring Park, Yilan County Government Hot Springs, Luo Dan Bridge |
| Lanyang Museum | A unique cultural site that gives insights into Yilan's history and ecology. It attracts both locals and tourists, making it a good spot for cultural tourism. | Lanyang Museum, Tropical Botanical Garden, Cultural workshops, Exhibitions |
| Nanfang'ao Fishing Port | A vibrant fishing port known for its seafood and local culture. Great for food enthusiasts and those interested in marine activities. | Fresh Seafood Market, Seafood Restaurants, Nanfang'ao Fishing Culture Museum, Scenic Walking Paths, Boat Tours |
| Daxi Scenic Area | Scenic area known for its breathtaking views and hiking trails. Attracts nature lovers and outdoor enthusiasts. | Daxi Scenic Lookout, Hiking Trails, Nature Photography Spots, Camping Areas |
| Old Town Toucheng | Heritage area with charming streets and traditional architecture. Attracts visitors interested in local culture and history. | Traditional Markets, Old Temples, Cultural Workshops, Local Cuisine |
| Toucheng Township Center | The township's central hub with shops, eateries, and local amenities. Convenient for short-term renters needing access to services. | Local Shops, Restaurants, Convenience Stores, Community Events |
| Haishan Park | A beautiful park offering recreational space and leisure activities. Acts as a green oasis attracting families and outdoor activities. | Walking Trails, Children's Playground, Picnic Areas, Seaside Views |
Do you need a license for Airbnb in Toucheng Township?
We recommend checking directly with Toucheng Township's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Toucheng Township
頭城外澳_海邊單間&包棟_良水田 Liangshuitian
Entire Place • 4 bedrooms
//3min walk/18 people
Entire Place • 4 bedrooms
A-so-bi包棟民宿
Entire Place • 5 bedrooms
Free Base House 4 ~ 8 People Exclusive Space High cp High Karaoke Grill Mahjong Dart Fishing Surf Ca
Entire Place • 2 bedrooms
Welcome to Homestay: Outside the window, Eushi Port/Yakishan Island View Elevator House includes 3 q
Entire Place • 6 bedrooms
（包 棟）舅舅的老家（14床位）
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Toucheng Township
Additional analytics on vacation rental, real estate, short term rental data in Toucheng Township
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (62.5%), with apartment & condo and house properties comprising 77.4% of inventory
- Strong specialty sector (20.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile, unique stays segments (4.2% combined)
Room Capacity Distribution
Analysis of 261 properties in Toucheng Township shows that 1 bedroom properties are most prevalent, making up 64.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.1% of all listings.
Key Insights
- Most common: 1 bedroom (64.4%)
- Least common: 3 bedrooms (3.1%)
- Market concentration: 70.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 261 properties in Toucheng Township reveals that 2 guests properties dominate the market, representing 27.2% of all listings. The average property accommodates 3.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 51.0% of the market.
Key Insights
- Most common capacity: 2 guests (27.2% of market)
- Least common capacity: 5 guests (2.7% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 51.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 261 properties in Toucheng Township, the most common availability pattern is 271-366 days (64.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.7% of properties).
Key Insights
- Most common availability window: 271-366 days (64.4%)
- Most common booking duration: 31-90 days (33.7%)
- Properties with high availability (180+ days): 86.2%
- Properties with long-term bookings (180+ days): 14.6%
Minimum Stay Distributions
1 Night
234 listings
96.7% of total
2 Nights
2 listings
0.8% of total
30+ Nights
6 listings
2.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 97.5%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (2.5%) suggest a stable extended-stay market
- High market flexibility with 97.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
63 listings
30.3% of total
Moderate
79 listings
38% of total
Firm
46 listings
22.1% of total
Strict
20 listings
9.6% of total
Key Insights
- Moderate is the preferred policy at 38.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 68.3% of the market
- Strong market consensus around Moderate policies
- Strict policies are least common at 9.6% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, May, Jan, averaging 41 days
- Shortest booking windows are in Sep, Jul, Aug, averaging 20 days
- Winter shows the longest average booking window at 38 days, while Summer has the shortest at 22 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 38 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Toucheng Township
Below is the distribution of amenities across listings in Toucheng Township:
Traveler Demographics
Key Insights
- Domestic travelers make up 75.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (6%) and Hong Kong (4.3%)
- Chinese is the top language at 50.7%, followed by English (39.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.9%
Recommendations
- Target marketing campaigns for Taipei and New Taipei City markets
- Develop localized content for United States and Hong Kong
- Prioritize Chinese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Toucheng Township. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nanzhuang | 11 | $3,478 | $293.35 | 30% |
| Alishan Township | 46 | $2,217 | $142.61 | 42% |
| Zhuangwei | 31 | $1,788 | $231.54 | 26% |
| Taipei | 4,019 | $1,397 | $92.20 | 54% |
| Yuanshan | 42 | $1,358 | $158.52 | 29% |
| Zhuqi Township | 27 | $1,258 | $109.00 | 39% |
| Sanxing | 68 | $1,214 | $242.90 | 23% |
| Tongluo | 10 | $1,205 | $193.28 | 30% |
| Dongshan | 112 | $1,161 | $204.55 | 23% |
| Fanlu Township | 29 | $1,160 | $105.31 | 34% |
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