Airbnb Market Analytics, Statistics and Data in Laax, Grisons, Switzerland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Laax? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Laax:
How much do Airbnb hosts make on average per month in Laax?
The short-term rental market in Laax shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,845 per month
- Strong performing properties (top 25%) make $3,270 or more
- Best-in-class properties (top 10%) achieve $5,706+ monthly
- Entry-level properties (bottom 25%) typically earn around $900
Revenue Variations by Month
Occupancy Rates Throughout the Year in Laax
The market in Laax shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 47% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Laax
Daily rates in Laax vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $189 per night
- Strong performing properties (top 25%) secure $287 or more
- Best-in-class properties (top 10%) pull in $440+ per night
- Entry-level properties (bottom 25%) earn around $138
Daily Rate Variations by Month
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Seasonality patterns in Laax
Peak Season (February, January, March)
- Revenue peaks at $5260.89 per month
- Occupancy rates reach 67.17%
- Daily rates average $293.80
Shoulder Season
- Revenue averages $2813.28 per month
- Occupancy maintains 33.23%
- Daily rates hold at $247.73
Low Season (April, May, September)
- Revenue drops to $1499.22 per month
- Occupancy decreases to 22.89%
- Daily rates adjust to $230.91
Is it still profitable to do Airbnb in Laax in 2025?
Yes! Laax demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and strong monthly revenue averaging $2813 and The market's 191 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Laax
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Flims | A picturesque village close to Laax, renowned for its stunning natural scenery and outdoor activities, emerging as a popular destination for ski and nature enthusiasts. | Lake Flims, Flims Laax Foppa, Arosa Lenzerheide skiing area, Grapes of Flims wine tours, Hiking trails, Cycling routes |
| Laax Murschetg | This area is the heart of Laax, boasting premium access to ski lifts and resorts, making it ideal for visitors in winter and outdoor activities in summer. | Laax Ski Resort, Cavadur Ski Area, Ruinaulta (Grand Canyon of Switzerland), Skiing and snowboarding, Mountain biking trails, Wellness facilities |
| Laax Dorf | Village atmosphere with a friendly community, perfect for families and tourists looking for a relaxing atmosphere whilst still being close to activities. | Laax Village center, Local restaurants and cafes, Cultural events, Ski bus connections, Shopping in local boutiques, Nearby hiking trails |
| Ski Resort Flims-Laax | Gnarly slopes and diverse terrain make this a top choice for skiing and snowboarding enthusiasts, along with summer activities such as hiking and paragliding. | Ski lifts and slopes, Hiking trails, Mountain biking courses, Rider's Park, Club Med Laax, Restaurants with local cuisine |
| Nagens | An idyllic area with easy ski access and beautiful views, perfect for seasonal visitors seeking a quieter vacation setting yet connected to the major ski routes. | Scenic views of the Swiss Alps, Winter sports, Sumptuous mountain restaurants, Quiet hiking trails, Snowshoeing areas, Outdoor family activities |
| Laaxersee | The serene lake perfect for summer activities such as swimming and kayaking, attracting visitors looking for a peaceful retreat in nature. | Laaxersee swimming and boating, Hiking around the lake, Picnic spots, Birdwatching, Biking trails, Photography opportunities |
| Pregassona | A quaint neighborhood with access to Laax’s amenities and a relaxed vibe, appealing to those who prefer a more local experience. | Local shops and markets, Proximity to nature, Family-friendly parks, Cultural activities, Community events, Access to public transport |
| Val Frisal | Known for stunning landscapes and tranquil surroundings, appealing to travelers seeking a retreat for both summer and winter sports. | Scenic hiking routes, Fishing spots, Wildflower meadows, Winter sports opportunities, Nature exploration, Camping |
Do you need a license for Airbnb in Laax?
We recommend checking directly with Laax's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Laax
Luxury Chalet - Private Fitness Sauna and Cinema Room
Entire Place • 5 bedrooms
Luxury Chalet in Laax with Stunning Views
Entire Place • 5 bedrooms
Mountain View Apt. w/ Patio, Garden &Parking
Entire Place • 2 bedrooms
Traumhaftes Chalet in Laax
Entire Place • 6 bedrooms
Chalet Casa Acla Laax
Entire Place • 4 bedrooms
Casa Campanula - No. 1 Airbnb in Laax
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Laax
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Flims Laax Falera | 17 | $426,492 | 190 | 3.66/5.0 |
| Naomi | 1 | $195,432 | 7 | 5.00/5.0 |
| Edward | 2 | $155,815 | 309 | 4.86/5.0 |
| LAAX Homes | 9 | $107,691 | 60 | 4.11/5.0 |
| Karlis | 1 | $106,607 | 57 | 4.88/5.0 |
| Roswitha | 1 | $93,711 | 17 | 4.88/5.0 |
| Christoph - Interhome Group | 5 | $85,606 | 33 | 4.59/5.0 |
| 490588682 | 1 | $76,627 | 10 | 4.50/5.0 |
| Daniel | 6 | $73,001 | 182 | 4.71/5.0 |
| Markus And Judith | 1 | $63,129 | 86 | 4.87/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Laax
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.3%), with apartment & condo and house properties comprising 96.8% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (3.1% combined)
Room Capacity Distribution
Analysis of 191 properties in Laax shows that 1 bedroom properties are most prevalent, making up 44.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.3% of all listings.
Key Insights
- Most common: 1 bedroom (44.5%)
- Least common: 5+ bedrooms (2.1%)
- Market concentration: 72.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 191 properties in Laax reveals that 4 guests properties dominate the market, representing 35.1% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 53.4% of the market.
Key Insights
- Most common capacity: 4 guests (35.1% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 53.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 191 properties in Laax, the most common availability pattern is 271-366 days (59.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (42.9% of properties).
Key Insights
- Most common availability window: 271-366 days (59.7%)
- Most common booking duration: 31-90 days (42.9%)
- Properties with high availability (180+ days): 90.1%
- Properties with long-term bookings (180+ days): 12.0%
Minimum Stay Distributions
1 Night
22 listings
12.2% of total
2 Nights
42 listings
23.3% of total
3 Nights
26 listings
14.4% of total
4-6 Nights
64 listings
35.6% of total
7-29 Nights
13 listings
7.2% of total
30+ Nights
13 listings
7.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 35.5%
- Mid-length stays (4-6 nights) represent 35.6% of listings
- Monthly+ stays (7.2%) suggest a stable extended-stay market
- High market flexibility with 49.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
16 listings
9.2% of total
Flexible
14 listings
8% of total
Moderate
27 listings
15.5% of total
Firm
56 listings
32.2% of total
Strict
61 listings
35.1% of total
Key Insights
- Strict is the preferred policy at 35.1% of listings
- Stricter policies (Firm & Strict) dominate at 67.3% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 8.0% of listings
Recommendations
- The market supports stricter policies, with 67.3% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Feb, Dec, averaging 104 days
- Shortest booking windows are in Aug, Apr, Sep, averaging 67 days
- Winter shows the longest average booking window at 99 days, while Fall has the shortest at 69 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 99 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Laax
Below is the distribution of amenities across listings in Laax:
Traveler Demographics
Key Insights
- Domestic travelers make up 66% of total guests, indicating a significant local market share.
- Primary international markets: Germany (12.4%) and United States (4.6%)
- English is the top language at 39.2%, followed by German (31.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.4%
Recommendations
- Target marketing campaigns for Zürich and Zurich markets
- Develop localized content for Germany and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Laax. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grindelwald | 479 | $4,897 | $340.21 | 57% |
| Alpnach | 11 | $4,805 | $237.14 | 51% |
| Laglio | 65 | $4,569 | $444.62 | 46% |
| Brienz (BE) | 139 | $4,412 | $273.02 | 55% |
| Brenzone sul Garda | 21 | $4,325 | $349.88 | 51% |
| Vitznau | 29 | $4,189 | $331.34 | 51% |
| Bürserberg | 40 | $3,897 | $357.26 | 42% |
| Lucerne | 373 | $3,896 | $261.16 | 54% |
| Bellagio | 383 | $3,767 | $342.14 | 53% |
| Steeg | 22 | $3,740 | $544.69 | 34% |
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