Airbnb Market Analytics, Statistics and Data in Verbier, Wallis, Switzerland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Verbier? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Verbier:
How much do Airbnb hosts make on average per month in Verbier?
The short-term rental market in Verbier shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,236 per month
- Strong performing properties (top 25%) make $5,941 or more
- Best-in-class properties (top 10%) achieve $10,484+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,638
Revenue Variations by Month
Occupancy Rates Throughout the Year in Verbier
The market in Verbier shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 45% or higher
- Best-in-class properties (top 10%) reach 62%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Verbier
Daily rates in Verbier vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $403 per night
- Strong performing properties (top 25%) secure $657 or more
- Best-in-class properties (top 10%) pull in $1,156+ per night
- Entry-level properties (bottom 25%) earn around $258
Daily Rate Variations by Month
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Seasonality patterns in Verbier
Peak Season (February, March, January)
- Revenue peaks at $9350.73 per month
- Occupancy rates reach 56.47%
- Daily rates average $634.85
Shoulder Season
- Revenue averages $4719.81 per month
- Occupancy maintains 31.14%
- Daily rates hold at $581.69
Low Season (May, September, October)
- Revenue drops to $2418.15 per month
- Occupancy decreases to 16.70%
- Daily rates adjust to $504.39
Is it still profitable to do Airbnb in Verbier in 2025?
Yes! Verbier demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 31% and strong monthly revenue averaging $4720 and As a mature market with 515 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Verbier
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Medran | Medran is the heart of Verbier and offers easy access to the ski lifts and the vibrant après-ski scene. It's prime real estate for attracting tourists who want convenience and excitement. | Les 4 Vallées Ski Area, Medran Ski Lift, Verbier Village, Après-ski clubs, Restaurants and bars |
| Le Châble | Le Châble is a charming village located just below Verbier, providing a quieter alternative with easy access to the slopes via the gondola. It's perfect for families and those looking for a serene mountain experience. | Gondola to Verbier, Mountain biking trails, Local shops and cafes, Charming alpine architecture |
| Verbier Village | The village itself is a bustling hub with a mix of luxury shops, restaurants, and vibrant nightlife. It attracts a diverse crowd and provides a lively atmosphere year-round. | Place Centrale, Verbier Festival, Luxury boutiques, Gourmet restaurants |
| Les Ruinettes | Offering stunning views and direct access to hiking and mountain biking trails in the summer, Les Ruinettes is ideal for nature lovers looking for a peaceful retreat. | Hiking trails, Mountain biking, Views over the Alps, Picnic areas |
| Savoleyres | Savoleyres is a quieter area with breathtaking panoramic views of the mountains. It's perfect for those looking to escape the hustle of Verbier while still being close to the action. | Panoramic viewpoints, Lifts to Verbier, Lush alpine meadows, Tranquil atmosphere |
| La Tzoumaz | This nearby area offers both skiing in winter and hiking in summer. It is less crowded than Verbier, making it a great choice for families and those wanting a quieter experience. | Ski slopes, Hiking paths, Family-friendly activities, Scenic views |
| Bruson | Bruson is a hidden gem for skiing and an authentic Swiss village experience. It attracts visitors looking for a less commercialized ski experience with extraordinary terrain. | Skiing in winter, Hiking in summer, Authentic Swiss cuisine, Local crafts |
| Verbier 4 Vallees | The entire 4 Valleys ski area is a huge draw for skiers and snowboarders alike. Hosting in this region attracts those wanting a full-access ski pass and diverse terrain. | Ski resorts in 4 Valleys, Snow parks, Diverse ski slopes, Winter and summer sports activities |
Do you need a license for Airbnb in Verbier?
We recommend checking directly with Verbier's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Verbier
Apartment in the center of Verbier
Entire Place • 3 bedrooms
Luxury chalet-style penthouse in Verbier center
Entire Place • 4 bedrooms
Luxury chalet in central Verbier
Entire Place • 4 bedrooms
Apartment Clover
Entire Place • 2 bedrooms
The Ride Inn Verbier
Entire Place • 7 bedrooms
Place Centrale, very cozy 2BR garden apartment
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Verbier
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Verbier Location™ | 36 | $945,150 | 203 | 3.10/5.0 |
| Sandra - Interhome Group | 29 | $906,400 | 316 | 4.24/5.0 |
| Alexandre | 29 | $749,413 | 562 | 4.29/5.0 |
| Julie - Interhome Group | 21 | $470,300 | 176 | 3.75/5.0 |
| Agence | 23 | $458,717 | 112 | 2.46/5.0 |
| Melissa | 6 | $377,649 | 66 | 4.94/5.0 |
| Guy And Oriana From La Ruinett | 8 | $327,686 | 91 | 3.06/5.0 |
| Sascha | 2 | $266,251 | 23 | 5.00/5.0 |
| Besson | 12 | $246,897 | 66 | 3.62/5.0 |
| Nora | 3 | $245,027 | 32 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Verbier
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.9%), with apartment & condo and house properties comprising 99.2% of inventory
- Untapped potential in outdoor & mobile segments (0.8% combined)
Room Capacity Distribution
Analysis of 515 properties in Verbier shows that 2 bedrooms properties are most prevalent, making up 29.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 58.1% of all listings.
Key Insights
- Most common: 2 bedrooms (29.5%)
- Least common: 5+ bedrooms (4.7%)
- Market concentration: 58.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 515 properties in Verbier reveals that 4 guests properties dominate the market, representing 26.2% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 50.1% of the market.
Key Insights
- Most common capacity: 4 guests (26.2% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 50.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 515 properties in Verbier, the most common availability pattern is 271-366 days (70.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (42.7% of properties).
Key Insights
- Most common availability window: 271-366 days (70.1%)
- Most common booking duration: 31-90 days (42.7%)
- Properties with high availability (180+ days): 95.9%
- Properties with long-term bookings (180+ days): 4.7%
Minimum Stay Distributions
1 Night
100 listings
21.1% of total
2 Nights
75 listings
15.8% of total
3 Nights
66 listings
13.9% of total
4-6 Nights
143 listings
30.2% of total
7-29 Nights
42 listings
8.9% of total
30+ Nights
48 listings
10.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 36.9%
- Mid-length stays (4-6 nights) represent 30.2% of listings
- Monthly+ stays (10.1%) suggest a stable extended-stay market
- High market flexibility with 50.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
51 listings
11.9% of total
Super Strict 30 Days
41 listings
9.5% of total
Flexible
18 listings
4.2% of total
Moderate
47 listings
10.9% of total
Firm
124 listings
28.8% of total
Strict
149 listings
34.7% of total
Key Insights
- Strict is the preferred policy at 34.7% of listings
- Stricter policies (Firm & Strict) dominate at 63.5% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 4.2% of listings
Recommendations
- The market supports stricter policies, with 63.5% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Mar, Feb, averaging 93 days
- Shortest booking windows are in Nov, Jun, Oct, averaging 37 days
- Winter shows the longest average booking window at 84 days, while Fall has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 84 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Oct when lead times are shortest
Popular Airbnb Amenities in Verbier
Below is the distribution of amenities across listings in Verbier:
Traveler Demographics
Key Insights
- Domestic travelers make up 23.2% of total guests, indicating a moderate local market presence.
- Primary international markets: United Kingdom (29.7%) and United States (20%)
- English is the top language at 48.9%, followed by French (25.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.7%
Recommendations
- Target marketing campaigns for London and Geneva markets
- Develop localized content for United Kingdom and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Verbier. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 517 | $7,184 | $550.44 | 54% |
| Matten bei Interlaken | 51 | $6,179 | $336.06 | 62% |
| Iseltwald | 14 | $5,849 | $364.85 | 57% |
| La Rivière-Enverse | 17 | $5,717 | $560.63 | 43% |
| Habkern | 13 | $5,548 | $345.96 | 54% |
| Niederried bei Interlaken | 10 | $5,456 | $501.82 | 36% |
| Riggisberg | 10 | $5,433 | $313.22 | 56% |
| Interlaken | 290 | $5,217 | $323.90 | 56% |
| Oberhofen am Thunersee | 24 | $4,946 | $267.05 | 56% |
| Grindelwald | 479 | $4,897 | $340.21 | 57% |
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