Airbnb Market Analytics, Statistics and Data in Locarno, Ticino, Switzerland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Locarno? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Locarno:
How much do Airbnb hosts make on average per month in Locarno?
The short-term rental market in Locarno shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,806 per month
- Strong performing properties (top 25%) make $3,141 or more
- Best-in-class properties (top 10%) achieve $4,928+ monthly
- Entry-level properties (bottom 25%) typically earn around $850
Revenue Variations by Month
Occupancy Rates Throughout the Year in Locarno
The market in Locarno shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Locarno
Daily rates in Locarno vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $166 per night
- Strong performing properties (top 25%) secure $239 or more
- Best-in-class properties (top 10%) pull in $352+ per night
- Entry-level properties (bottom 25%) earn around $124
Daily Rate Variations by Month
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Seasonality patterns in Locarno
Peak Season (July, August, May)
- Revenue peaks at $3643.43 per month
- Occupancy rates reach 51.13%
- Daily rates average $224.03
Shoulder Season
- Revenue averages $2432.48 per month
- Occupancy maintains 35.31%
- Daily rates hold at $205.38
Low Season (November, February, January)
- Revenue drops to $1268.73 per month
- Occupancy decreases to 17.51%
- Daily rates adjust to $188.21
Is it still profitable to do Airbnb in Locarno in 2025?
Yes! Locarno demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and solid monthly revenue averaging $2432 and With 249 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Locarno
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town (Centro Storico) | Charming historical center with narrow streets, picturesque squares, and stunning architecture. Perfect for visitors who want to explore Local culture and history. | Piazza Grande, Santuario della Madonna del Sasso, Castello Visconteo, Museo Comunale, Local restaurants and cafes |
| Lago Maggiore Promenade | Beautiful lakeside area ideal for relaxation and scenic views. Attracts tourists looking for outdoor activities and waterfront experiences. | Lakeside promenades, Boat trips on Lake Maggiore, Lido Locarno, Parco delle Camelie, Water sports activities |
| Ascona | Charming neighboring town known for its Mediterranean flair, vibrant arts scene, and beautiful lakeside. Attracts artistic individuals and those seeking a tranquil escape. | Piazza Giuseppe Motta, Museo Comunale Ascona, Church of San Pietro e Paolo, Art galleries and shops, Boat tours |
| Falconera | A hillside area offering breathtaking views of the lake and mountains. Popular with visitors who enjoy hiking and nature. | Hiking trails, Breathtaking mountain views, Picnic areas, Wildlife watching, Quiet atmosphere |
| Lido di Locarno | Family-friendly area with beaches, swimming pools, and recreational activities. Perfect for families and groups looking for a fun vacation. | Lido swimming pool, Beach access, Water slides, Playgrounds, Beach volleyball courts |
| Valle Verzasca | Stunning valley with crystal-clear waters and beautiful nature. Ideal for adventurous travelers looking for outdoor activities. | Verzasca Dam, Hiking trails, Natural swimming holes, Stunning landscapes, Local restaurants |
| Mottas Morvy | A serene and picturesque area that provides a perfect escape from the hustle and bustle. Great for those who seek peace and quiet. | Tranquil ambiance, Nature walks, Scenic views, Local farms, Artisanal products |
| Gordola | A nearby town with easy access to Locarno and outdoor adventures. Attracts those looking for a more local experience. | Hiking trails, Local markets, Community events, Beautiful parks, Proximity to Locarno |
Do you need a license for Airbnb in Locarno?
Yes, Locarno requires a license for operating an Airbnb. Current market data shows 56% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Locarno
♥CasaSerena Rustico Typical Ticino Garden Lake View
Entire Place • 3 bedrooms
Family apartment, near the beach whit P. car park
Entire Place • 2 bedrooms
Grosses Haus an Panorama-Lage - Dolcevita Locarno
Entire Place • 16 bedrooms
Casa bella Locarno
Entire Place • 3 bedrooms
Lake View Penthouse Apt. 701 AIR-CONDITIONED
Entire Place • 3 bedrooms
Designer Suite Etro in Locarno (Parco Lago)
Entire Place • 1 bedroom
Top Performing Professional Hosts in Locarno
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Franco - Interhome Group | 32 | $599,982 | 253 | 4.22/5.0 |
| Quokka Team | 17 | $393,938 | 169 | 3.80/5.0 |
| Residenza Vivian | 17 | $388,477 | 522 | 4.83/5.0 |
| Giorgio | 1 | $256,031 | 110 | 4.88/5.0 |
| Christian | 13 | $191,303 | 73 | 2.83/5.0 |
| 57050063 | 7 | $160,018 | 319 | 3.56/5.0 |
| Alberto | 1 | $130,316 | 14 | 4.79/5.0 |
| Carolina | 2 | $114,426 | 46 | 4.91/5.0 |
| Dino Charlotte Michael | 5 | $113,392 | 275 | 4.67/5.0 |
| Helen | 4 | $111,992 | 226 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Locarno
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.1%), with apartment & condo and house properties comprising 94.7% of inventory
- Untapped potential in boutique & hotels, unique stays segments (5.2% combined)
Room Capacity Distribution
Analysis of 249 properties in Locarno shows that 1 bedroom properties are most prevalent, making up 53.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 79.9% of all listings.
Key Insights
- Most common: 1 bedroom (53.4%)
- Least common: 5+ bedrooms (0.4%)
- Market concentration: 79.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 249 properties in Locarno reveals that 4 guests properties dominate the market, representing 33.7% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 67.1% of the market.
Key Insights
- Most common capacity: 4 guests (33.7% of market)
- Least common capacity: 7 guests (1.2% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 67.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 249 properties in Locarno, the most common availability pattern is 271-366 days (57% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (36.1% of properties).
Key Insights
- Most common availability window: 271-366 days (57%)
- Most common booking duration: 31-90 days (36.1%)
- Properties with high availability (180+ days): 86.3%
- Properties with long-term bookings (180+ days): 15.3%
Minimum Stay Distributions
1 Night
61 listings
27.2% of total
2 Nights
87 listings
38.8% of total
3 Nights
34 listings
15.2% of total
4-6 Nights
16 listings
7.1% of total
7-29 Nights
5 listings
2.2% of total
30+ Nights
21 listings
9.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 66.0%
- Mid-length stays (4-6 nights) represent 7.1% of listings
- Monthly+ stays (9.4%) suggest a stable extended-stay market
- High market flexibility with 81.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.5% of total
Super Strict 30 Days
3 listings
1.4% of total
Flexible
24 listings
10.8% of total
Moderate
87 listings
39.2% of total
Firm
71 listings
32% of total
Strict
36 listings
16.2% of total
Key Insights
- Moderate is the preferred policy at 39.2% of listings
- The market shows a balanced distribution between guest-friendly (50.0%) and strict (48.2%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 106 days
- Shortest booking windows are in Feb, Jan, Nov, averaging 38 days
- Summer shows the longest average booking window at 106 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 106 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Nov when lead times are shortest
Popular Airbnb Amenities in Locarno
Below is the distribution of amenities across listings in Locarno:
Traveler Demographics
Key Insights
- Domestic travelers make up 69.5% of total guests, indicating a significant local market share.
- Primary international markets: Germany (8.3%) and United States (6.4%)
- English is the top language at 38%, followed by German (30.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Zürich and Bern markets
- Develop localized content for Germany and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Locarno. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 517 | $7,184 | $550.44 | 54% |
| Matten bei Interlaken | 51 | $6,179 | $336.06 | 62% |
| Iseltwald | 14 | $5,849 | $364.85 | 57% |
| Habkern | 13 | $5,548 | $345.96 | 54% |
| Niederried bei Interlaken | 10 | $5,456 | $501.82 | 36% |
| Riggisberg | 10 | $5,433 | $313.22 | 56% |
| Interlaken | 290 | $5,217 | $323.90 | 56% |
| Oberhofen am Thunersee | 24 | $4,946 | $267.05 | 56% |
| Grindelwald | 479 | $4,897 | $340.21 | 57% |
| Alpnach | 11 | $4,805 | $237.14 | 51% |
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