Zernez Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grisons, Switzerland
Is Airbnb profitable in Zernez in 2025? Explore comprehensive Airbnb analytics for Zernez, Grisons, Switzerland to uncover income potential. This 2025 STR market report for Zernez, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Zernez, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zernez Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Zernez Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Zernez (2025)
Understanding the monthly revenue variations for Airbnb listings in Zernez is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zernez is typically February, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zernez across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,196+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,013 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,242 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,429, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zernez
Zernez Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Zernez STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zernez:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zernez
Average Daily Rate (ADR) Airbnb Trends in Zernez (2025)
Effective short term rental pricing strategy in Zernez involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zernez typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $299+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $214 or more.
- Typical properties (Median) charge around $159 per night.
- Entry-level properties (Bottom 25%) earn around $114 per night.
Average Daily Rate (ADR) Trend by Month in Zernez
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Airbnb Seasonality Analysis & Trends in Zernez (2025)
Peak Season (February, January, March)
- Revenue averages $3,483 per month
- Occupancy rates average 57.1%
- Daily rates average $206
Shoulder Season
- Revenue averages $2,343 per month
- Occupancy maintains around 46.2%
- Daily rates hold near $173
Low Season (April, June, December)
- Revenue drops to average $1,711 per month
- Occupancy decreases to average 33.7%
- Daily rates adjust to average $177
Seasonality Insights for Zernez
- The Airbnb seasonality in Zernez shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Zernez's highest earning potential, with monthly revenues capable of climbing to $3,954, occupancy reaching a high of 69.1%, and ADRs peaking at $211.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,404, occupancy could drop to 31.7%, and ADRs may adjust down to $164.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zernez.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Zernez seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Zernez (2025)
Exploring the top neighborhoods for short-term rentals in Zernez? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zernez Village | Charming village known as the gateway to the Swiss National Park. Attractive to nature lovers and families looking for outdoor experiences in a picturesque alpine setting. | Swiss National Park, Zernez Museum of Cultural History, Scenic hiking trails, Engadin Valley, Bicycle trails, Local gastronomy |
| National Park Region | A vast natural reserve that attracts tourists year-round for hiking, skiing, and wildlife watching. Perfect for those seeking a peaceful retreat in nature. | Muottas Muragl, Skiing in winter, Wildlife observation, Alpine meadows, Camping sites, Guided nature tours |
| Zernez Loft | Modern accommodations within Zernez designed for a comfortable stay. Appeals to those wanting convenience while enjoying the serene surroundings of the Alps. | Boutique shops, Local cafes, Cultural events, Convenient access to attractions, Public transport access, Cycling and hiking itineraries |
| Museum Quarter | Cultural district featuring museums and local art, making it appealing for tourists interested in history and culture. | Zernez Museum, Art exhibitions, Workshops, Local artisan shops |
| Engadin Valley | Renowned for its stunning landscapes and outdoor activities, this area is perfect for sports enthusiasts and vacationers seeking relaxation. | Hiking trails, Ski resorts, Engadin Lake, Alpine dining, Paragliding |
| Local Cuisine Trail | A culinary hotspot showcasing traditional Grisons cuisine, attracting food lovers to explore local flavors and specialties. | Traditional restaurants, Seasonal food festivals, Cooking classes |
| Winter Sports Hub | A winter wonderland attracting skiing and snowboarding enthusiasts. Great for those interested in winter sports and cozy alpine lodging. | Ski slopes, Snowshoe trails, Winter hiking, après-ski spots |
| Wellness Retreats | Zernez is known for its serene atmosphere, providing a perfect backdrop for wellness tourism. Appeals to visitors seeking relaxation and spa services. | Spas, Yoga retreats, Wellness centers, Thermal baths |
Understanding Airbnb License Requirements & STR Laws in Zernez (2025)
While Zernez, Grisons, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zernez to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Zernez (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zernezbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Historic 6-bedroom luxury loft for 12-15 guests
Entire Place • 6 bedrooms
Chasa Melchior: Lovingly furnished 4.5-room attic
Entire Place • 3 bedrooms
Historic Art Nouveau flat for 4 guests
Entire Place • 2 bedrooms
Über den Dächern von Zernez
Entire Place • 2 bedrooms
Top renovated Engadine house, near St. Moritz
Entire Place • 3 bedrooms
Chasa Schimels 150b
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Zernez (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Zernez based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Claudio | 3 | $106,231 | 72 | 4.91/5.0 |
| Martina | 2 | $63,382 | 55 | 4.91/5.0 |
| Gertraud | 2 | $35,982 | 16 | 4.96/5.0 |
| Host #27452736 | 1 | $33,082 | 0 | N/A/5.0 |
| Margrit | 1 | $31,588 | 19 | 4.89/5.0 |
| Daniel | 1 | $31,285 | 66 | 4.77/5.0 |
| Ivonne | 1 | $30,612 | 104 | 4.97/5.0 |
| Anna | 2 | $30,327 | 92 | 4.90/5.0 |
| Maitreyi D. | 3 | $29,169 | 25 | 4.76/5.0 |
| Sara | 1 | $25,555 | 40 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zernez.
Dive Deeper: Advanced Zernez STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zernez. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZernez Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zernez
- The Zernez Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.2% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Zernez, Apartment/Condo properties are the most common (75.9%), reflecting the local real estate landscape.
- The presence of 13.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Zernez Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zernez
- The dominant room capacity in Zernez is 1 bedroom listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.5% of the active Airbnb listings in Zernez, indicating a high concentration in these sizes.
- A significant 27.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zernez.
Zernez Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zernez
- The most common guest capacity trend in Zernez vacation rentals is listings accommodating 2 guests (37.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Zernez STR market, accounting for 58.6% of listings.
- 31.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zernez.
- On average, properties in Zernez are equipped to host 4.1 guests.
Zernez Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zernez
- The most common availability pattern in Zernez falls within the 271-366 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Zernez (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Zernez Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
17.9% of total
2 Nights
2 listings
7.1% of total
3 Nights
3 listings
10.7% of total
4-6 Nights
7 listings
25% of total
7-29 Nights
6 listings
21.4% of total
30+ Nights
5 listings
17.9% of total
Key Insights
- The most prevalent minimum stay requirement in Zernez is 4-6 Nights, adopted by 25% of listings. This highlights the market's preference for longer commitments.
- A significant segment (17.9%) caters to monthly stays (30+ nights) in Zernez, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 25% of Zernez hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zernez.
Zernez Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
7.7% of total
Flexible
2 listings
7.7% of total
Moderate
5 listings
19.2% of total
Firm
11 listings
42.3% of total
Strict
6 listings
23.1% of total
Cancellation Policy Insights for Zernez
- The prevailing Airbnb cancellation policy trend in Zernez is Firm, used by 42.3% of listings.
- A majority (65.4%) of hosts in Zernez utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.3% market standard in Zernez.
- Regularly review your cancellation policy against competitors and market demand shifts in Zernez.
Zernez STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Zernez
- The overall average booking lead time for vacation rentals in Zernez is 93 days.
- Guests book furthest in advance for stays during February (average 129 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 54 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (120 days avg.) sees the longest lead times, while Fall (73 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (93 days) as a baseline for your pricing and availability strategy in Zernez.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 129 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 120 days) to capture early planners.
- Monitor your own booking lead times against these Zernez averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Zernez (2025)
Amenity Prevalence
Amenity Insights for Zernez
- Essential amenities in Zernez that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zernez: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zernez to stay competitive.
Zernez Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Zernez
- The typical guest profile for Airbnb in Zernez consists of primarily domestic travelers (68%), often arriving from nearby Zürich, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 67.8% of guests.
- Key international markets include Switzerland (67.8%) and Germany (8.7%).
- Top languages spoken are English (33.3%) followed by German (25%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Zürich and Winterthur.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Zernez Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Urtijëi - St. Ulrich in Gröden - Ortisei | 155 | $4,276 | $654.50 | 39% |
| Moos in Passeier - Moso in Passiria | 18 | $4,232 | $574.68 | 28% |
| Sala Comacina | 69 | $4,017 | $390.28 | 48% |
| Laglio | 63 | $3,984 | $459.63 | 43% |
| Bayrischzell | 38 | $3,884 | $373.96 | 38% |
| Bürserberg | 41 | $3,632 | $333.78 | 42% |
| Brand | 61 | $3,577 | $466.21 | 32% |
| Brenzone sul Garda | 20 | $3,425 | $328.41 | 46% |
| Pfafflar | 10 | $3,421 | $263.43 | 57% |
| Oliveto Lario | 100 | $3,303 | $334.90 | 51% |