Airbnb Market Analytics, Statistics and Data in Zermatt, Wallis, Switzerland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Zermatt? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Zermatt:
How much do Airbnb hosts make on average per month in Zermatt?
The short-term rental market in Zermatt shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,461 per month
- Strong performing properties (top 25%) make $7,504 or more
- Best-in-class properties (top 10%) achieve $12,591+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,501
Revenue Variations by Month
Occupancy Rates Throughout the Year in Zermatt
The market in Zermatt shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Zermatt
Daily rates in Zermatt vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $326 per night
- Strong performing properties (top 25%) secure $545 or more
- Best-in-class properties (top 10%) pull in $1,004+ per night
- Entry-level properties (bottom 25%) earn around $207
Daily Rate Variations by Month
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Seasonality patterns in Zermatt
Peak Season (February, March, January)
- Revenue peaks at $9717.08 per month
- Occupancy rates reach 64.05%
- Daily rates average $570.37
Shoulder Season
- Revenue averages $6021.73 per month
- Occupancy maintains 46.93%
- Daily rates hold at $484.94
Low Season (September, October, November)
- Revenue drops to $3608.99 per month
- Occupancy decreases to 34.16%
- Daily rates adjust to $409.59
Is it still profitable to do Airbnb in Zermatt in 2025?
Yes! Zermatt demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $6022 and As a mature market with 767 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Zermatt
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Zermatt Village | Charming alpine village at the foot of the Matterhorn, attracting visitors year-round for skiing, hiking, and breathtaking views. A prime location for those looking to experience Swiss culture and the stunning alpine landscape. | Matterhorn Glacier Paradise, Gornergrat Railway, Zermatt Museum, Matterhorn Museum, Hiking trails, Ski slopes |
| Unterrothorn | A popular area for its stunning mountain views and proximity to hiking trails. Ideal for outdoor enthusiasts and nature lovers, especially during summer and winter months. | Unterrothorn mountain, Hiking trails, Skiing areas, Panoramic views, Biking trails |
| Breithorn | Famous for its accessibility and dramatic scenery, this area attracts both adventure seekers and casual tourists looking to explore the Swiss Alps in a serene environment. | Breithorn mountain, Glacier hiking, Alpine scenery, Photography spots, Quiet retreats |
| Riffelsee | Renowned for its picturesque lake reflecting the Matterhorn, this area offers breathtaking views and is perfect for relaxation and leisure activities, attracting photographers and nature lovers alike. | Riffelsee lake, Matterhorn reflections, Hiking trails, Wildlife viewing, Picnic spots |
| Gornergrat | Famous for its panoramic train ride and stunning views of the Matterhorn, Gornergrat is a major draw for tourists looking for memorable experiences and scenic vistas. | Gornergrat Railway, Observatory, Panoramic views, Hiking trails, Dining at the summit |
| Furi | Located at the beginning of many beautiful hiking and skiing trails, Furi is a hub for outdoor activities and attracts both skiers in winter and hikers in summer. | Furi cable car, Ski trails, Summer hiking trails, Scenic picnic areas, Alpine lodges |
| Schwarzsee | A quieter area that provides a tranquil escape while still offering access to hiking and breathtaking views of the Matterhorn, appealing to those looking for peace in nature. | Schwarzsee lake, Hiking trails, Mountain views, Serene environment, Wildflowers |
| Trockener Steg | This area is easily accessible and serves as a gateway to some of the best skiing and hiking spots, making it a popular choice for outdoor enthusiasts and families. | Trockener Steg gondola, Ski access, Hiking trails, Alpine scenery, Restaurants and cafes |
Do you need a license for Airbnb in Zermatt?
We recommend checking directly with Zermatt's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Zermatt
Vrony Apt by Hotel Walliserhof - Matterhorn view
Entire Place • 3 bedrooms
Chalet Turquino / Apartment Adlerhorst
Entire Place • 6 bedrooms
Chalet A la Casa in Zermatt
Entire Place • 4 bedrooms
Chalet Gemini Zermatt by Mountain Exposure AG
Entire Place • 5 bedrooms
Chalet Ulysse Zermatt Charming and Cosy 12 guests
Entire Place • 6 bedrooms
Chalet Talisman in Zermatt
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Zermatt
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gustavo - Interhome Group | 110 | $4,417,066 | 1699 | 4.23/5.0 |
| Bronagh | 28 | $2,215,389 | 514 | 4.35/5.0 |
| Zermatt Holidays | 35 | $1,939,955 | 500 | 3.93/5.0 |
| Zermatt | 30 | $1,615,500 | 385 | 4.00/5.0 |
| John | 22 | $1,476,486 | 10945 | 4.76/5.0 |
| Alessandro | 12 | $1,350,530 | 241 | 4.87/5.0 |
| Oliver | 21 | $1,042,540 | 324 | 4.66/5.0 |
| Asher | 10 | $794,375 | 138 | 4.45/5.0 |
| Stuart | 15 | $732,515 | 525 | 4.30/5.0 |
| Sabi & Esther | 14 | $725,200 | 2700 | 4.82/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Zermatt
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.7%), with apartment & condo and house properties comprising 95.6% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (4.5% combined)
Room Capacity Distribution
Analysis of 767 properties in Zermatt shows that 1 bedroom properties are most prevalent, making up 34.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.7% of all listings.
Key Insights
- Most common: 1 bedroom (34.3%)
- Least common: 5+ bedrooms (2.7%)
- Market concentration: 61.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 767 properties in Zermatt reveals that 4 guests properties dominate the market, representing 27.9% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 52.9% of the market.
Key Insights
- Most common capacity: 4 guests (27.9% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 52.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 767 properties in Zermatt, the most common availability pattern is 271-366 days (38.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.2% of properties).
Key Insights
- Most common availability window: 271-366 days (38.5%)
- Most common booking duration: 91-180 days (30.2%)
- Properties with high availability (180+ days): 68.2%
- Properties with long-term bookings (180+ days): 32.6%
Minimum Stay Distributions
1 Night
158 listings
22.2% of total
2 Nights
77 listings
10.8% of total
3 Nights
118 listings
16.6% of total
4-6 Nights
218 listings
30.6% of total
7-29 Nights
63 listings
8.8% of total
30+ Nights
78 listings
11% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 33.0%
- Mid-length stays (4-6 nights) represent 30.6% of listings
- Monthly+ stays (11%) suggest a stable extended-stay market
- High market flexibility with 49.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
54 listings
7.5% of total
Super Strict 125 Days
1 listings
0.1% of total
Super Strict 60 Days
22 listings
3% of total
Super Strict 95 Days
1 listings
0.1% of total
Flexible
19 listings
2.6% of total
Moderate
93 listings
12.9% of total
Firm
261 listings
36.1% of total
Strict
271 listings
37.5% of total
Key Insights
- Strict is the preferred policy at 37.5% of listings
- Stricter policies (Firm & Strict) dominate at 73.6% of the market
- Strong market consensus around Strict policies
- Super Strict 95 Days policies are least common at 0.1% of listings
Recommendations
- The market supports stricter policies, with 73.6% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Mar, averaging 108 days
- Shortest booking windows are in Sep, Oct, Nov, averaging 71 days
- Winter shows the longest average booking window at 107 days, while Fall has the shortest at 71 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 107 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Nov when lead times are shortest
Popular Airbnb Amenities in Zermatt
Below is the distribution of amenities across listings in Zermatt:
Traveler Demographics
Key Insights
- Domestic travelers make up 9.3% of total guests, indicating a mostly international-driven market.
- Primary international markets: Switzerland (13.7%) and United Kingdom (9.8%)
- English is the top language at 63.9%, followed by Chinese (10.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for New York and London markets
- Develop localized content for Switzerland and United Kingdom
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Zermatt. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 517 | $7,184 | $550.44 | 54% |
| Matten bei Interlaken | 51 | $6,179 | $336.06 | 62% |
| Iseltwald | 14 | $5,849 | $364.85 | 57% |
| La Rivière-Enverse | 17 | $5,717 | $560.63 | 43% |
| Habkern | 13 | $5,548 | $345.96 | 54% |
| Niederried bei Interlaken | 10 | $5,456 | $501.82 | 36% |
| Riggisberg | 10 | $5,433 | $313.22 | 56% |
| Interlaken | 290 | $5,217 | $323.90 | 56% |
| Oberhofen am Thunersee | 24 | $4,946 | $267.05 | 56% |
| Grindelwald | 479 | $4,897 | $340.21 | 57% |
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