Celerina/Schlarigna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grisons, Switzerland
Is Airbnb profitable in Celerina/Schlarigna in 2025? Explore comprehensive Airbnb analytics for Celerina/Schlarigna, Grisons, Switzerland to uncover income potential. This 2025 STR market report for Celerina/Schlarigna, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 112 active listings.
Whether you're considering an Airbnb investment in Celerina/Schlarigna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Celerina/Schlarigna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Celerina/Schlarigna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Celerina/Schlarigna (2025)
Understanding the monthly revenue variations for Airbnb listings in Celerina/Schlarigna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Celerina/Schlarigna is typically February, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Celerina/Schlarigna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,224+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,825 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,922 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,621, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Celerina/Schlarigna
Celerina/Schlarigna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Celerina/Schlarigna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Celerina/Schlarigna:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Celerina/Schlarigna
Average Daily Rate (ADR) Airbnb Trends in Celerina/Schlarigna (2025)
Effective short term rental pricing strategy in Celerina/Schlarigna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Celerina/Schlarigna typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $631+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $450 or more.
- Typical properties (Median) charge around $319 per night.
- Entry-level properties (Bottom 25%) earn around $235 per night.
Average Daily Rate (ADR) Trend by Month in Celerina/Schlarigna
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Airbnb Seasonality Analysis & Trends in Celerina/Schlarigna (2025)
Peak Season (February, January, March)
- Revenue averages $6,489 per month
- Occupancy rates average 47.6%
- Daily rates average $423
Shoulder Season
- Revenue averages $3,260 per month
- Occupancy maintains around 33.0%
- Daily rates hold near $373
Low Season (May, September, November)
- Revenue drops to average $1,685 per month
- Occupancy decreases to average 24.6%
- Daily rates adjust to average $341
Seasonality Insights for Celerina/Schlarigna
- The Airbnb seasonality in Celerina/Schlarigna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Celerina/Schlarigna's highest earning potential, with monthly revenues capable of climbing to $7,321, occupancy reaching a high of 51.0%, and ADRs peaking at $444.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,542, occupancy could drop to 17.9%, and ADRs may adjust down to $332.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Celerina/Schlarigna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Celerina/Schlarigna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Celerina/Schlarigna (2025)
Exploring the top neighborhoods for short-term rentals in Celerina/Schlarigna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Celerina Village | A charming traditional Swiss village with picturesque views and close proximity to skiing and hiking. It's perfect for tourists looking for a cozy mountain experience. | Muottas Muragl, Celerina Ski Resort, Engadin St. Moritz Golf Course, Ski paths to St. Moritz, Hiking trails around the Maloja Pass |
| Schlarigna Lake | A serene area featuring beautiful lakes and hiking paths, ideal for nature enthusiasts and families looking for relaxation and outdoor activities. | Lake Sils, Lake Silvaplana, Engadine Valley walks, Biking trails, Water sports opportunities |
| St. Moritz | Famous for luxury and winter sports, St. Moritz attracts high-end tourists year-round, ideal for Airbnb hosts aiming for premium listings. | St. Moritz Ski Resort, Lake St. Moritz, Signalbahn Cable Car, St. Moritz-Coronation Ice Rink, The Cresta Run |
| Sils im Engadin | Known for its picturesque landscapes and tranquility, this area draws visitors seeking peace and relaxation, along with hiking and wellness activities. | Nietzsche House, Sils-Maria hiking trails, Sils Castle, Hiking routes to Furtschellas, Cultural events |
| Celerina-Dorf | An authentic Swiss experience with mountain lodges and easy access to ski areas, Celerina-Dorf is perfect for family-friendly accommodations. | Ski slopes of Celerina, Traditional Swiss restaurants, Cultural heritage sites, Year-round outdoor activities, Local events and festivals |
| Marguns | A popular ski area with stunning views, catering to both winter sports enthusiasts and summer visitors looking for hiking and biking trails. | Marguns Mountain, Ski schools, Biking trails to St. Moritz, Summer festivals, Family-friendly activities |
| Pontresina | Nearby town known for its beautiful architecture and outdoor activities, popular with tourists looking for a charming base to explore the Engadin region. | Pontresina Museum, Morteratsch Glacier, Hiking trails, Chapel of St. Mary, Engadine nature parks |
| Corviglia | Famous ski area with thrilling slopes and summer hiking trails, appealing to adventure-seekers and those looking for weekend getaways. | Corviglia skiing, Piz Nair mountain, Golfing in summer, Alpine restaurants, Scenic cable car rides |
Understanding Airbnb License Requirements & STR Laws in Celerina/Schlarigna (2025)
While Celerina/Schlarigna, Grisons, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Celerina/Schlarigna to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Celerina/Schlarigna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Celerina/Schlarignabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury apartment in Celerina
Entire Place • 3 bedrooms
Luxury Mountain Retreat, incl. Underground Parking
Entire Place • 4 bedrooms
Chesa La Giunfra – Celerina
Entire Place • 3 bedrooms
St. Moritz Celerina heaven apt
Entire Place • 2 bedrooms
The Green Hut - Close to the ski lifts
Entire Place • 2 bedrooms
Chesa Pradash 5 - Celerina
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Celerina/Schlarigna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Celerina/Schlarigna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Speciale | 53 | $1,521,934 | 1328 | 4.66/5.0 |
| Sandra - Interhome | 7 | $260,468 | 69 | 4.81/5.0 |
| Christoph - Interhome | 6 | $164,865 | 65 | 4.65/5.0 |
| Giulia | 1 | $103,718 | 4 | 5.00/5.0 |
| Diana | 2 | $99,637 | 203 | 4.96/5.0 |
| Thierry | 1 | $92,939 | 52 | 4.90/5.0 |
| Raphael | 1 | $77,937 | 26 | 5.00/5.0 |
| Sara E Pippo | 1 | $62,631 | 24 | 4.88/5.0 |
| Andrea | 1 | $62,536 | 25 | 5.00/5.0 |
| Alessandra | 1 | $61,154 | 131 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Celerina/Schlarigna.
Dive Deeper: Advanced Celerina/Schlarigna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Celerina/Schlarigna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCelerina/Schlarigna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Celerina/Schlarigna
- The Celerina/Schlarigna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 112 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Celerina/Schlarigna, Apartment/Condo properties are the most common (98.2%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique (combined 1.8%) offer potential for unique stay experiences.
Celerina/Schlarigna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Celerina/Schlarigna
- The dominant room capacity in Celerina/Schlarigna is 2 bedrooms listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 64.3% of the active Airbnb listings in Celerina/Schlarigna, indicating a high concentration in these sizes.
- A significant 36.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Celerina/Schlarigna.
Celerina/Schlarigna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Celerina/Schlarigna
- The most common guest capacity trend in Celerina/Schlarigna vacation rentals is listings accommodating 6 guests (28.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Celerina/Schlarigna STR market, accounting for 57.2% of listings.
- 41.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Celerina/Schlarigna.
- On average, properties in Celerina/Schlarigna are equipped to host 4.7 guests.
Celerina/Schlarigna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Celerina/Schlarigna
- The most common availability pattern in Celerina/Schlarigna falls within the 271-366 days range, representing 59.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Celerina/Schlarigna (43.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Celerina/Schlarigna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
2.7% of total
2 Nights
7 listings
6.3% of total
3 Nights
6 listings
5.4% of total
4-6 Nights
19 listings
17.1% of total
7-29 Nights
2 listings
1.8% of total
30+ Nights
74 listings
66.7% of total
Key Insights
- The most prevalent minimum stay requirement in Celerina/Schlarigna is 30+ Nights, adopted by 66.7% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (9.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (66.7%) caters to monthly stays (30+ nights) in Celerina/Schlarigna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 66.7% of Celerina/Schlarigna hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 66.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Celerina/Schlarigna.
Celerina/Schlarigna Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
14 listings
12.8% of total
Super Strict 30 Days
10 listings
9.2% of total
Flexible
5 listings
4.6% of total
Moderate
8 listings
7.3% of total
Firm
23 listings
21.1% of total
Strict
49 listings
45% of total
Cancellation Policy Insights for Celerina/Schlarigna
- The prevailing Airbnb cancellation policy trend in Celerina/Schlarigna is Strict, used by 45% of listings.
- A majority (66.1%) of hosts in Celerina/Schlarigna utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 45% market standard in Celerina/Schlarigna.
- With 45% using Strict terms, this is a viable option in Celerina/Schlarigna, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Celerina/Schlarigna.
Celerina/Schlarigna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Celerina/Schlarigna
- The overall average booking lead time for vacation rentals in Celerina/Schlarigna is 72 days.
- Guests book furthest in advance for stays during December (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (94 days avg.) sees the longest lead times, while Fall (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Celerina/Schlarigna.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these Celerina/Schlarigna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Celerina/Schlarigna (2025)
Amenity Prevalence
Amenity Insights for Celerina/Schlarigna
- Essential amenities in Celerina/Schlarigna that guests expect include: Kitchen, Wifi, Hot water, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Celerina/Schlarigna: Kitchen, Wifi, Hot water, Heating.
- Prioritize adding missing essentials: Kitchen, Wifi, Hot water, Heating.
- Consider adding popular differentiators like TV or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Celerina/Schlarigna to stay competitive.
Celerina/Schlarigna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Celerina/Schlarigna
- The typical guest profile for Airbnb in Celerina/Schlarigna consists of a mix of domestic (51%) and international guests, often arriving from nearby Zürich, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 51.2% of guests.
- Key international markets include Switzerland (51.2%) and United States (9.4%).
- Top languages spoken are English (37.7%) followed by German (25.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Celerina/Schlarigna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rothenburg | 11 | $5,067 | $282.85 | 64% |
| Grindelwald | 509 | $5,042 | $370.46 | 56% |
| Balderschwang | 10 | $4,949 | $295.71 | 57% |
| Laglio | 62 | $4,308 | $523.82 | 42% |
| Brand | 62 | $4,171 | $530.29 | 33% |
| Alpnach | 11 | $4,163 | $249.69 | 49% |
| Vitznau | 32 | $4,160 | $401.15 | 47% |
| Brienz (BE) | 157 | $4,069 | $296.45 | 51% |
| Sala Comacina | 71 | $3,968 | $436.18 | 46% |
| Bürserberg | 42 | $3,818 | $332.31 | 41% |