Airbnb Market Analytics, Statistics and Data in Lugano, Ticino, Switzerland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lugano? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lugano:
How much do Airbnb hosts make on average per month in Lugano?
The short-term rental market in Lugano shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,105 per month
- Strong performing properties (top 25%) make $3,976 or more
- Best-in-class properties (top 10%) achieve $6,168+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,010
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lugano
The market in Lugano shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lugano
Daily rates in Lugano vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $165 per night
- Strong performing properties (top 25%) secure $230 or more
- Best-in-class properties (top 10%) pull in $337+ per night
- Entry-level properties (bottom 25%) earn around $119
Daily Rate Variations by Month
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Seasonality patterns in Lugano
Peak Season (July, August, June)
- Revenue peaks at $4054.14 per month
- Occupancy rates reach 55.46%
- Daily rates average $219.07
Shoulder Season
- Revenue averages $2903.07 per month
- Occupancy maintains 39.39%
- Daily rates hold at $205.30
Low Season (December, November, January)
- Revenue drops to $1482.93 per month
- Occupancy decreases to 24.52%
- Daily rates adjust to $188.06
Is it still profitable to do Airbnb in Lugano in 2025?
Yes! Lugano demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $2903 and As a mature market with 588 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lugano
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | The heart of Lugano with easy access to shops, restaurants, and public transport. Ideal for travelers who want to experience the vibrant city life and cultural activities. | Piazza della Riforma, Lugano Arte e Cultura (LAC), Parco Ciani, Casino Lugano, Lake Lugano |
| Lakefront | Scenic area along Lake Lugano, perfect for tourists seeking stunning views and leisure activities. Popular for water sports and lakeside relaxation. | Lugano Lake, Monte Brè, Lugano Boat Tours, Parco Ciani, Lugano Waterfront |
| Paradiso | A charming district adjacent to Lugano with beautiful parks and great views of the lake. Attracts families and couples looking for a peaceful retreat close to the city. | Parco Paradiso, Chiesa di Santa Maria del Sasso, Sky Lounge |
| Collina d'Oro | An upscale residential area offering tranquility and luxury. Suitable for travelers wanting a more exclusive and luxurious stay while being close to city attractions. | Hiking trails, Luxury villas, Breathtaking views |
| Morcote | A picturesque village by the lake known for its charming architecture and beautiful gardens. Great for those looking to experience local culture and scenic beauty outside of the city. | Church of Santa Maria del Sasso, Scherrer Park, Morcote Castle |
| Breganzona | A residential area close to Lugano, offering a mix of local life and easy access to the city. Ideal for long-term stays and families. | Local shops, Parks, Lugano Golf Club |
| Tesserete | A small village in the hills offering tranquility and access to nature. Perfect for travelers wanting to explore the Ticino region away from tourist crowds. | Hiking trails, Nature parks, Local dining options |
| Ponte Tresa | A charming border town on the lakeshore, known for its stunning views and cross-border accessibility to Italy. Great for tourists wanting a peaceful getaway with local charm. | Lake Lugano, Ponte Tresa train station, Local eateries |
Do you need a license for Airbnb in Lugano?
Yes, Lugano requires a license for operating an Airbnb. Current market data shows 61% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Lugano
Sky Lounge Penthouse, Lux,5 star
Entire Place • 3 bedrooms
Exclusive lakefront villa with heated-pool
Entire Place • 4 bedrooms
Casa Calina - House up to 22 people with lake view
Entire Place • 8 bedrooms
Lakefront Terrace
Entire Place • 2 bedrooms
IMPERIALof Lugano 3 with a lake view, free parking
Entire Place • 2 bedrooms
Luxury flat with breathtaking view (Unique 3)
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Lugano
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Happy.Rentals | 85 | $1,885,559 | 1474 | 4.07/5.0 |
| Quokka Team | 58 | $1,352,958 | 1432 | 4.07/5.0 |
| Ana | 21 | $1,231,634 | 1290 | 4.95/5.0 |
| EasyLife Swiss | 20 | $920,507 | 217 | 3.90/5.0 |
| Alessandra | 14 | $340,799 | 783 | 4.67/5.0 |
| Valerio | 8 | $294,888 | 354 | 4.86/5.0 |
| 553259046 | 14 | $261,623 | 40 | 2.37/5.0 |
| Simone | 5 | $253,508 | 461 | 4.81/5.0 |
| Andrea & Alex | 7 | $235,070 | 459 | 4.73/5.0 |
| Annamaria | 4 | $224,010 | 208 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lugano
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.1%), with apartment & condo and house properties comprising 96.1% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (3.9% combined)
Room Capacity Distribution
Analysis of 588 properties in Lugano shows that 1 bedroom properties are most prevalent, making up 52.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 78.2% of all listings.
Key Insights
- Most common: 1 bedroom (52.4%)
- Least common: 5+ bedrooms (0.3%)
- Market concentration: 78.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 588 properties in Lugano reveals that 4 guests properties dominate the market, representing 41.2% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 66.5% of the market.
Key Insights
- Most common capacity: 4 guests (41.2% of market)
- Least common capacity: 7 guests (0.5% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 66.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 588 properties in Lugano, the most common availability pattern is 271-366 days (48% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.6% of properties).
Key Insights
- Most common availability window: 271-366 days (48%)
- Most common booking duration: 91-180 days (31.6%)
- Properties with high availability (180+ days): 77.2%
- Properties with long-term bookings (180+ days): 23.6%
Minimum Stay Distributions
1 Night
190 listings
37.3% of total
2 Nights
181 listings
35.5% of total
3 Nights
49 listings
9.6% of total
4-6 Nights
28 listings
5.5% of total
7-29 Nights
6 listings
1.2% of total
30+ Nights
56 listings
11% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.8%
- Mid-length stays (4-6 nights) represent 5.5% of listings
- Monthly+ stays (11%) suggest a stable extended-stay market
- High market flexibility with 82.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.2% of total
Super Strict 30 Days
6 listings
1.2% of total
Flexible
97 listings
20% of total
Moderate
114 listings
23.5% of total
Firm
89 listings
18.4% of total
Strict
178 listings
36.7% of total
Key Insights
- Strict is the preferred policy at 36.7% of listings
- The market shows a balanced distribution between guest-friendly (43.5%) and strict (55.1%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 65 days
- Shortest booking windows are in Nov, Feb, Dec, averaging 35 days
- Summer shows the longest average booking window at 63 days, while Winter has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 63 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Dec when lead times are shortest
Popular Airbnb Amenities in Lugano
Below is the distribution of amenities across listings in Lugano:
Traveler Demographics
Key Insights
- Domestic travelers make up 34.5% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (25.6%) and Germany (11.4%)
- English is the top language at 45%, followed by German (20.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Zürich and Geneva markets
- Develop localized content for United States and Germany
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lugano. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 517 | $7,184 | $550.44 | 54% |
| Matten bei Interlaken | 51 | $6,179 | $336.06 | 62% |
| Iseltwald | 14 | $5,849 | $364.85 | 57% |
| Habkern | 13 | $5,548 | $345.96 | 54% |
| Niederried bei Interlaken | 10 | $5,456 | $501.82 | 36% |
| Riggisberg | 10 | $5,433 | $313.22 | 56% |
| Interlaken | 290 | $5,217 | $323.90 | 56% |
| Oberhofen am Thunersee | 24 | $4,946 | $267.05 | 56% |
| Grindelwald | 479 | $4,897 | $340.21 | 57% |
| Alpnach | 11 | $4,805 | $237.14 | 51% |
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