Brugg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Aargau, Switzerland
Is Airbnb profitable in Brugg in 2025? Explore comprehensive Airbnb analytics for Brugg, Aargau, Switzerland to uncover income potential. This 2025 STR market report for Brugg, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Brugg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brugg Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brugg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brugg (2025)
Understanding the monthly revenue variations for Airbnb listings in Brugg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brugg is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brugg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,749+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,710 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $980 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $628, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brugg
Brugg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brugg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brugg:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brugg
Average Daily Rate (ADR) Airbnb Trends in Brugg (2025)
Effective short term rental pricing strategy in Brugg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brugg typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $193+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Brugg
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Airbnb Seasonality Analysis & Trends in Brugg (2025)
Peak Season (July, October, August)
- Revenue averages $1,743 per month
- Occupancy rates average 45.6%
- Daily rates average $88
Shoulder Season
- Revenue averages $1,409 per month
- Occupancy maintains around 34.9%
- Daily rates hold near $105
Low Season (March, April, November)
- Revenue drops to average $943 per month
- Occupancy decreases to average 23.0%
- Daily rates adjust to average $110
Seasonality Insights for Brugg
- The Airbnb seasonality in Brugg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brugg's highest earning potential, with monthly revenues capable of climbing to $1,861, occupancy reaching a high of 49.1%, and ADRs peaking at $125.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $786, occupancy could drop to 19.8%, and ADRs may adjust down to $87.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brugg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brugg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brugg (2025)
Exploring the top neighborhoods for short-term rentals in Brugg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Brugg | Charming historic center featuring medieval architecture and picturesque streets. Ideal for tourists interested in culture, history, and local cuisine. | Brugg Castle, St. Peter's Church, old town streets, local cafes and bistros, the Aare River promenade |
| Vogelherd | Quiet residential area close to Brugg, perfect for families or those seeking a peaceful retreat. Close to nature with great hiking and biking trails. | nature trails, Vogelherd viewpoint, local parks, cycling paths, family-friendly atmosphere |
| Rhine Promenade | Scenic riverside area with beautiful views of the Rhine. Great for outdoor activities and romantic getaways. Ideal for guests seeking tranquility near the water. | Rhine River walks, outdoor cafes, water sports, natural beauty, picnic spots |
| Langenbruck | A serene suburb with access to green spaces and local amenities. Attractive for longer stays and families looking for comfort away from the city bustle. | local parks, community events, nature reserves, family-friendly neighborhoods, nearby dining options |
| Brugg Train Station Area | Conveniently located for travelers with easy access to public transport, making it ideal for visitors looking to explore Aargau and beyond. | public transport access, shopping areas, local eateries, easy day trips, business traveler friendly |
| Zurich-Baden Highway Area | Accessible location with proximity to major highways making it easy to travel to neighboring cities like Zurich and Baden. Attractive for road trip enthusiasts. | highway access, local shops, roadside dining options, scenic drives, day trip opportunities |
| Local Vineyards | Wineries surrounding Brugg offer a taste of Swiss wine culture, perfect for culinary tourism and guests seeking unique experiences. | vineyard tours, wine tastings, cultural experiences, gourmet dining options, scenic views |
| Cultural Events Venues | Areas that host cultural events and festivals throughout the year, attracting visitors interested in art, music, and local traditions. | local festivals, art exhibitions, concerts and performances, cultural workshops, community gatherings |
Understanding Airbnb License Requirements & STR Laws in Brugg (2025)
With 22% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Brugg. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brugg to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 22% licensed listings)
Top Performing Airbnb Properties in Brugg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bruggbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy Tiny House: Relaxen, Workspace, Netflix, Wifi
Entire Place • N/A
Cocooning high above the river
Private Room • 1 bedroom
Alicudi Island Time in the Attica
Private Room • 1 bedroom
Afrikafeeling in Okavango
Private Room • 1 bedroom
Old town room with nomad flair
Private Room • 1 bedroom
Stay in a gypsy caravan
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brugg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brugg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| BnB Flusshaus | 5 | $89,710 | 133 | 4.97/5.0 |
| Claudine | 1 | $43,084 | 19 | 5.00/5.0 |
| Adem | 13 | $22,472 | 55 | 4.11/5.0 |
| Maria | 2 | $15,391 | 23 | 4.55/5.0 |
| Host #16029403 | 2 | $10,767 | 611 | 4.96/5.0 |
| Sandra | 1 | $8,100 | 1 | N/A/5.0 |
| Host #429230709 | 1 | $2,852 | 2 | N/A/5.0 |
| Hometobe | 1 | $515 | 2 | N/A/5.0 |
| Siggi | 1 | $492 | 5 | 4.60/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brugg.
Dive Deeper: Advanced Brugg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brugg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrugg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brugg
- The Brugg Airbnb market composition is heavily skewed towards Private Room listings, which make up 59.3% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brugg, Apartment/Condo properties are the most common (59.3%), reflecting the local real estate landscape.
- Houses represent a significant 18.5% portion, catering likely to families or larger groups.
- The presence of 22.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Brugg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brugg
- The dominant room capacity in Brugg is 1 bedroom listings, making up 85.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 88.9% of the active Airbnb listings in Brugg, indicating a high concentration in these sizes.
- With over half the market (85.2%) consisting of studios or 1-bedroom units, Brugg is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Brugg.
Brugg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brugg
- The most common guest capacity trend in Brugg vacation rentals is listings accommodating 2 guests (37%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Brugg STR market, accounting for 55.5% of listings.
- A significant 51.8% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Brugg.
- Listings for large groups (6+ guests) are relatively rare (3.7%), potentially indicating an opportunity for hosts targeting this segment in Brugg.
- On average, properties in Brugg are equipped to host 2.4 guests.
Brugg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brugg
- The most common availability pattern in Brugg falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Brugg (48.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brugg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
53.8% of total
3 Nights
1 listings
3.8% of total
4-6 Nights
1 listings
3.8% of total
30+ Nights
10 listings
38.5% of total
Key Insights
- The most prevalent minimum stay requirement in Brugg is 1 Night, adopted by 53.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (38.5%) caters to monthly stays (30+ nights) in Brugg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 53.8% of Brugg hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 38.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brugg.
Brugg Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
18.5% of total
Moderate
8 listings
29.6% of total
Strict
14 listings
51.9% of total
Cancellation Policy Insights for Brugg
- The prevailing Airbnb cancellation policy trend in Brugg is Strict, used by 51.9% of listings.
- A majority (51.9%) of hosts in Brugg utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 51.9% market standard in Brugg.
- With 51.9% using Strict terms, this is a viable option in Brugg, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Brugg.
Brugg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brugg
- The overall average booking lead time for vacation rentals in Brugg is 31 days.
- Guests book furthest in advance for stays during June (average 181 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Brugg.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 181 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Brugg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brugg (2025)
Amenity Prevalence
Amenity Insights for Brugg
- Popular amenities like Wifi, Kitchen, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brugg to stay competitive.
Brugg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brugg
- The typical guest profile for Airbnb in Brugg consists of a mix of domestic (53%) and international guests, often arriving from nearby Zürich, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 53.3% of guests.
- Key international markets include Switzerland (53.3%) and United States (14.4%).
- Top languages spoken are English (36.4%) followed by German (20.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brugg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 532 | $6,565 | $539.43 | 53% |
| Habkern | 13 | $5,060 | $351.78 | 46% |
| Zermatt | 745 | $4,917 | $483.84 | 47% |
| Grindelwald | 497 | $4,738 | $353.69 | 55% |
| Matten bei Interlaken | 57 | $4,695 | $307.57 | 58% |
| Interlaken | 303 | $4,480 | $314.40 | 54% |
| Iseltwald | 18 | $4,374 | $337.31 | 51% |
| Alpnach | 11 | $4,176 | $249.37 | 50% |
| Bönigen | 31 | $4,009 | $256.42 | 63% |
| Brienz (BE) | 150 | $3,888 | $322.85 | 52% |