Magong City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Penghu, Taiwan
Is Airbnb profitable in Magong City in 2025? Explore comprehensive Airbnb analytics for Magong City, Penghu, Taiwan to uncover income potential. This 2025 STR market report for Magong City, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 127 active listings.
Whether you're considering an Airbnb investment in Magong City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Magong City Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Magong City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Magong City (2025)
Understanding the monthly revenue variations for Airbnb listings in Magong City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Magong City is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Magong City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,095+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $955 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $470 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $228, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Magong City
Magong City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Magong City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Magong City:
- Best-in-class properties (Top 10%) achieve 40%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 27% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 16%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Magong City
Average Daily Rate (ADR) Airbnb Trends in Magong City (2025)
Effective short term rental pricing strategy in Magong City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Magong City typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $318+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $142 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Magong City
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Airbnb Seasonality Analysis & Trends in Magong City (2025)
Peak Season (May, April, July)
- Revenue averages $1,237 per month
- Occupancy rates average 25.8%
- Daily rates average $153
Shoulder Season
- Revenue averages $829 per month
- Occupancy maintains around 18.9%
- Daily rates hold near $135
Low Season (February, March, November)
- Revenue drops to average $590 per month
- Occupancy decreases to average 14.8%
- Daily rates adjust to average $144
Seasonality Insights for Magong City
- The Airbnb seasonality in Magong City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Magong City's highest earning potential, with monthly revenues capable of climbing to $1,249, occupancy reaching a high of 27.5%, and ADRs peaking at $166.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $474, occupancy could drop to 13.9%, and ADRs may adjust down to $130.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Magong City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Magong City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Magong City (2025)
Exploring the top neighborhoods for short-term rentals in Magong City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| North Beach | A serene area with stunning ocean views, known for its beautiful beaches and calm atmosphere, perfect for families and those looking to relax. | Magong Harbor, Penghu Tianhou Temple, Beijeng Fishing Port, North Sea Wetland, Shanshui Beach |
| Magong City Centre | The vibrant heart of Penghu, ideal for travelers who want to be close to shops, restaurants, and cultural sites. | Penghu Old Street, Duxingshiji Restaurant, Magong Night Market, Ocean Resource Museum, Magong Park |
| Chikan | A historical district renowned for its ancient architecture and rich cultural heritage, appealing to history buffs and cultural enthusiasts. | Chikan Fort, Mazu Temple, Chikan Historical Area, Walkway of Chikan, Lover's Bridge |
| Siyu Island | Known for its picturesque landscapes and tranquil beaches, attracting nature lovers and those seeking a peaceful getaway. | Siyu Beach, Black Face Spoon-billed Sandpiper, Siyu Windmill Park, Lovers' Cave, Siyu Fishing Port |
| Xiyu Island | Famous for its historical sites and unique geological formations, a great spot for tourists interested in nature and adventure. | Xiyu Fortress, Green Tunnel, Daguoye Column, Guanyin Temple, Xiyu Windmill |
| Nangan Island | A charming island that offers beautiful beaches and local delicacies, perfect for those looking to explore traditional Taiwanese culture. | Nangan Old Street, Qimei Island, Huangliu Beach, Cultural Village, Nangan Lighthouse |
| Niujiao Island | A hidden gem with pristine beaches and clear waters, ideal for scuba diving and water sports enthusiasts. | Niujiao Beach, Diving spots, Sea turtle sighting areas, Scuba diving centers, Local seafood eateries |
| Aimen Beach | One of the most beautiful beaches in Penghu, attracting sunbathers and water sports lovers, along with its stunning sunset views. | Aimen Beach, Snorkeling spots, Aimen Scenic Area, Local food stalls, Sunset viewing points |
Understanding Airbnb License Requirements & STR Laws in Magong City (2025)
With 20% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Magong City. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Magong City to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 20% licensed listings)
Top Performing Airbnb Properties in Magong City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Magong Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
10人包棟! 攜蔚2館-海景卡拉OK歡唱包棟民宿
Entire Place • 3 bedrooms
包棟｜澎湖市區住宿
Entire Place • 8 bedrooms
Ryan Sunny House Homestay Ryan 'S house (B&B) No. 1497, Penghu County Homestay
Entire Place • 4 bedrooms
Penghu Bungalow Homestay Recommendation ｜ MaGong City Bungalow Bungalow ｜ Student & Family Bungalow
Entire Place • 3 bedrooms
澎湖～芸之家民宿/親子/包棟
Entire Place • 5 bedrooms
Color Coral Boutique hotel / VIP1
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Magong City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Magong City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #59706452 | 4 | $54,086 | 0 | N/A/5.0 |
| Cindy | 3 | $43,620 | 10 | 5.00/5.0 |
| Host #236740834 | 1 | $36,580 | 0 | N/A/5.0 |
| Kevin | 3 | $33,384 | 6 | 5.00/5.0 |
| 韋翔 | 6 | $27,346 | 5 | 5.00/5.0 |
| Stan | 1 | $21,512 | 31 | 4.94/5.0 |
| Host #213081459 | 1 | $20,696 | 0 | N/A/5.0 |
| Xavier | 3 | $19,869 | 174 | 4.97/5.0 |
| 小飛 | 4 | $19,603 | 60 | 4.89/5.0 |
| Host #27171557 | 2 | $18,229 | 0 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Magong City.
Dive Deeper: Advanced Magong City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Magong City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMagong City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Magong City
- The Magong City Airbnb market composition is heavily skewed towards Private Room listings, which make up 81.1% of the 127 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Magong City, House properties are the most common (45.7%), reflecting the local real estate landscape.
- Houses represent a significant 45.7% portion, catering likely to families or larger groups.
- The presence of 44.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.8%) offer potential for unique stay experiences.
Magong City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Magong City
- The dominant room capacity in Magong City is 1 bedroom listings, making up 48.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 59.8% of the active Airbnb listings in Magong City, indicating a high concentration in these sizes.
- A significant 22.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Magong City.
Magong City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Magong City
- The most common guest capacity trend in Magong City vacation rentals is listings accommodating 2 guests (26.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Magong City STR market, accounting for 42.5% of listings.
- 19.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Magong City.
- On average, properties in Magong City are equipped to host 2.8 guests.
Magong City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Magong City
- The most common availability pattern in Magong City falls within the 271-366 days range, representing 96.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Magong City (59.1%), reflecting common guest stay durations or potential owner blocking patterns.
Magong City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
85 listings
70.2% of total
2 Nights
24 listings
19.8% of total
7-29 Nights
1 listings
0.8% of total
30+ Nights
11 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Magong City is 1 Night, adopted by 70.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.0%) of the Magong City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 70.2% of Magong City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Magong City.
Magong City Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
18 listings
18% of total
Moderate
23 listings
23% of total
Firm
22 listings
22% of total
Strict
37 listings
37% of total
Cancellation Policy Insights for Magong City
- The prevailing Airbnb cancellation policy trend in Magong City is Strict, used by 37% of listings.
- A majority (59.0%) of hosts in Magong City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37% market standard in Magong City.
- With 37% using Strict terms, this is a viable option in Magong City, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Magong City.
Magong City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Magong City
- The overall average booking lead time for vacation rentals in Magong City is 49 days.
- Guests book furthest in advance for stays during May (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (62 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Magong City.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Magong City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Magong City (2025)
Amenity Prevalence
Amenity Insights for Magong City
- Essential amenities in Magong City that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Magong City: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like TV or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Magong City to stay competitive.
Magong City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Magong City
- The typical guest profile for Airbnb in Magong City consists of a mix of domestic (64%) and international guests, often arriving from nearby Taipei, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Chinese or English.
- Domestic travelers account for 63.6% of guests.
- Key international markets include Taiwan (63.6%) and United States (11.7%).
- Top languages spoken are Chinese (42.7%) followed by English (39.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Taipei and New Taipei City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Magong City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alishan Township | 52 | $1,883 | $156.39 | 40% |
| Zhongpu Township | 11 | $1,711 | $386.79 | 27% |
| Zhuqi Township | 26 | $1,353 | $113.25 | 38% |
| Fanlu Township | 29 | $1,117 | $168.40 | 32% |
| Huwei Township | 14 | $1,041 | $118.24 | 28% |
| Chiayi | 80 | $1,009 | $100.39 | 34% |
| Zhushan Township | 25 | $890 | $170.22 | 19% |
| Manzhou | 13 | $868 | $153.40 | 28% |
| Puli Township | 128 | $864 | $201.81 | 21% |
| Taichung | 959 | $830 | $128.74 | 31% |