Airbnb Market Analytics, Statistics and Data in Ascona, Ticino, Switzerland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ascona? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ascona:
How much do Airbnb hosts make on average per month in Ascona?
The short-term rental market in Ascona shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,897 per month
- Strong performing properties (top 25%) make $3,168 or more
- Best-in-class properties (top 10%) achieve $4,789+ monthly
- Entry-level properties (bottom 25%) typically earn around $937
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ascona
The market in Ascona shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 66%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ascona
Daily rates in Ascona vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $176 per night
- Strong performing properties (top 25%) secure $234 or more
- Best-in-class properties (top 10%) pull in $304+ per night
- Entry-level properties (bottom 25%) earn around $137
Daily Rate Variations by Month
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Seasonality patterns in Ascona
Peak Season (July, August, June)
- Revenue peaks at $3817.06 per month
- Occupancy rates reach 56.57%
- Daily rates average $219.68
Shoulder Season
- Revenue averages $2362.68 per month
- Occupancy maintains 34.84%
- Daily rates hold at $203.85
Low Season (November, December, January)
- Revenue drops to $888.72 per month
- Occupancy decreases to 14.43%
- Daily rates adjust to $189.79
Is it still profitable to do Airbnb in Ascona in 2025?
Yes! Ascona demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and solid monthly revenue averaging $2363 and The market's 192 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ascona
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lungolago | The scenic lakeside promenade in Ascona, known for its beautiful views of Lake Maggiore, perfect for travelers seeking relaxation and scenic beauty. Great for outdoor activities and lakeside dining. | Lake Maggiore, Ascona's Old Town, Lido di Ascona, Parco Comunale, Café Foyer |
| Old Town (Centro Storico) | The historic heart of Ascona, charming cobblestone streets, and picturesque buildings. This area attracts those interested in history, culture, and local shops. | Church of San Pietro, Piazza Giuseppe Motta, Museo Comunale d'Arte, Casa Serodine, Art galleries |
| Monte Verità | A historic hill and cultural center known for its tranquil environment and natural beauty. Ideal for those looking for a peaceful retreat surrounded by nature. | Monte Verità trails, Anita-Conti Museum, Garden of the Monte Verità, Cultural events, Views of the lake |
| Cascata del Toce | A bit outside of Ascona, this stunning waterfall attracts nature lovers and outdoor enthusiasts. Perfect for visitors looking to explore the natural beauty of the region. | Cascata del Toce, Hiking trails, Scenic viewpoints, Picnic areas, Natural park |
| Golf Club Ascona | A premium golf destination in the region, attracting golf enthusiasts and luxury travelers. Great for those looking for sporting activities amidst beautiful landscapes. | Golf course, Clubhouse, Restaurants, Scenic surroundings, Golf tournaments |
| Valle Verzasca | Renowned for its crystal-clear waters and beautiful hiking trails, it attracts nature lovers and adventure seekers. Ideal for outdoor activities like hiking and swimming. | Verzasca River, The Ponte dei Salti, Hiking trails, Natural pools, Bungee jumping spots |
| Ticino Wine Region | Famous for its vineyards and wine production, this area attracts wine enthusiasts and gourmets. A great place for tasting local wines and enjoying the culinary scene. | Vineyards, Wine tasting tours, Local restaurants, Scenic drives, Cultural festivals |
| Riviera di Lugano | A popular tourist area known for its stunning lake views, beautiful villas, and recreational activities. Perfect for vacationers looking for a mix of relaxation and entertainment. | Lake Lugano, Parco Ciani, Villa Fogazzaro Roi, Lugano Art and Culture, Food markets |
Do you need a license for Airbnb in Ascona?
Yes, Ascona requires a license for operating an Airbnb. Current market data shows 59% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Ascona
Nice apartment, pool pool, golf and hotel service
Entire Place • 2 bedrooms
art Ascona Design Attica
Entire Place • 2 bedrooms
Edle 3.5 Zư am Lago Maggiore inkl.
Entire Place • 2 bedrooms
Fantastic garden apartment
Entire Place • 2 bedrooms
Ascona: Casa Cristina
Entire Place • 3 bedrooms
Ascona: Cà Nova
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Ascona
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Claudia - Interhome Group | 49 | $716,727 | 669 | 4.25/5.0 |
| Karin | 19 | $331,236 | 275 | 3.93/5.0 |
| Nadine | 4 | $167,133 | 442 | 4.90/5.0 |
| Sandra - Interhome Group | 8 | $144,577 | 54 | 4.09/5.0 |
| 346004988 | 2 | $110,969 | 21 | 4.93/5.0 |
| Depandance | 5 | $106,439 | 172 | 3.94/5.0 |
| Unique Locations | 1 | $99,022 | 23 | 4.96/5.0 |
| Christoph | 2 | $82,668 | 10 | 4.92/5.0 |
| Olivia | 2 | $82,477 | 348 | 4.61/5.0 |
| Andrea | 1 | $63,230 | 36 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ascona
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.8%), with apartment & condo and house properties comprising 97.4% of inventory
- Untapped potential in boutique & hotels segments (2.6% combined)
Room Capacity Distribution
Analysis of 192 properties in Ascona shows that 1 bedroom properties are most prevalent, making up 55.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 84.9% of all listings.
Key Insights
- Most common: 1 bedroom (55.2%)
- Least common: 4 bedrooms (0.5%)
- Market concentration: 84.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 192 properties in Ascona reveals that 4 guests properties dominate the market, representing 43.8% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 76.0% of the market.
Key Insights
- Most common capacity: 4 guests (43.8% of market)
- Least common capacity: 5 guests (3.1% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 76.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 192 properties in Ascona, the most common availability pattern is 271-366 days (49.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (39.6% of properties).
Key Insights
- Most common availability window: 271-366 days (49.5%)
- Most common booking duration: 91-180 days (39.6%)
- Properties with high availability (180+ days): 87.0%
- Properties with long-term bookings (180+ days): 13.5%
Minimum Stay Distributions
1 Night
31 listings
17.2% of total
2 Nights
67 listings
37.2% of total
3 Nights
35 listings
19.4% of total
4-6 Nights
25 listings
13.9% of total
7-29 Nights
5 listings
2.8% of total
30+ Nights
17 listings
9.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 54.4%
- Mid-length stays (4-6 nights) represent 13.9% of listings
- Monthly+ stays (9.4%) suggest a stable extended-stay market
- High market flexibility with 73.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
2.3% of total
Flexible
13 listings
7.6% of total
Moderate
47 listings
27.3% of total
Firm
80 listings
46.5% of total
Strict
28 listings
16.3% of total
Key Insights
- Firm is the preferred policy at 46.5% of listings
- Stricter policies (Firm & Strict) dominate at 62.8% of the market
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 2.3% of listings
Recommendations
- The market supports stricter policies, with 62.8% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 101 days
- Shortest booking windows are in Apr, Jan, Dec, averaging 40 days
- Summer shows the longest average booking window at 101 days, while Winter has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 101 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Dec when lead times are shortest
Popular Airbnb Amenities in Ascona
Below is the distribution of amenities across listings in Ascona:
Traveler Demographics
Key Insights
- Domestic travelers make up 76.1% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (7.5%) and United States (5.5%)
- English is the top language at 36.3%, followed by German (34%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Zürich and Bern markets
- Develop localized content for Germany and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ascona. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 517 | $7,184 | $550.44 | 54% |
| Matten bei Interlaken | 51 | $6,179 | $336.06 | 62% |
| Iseltwald | 14 | $5,849 | $364.85 | 57% |
| Habkern | 13 | $5,548 | $345.96 | 54% |
| Niederried bei Interlaken | 10 | $5,456 | $501.82 | 36% |
| Riggisberg | 10 | $5,433 | $313.22 | 56% |
| Interlaken | 290 | $5,217 | $323.90 | 56% |
| Oberhofen am Thunersee | 24 | $4,946 | $267.05 | 56% |
| Grindelwald | 479 | $4,897 | $340.21 | 57% |
| Alpnach | 11 | $4,805 | $237.14 | 51% |
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