Airbnb Market Analytics, Statistics and Data in Taitung City, Taitung County, Taiwan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Taitung City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Taitung City:
How much do Airbnb hosts make on average per month in Taitung City?
The short-term rental market in Taitung City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $367 per month
- Strong performing properties (top 25%) make $753 or more
- Best-in-class properties (top 10%) achieve $1,489+ monthly
- Entry-level properties (bottom 25%) typically earn around $159
Revenue Variations by Month
Occupancy Rates Throughout the Year in Taitung City
The market in Taitung City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 17% occupancy rates
- Strong performing properties (top 25%) achieve 29% or higher
- Best-in-class properties (top 10%) reach 43%+occupancy
- Entry-level properties (bottom 25%) average around 9%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Taitung City
Daily rates in Taitung City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $62 per night
- Strong performing properties (top 25%) secure $94 or more
- Best-in-class properties (top 10%) pull in $218+ per night
- Entry-level properties (bottom 25%) earn around $40
Daily Rate Variations by Month
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Seasonality patterns in Taitung City
Peak Season (February, July, January)
- Revenue peaks at $843.04 per month
- Occupancy rates reach 25.67%
- Daily rates average $152.42
Shoulder Season
- Revenue averages $628.34 per month
- Occupancy maintains 21.47%
- Daily rates hold at $128.67
Low Season (October, November, September)
- Revenue drops to $463.33 per month
- Occupancy decreases to 18.27%
- Daily rates adjust to $95.78
Is it still profitable to do Airbnb in Taitung City in 2025?
Yes! Taitung City demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 21% and monthly revenue averaging $628 and With 345 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Taitung City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Haishan | A picturesque coastal area perfect for beach lovers seeking relaxation and natural beauty. Ideal for hosting tourists who enjoy scenic views and outdoor activities. | Taitung Haishan Park, Dulan Beach, Taitung Art Museum, Taitung Night Market, Taitung Forest Park |
| Dulan | A charming village known for its surf culture and traditional Atayal tribe heritage. Attracts tourists looking for surfing experiences and cultural immersion. | Dulan Surf Beach, Dulan Village, Dulan Art Village, Taitung Sugar Factory, Dulan Mountain |
| Luye | Famous for its tea plantations and hot air balloon festival. Ideal for tourists interested in nature and local farming culture. | Luye Highland, Luye Tea Plantations, Hot Air Balloon Festival, Luye Railway Station, Hehuanshan Mountain |
| Chishang | Known for its rice paddies and scenic landscapes, it attracts those who seek relaxation and a taste of rural life in Taiwan. | Chishang Rice Fields, Mr. Brown's Coffee, Chishang Township, Kanding Wetlands, Beautiful Meadow |
| Taitung Downtown | The bustling center of Taitung City, offering vibrant night markets and local cuisine. Perfect for tourists looking to experience the urban culture of Taitung. | Taitung Night Market, Taitung Railway Station, Taitung Cultural Park, Taitung Seashore Park, Taitung Story Museum |
| Zhihben | A well-known hot springs area, attracting tourists looking for relaxation and wellness experiences in a natural environment. | Zhihben Hot Springs, Hot Spring Village, Zhihben National Forest Recreation Area, Taitung Scientific Industry Park, Zhiben Waterfall |
| Green Island | A beautiful island off the coast known for snorkeling and diving, appealing to adventure seekers and nature lovers. | Green Island Snorkeling, Zhaori Hot Springs, Shilang Beach, Green Island Lighthouse, Dabaisha Beach |
| Orchid Island | A remote island famous for its indigenous culture and beautiful landscapes, suitable for eco-tourism and cultural experiences. | Lanyu (Orchid Island) Cultural Village, Lan Yu National Park, Sulfurea Hot Springs, Yeyin Village, Fishing Port |
Do you need a license for Airbnb in Taitung City?
We recommend checking directly with Taitung City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Taitung City
Good room, private house, and three-story Japanese-style sky in a central building.
Entire Place • 5 bedrooms
![[Stay in a good apartment | Morning light landing] Private living room in the middle of Taitung Down](https://a0.muscache.com/im/pictures/miso/Hosting-980009601527302121/original/dddd0842-df83-454c-be90-5e26916ee4b5.jpeg)
[Stay in a good apartment | Morning light landing] Private living room in the middle of Taitung Down
Entire Place • 2 bedrooms
![[Stay in a good apartment | Quiet courtyard room] Private living room Kitchen in the heart of Taitun](https://a0.muscache.com/im/pictures/miso/Hosting-993162296352157724/original/b63686d5-e26c-4342-bf8c-8f2a692acd12.jpeg)
[Stay in a good apartment | Quiet courtyard room] Private living room Kitchen in the heart of Taitun
Entire Place • 2 bedrooms
5 rooms/mahjong/roast/ktv/15 people/tesla recharge
Entire Place • 5 bedrooms
Easy Life - Nordic simple about six people (R03 two bedrooms and one hall with bathtub)
Private Room • 2 bedrooms
Comfy Villa, Taitung, broad views, luxury decor
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Taitung City
Additional analytics on vacation rental, real estate, short term rental data in Taitung City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (71.6%), with house and boutique & hotels properties comprising 80.6% of inventory
- Strong specialty sector (32.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others segments (5.2% combined)
Room Capacity Distribution
Analysis of 345 properties in Taitung City shows that 1 bedroom properties are most prevalent, making up 42.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 5+ bedrooms together representing 47.2% of all listings.
Key Insights
- Most common: 1 bedroom (42.3%)
- Least common: 4 bedrooms (2.3%)
- Market concentration: 47.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 345 properties in Taitung City reveals that 2 guests properties dominate the market, representing 20.6% of all listings. The average property accommodates 2.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 33.9% of the market.
Key Insights
- Most common capacity: 2 guests (20.6% of market)
- Least common capacity: 5 guests (0.6% of market)
- Average guest capacity: 2.0 guests per property
- Market concentration: 33.9% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 345 properties in Taitung City, the most common availability pattern is 271-366 days (81.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (40.6% of properties).
Key Insights
- Most common availability window: 271-366 days (81.2%)
- Most common booking duration: 31-90 days (40.6%)
- Properties with high availability (180+ days): 97.1%
- Properties with long-term bookings (180+ days): 3.2%
Minimum Stay Distributions
1 Night
301 listings
94.4% of total
2 Nights
14 listings
4.4% of total
4-6 Nights
1 listings
0.3% of total
7-29 Nights
1 listings
0.3% of total
30+ Nights
2 listings
0.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 98.8%
- Mid-length stays (4-6 nights) represent 0.3% of listings
- Monthly+ stays (0.6%) suggest a stable extended-stay market
- High market flexibility with 98.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
94 listings
33.5% of total
Moderate
93 listings
33.1% of total
Firm
28 listings
10% of total
Strict
66 listings
23.5% of total
Key Insights
- Flexible is the preferred policy at 33.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 66.6% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 10.0% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Mar, Feb, averaging 88 days
- Shortest booking windows are in Aug, Dec, May, averaging 33 days
- Spring shows the longest average booking window at 72 days, while Fall has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 72 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-May when lead times are shortest
Popular Airbnb Amenities in Taitung City
Below is the distribution of amenities across listings in Taitung City:
Traveler Demographics
Key Insights
- Domestic travelers make up 52% of total guests, indicating a significant local market share.
- Primary international markets: United States (13.8%) and Hong Kong (9.2%)
- English is the top language at 43.9%, followed by Chinese (42.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.1%
Recommendations
- Target marketing campaigns for Taipei and New Taipei City markets
- Develop localized content for United States and Hong Kong
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Taitung City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Alishan Township | 46 | $2,217 | $142.61 | 42% |
| Zhuqi Township | 27 | $1,258 | $109.00 | 39% |
| Fanlu Township | 29 | $1,160 | $105.31 | 34% |
| Caotun Township | 10 | $1,136 | $87.84 | 29% |
| Manzhou | 13 | $1,083 | $114.12 | 32% |
| Chiayi | 70 | $1,034 | $87.63 | 36% |
| Changbin | 38 | $931 | $125.00 | 26% |
| Puli Township | 128 | $892 | $163.35 | 24% |
| Nantou City | 25 | $804 | $163.33 | 22% |
| Zhushan Township | 26 | $751 | $151.40 | 21% |
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