Murten Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Fribourg, Switzerland
Is Airbnb profitable in Murten in 2025? Explore comprehensive Airbnb analytics for Murten, Fribourg, Switzerland to uncover income potential. This 2025 STR market report for Murten, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Murten, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Murten Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Murten Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Murten (2025)
Understanding the monthly revenue variations for Airbnb listings in Murten is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murten is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murten across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,781+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,781 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,057 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $647, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murten
Murten Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Murten STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murten:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murten
Average Daily Rate (ADR) Airbnb Trends in Murten (2025)
Effective short term rental pricing strategy in Murten involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murten typically peaks in May and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $219+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $182 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Murten
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Airbnb Seasonality Analysis & Trends in Murten (2025)
Peak Season (July, August, April)
- Revenue averages $1,928 per month
- Occupancy rates average 51.2%
- Daily rates average $140
Shoulder Season
- Revenue averages $1,416 per month
- Occupancy maintains around 38.3%
- Daily rates hold near $140
Low Season (February, March, November)
- Revenue drops to average $873 per month
- Occupancy decreases to average 30.6%
- Daily rates adjust to average $151
Seasonality Insights for Murten
- The Airbnb seasonality in Murten shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Murten's highest earning potential, with monthly revenues capable of climbing to $2,038, occupancy reaching a high of 59.1%, and ADRs peaking at $172.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $779, occupancy could drop to 26.1%, and ADRs may adjust down to $127.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Murten.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Murten seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Murten (2025)
Exploring the top neighborhoods for short-term rentals in Murten? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | Charming medieval old town with historical buildings and picturesque streets. Attracts tourists interested in history, culture, and local cuisine. | Murten Castle, Saint John's Church, Old Town Walls, Murten Museum, Market Square |
| Lakefront Promenade | Scenic lakeside promenade offering beautiful views of Lake Murten. Great for tourists seeking relaxation and outdoor activities. | Lake Murten, Boating and sailing, Lakeside beaches, Biking trails, Picnic areas |
| Wine Region | Famous for its vineyards and wine production, especially Pinot Noir. Ideal for wine enthusiasts and tourists looking for local experiences. | Vineyard tours, Wine tastings, Culinary experiences, Scenic landscapes, Wine festivals |
| Reformed Church District | Central area that is home to key cultural sites including churches and art venues, attracting those interested in local culture. | Reformed Church of Murten, Cultural events, Art exhibitions, Local concerts |
| Events Square | Hosts various local events and festivals, making it a lively spot for visitors during the summer months. | Flea markets, Food festivals, Concerts, Cultural events |
| Sports and Recreation | Surrounding areas with opportunities for sports and recreational activities, attracting active travelers and families. | Hiking trails, Water sports, Cycling routes, Local parks |
| Culinary Scene | Known for its restaurants and local cuisine, attracting food lovers and culinary tourists. | Local restaurants, Food markets, Culinary workshops, Gastronomy tours |
| Regional Transport Hub | Well-connected area for travelers with access to public transport, making it easy for visitors to explore nearby attractions. | Train station, Bus connections, Easy access to Fribourg, Links to Lausanne and Bern |
Understanding Airbnb License Requirements & STR Laws in Murten (2025)
While Murten, Fribourg, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Murten to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Murten (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murtenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sweet home Murten
Entire Place • 2 bedrooms
Old town house - remodeled (wheelchair accessible)
Entire Place • 2 bedrooms
Murten "Penthouse"
Entire Place • 3 bedrooms
Studio in Bauerndorf, near Murten
Private Room • N/A
The nice, little Ofenhaus 1750
Entire Place • 1 bedroom
Cozy 3 bedroom apartment in beautiful Murten.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Murten (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Murten based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Valérie | 2 | $50,289 | 23 | 4.96/5.0 |
| Regina | 1 | $24,031 | 10 | 5.00/5.0 |
| Eva | 2 | $17,763 | 48 | 4.96/5.0 |
| Franziska | 1 | $17,054 | 232 | 4.89/5.0 |
| Renate | 1 | $16,511 | 79 | 4.89/5.0 |
| Eliane | 1 | $15,462 | 53 | 4.94/5.0 |
| Skender | 1 | $13,676 | 10 | 4.50/5.0 |
| Alessia | 1 | $11,780 | 34 | 5.00/5.0 |
| Adriana | 1 | $9,905 | 23 | 4.96/5.0 |
| Brigit / Küsu | 1 | $8,858 | 408 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murten.
Dive Deeper: Advanced Murten STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murten. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurten Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murten
- The Murten Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Murten, Apartment/Condo properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
Murten Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murten
- The dominant room capacity in Murten is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.6% of the active Airbnb listings in Murten, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (4.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Murten.
Murten Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murten
- The most common guest capacity trend in Murten vacation rentals is listings accommodating 2 guests (28.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Murten STR market, accounting for 47.6% of listings.
- 19.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murten.
- On average, properties in Murten are equipped to host 2.6 guests.
Murten Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murten
- The most common availability pattern in Murten falls within the 271-366 days range, representing 61.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Murten (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Murten Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
52.9% of total
2 Nights
3 listings
17.6% of total
3 Nights
2 listings
11.8% of total
4-6 Nights
2 listings
11.8% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Murten is 1 Night, adopted by 52.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.5%) of the Murten Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.9% of Murten hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murten.
Murten Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
27.8% of total
Moderate
6 listings
33.3% of total
Firm
3 listings
16.7% of total
Strict
4 listings
22.2% of total
Cancellation Policy Insights for Murten
- The prevailing Airbnb cancellation policy trend in Murten is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (38.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Murten.
- Regularly review your cancellation policy against competitors and market demand shifts in Murten.
Murten STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Murten
- The overall average booking lead time for vacation rentals in Murten is 57 days.
- Guests book furthest in advance for stays during June (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Spring (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Murten.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Murten averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Murten (2025)
Amenity Prevalence
Amenity Insights for Murten
- Essential amenities in Murten that guests expect include: Wifi, Hot water, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murten: Wifi, Hot water, Heating.
- Prioritize adding missing essentials: Hot water, Heating.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murten to stay competitive.
Murten Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Murten
- The typical guest profile for Airbnb in Murten consists of a mix of domestic (42%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 42.0% of guests.
- Key international markets include Switzerland (42%) and France (20%).
- Top languages spoken are English (34.6%) followed by German (23.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Murten Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Rivière-Enverse | 16 | $6,903 | $667.87 | 40% |
| Lauterbrunnen | 532 | $6,565 | $539.43 | 53% |
| Les Clefs | 30 | $5,385 | $320.80 | 42% |
| Habkern | 13 | $5,060 | $351.78 | 46% |
| Zermatt | 745 | $4,917 | $483.84 | 47% |
| Grindelwald | 497 | $4,738 | $353.69 | 55% |
| Matten bei Interlaken | 57 | $4,695 | $307.57 | 58% |
| Interlaken | 303 | $4,480 | $314.40 | 54% |
| Iseltwald | 18 | $4,374 | $337.31 | 51% |
| Alpnach | 11 | $4,176 | $249.37 | 50% |