Toucheng Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Yilan County, Taiwan
Is Airbnb profitable in Toucheng Township in 2025? Explore comprehensive Airbnb analytics for Toucheng Township, Yilan County, Taiwan to uncover income potential. This 2025 STR market report for Toucheng Township, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 275 active listings.
Whether you're considering an Airbnb investment in Toucheng Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Toucheng Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Toucheng Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Toucheng Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Toucheng Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Toucheng Township is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Toucheng Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,110+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,280 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $610 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $267, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Toucheng Township
Toucheng Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Toucheng Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Toucheng Township:
- Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Toucheng Township
Average Daily Rate (ADR) Airbnb Trends in Toucheng Township (2025)
Effective short term rental pricing strategy in Toucheng Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Toucheng Township typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $219+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $135 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Toucheng Township
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Airbnb Seasonality Analysis & Trends in Toucheng Township (2025)
Peak Season (January, August, December)
- Revenue averages $1,197 per month
- Occupancy rates average 27.9%
- Daily rates average $128
Shoulder Season
- Revenue averages $884 per month
- Occupancy maintains around 23.7%
- Daily rates hold near $125
Low Season (February, October, November)
- Revenue drops to average $773 per month
- Occupancy decreases to average 22.0%
- Daily rates adjust to average $125
Seasonality Insights for Toucheng Township
- The Airbnb seasonality in Toucheng Township shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Toucheng Township's highest earning potential, with monthly revenues capable of climbing to $1,331, occupancy reaching a high of 30.6%, and ADRs peaking at $138.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $764, occupancy could drop to 21.1%, and ADRs may adjust down to $121.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Toucheng Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Toucheng Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Toucheng Township (2025)
Exploring the top neighborhoods for short-term rentals in Toucheng Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nanfangao | A picturesque fishing harbor known for its fresh seafood and scenic views. It's a great spot for tourists seeking a coastal experience with plenty of seafood restaurants and seafood markets. | Nanfangao Fish Market, Nanfangao Harbor, Aowanda National Forest Recreation Area, Cape San Diego, Taoist Temple |
| Toucheng Old Street | A historic area with traditional Taiwanese architecture and local snacks. Offers a unique cultural experience that attracts visitors looking to explore local traditions and foods. | Toucheng Old Street, Bali Sogo Shopping Mall, Yilan Shoutian Temple, Wushi Harbor, Lanyang Museum |
| Danei Beach | Known for its beautiful sandy beach and surfing spots, Danei Beach is perfect for sunbathers and water sports enthusiasts. It's a great leisure destination for both local and international travelers. | Danei Beach, Surfing schools, Water sports rentals, Coastal bike paths, Beachfront bars and cafes |
| Lanyang Museum | An architectural marvel that features the local history and natural environment of Yilan. It's a great educational spot for tourists interested in the region's culture and history. | Lanyang Museum, Nearby beaches, Art exhibitions, Cultural workshops, Nature trails |
| Wushi Harbor | A popular harbor renowned for its stunning ocean views and seafood restaurants. It's ideal for travelers who enjoy fishing, boating, and appreciating coastal scenery. | Wushi Harbor, Fishing activities, Coastal trails, Seafood restaurants, Boat tours |
| Jiaoxi Hot Springs | Famous for its natural hot springs, this area attracts visitors looking for relaxation and wellness experiences. It's popular with both domestic and international travelers. | Jiaoxi Hot Springs, Wufengchi Waterfall, Jiaoxi mianhua (noodle) Street, Hot spring resorts, Natural park areas |
| Fulong Beach | Located a bit further away, Fulong Beach is known for its golden sands and diverse water activities, attracting beach lovers and adventure seekers. | Fulong Beach, Sand sculptures, Water sports facilities, Fulong Visitor Center, Nearby coastal parks |
| Chaojing Park | A scenic park known for its walking trails and ocean views. It's a great destination for families and those looking to enjoy nature and outdoor activities. | Chaojing Park, Taiwan's East Coast Scenic Area, Observation decks, Bicycle rentals, Nature trails |
Understanding Airbnb License Requirements & STR Laws in Toucheng Township (2025)
While Toucheng Township, Yilan County, Taiwan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Toucheng Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Toucheng Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Toucheng Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
//3min walk/18 people
Entire Place • 4 bedrooms
頭城外澳_海邊單間&包棟_良水田 Liangshuitian
Entire Place • 4 bedrooms
Leaf Private Villa • 6-10
Entire Place • 3 bedrooms
Fun House • Yilan Toucheng • Turtle Island • Beauty Hot Spring
Entire Place • 2 bedrooms
賴大衛宜蘭衝浪KTV海景包棟別墅1～30人Sea view and KTV surf house
Entire Place • 4 bedrooms
Moon Newly furnished first row of sea views, sea view rooms, stunning sunrise ~ Long-term rentals ar
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Toucheng Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Toucheng Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Claire | 26 | $143,022 | 280 | 4.80/5.0 |
| Maurice | 7 | $141,332 | 585 | 4.84/5.0 |
| Anita | 11 | $106,605 | 73 | 4.61/5.0 |
| 安妮 | 6 | $78,241 | 149 | 4.85/5.0 |
| Juei-Ping | 5 | $77,481 | 39 | 5.00/5.0 |
| 怡妏 | 7 | $76,871 | 183 | 4.86/5.0 |
| 楊 | 6 | $75,266 | 144 | 4.97/5.0 |
| 健銘 | 6 | $75,255 | 71 | 5.00/5.0 |
| Sam | 1 | $70,760 | 161 | 4.86/5.0 |
| Rob | 3 | $70,323 | 120 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Toucheng Township.
Dive Deeper: Advanced Toucheng Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Toucheng Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsToucheng Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Toucheng Township
- The Toucheng Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.4% of the 275 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Toucheng Township, Apartment/Condo properties are the most common (47.6%), reflecting the local real estate landscape.
- Houses represent a significant 31.6% portion, catering likely to families or larger groups.
- The presence of 17.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 3.3%) offer potential for unique stay experiences.
Toucheng Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Toucheng Township
- The dominant room capacity in Toucheng Township is 1 bedroom listings, making up 59.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.2% of the active Airbnb listings in Toucheng Township, indicating a high concentration in these sizes.
- With over half the market (59.6%) consisting of studios or 1-bedroom units, Toucheng Township is particularly well-suited for individuals or couples.
Toucheng Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Toucheng Township
- The most common guest capacity trend in Toucheng Township vacation rentals is listings accommodating 2 guests (26.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Toucheng Township STR market, accounting for 50.9% of listings.
- 14.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Toucheng Township.
- On average, properties in Toucheng Township are equipped to host 3.0 guests.
Toucheng Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Toucheng Township
- The most common availability pattern in Toucheng Township falls within the 271-366 days range, representing 78.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Toucheng Township (48.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Toucheng Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
259 listings
96.6% of total
2 Nights
2 listings
0.7% of total
30+ Nights
7 listings
2.6% of total
Key Insights
- The most prevalent minimum stay requirement in Toucheng Township is 1 Night, adopted by 96.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.3%) of the Toucheng Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.6%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 96.6% of Toucheng Township hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Toucheng Township.
Toucheng Township Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
70 listings
29% of total
Moderate
93 listings
38.6% of total
Firm
55 listings
22.8% of total
Strict
23 listings
9.5% of total
Cancellation Policy Insights for Toucheng Township
- The prevailing Airbnb cancellation policy trend in Toucheng Township is Moderate, used by 38.6% of listings.
- There's a relatively balanced mix between guest-friendly (67.6%) and stricter (32.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.6% market standard in Toucheng Township.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Toucheng Township.
Toucheng Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Toucheng Township
- The overall average booking lead time for vacation rentals in Toucheng Township is 23 days.
- Guests book furthest in advance for stays during January (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (29 days avg.) sees the longest lead times, while Summer (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Toucheng Township.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 34 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Toucheng Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Toucheng Township (2025)
Amenity Prevalence
Amenity Insights for Toucheng Township
- Essential amenities in Toucheng Township that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Toucheng Township: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like Hair dryer or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Toucheng Township to stay competitive.
Toucheng Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Toucheng Township
- The typical guest profile for Airbnb in Toucheng Township consists of primarily domestic travelers (74%), often arriving from nearby Taipei, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Chinese or English.
- Domestic travelers account for 74.4% of guests.
- Key international markets include Taiwan (74.4%) and United States (5.9%).
- Top languages spoken are Chinese (46.1%) followed by English (37.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Taipei and New Taipei City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Toucheng Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nanzhuang | 13 | $2,087 | $270.51 | 26% |
| Alishan Township | 52 | $1,883 | $156.39 | 40% |
| Zhongpu Township | 11 | $1,711 | $386.79 | 27% |
| Zhuangwei | 30 | $1,663 | $251.13 | 22% |
| Zhuqi Township | 26 | $1,353 | $113.25 | 38% |
| Yuanshan | 46 | $1,349 | $218.74 | 25% |
| Taipei | 4,426 | $1,211 | $100.86 | 51% |
| Fanlu Township | 29 | $1,117 | $168.40 | 32% |
| Sanxing | 85 | $1,103 | $275.06 | 21% |
| Dongshan | 111 | $1,091 | $240.05 | 21% |