Airbnb Market Analytics, Statistics and Data in Hualien City, Hualien County, Taiwan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hualien City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hualien City:
How much do Airbnb hosts make on average per month in Hualien City?
The short-term rental market in Hualien City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $375 per month
- Strong performing properties (top 25%) make $813 or more
- Best-in-class properties (top 10%) achieve $1,659+ monthly
- Entry-level properties (bottom 25%) typically earn around $166
Revenue Variations by Month
Occupancy Rates Throughout the Year in Hualien City
The market in Hualien City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 17% occupancy rates
- Strong performing properties (top 25%) achieve 30% or higher
- Best-in-class properties (top 10%) reach 47%+occupancy
- Entry-level properties (bottom 25%) average around 9%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Hualien City
Daily rates in Hualien City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $64 per night
- Strong performing properties (top 25%) secure $105 or more
- Best-in-class properties (top 10%) pull in $217+ per night
- Entry-level properties (bottom 25%) earn around $41
Daily Rate Variations by Month
Get Live Hualien City Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Hualien City
Peak Season (March, January, February)
- Revenue peaks at $944.95 per month
- Occupancy rates reach 28.35%
- Daily rates average $125.29
Shoulder Season
- Revenue averages $718.20 per month
- Occupancy maintains 22.34%
- Daily rates hold at $117.03
Low Season (June, July, August)
- Revenue drops to $537.21 per month
- Occupancy decreases to 16.10%
- Daily rates adjust to $109.68
Is it still profitable to do Airbnb in Hualien City in 2025?
Yes! Hualien City demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 22% and monthly revenue averaging $718 and As a mature market with 560 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Hualien City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Hualien City Center | The bustling heart of Hualien, offering a mix of shopping, dining, and cultural experiences. Ideal for tourists wanting convenience and access to local attractions. | Dongdamen Night Market, Hualien Cultural and Creative Industries Park, Zhongshan Road Shopping District, Hualien Harbor, Hualien Railway Station |
| Taroko National Park | A stunning natural destination known for its breathtaking landscapes and hiking trails. Perfect for outdoor enthusiasts and nature lovers. | Taroko Gorge, Eternal Spring Shrine, Shakadang Trail, Qingshui Cliff, Buluowan |
| Nanbin Park | A scenic park along the coast offering beautiful views and recreational activities. Great for families and outdoor activities. | Beach access, Cycling paths, Walking trails, Ocean views, Picnic areas |
| Chihsing Tan | A coastal area famous for its sandy beaches and beautiful sunsets. Popular among tourists looking for a beach experience. | Chihsing Tan Beach, Fishing Harbor, Giant Stone, Scenic coastline, Local food stalls |
| Liyu Lake | A picturesque lake surrounded by mountains, offering recreational activities such as paddle boating and cycling. Attractive for nature lovers and families. | Liyu Lake Scenic Area, Boating, Cycling paths, Mountain trails, Local wildlife |
| Ji'an Township | A charming area with beautiful temples and lush landscapes, providing a more cultural and local experience outside the city center. | Muzha Temple, Tzu Chi Cultural Park, Cultural Heritage Park, Local markets, Rice paddies |
| Shoufeng Township | Located near the scenic coast and the science park, providing a blend of nature and modern amenities. Good for those looking for tranquility near the city. | Farglory Ocean Park, Tianxiang, Tasi Beach, Local farms, Scenic countryside |
| Qixingtan Beach | Famous for its stunning pebbled beach and proximity to Hualien. Popular for beach lovers and those seeking a picturesque seaside escape. | Qixingtan Beach, Coastal bike paths, Views of Taroko Mountains, Sunset viewing, Beach activities |
Do you need a license for Airbnb in Hualien City?
We recommend checking directly with Hualien City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Hualien City
義斯特會館 【千坪歐式古典建築會館/影視廳/麻將桌/外燴服務】東遊記x花蓮旅宿
Entire Place • 14 bedrooms
Hualien quality private room/KTV singing/electric mahjong/luxurious double living room/All rooms hav
Entire Place • 10 bedrooms
![• Water/Private sea view space of your own [Up to four travelers]](https://a0.muscache.com/im/ml/photo_enhancement/pictures/hosting/Hosting-1098394593696226007/original/7831a0f4-9129-412e-a5ec-3ecd621791e2.jpeg)
• Water/Private sea view space of your own [Up to four travelers]
Entire Place • 2 bedrooms
![[842] 180 ° Seaview Elevator Room ｜ Dongdaemun Night Market ｜ New Amenities ｜ Private Bathroom Kitch](https://a0.muscache.com/im/pictures/miso/Hosting-996193690083212319/original/ff1644f5-8f28-4645-9911-dceff3e487c8.jpeg)
[842] 180 ° Seaview Elevator Room ｜ Dongdaemun Night Market ｜ New Amenities ｜ Private Bathroom Kitch
Private Room • 2 bedrooms
Hualien like a home plus homestay three stories cozy house ~ The wind of the Pacific and the Pacific
Entire Place • 5 bedrooms
321公寓包棟民宿【KTV歡唱/電動麻將桌/影視廳】花蓮旅宿
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Hualien City
Additional analytics on vacation rental, real estate, short term rental data in Hualien City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (60.2%), with house and apartment & condo properties comprising 76.0% of inventory
- Strong specialty sector (20.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile, unique stays segments (4.0% combined)
Room Capacity Distribution
Analysis of 560 properties in Hualien City shows that 1 bedroom properties are most prevalent, making up 42.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 53.2% of all listings.
Key Insights
- Most common: 1 bedroom (42.3%)
- Least common: 4 bedrooms (4.6%)
- Market concentration: 53.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 560 properties in Hualien City reveals that 2 guests properties dominate the market, representing 27.1% of all listings. The average property accommodates 2.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 42.5% of the market.
Key Insights
- Most common capacity: 2 guests (27.1% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 2.7 guests per property
- Market concentration: 42.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 560 properties in Hualien City, the most common availability pattern is 271-366 days (84.5% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (43% of properties).
Key Insights
- Most common availability window: 271-366 days (84.5%)
- Most common booking duration: 1-30 days (43%)
- Properties with high availability (180+ days): 97.3%
- Properties with long-term bookings (180+ days): 2.7%
Minimum Stay Distributions
1 Night
449 listings
88.2% of total
2 Nights
43 listings
8.4% of total
3 Nights
2 listings
0.4% of total
4-6 Nights
1 listings
0.2% of total
7-29 Nights
5 listings
1% of total
30+ Nights
9 listings
1.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 96.6%
- Mid-length stays (4-6 nights) represent 0.2% of listings
- Monthly+ stays (1.8%) suggest a stable extended-stay market
- High market flexibility with 97.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
117 listings
24.6% of total
Moderate
190 listings
39.9% of total
Firm
44 listings
9.2% of total
Strict
125 listings
26.3% of total
Key Insights
- Moderate is the preferred policy at 39.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 64.5% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 9.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jun, Apr, averaging 66 days
- Shortest booking windows are in Aug, Jul, Dec, averaging 29 days
- Winter shows the longest average booking window at 49 days, while Fall has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 49 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Dec when lead times are shortest
Popular Airbnb Amenities in Hualien City
Below is the distribution of amenities across listings in Hualien City:
Traveler Demographics
Key Insights
- Domestic travelers make up 38.6% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (20.3%) and Singapore (9.3%)
- English is the top language at 47.3%, followed by Chinese (33.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.1%
Recommendations
- Target marketing campaigns for Taipei and New Taipei City markets
- Develop localized content for United States and Singapore
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Hualien City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nanzhuang | 11 | $3,478 | $293.35 | 30% |
| Alishan Township | 46 | $2,217 | $142.61 | 42% |
| Zhuangwei | 31 | $1,788 | $231.54 | 26% |
| Yuanshan | 42 | $1,358 | $158.52 | 29% |
| Zhuqi Township | 27 | $1,258 | $109.00 | 39% |
| Sanxing | 68 | $1,214 | $242.90 | 23% |
| Tongluo | 10 | $1,205 | $193.28 | 30% |
| Dongshan | 112 | $1,161 | $204.55 | 23% |
| Fanlu Township | 29 | $1,160 | $105.31 | 34% |
| Wujie | 116 | $1,140 | $239.21 | 22% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights