Airbnb Market Analytics, Statistics and Data in Lens, Wallis, Switzerland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lens? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lens:
How much do Airbnb hosts make on average per month in Lens?
The short-term rental market in Lens shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,968 per month
- Strong performing properties (top 25%) make $3,837 or more
- Best-in-class properties (top 10%) achieve $6,271+ monthly
- Entry-level properties (bottom 25%) typically earn around $996
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lens
The market in Lens shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lens
Daily rates in Lens vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $227 per night
- Strong performing properties (top 25%) secure $340 or more
- Best-in-class properties (top 10%) pull in $545+ per night
- Entry-level properties (bottom 25%) earn around $141
Daily Rate Variations by Month
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Seasonality patterns in Lens
Peak Season (February, December, August)
- Revenue peaks at $4666.40 per month
- Occupancy rates reach 50.44%
- Daily rates average $329.88
Shoulder Season
- Revenue averages $2934.91 per month
- Occupancy maintains 35.37%
- Daily rates hold at $300.82
Low Season (October, November, June)
- Revenue drops to $2196.42 per month
- Occupancy decreases to 24.74%
- Daily rates adjust to $260.77
Is it still profitable to do Airbnb in Lens in 2025?
Yes! Lens demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and strong monthly revenue averaging $2935 and With 201 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lens
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lens Village | A charming village known for its beautiful landscapes and proximity to nature. It attracts tourists looking for a serene getaway in the Swiss Alps. | The Aletsch Glacier, Hiking Trails, Scenic Mountain Views, Local Swiss Cuisine, Winter Sports Activities |
| Anzère | A popular ski resort area that offers winter sports and summer hiking. Great for tourists looking for adventure activities throughout the year. | Anzère ski slopes, Thermal spa, Hiking trails, Mountain biking, Scenic viewpoint at the top |
| Leukerbad | Famous for its thermal baths and wellness retreats, often a choice for tourists seeking relaxation and rejuvenation in a mountainous setting. | Leukerbad Thermal Baths, Hiking routes, Mountain bike trails, Kandersteg area, Local restaurants with traditional Swiss food |
| Visp | A central town that serves as a gateway to various mountain resorts and activities. Ideal for those seeking both adventure and convenience. | Visp town square, Access to Zermatt, Hiking and biking routes, Local food market, Cultural events |
| Zermatt | Famous for the Matterhorn and skiing, Zermatt is a world-renowned tourist destination that attracts visitors year-round for both winter sports and summer hiking. | Matterhorn Glacier Paradise, Zermatt Mont Cervin Palace, Gornergrat Railway, Hiking trails to Matterhorn, Cultural museums |
| Saas Fee | Known as the 'Pearl of the Alps,' it offers stunning views and is a major destination for skiing and summer hiking activities. | Skiing and snowboarding, Saas Fee Glacier, Hiking trails, Local boutiques, Festivals and events |
| Crans-Montana | A luxury ski resort and summer destination known for its breathtaking views and high-end shops. Attracts wealthy tourists looking for an upscale experience. | Crans-Montana ski area, Golf courses, Fine dining restaurants, Local art galleries, Scenic viewpoints |
| Gornergrat | A spectacular viewpoint and hiking area that offers breathtaking views of the Matterhorn and is a must-visit for tourists in the region during all seasons. | Gornergrat Railway, Hiking trails, Matterhorn views, Observation platforms, Wildlife spotting |
Do you need a license for Airbnb in Lens?
We recommend checking directly with Lens's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Lens
Modern & spacious Chalet apt w/ private parking
Entire Place • 3 bedrooms
Alpine Luxury Retreat with Golf View
Entire Place • 6 bedrooms
Upscale Alpine Retreat
Entire Place • 3 bedrooms
Crans Montana sous les Etoiles
Entire Place • 3 bedrooms
Exclusive Comfy Apartment in Central Crans-Montana
Entire Place • 3 bedrooms
Quiet apartment with garden in Crans-Montana
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Lens
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Simon From Superhosts | 5 | $344,328 | 51 | 3.91/5.0 |
| Jimmy | 7 | $332,012 | 218 | 4.85/5.0 |
| Cedric | 4 | $232,869 | 71 | 4.95/5.0 |
| Constantin'S Family | 8 | $138,394 | 375 | 4.98/5.0 |
| Thibaud | 1 | $134,902 | 25 | 5.00/5.0 |
| Stephanie - Interhome Group | 10 | $104,594 | 49 | 2.77/5.0 |
| 164304486 | 4 | $98,046 | 5 | 0.00/5.0 |
| Eloïse | 1 | $91,625 | 4 | 5.00/5.0 |
| Emery | 1 | $75,586 | 11 | 4.82/5.0 |
| Leo | 1 | $71,854 | 7 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lens
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97%), with apartment & condo and house properties comprising 98.1% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (2.0% combined)
Room Capacity Distribution
Analysis of 201 properties in Lens shows that 1 bedroom properties are most prevalent, making up 33.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.2% of all listings.
Key Insights
- Most common: 1 bedroom (33.3%)
- Least common: 4 bedrooms (2.5%)
- Market concentration: 63.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 201 properties in Lens reveals that 4 guests properties dominate the market, representing 36.3% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 54.2% of the market.
Key Insights
- Most common capacity: 4 guests (36.3% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 54.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 201 properties in Lens, the most common availability pattern is 271-366 days (59.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.8% of properties).
Key Insights
- Most common availability window: 271-366 days (59.2%)
- Most common booking duration: 31-90 days (32.8%)
- Properties with high availability (180+ days): 84.1%
- Properties with long-term bookings (180+ days): 16.9%
Minimum Stay Distributions
1 Night
26 listings
14.2% of total
2 Nights
45 listings
24.6% of total
3 Nights
35 listings
19.1% of total
4-6 Nights
49 listings
26.8% of total
7-29 Nights
15 listings
8.2% of total
30+ Nights
13 listings
7.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 38.8%
- Mid-length stays (4-6 nights) represent 26.8% of listings
- Monthly+ stays (7.1%) suggest a stable extended-stay market
- High market flexibility with 57.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
5 listings
2.9% of total
Super Strict 60 Days
1 listings
0.6% of total
Flexible
24 listings
14% of total
Moderate
51 listings
29.8% of total
Firm
41 listings
24% of total
Strict
49 listings
28.7% of total
Key Insights
- Moderate is the preferred policy at 29.8% of listings
- The market shows a balanced distribution between guest-friendly (43.8%) and strict (52.7%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Sep, Jan, averaging 77 days
- Shortest booking windows are in May, Nov, Oct, averaging 36 days
- Winter shows the longest average booking window at 76 days, while Fall has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 76 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during May-Oct when lead times are shortest
Popular Airbnb Amenities in Lens
Below is the distribution of amenities across listings in Lens:
Traveler Demographics
Key Insights
- Domestic travelers make up 43.1% of total guests, indicating a significant local market share.
- Primary international markets: France (24.8%) and United Kingdom (8.1%)
- English is the top language at 40%, followed by French (28.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.4%
Recommendations
- Target marketing campaigns for Geneva and Lausanne markets
- Develop localized content for France and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lens. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 517 | $7,184 | $550.44 | 54% |
| Matten bei Interlaken | 51 | $6,179 | $336.06 | 62% |
| Iseltwald | 14 | $5,849 | $364.85 | 57% |
| La Rivière-Enverse | 17 | $5,717 | $560.63 | 43% |
| Habkern | 13 | $5,548 | $345.96 | 54% |
| Niederried bei Interlaken | 10 | $5,456 | $501.82 | 36% |
| Riggisberg | 10 | $5,433 | $313.22 | 56% |
| Interlaken | 290 | $5,217 | $323.90 | 56% |
| Oberhofen am Thunersee | 24 | $4,946 | $267.05 | 56% |
| Grindelwald | 479 | $4,897 | $340.21 | 57% |
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