Airbnb Market Analytics, Statistics and Data in Silvaplana, Grisons, Switzerland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Silvaplana? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Silvaplana:
How much do Airbnb hosts make on average per month in Silvaplana?
The short-term rental market in Silvaplana shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,924 per month
- Strong performing properties (top 25%) make $3,537 or more
- Best-in-class properties (top 10%) achieve $6,550+ monthly
- Entry-level properties (bottom 25%) typically earn around $836
Revenue Variations by Month
Occupancy Rates Throughout the Year in Silvaplana
The market in Silvaplana shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 25% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Silvaplana
Daily rates in Silvaplana vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $235 per night
- Strong performing properties (top 25%) secure $326 or more
- Best-in-class properties (top 10%) pull in $462+ per night
- Entry-level properties (bottom 25%) earn around $165
Daily Rate Variations by Month
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Seasonality patterns in Silvaplana
Peak Season (February, March, August)
- Revenue peaks at $4244.65 per month
- Occupancy rates reach 45.35%
- Daily rates average $345.85
Shoulder Season
- Revenue averages $2744.04 per month
- Occupancy maintains 32.26%
- Daily rates hold at $289.20
Low Season (November, June, September)
- Revenue drops to $1662.94 per month
- Occupancy decreases to 20.06%
- Daily rates adjust to $239.56
Is it still profitable to do Airbnb in Silvaplana in 2025?
Yes! Silvaplana demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and strong monthly revenue averaging $2744 and The market's 145 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Silvaplana
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Silvaplana Lake | Stunning lakeside views with a serene atmosphere, perfect for water sports, hiking, and relaxation. Great for tourists wanting to enjoy nature and outdoor activities. | Lake Silvaplana, Windsurfing, Hiking trails, Picnic areas, Scenic viewpoints |
| Corvatsch | Home to the famous Corvatsch mountain, this area is ideal for skiing and snowboarding in winter and hiking and biking in summer. Attracts adventure seekers and nature lovers. | Corvatsch Ski Area, Ski schools, Hiking routes, Alpine dining, Panoramic views |
| Silvaplana Village | A charming alpine village with traditional architecture, offering cozy accommodations and access to local culture. Family-friendly and perfect for cultural tourism. | Traditional Swiss architecture, Local shops and restaurants, Cultural festivals, Village events, Art galleries |
| St. Moritz | Famous luxury destination nearby known for its upscale amenities, shopping, and winter sports. Attracts affluent travelers looking for premium experiences and events. | St. Moritz lake, Luxury boutiques, World-class ski resorts, Gourmet restaurants, Cultural events |
| Lej da Staz | A picturesque lake known for its tranquility and beautiful walking paths. Ideal for romantic getaways and nature lovers looking to unwind in scenic landscapes. | Lej da Staz lake, Walking trails, Nature photography, Picnic spots, Forest areas |
| Muottas Muragl | Offers breathtaking views of the Engadin mountain landscape. A preferred spot for hiking and photography enthusiasts throughout the year. | Muottas Muragl viewpoint, Hiking trails, Mountain restaurants, Cable car rides, Photography spots |
| Sils-Maria | A quaint village full of history and charm, known for its literary connections. Popular for those seeking a peaceful retreat and cultural heritage experiences. | Nietzsche's house, Historical monuments, Scenic walking paths, Local cuisine, Art exhibitions |
| Engadin Valley | An expansive valley offering a variety of outdoor activities, from skiing in winter to mountain biking in summer. A great area for adventure tourism. | Engadin Ski Arena, Biking trails, Scenic drives, Natural parks, Adventure sports |
Do you need a license for Airbnb in Silvaplana?
We recommend checking directly with Silvaplana's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Silvaplana
Chesa Myrta - attic with beautiful lake view
Entire Place • 2 bedrooms
Chesa Romana - Silvaplana
Entire Place • 3 bedrooms
Chesa Nair - Surlej
Entire Place • 2 bedrooms
Chesa Polaschin 4 - Silvaplana by Interhome
Entire Place • 2 bedrooms
Lovely apartment with garden
Entire Place • 2 bedrooms
Chesa Mastrel - Silvaplana
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Silvaplana
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Speciale | 8 | $383,216 | 192 | 4.68/5.0 |
| Christoph - Interhome Group | 25 | $285,004 | 194 | 3.90/5.0 |
| Christoph - Interhome Group | 29 | $278,015 | 140 | 2.75/5.0 |
| Christoph - Interhome Group | 8 | $257,377 | 46 | 3.55/5.0 |
| Martina | 1 | $103,801 | 12 | 5.00/5.0 |
| 5262056 | 28 | $102,482 | 99 | 2.03/5.0 |
| Alexander | 2 | $89,735 | 93 | 4.88/5.0 |
| Chesa | 7 | $89,659 | 89 | 4.33/5.0 |
| Mountain Flair | 5 | $84,242 | 12 | 2.00/5.0 |
| 547793922 | 2 | $77,529 | 6 | 2.50/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Silvaplana
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.2%), with apartment & condo and house properties comprising 98.0% of inventory
- Untapped potential in house, boutique & hotels segments (4.2% combined)
Room Capacity Distribution
Analysis of 145 properties in Silvaplana shows that 1 bedroom properties are most prevalent, making up 59.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 86.2% of all listings.
Key Insights
- Most common: 1 bedroom (59.3%)
- Least common: 5+ bedrooms (0.7%)
- Market concentration: 86.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 145 properties in Silvaplana reveals that 4 guests properties dominate the market, representing 36.6% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 69.7% of the market.
Key Insights
- Most common capacity: 4 guests (36.6% of market)
- Least common capacity: 7 guests (1.4% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 69.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 145 properties in Silvaplana, the most common availability pattern is 271-366 days (74.5% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (36.6% of properties).
Key Insights
- Most common availability window: 271-366 days (74.5%)
- Most common booking duration: 1-30 days (36.6%)
- Properties with high availability (180+ days): 93.1%
- Properties with long-term bookings (180+ days): 8.3%
Minimum Stay Distributions
1 Night
52 listings
52.5% of total
2 Nights
11 listings
11.1% of total
3 Nights
8 listings
8.1% of total
4-6 Nights
16 listings
16.2% of total
7-29 Nights
1 listings
1% of total
30+ Nights
11 listings
11.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.6%
- Mid-length stays (4-6 nights) represent 16.2% of listings
- Monthly+ stays (11.1%) suggest a stable extended-stay market
- High market flexibility with 71.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
16 listings
15.7% of total
Super Strict 60 Days
4 listings
3.9% of total
Moderate
5 listings
4.9% of total
Firm
53 listings
52% of total
Strict
24 listings
23.5% of total
Key Insights
- Firm is the preferred policy at 52.0% of listings
- Stricter policies (Firm & Strict) dominate at 75.5% of the market
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 3.9% of listings
Recommendations
- The market supports stricter policies, with 75.5% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Aug, averaging 105 days
- Shortest booking windows are in Nov, Jul, Jun, averaging 52 days
- Winter shows the longest average booking window at 101 days, while Summer has the shortest at 61 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 101 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jun when lead times are shortest
Popular Airbnb Amenities in Silvaplana
Below is the distribution of amenities across listings in Silvaplana:
Traveler Demographics
Key Insights
- Domestic travelers make up 56.8% of total guests, indicating a significant local market share.
- Primary international markets: Germany (9.8%) and United States (8.4%)
- English is the top language at 40.3%, followed by German (29.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%
Recommendations
- Target marketing campaigns for Zürich and Bern markets
- Develop localized content for Germany and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Silvaplana. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grindelwald | 479 | $4,897 | $340.21 | 57% |
| Alpnach | 11 | $4,805 | $237.14 | 51% |
| Laglio | 65 | $4,569 | $444.62 | 46% |
| Brienz (BE) | 139 | $4,412 | $273.02 | 55% |
| Brenzone sul Garda | 21 | $4,325 | $349.88 | 51% |
| Vitznau | 29 | $4,189 | $331.34 | 51% |
| Bürserberg | 40 | $3,897 | $357.26 | 42% |
| Lucerne | 373 | $3,896 | $261.16 | 54% |
| Bellagio | 383 | $3,767 | $342.14 | 53% |
| Steeg | 22 | $3,740 | $544.69 | 34% |
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