Airbnb Market Analytics, Statistics and Data in Sion, Wallis, Switzerland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sion? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sion:
How much do Airbnb hosts make on average per month in Sion?
The short-term rental market in Sion shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,872 per month
- Strong performing properties (top 25%) make $3,184 or more
- Best-in-class properties (top 10%) achieve $4,588+ monthly
- Entry-level properties (bottom 25%) typically earn around $839
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sion
The market in Sion shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sion
Daily rates in Sion vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $134 per night
- Strong performing properties (top 25%) secure $217 or more
- Best-in-class properties (top 10%) pull in $585+ per night
- Entry-level properties (bottom 25%) earn around $91
Daily Rate Variations by Month
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Seasonality patterns in Sion
Peak Season (February, March, August)
- Revenue peaks at $3692.35 per month
- Occupancy rates reach 49.59%
- Daily rates average $267.09
Shoulder Season
- Revenue averages $2452.70 per month
- Occupancy maintains 41.45%
- Daily rates hold at $243.85
Low Season (May, April, November)
- Revenue drops to $1894.92 per month
- Occupancy decreases to 34.27%
- Daily rates adjust to $229.11
Is it still profitable to do Airbnb in Sion in 2025?
Yes! Sion demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and solid monthly revenue averaging $2453 and The market's 147 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sion
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sion City Center | Historic area with charming streets, stunning architecture, and a lively atmosphere. It's a great location for tourists to explore local shops, restaurants, and cultural sites. | Sion Cathedral, Sion Castle, Place de la Planta, Valère Basilica, Old Town |
| Valais Wine Region | Famed for its vineyards and wine production, this area attracts wine enthusiasts and those looking to experience the local terroir. Scenic views and wine tasting opportunities make it a prime spot for visitors. | Château de Villa, Wine Cellars, Sion's vineyards, Wine Route, Caves de la Planta |
| Mont-Fort | A popular ski destination known for its extensive slopes and outdoor activities year-round. Ideal for those seeking adventure, winter sports, and breathtaking alpine scenery. | Mont-Fort Ski Area, Verbier Ski Resort, Snowboarding, Hiking trails, Scenic cable cars |
| Les Iles | A picturesque area by the Rhône River, appealing to guests looking for nature and tranquility within the city. Great for walks, relaxation, and enjoying local culture. | Rhone River, Parc des Iles, Local cafes, Picnic areas, Cycling paths |
| Sion Festival Area | Ideal for tourists interested in music and cultural festivals held throughout the year. Close to major event venues and attracts a younger demographic. | Sion sous les étoiles, Festival de Musique de Sion, Cultural events, Local bars and restaurants, Nightlife |
| Tourbillon | Home to the ruins of a medieval castle and offers panoramic views of Sion. It’s a historical area that attracts visitors interested in history and hiking. | Tourbillon Castle, Hiking trails, Scenic viewpoints, Cultural heritage sites, Photogenic landscapes |
| Bruson | A small ski area near Sion, known for its family-friendly atmosphere and beautiful nature, perfect for skiing enthusiasts and families visiting during winter. | Bruson Ski Area, Local restaurants, Family-friendly slopes, Ski schools, Nature walks |
| Château de la Bâtie | Close to Sion, this historical site offers stunning views and attracts those interested in Swiss history and culture, along with local events and exhibitions. | Château de la Bâtie, Historical exhibitions, Nature trails, Picnic spots, Cultural events |
Do you need a license for Airbnb in Sion?
We recommend checking directly with Sion's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sion
Chalet Commaraf! - Swiss Alp 4 Valleys
Entire Place • 3 bedrooms
Beautiful home at the foot of the castles
Entire Place • 2 bedrooms
5* Ski In&Out chalet with jacuzzi, sauna, cinema..
Entire Place • 4 bedrooms
Mayens de l'Ours Cz 013 - Mountain apartment 8 per
Entire Place • 3 bedrooms
Spacious in Central Valais
Entire Place • 4 bedrooms
LES 4 BEARS, Chalet familial les Agettes/Veysonnaz
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Sion
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cedric | 12 | $537,343 | 414 | 4.76/5.0 |
| Alpvision Résidences | 17 | $339,237 | 42 | 2.50/5.0 |
| Nicolas CoucouNCo | 10 | $185,057 | 194 | 4.67/5.0 |
| Anaël | 2 | $133,390 | 50 | 5.00/5.0 |
| Sarah | 1 | $92,626 | 14 | 4.93/5.0 |
| Nadia - Interhome Group | 6 | $78,787 | 10 | 1.63/5.0 |
| Stéphane | 5 | $63,392 | 252 | 4.71/5.0 |
| Steve | 8 | $62,318 | 308 | 4.22/5.0 |
| 5175360 | 2 | $58,306 | 4 | 0.00/5.0 |
| Cleja | 2 | $58,137 | 19 | 4.76/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sion
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.4%), with apartment & condo and house properties comprising 95.2% of inventory
- Untapped potential in boutique & hotels segments (4.8% combined)
Room Capacity Distribution
Analysis of 147 properties in Sion shows that 1 bedroom properties are most prevalent, making up 36.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 56.5% of all listings.
Key Insights
- Most common: 1 bedroom (36.1%)
- Least common: 4 bedrooms (2.7%)
- Market concentration: 56.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 147 properties in Sion reveals that 4 guests properties dominate the market, representing 23.8% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 46.3% of the market.
Key Insights
- Most common capacity: 4 guests (23.8% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 46.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 147 properties in Sion, the most common availability pattern is 271-366 days (45.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (24.5% of properties).
Key Insights
- Most common availability window: 271-366 days (45.6%)
- Most common booking duration: 31-90 days (24.5%)
- Properties with high availability (180+ days): 68.0%
- Properties with long-term bookings (180+ days): 33.3%
Minimum Stay Distributions
1 Night
55 listings
41.4% of total
2 Nights
41 listings
30.8% of total
3 Nights
11 listings
8.3% of total
4-6 Nights
9 listings
6.8% of total
7-29 Nights
10 listings
7.5% of total
30+ Nights
7 listings
5.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.2%
- Mid-length stays (4-6 nights) represent 6.8% of listings
- Monthly+ stays (5.3%) suggest a stable extended-stay market
- High market flexibility with 80.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
22 listings
17.3% of total
Flexible
17 listings
13.4% of total
Moderate
40 listings
31.5% of total
Firm
12 listings
9.4% of total
Strict
36 listings
28.3% of total
Key Insights
- Moderate is the preferred policy at 31.5% of listings
- The market shows a balanced distribution between guest-friendly (44.9%) and strict (37.7%) policies
- Strong market consensus around Moderate policies
- Firm policies are least common at 9.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Dec, Feb, averaging 71 days
- Shortest booking windows are in Oct, Jun, Nov, averaging 47 days
- Winter shows the longest average booking window at 67 days, while Fall has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 67 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Nov when lead times are shortest
Popular Airbnb Amenities in Sion
Below is the distribution of amenities across listings in Sion:
Traveler Demographics
Key Insights
- Domestic travelers make up 40.4% of total guests, indicating a significant local market share.
- Primary international markets: France (28.2%) and United States (7.5%)
- English is the top language at 39.7%, followed by French (29.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Geneva and Zürich markets
- Develop localized content for France and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sion. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 517 | $7,184 | $550.44 | 54% |
| Matten bei Interlaken | 51 | $6,179 | $336.06 | 62% |
| Iseltwald | 14 | $5,849 | $364.85 | 57% |
| La Rivière-Enverse | 17 | $5,717 | $560.63 | 43% |
| Habkern | 13 | $5,548 | $345.96 | 54% |
| Niederried bei Interlaken | 10 | $5,456 | $501.82 | 36% |
| Riggisberg | 10 | $5,433 | $313.22 | 56% |
| Interlaken | 290 | $5,217 | $323.90 | 56% |
| Oberhofen am Thunersee | 24 | $4,946 | $267.05 | 56% |
| Grindelwald | 479 | $4,897 | $340.21 | 57% |
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