Airbnb Market Analytics, Statistics and Data in Saanen, Bern, Switzerland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Saanen? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Saanen:
How much do Airbnb hosts make on average per month in Saanen?
The short-term rental market in Saanen shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,421 per month
- Strong performing properties (top 25%) make $4,406 or more
- Best-in-class properties (top 10%) achieve $7,789+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,086
Revenue Variations by Month
Occupancy Rates Throughout the Year in Saanen
The market in Saanen shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 47% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Saanen
Daily rates in Saanen vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $305 per night
- Strong performing properties (top 25%) secure $547 or more
- Best-in-class properties (top 10%) pull in $1,099+ per night
- Entry-level properties (bottom 25%) earn around $195
Daily Rate Variations by Month
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Seasonality patterns in Saanen
Peak Season (February, August, July)
- Revenue peaks at $7003.41 per month
- Occupancy rates reach 53.29%
- Daily rates average $582.39
Shoulder Season
- Revenue averages $3537.81 per month
- Occupancy maintains 32.93%
- Daily rates hold at $526.77
Low Season (November, May, April)
- Revenue drops to $2014.08 per month
- Occupancy decreases to 20.39%
- Daily rates adjust to $433.70
Is it still profitable to do Airbnb in Saanen in 2025?
Yes! Saanen demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and strong monthly revenue averaging $3538 and The market's 153 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Saanen
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Saanen Village | Charming traditional Swiss village offering picturesque views and a rich cultural experience. Ideal for guests seeking a serene atmosphere and access to nature. | Saanen Church, Gstaad Ski Resort, Glacier 3000, Local shops and cafes, Hiking trails |
| Gstaad | Famous for its luxury chalets and upscale amenities, Gstaad is a sought-after destination for affluent travelers and winter sports enthusiasts. | Gstaad Palace, Promenade Gstaad, Gstaad Ski Area, Luxury shops and restaurants, Ski lessons and rentals |
| Saanenmöser | A beautiful mountain area with stunning scenery and access to winter sports, attracting outdoor lovers and ski enthusiasts. | Saanenmöser ski area, Hiking paths, Mountain biking trails, Scenic viewpoints |
| Turbach | A small, picturesque village with a peaceful atmosphere, ideal for those seeking relaxation and nature. | Traditional Swiss architecture, Hiking trails, Amazing panoramas, Local farms |
| Schönried | Offering direct access to the slopes and summer hiking trails, Schönried is perfect for active travelers and nature enthusiasts. | Schönried Ski Resort, Hiking trails, Scenic gondola rides, Restaurants with local cuisine |
| Gsteig | A quiet village that serves as a great base for enjoying the surrounding mountains and offers plenty of outdoor activities. | Nature hiking, Mountain climbing, Local cultural events, Peaceful scenery |
| Leissigen | Located by Lake Thun, Leissigen is a tranquil spot ideal for those looking to escape the hustle of larger towns while enjoying water activities. | Lake Thun, Water sports, Beautiful hiking trails, Local lakefront parks |
| Kandersteg | Known for its stunning alpine scenery and as a gateway to Oeschinen Lake, Kandersteg is perfect for adventurous tourists. | Oeschinen Lake, Kandersteg gondola, Alpine hiking, Scenic views, Local festivals |
Do you need a license for Airbnb in Saanen?
We recommend checking directly with Saanen's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Saanen
Charming apartment near Gstaad
Entire Place • 3 bedrooms
Sunny & Cosy Family Chalet
Entire Place • 4 bedrooms
Gstaad Chalet Orange
Entire Place • 3 bedrooms
Sunnehuus
Entire Place • 2 bedrooms
Chalet Rebhalde by Interhome
Entire Place • 6 bedrooms
Cozy 3 Bedroom Apartment in central Gstaad
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Saanen
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sonja - Interhome Group | 42 | $485,305 | 78 | 1.11/5.0 |
| Moriya Rockman | 12 | $239,096 | 79 | 2.46/5.0 |
| Nick | 3 | $219,303 | 148 | 4.97/5.0 |
| Arnold | 6 | $212,020 | 288 | 4.94/5.0 |
| Jesper Jorn Munch | 1 | $113,428 | 8 | 5.00/5.0 |
| Hotel | 2 | $104,168 | 5 | 2.50/5.0 |
| 122201306 | 3 | $96,214 | 0 | 0.00/5.0 |
| Georges | 1 | $95,431 | 19 | 4.95/5.0 |
| Claudia | 2 | $85,057 | 234 | 4.91/5.0 |
| Cesare | 1 | $84,134 | 7 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Saanen
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.5%), with apartment & condo and house properties comprising 95.5% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (4.6% combined)
Room Capacity Distribution
Analysis of 153 properties in Saanen shows that 3 bedrooms properties are most prevalent, making up 28.8% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 52.9% of all listings.
Key Insights
- Most common: 3 bedrooms (28.8%)
- Least common: 5+ bedrooms (5.9%)
- Market concentration: 52.9% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 153 properties in Saanen reveals that 6 guests properties dominate the market, representing 24.2% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 46.4% of the market.
Key Insights
- Most common capacity: 6 guests (24.2% of market)
- Least common capacity: 7 guests (3.9% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 46.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 153 properties in Saanen, the most common availability pattern is 271-366 days (69.9% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (34.6% of properties).
Key Insights
- Most common availability window: 271-366 days (69.9%)
- Most common booking duration: 1-30 days (34.6%)
- Properties with high availability (180+ days): 88.9%
- Properties with long-term bookings (180+ days): 12.4%
Minimum Stay Distributions
1 Night
21 listings
17.9% of total
2 Nights
19 listings
16.2% of total
3 Nights
17 listings
14.5% of total
4-6 Nights
38 listings
32.5% of total
7-29 Nights
12 listings
10.3% of total
30+ Nights
10 listings
8.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 34.1%
- Mid-length stays (4-6 nights) represent 32.5% of listings
- Monthly+ stays (8.5%) suggest a stable extended-stay market
- High market flexibility with 48.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
31 listings
23.5% of total
Super Strict 60 Days
6 listings
4.5% of total
Flexible
8 listings
6.1% of total
Moderate
16 listings
12.1% of total
Firm
26 listings
19.7% of total
Strict
45 listings
34.1% of total
Key Insights
- Strict is the preferred policy at 34.1% of listings
- The market shows a balanced distribution between guest-friendly (18.2%) and strict (53.8%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 4.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Feb, averaging 106 days
- Shortest booking windows are in Aug, May, Nov, averaging 66 days
- Winter shows the longest average booking window at 106 days, while Fall has the shortest at 71 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 106 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Nov when lead times are shortest
Popular Airbnb Amenities in Saanen
Below is the distribution of amenities across listings in Saanen:
Traveler Demographics
Key Insights
- Domestic travelers make up 38.3% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (16.8%) and France (13.5%)
- English is the top language at 44.6%, followed by French (22.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.8%
Recommendations
- Target marketing campaigns for Zürich and Basel markets
- Develop localized content for United States and France
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Saanen. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 517 | $7,184 | $550.44 | 54% |
| Matten bei Interlaken | 51 | $6,179 | $336.06 | 62% |
| Iseltwald | 14 | $5,849 | $364.85 | 57% |
| La Rivière-Enverse | 17 | $5,717 | $560.63 | 43% |
| Habkern | 13 | $5,548 | $345.96 | 54% |
| Niederried bei Interlaken | 10 | $5,456 | $501.82 | 36% |
| Riggisberg | 10 | $5,433 | $313.22 | 56% |
| Interlaken | 290 | $5,217 | $323.90 | 56% |
| Oberhofen am Thunersee | 24 | $4,946 | $267.05 | 56% |
| Grindelwald | 479 | $4,897 | $340.21 | 57% |
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