Airbnb Market Analytics, Statistics and Data in Hengchun, Pingtung County, Taiwan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hengchun? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hengchun:
How much do Airbnb hosts make on average per month in Hengchun?
The short-term rental market in Hengchun shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $482 per month
- Strong performing properties (top 25%) make $1,183 or more
- Best-in-class properties (top 10%) achieve $2,809+ monthly
- Entry-level properties (bottom 25%) typically earn around $210
Revenue Variations by Month
Occupancy Rates Throughout the Year in Hengchun
The market in Hengchun shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 16% occupancy rates
- Strong performing properties (top 25%) achieve 27% or higher
- Best-in-class properties (top 10%) reach 40%+occupancy
- Entry-level properties (bottom 25%) average around 9%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Hengchun
Daily rates in Hengchun vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $85 per night
- Strong performing properties (top 25%) secure $167 or more
- Best-in-class properties (top 10%) pull in $342+ per night
- Entry-level properties (bottom 25%) earn around $53
Daily Rate Variations by Month
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Seasonality patterns in Hengchun
Peak Season (July, May, January)
- Revenue peaks at $1439.80 per month
- Occupancy rates reach 25.88%
- Daily rates average $159.37
Shoulder Season
- Revenue averages $1111.11 per month
- Occupancy maintains 19.89%
- Daily rates hold at $151.13
Low Season (November, April, December)
- Revenue drops to $847.89 per month
- Occupancy decreases to 16.95%
- Daily rates adjust to $137.35
Is it still profitable to do Airbnb in Hengchun in 2025?
Yes! Hengchun demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 20% and monthly revenue averaging $1111 and As a mature market with 680 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Hengchun
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Kenting National Park | A world-renowned national park known for its stunning beaches, diverse ecosystems, and outdoor activities. It attracts nature lovers, hikers, and beachgoers looking for an adventurous experience. | Kenting Beach, Eluanbi Lighthouse, Maobitou Park, Sheding Nature Park, White Sand Bay |
| Hengchun Old Town | A charming historic town with preserved ancient city walls and a rich cultural heritage. Ideal for tourists interested in history, architecture, and local cuisine. | Hengchun Old City, Hengchun Night Market, Old Street, Chuhuo Scenic Area, Hengchun South Gate |
| Nanwan Beach | Known for its beautiful sandy beach and excellent water sports opportunities. It draws beach enthusiasts and water sports lovers looking for relaxation and activities. | Nanwan Beach, Water sports rentals, Beach bars, Coral reefs |
| Baisha Beach | A stunning white sand beach that is less crowded than others in the area. Perfect for those seeking a peaceful getaway. | Baisha Bay, Snorkeling and diving, Coastal trails, Sunset views |
| Chuanfan Rock | A popular scenic spot known for its striking rock formations and beautiful seascapes. Attracts tourists looking for picturesque views and photo opportunities. | Chuanfan Rock, Nearby beaches, Viewing platform, Sunset watching |
| Kenting Street | The main commercial strip in Kenting, bustling with shops, restaurants, and nightlife. Great for those who want to be in the heart of the action. | Kenting Night Market, Souvenir shops, Local cuisine, Street performances |
| Sichongxi Hot Springs | A unique hot spring area that offers a relaxing experience amidst nature. Attracts visitors looking for wellness and relaxation. | Hot spring resorts, Natural springs, Spa services, Nature trails |
| Longpan Park | A stunning coastal park with panoramic views of the ocean and rugged cliffs. Ideal for outdoor enthusiasts and photographers. | Coastal views, Hiking trails, Photography spots, Natural landscapes |
Do you need a license for Airbnb in Hengchun?
We recommend checking directly with Hengchun's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Hengchun
. ｜ Hengchun Kenting 8-13 person villa ｜ Warm water pool/kitchen/sofa KTV projection area
Entire Place • 3 bedrooms
South Bay Beach House Seaside Bundle Cottage for 5-8 people
Entire Place • 4 bedrooms
Come to Kenting Hengchun Holiday Let's meet the sea ｜ 2023 New Completion
Entire Place • 6 bedrooms
Haitang ｜ Hengchun Kenting ｜ 8 - 13 person private house. Drink pool/kitchen/barbecue area/sofa proj
Entire Place • 3 bedrooms
Early summer and - Hengchun Kenting. Villa for 8 people. Wetsui Sink/BBQ/Kitchen/KTV
Entire Place • 2 bedrooms
恆春鎮 船帆石獨棟別野 內有簡易廚房，電梯，撞球檯和KTV
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Hengchun
Additional analytics on vacation rental, real estate, short term rental data in Hengchun
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (64.3%), with house and boutique & hotels properties comprising 77.8% of inventory
- Strong specialty sector (40.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others, unique stays segments (9.4% combined)
Room Capacity Distribution
Analysis of 680 properties in Hengchun shows that 1 bedroom properties are most prevalent, making up 49.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 58.5% of all listings.
Key Insights
- Most common: 1 bedroom (49.6%)
- Least common: 3 bedrooms (5.3%)
- Market concentration: 58.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 680 properties in Hengchun reveals that 2 guests properties dominate the market, representing 27.2% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 47.4% of the market.
Key Insights
- Most common capacity: 2 guests (27.2% of market)
- Least common capacity: 7 guests (0.3% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 47.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 680 properties in Hengchun, the most common availability pattern is 271-366 days (85% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (42.4% of properties).
Key Insights
- Most common availability window: 271-366 days (85%)
- Most common booking duration: 1-30 days (42.4%)
- Properties with high availability (180+ days): 95.9%
- Properties with long-term bookings (180+ days): 4.1%
Minimum Stay Distributions
1 Night
573 listings
95.5% of total
2 Nights
22 listings
3.7% of total
4-6 Nights
5 listings
0.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 99.2%
- Mid-length stays (4-6 nights) represent 0.8% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 99.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
71 listings
13.1% of total
Moderate
118 listings
21.7% of total
Firm
78 listings
14.4% of total
Strict
276 listings
50.8% of total
Key Insights
- Strict is the preferred policy at 50.8% of listings
- Stricter policies (Firm & Strict) dominate at 65.2% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 13.1% of listings
Recommendations
- The market supports stricter policies, with 65.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Feb, May, averaging 71 days
- Shortest booking windows are in Jul, Aug, Dec, averaging 33 days
- Spring shows the longest average booking window at 62 days, while Summer has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 62 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Dec when lead times are shortest
Popular Airbnb Amenities in Hengchun
Below is the distribution of amenities across listings in Hengchun:
Traveler Demographics
Key Insights
- Domestic travelers make up 38.9% of total guests, indicating a moderate local market presence.
- Primary international markets: Hong Kong (16.2%) and United States (14%)
- English is the top language at 43.9%, followed by Chinese (38.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.4%
Recommendations
- Target marketing campaigns for Taipei and Taichung City markets
- Develop localized content for Hong Kong and United States
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Hengchun. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Manzhou | 13 | $1,083 | $114.12 | 32% |
| Kaohsiung | 809 | $666 | $76.31 | 35% |
| Xiaoliuqiu | 106 | $465 | $92.62 | 25% |
| Taitung City | 345 | $395 | $87.93 | 22% |
| Donghe | 68 | $340 | $80.38 | 23% |
| Luye | 12 | $317 | $97.44 | 18% |
| Orchid Island | 31 | $283 | $70.90 | 22% |
| Dongang | 25 | $257 | $97.39 | 20% |
| Pingtung City | 30 | $235 | $39.11 | 23% |
| Green Island | 43 | $235 | $83.86 | 18% |
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