Ella Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Uva Province, Sri Lanka
Is Airbnb profitable in Ella in 2025? Explore comprehensive Airbnb analytics for Ella, Uva Province, Sri Lanka to uncover income potential. This 2025 STR market report for Ella, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 193 active listings.
Whether you're considering an Airbnb investment in Ella, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ella Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ella Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ella (2025)
Understanding the monthly revenue variations for Airbnb listings in Ella is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ella is typically April, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ella across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,125+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,171 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $494 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $177, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ella
Ella Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ella STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ella:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ella
Average Daily Rate (ADR) Airbnb Trends in Ella (2025)
Effective short term rental pricing strategy in Ella involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ella typically peaks in March and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $102+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $64 or more.
- Typical properties (Median) charge around $38 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Ella
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Airbnb Seasonality Analysis & Trends in Ella (2025)
Peak Season (April, January, February)
- Revenue averages $977 per month
- Occupancy rates average 47.3%
- Daily rates average $54
Shoulder Season
- Revenue averages $872 per month
- Occupancy maintains around 36.5%
- Daily rates hold near $52
Low Season (March, September, October)
- Revenue drops to average $635 per month
- Occupancy decreases to average 31.9%
- Daily rates adjust to average $52
Seasonality Insights for Ella
- The Airbnb seasonality in Ella shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ella's highest earning potential, with monthly revenues capable of climbing to $1,006, occupancy reaching a high of 53.4%, and ADRs peaking at $58.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $563, occupancy could drop to 25.4%, and ADRs may adjust down to $49.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ella.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ella seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ella (2025)
Exploring the top neighborhoods for short-term rentals in Ella? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Little Adam's Peak | A popular hiking location that offers breathtaking views of the surrounding mountains and tea plantations. It attracts nature lovers and adventure seekers who want to explore the beauty of Ella. | Little Adam's Peak, Ella Rock, Nine Arches Bridge, Tea Plantations, Ravana Falls |
| Ella Town | The heart of Ella, with vibrant markets, restaurants, and cafes. It's a hub for tourists looking for accommodation close to amenities and attractions. | Ella Railway Station, Ella Gap, Local markets, Cafes and restaurants, Buddhist temples |
| Ravana Falls | A stunning waterfall that is renowned for its natural beauty and mythological significance, perfect for visitors who enjoy nature and photography. | Ravana Falls, Nature trails, Scenic viewpoints |
| Nine Arches Bridge | An iconic bridge surrounded by lush greenery, famous for its architectural beauty and serves as a great spot for photography and exploration. | Nine Arches Bridge, Ella Rock, Tea Fields |
| Diyaluma Falls | One of the tallest waterfalls in Sri Lanka, Diyaluma offers breathtaking views and the chance for adventurous visitors to enjoy natural pools and hiking. | Diyaluma Falls, Hiking trails, Natural pools, Scenic views |
| Tea Plantations | The lush tea estates that surround Ella provide a serene atmosphere and a unique experience for tourists interested in Sri Lankan tea culture. | Tea factories, Tea tasting experiences, Scenic walks, Lush landscapes |
| Ella Rock | A favorite spot for trekking, Ella Rock offers challenging trails and panoramic views, attracting hikers and adventure enthusiasts. | Ella Rock, Hiking trails, Spectacular views |
| Poonagala Estate | A lesser-known gem for travelers seeking tranquility and scenic views, ideal for guests wanting a unique local experience away from the crowds. | Poonagala Estate, Tea plantations, Serene environment |
Understanding Airbnb License Requirements & STR Laws in Ella (2025)
While Ella, Uva Province, Sri Lanka currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ella to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ella (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ellabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cube @ Hideoutella Domes
Private Room • 1 bedroom
The Triangle Villa
Entire Place • 2 bedrooms
Saffron Cottage Ella - Hosted by Evangeline
Entire Place • 2 bedrooms
Bellaxy, cozy stay & a super BF
Private Room • 5 bedrooms
Eco Chalet With Private Pool - Tea Cabins
Entire Place • 1 bedroom
Ella Resort 98 Acres
Private Room • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ella (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ella based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lasitha | 11 | $188,277 | 720 | 4.43/5.0 |
| HideoutElla | 4 | $106,545 | 681 | 4.56/5.0 |
| Buddhi | 5 | $73,851 | 940 | 4.78/5.0 |
| Nuwan | 5 | $62,391 | 200 | 4.72/5.0 |
| Nishan | 2 | $53,403 | 186 | 4.82/5.0 |
| Dissanayake | 3 | $52,781 | 116 | 4.86/5.0 |
| Danushka | 3 | $45,453 | 183 | 4.81/5.0 |
| Anil | 4 | $41,115 | 909 | 4.87/5.0 |
| Saffron Cottage | 1 | $38,376 | 63 | 4.78/5.0 |
| Ishanka | 2 | $36,896 | 72 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ella.
Dive Deeper: Advanced Ella STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ella. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsElla Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ella
- The Ella Airbnb market composition is heavily skewed towards Private Room listings, which make up 77.2% of the 193 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ella, Hotel/Boutique properties are the most common (58%), reflecting the local real estate landscape.
- The presence of 58% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 3.6%) offer potential for unique stay experiences.
Ella Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ella
- The dominant room capacity in Ella is 1 bedroom listings, making up 60.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.6% of the active Airbnb listings in Ella, indicating a high concentration in these sizes.
- With over half the market (60.1%) consisting of studios or 1-bedroom units, Ella is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Ella.
Ella Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ella
- The most common guest capacity trend in Ella vacation rentals is listings accommodating 2 guests (41.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Ella STR market, accounting for 52.4% of listings.
- A significant 41.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Ella.
- 11.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ella.
- On average, properties in Ella are equipped to host 2.6 guests.
Ella Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ella
- The most common availability pattern in Ella falls within the 271-366 days range, representing 60.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Ella (34.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ella Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
166 listings
91.7% of total
2 Nights
6 listings
3.3% of total
30+ Nights
9 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Ella is 1 Night, adopted by 91.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.0%) of the Ella Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 91.7% of Ella hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ella.
Ella Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
99 listings
63.5% of total
Moderate
31 listings
19.9% of total
Firm
3 listings
1.9% of total
Strict
23 listings
14.7% of total
Cancellation Policy Insights for Ella
- The prevailing Airbnb cancellation policy trend in Ella is Flexible, used by 63.5% of listings.
- The market strongly favors guest-friendly terms, with 83.4% of listings offering Flexible or Moderate policies. This suggests guests in Ella may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 63.5% market standard in Ella.
- Given the high prevalence of Flexible policies (63.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 14.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ella.
Ella STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ella
- The overall average booking lead time for vacation rentals in Ella is 36 days.
- Guests book furthest in advance for stays during July (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (43 days avg.) sees the longest lead times, while Fall (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Ella.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Ella averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ella (2025)
Amenity Prevalence
Amenity Insights for Ella
- Essential amenities in Ella that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ella: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ella to stay competitive.
Ella Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ella
- The typical guest profile for Airbnb in Ella consists of predominantly international visitors (99%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 0.8% of guests.
- Key international markets include United Kingdom (20.9%) and Germany (19.7%).
- Top languages spoken are English (46.2%) followed by German (15.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ella Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kamburugamuwa | 10 | $3,185 | $482.39 | 28% |
| Ranna | 10 | $2,509 | $255.98 | 36% |
| Madampagama | 23 | $2,268 | $249.70 | 40% |
| Walgama | 52 | $2,177 | $129.25 | 52% |
| Mawella | 10 | $1,984 | $205.99 | 39% |
| Thiththagalla | 10 | $1,915 | $183.18 | 50% |
| Maberiyatenna | 16 | $1,889 | $444.63 | 28% |
| Rajgama | 30 | $1,872 | $167.42 | 36% |
| Goviyapana | 36 | $1,748 | $179.16 | 37% |
| Kathaluwa | 59 | $1,587 | $244.62 | 35% |