Horgen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Zurich, Switzerland
Is Airbnb profitable in Horgen in 2025? Explore comprehensive Airbnb analytics for Horgen, Zurich, Switzerland to uncover income potential. This 2025 STR market report for Horgen, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Horgen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Horgen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Horgen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Horgen (2025)
Understanding the monthly revenue variations for Airbnb listings in Horgen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Horgen is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Horgen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,240+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,809 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,664 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $916, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Horgen
Horgen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Horgen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Horgen:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Horgen
Average Daily Rate (ADR) Airbnb Trends in Horgen (2025)
Effective short term rental pricing strategy in Horgen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Horgen typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $527+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Horgen
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Airbnb Seasonality Analysis & Trends in Horgen (2025)
Peak Season (August, May, July)
- Revenue averages $3,006 per month
- Occupancy rates average 42.1%
- Daily rates average $243
Shoulder Season
- Revenue averages $2,201 per month
- Occupancy maintains around 44.9%
- Daily rates hold near $198
Low Season (January, February, November)
- Revenue drops to average $1,365 per month
- Occupancy decreases to average 35.4%
- Daily rates adjust to average $179
Seasonality Insights for Horgen
- The Airbnb seasonality in Horgen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Horgen's highest earning potential, with monthly revenues capable of climbing to $3,149, occupancy reaching a high of 57.3%, and ADRs peaking at $247.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,176, occupancy could drop to 29.5%, and ADRs may adjust down to $175.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Horgen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Horgen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Horgen (2025)
Exploring the top neighborhoods for short-term rentals in Horgen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Horgen Center | The bustling center of Horgen, offering a mix of shops, restaurants, and services. It is easily accessible by public transport and attracts both tourists and locals. | Horgen Town Hall, Zurich Lake Promenade, Local shops and cafes, Cultural events and festivals, Horgen Museum |
| Horgen Waterfront | Beautiful lakeside location perfect for relaxation and recreational activities. Offers stunning views of Lake Zurich and is ideal for guests looking to enjoy nature and tranquility. | Lake Zurich, Lido Horgen, Horgen Boat Tours, Lakeside walking paths, Parks and picnic areas |
| Horgenberg | A picturesque neighborhood located on the hills above Horgen, offering panoramic views of the lake and surrounding mountains. Popular for hiking and outdoor activities. | Hiking trails, Viewpoints, Nature parks, Quiet residential area, Local farms |
| Schindellegi | A nearby area known for its peaceful rural setting, suitable for families and those seeking a getaway from the city bustle. Close to nature and recreational facilities. | Nature parks, Cycling paths, Family-friendly amenities, Local restaurants, Cultural heritage sites |
| Wald Horgen | A tranquil forest area perfect for nature lovers, offering a peaceful retreat from city life. Great for outdoor activities, hiking, and family gatherings. | Forest trails, Wildlife observation, Picnic areas, Outdoor sports facilities, Scenic viewpoints |
| Oberdorf | An attractive residential area in Horgen, known for its community feel and family-friendly environment. Close to schools and parks, making it suitable for longer stays. | Local schools, Community parks, Family amenities, Quiet neighborhoods, Cafes and shops |
| Horgener Feld | A developing area with new housing projects and amenities. Attractive for investors looking for growth potential in the Horgen region. | Sport facilities, Community centers, New shopping areas, Residential developments, Public transport hub |
| Zugerstrasse | The main thoroughfare connecting Horgen to various attractions in Zurich and beyond. Ideal for those who want easy access to urban life and commuting. | Shopping centers, Restaurants, Public transport access, Cultural venues, Business hubs |
Understanding Airbnb License Requirements & STR Laws in Horgen (2025)
While Horgen, Zurich, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Horgen to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Horgen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Horgenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
flat on the lake
Entire Place • 3 bedrooms
Lake View Apartment
Entire Place • 2 bedrooms
Apartment
Entire Place • 2 bedrooms
Luxury Penthouse Serviced Apartment w/ Lake view
Entire Place • 3 bedrooms
Cosy Apartment bang in the centre of Horgen
Entire Place • 1 bedroom
Garden suite for families / groups
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Horgen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Horgen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bruno | 1 | $72,857 | 39 | 4.69/5.0 |
| Nadja | 1 | $42,248 | 63 | 4.98/5.0 |
| Petra | 1 | $24,346 | 147 | 4.93/5.0 |
| José-Luis | 1 | $24,306 | 1 | Not Rated |
| Zafiropulo | 1 | $23,225 | 56 | 4.63/5.0 |
| Linus | 1 | $22,898 | 155 | 4.57/5.0 |
| Norma Und Rolf | 1 | $22,603 | 103 | 4.79/5.0 |
| Jose | 1 | $18,041 | 28 | 5.00/5.0 |
| Mark | 1 | $15,447 | 19 | 4.95/5.0 |
| Trudy | 1 | $15,183 | 197 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Horgen.
Dive Deeper: Advanced Horgen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Horgen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHorgen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Horgen
- The Horgen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 59.1% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Horgen, Apartment/Condo properties are the most common (77.3%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique (combined 9.0%) offer potential for unique stay experiences.
Horgen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Horgen
- The dominant room capacity in Horgen is 1 bedroom listings, making up 27.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.6% of the active Airbnb listings in Horgen, indicating a high concentration in these sizes.
Horgen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Horgen
- The most common guest capacity trend in Horgen vacation rentals is listings accommodating 4 guests (22.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Horgen STR market, accounting for 36.3% of listings.
- 18.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Horgen.
- On average, properties in Horgen are equipped to host 2.7 guests.
Horgen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Horgen
- The most common availability pattern in Horgen falls within the 271-366 days range, representing 40.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Horgen (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Horgen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
13.6% of total
2 Nights
4 listings
18.2% of total
3 Nights
5 listings
22.7% of total
4-6 Nights
3 listings
13.6% of total
7-29 Nights
2 listings
9.1% of total
30+ Nights
5 listings
22.7% of total
Key Insights
- The most prevalent minimum stay requirement in Horgen is 3 Nights, adopted by 22.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (22.7%) caters to monthly stays (30+ nights) in Horgen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 22.7% of Horgen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Horgen.
Horgen Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
9.1% of total
Moderate
6 listings
27.3% of total
Firm
7 listings
31.8% of total
Strict
7 listings
31.8% of total
Cancellation Policy Insights for Horgen
- The prevailing Airbnb cancellation policy trend in Horgen is Firm, used by 31.8% of listings.
- A majority (63.6%) of hosts in Horgen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.8% market standard in Horgen.
- With 31.8% using Strict terms, this is a viable option in Horgen, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Horgen.
Horgen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Horgen
- The overall average booking lead time for vacation rentals in Horgen is 43 days.
- Guests book furthest in advance for stays during July (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Horgen.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Horgen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Horgen (2025)
Amenity Prevalence
Amenity Insights for Horgen
- Essential amenities in Horgen that guests expect include: Hangers, Hair dryer, Heating, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Coffee maker, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Horgen: Hangers, Hair dryer, Heating, Dishes and silverware.
- Prioritize adding missing essentials: Hangers, Hair dryer, Heating, Dishes and silverware.
- Consider adding popular differentiators like Kitchen or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Horgen to stay competitive.
Horgen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Horgen
- The typical guest profile for Airbnb in Horgen consists of predominantly international visitors (83%), with top international origins including Switzerland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 17.2% of guests.
- Key international markets include Germany (22.2%) and Switzerland (17.2%).
- Top languages spoken are English (39.7%) followed by German (22.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Switzerland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Horgen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 548 | $6,064 | $524.03 | 51% |
| Rothenburg | 11 | $5,709 | $293.66 | 64% |
| Matten bei Interlaken | 63 | $5,284 | $330.86 | 59% |
| Grindelwald | 510 | $5,251 | $378.61 | 56% |
| Zermatt | 815 | $4,927 | $488.52 | 47% |
| Interlaken | 313 | $4,832 | $390.31 | 54% |
| Bassersdorf | 16 | $4,604 | $383.02 | 49% |
| Oberhofen am Thunersee | 27 | $4,533 | $309.16 | 54% |
| Ittenheim | 21 | $4,514 | $279.01 | 42% |
| Sigriswil | 102 | $4,486 | $283.58 | 55% |