Airbnb Market Analytics, Statistics and Data in Gongju-si, South Chungcheong, South Korea
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Gongju-si? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Gongju-si:
How much do Airbnb hosts make on average per month in Gongju-si?
The short-term rental market in Gongju-si shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $909 per month
- Strong performing properties (top 25%) make $1,693 or more
- Best-in-class properties (top 10%) achieve $2,823+ monthly
- Entry-level properties (bottom 25%) typically earn around $475
Revenue Variations by Month
Occupancy Rates Throughout the Year in Gongju-si
The market in Gongju-si shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 22% occupancy rates
- Strong performing properties (top 25%) achieve 36% or higher
- Best-in-class properties (top 10%) reach 59%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Gongju-si
Daily rates in Gongju-si vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $120 per night
- Strong performing properties (top 25%) secure $198 or more
- Best-in-class properties (top 10%) pull in $268+ per night
- Entry-level properties (bottom 25%) earn around $77
Daily Rate Variations by Month
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Seasonality patterns in Gongju-si
Peak Season (November, May, October)
- Revenue peaks at $1565.88 per month
- Occupancy rates reach 36.21%
- Daily rates average $158.40
Shoulder Season
- Revenue averages $1311.84 per month
- Occupancy maintains 27.84%
- Daily rates hold at $141.69
Low Season (January, September, December)
- Revenue drops to $1088.62 per month
- Occupancy decreases to 21.60%
- Daily rates adjust to $124.04
Is it still profitable to do Airbnb in Gongju-si in 2025?
Yes! Gongju-si demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 28% and monthly revenue averaging $1312 and The market's 121 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Gongju-si
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Gongju Historic District | Home to ancient palaces, tombs, and cultural heritage sites. Ideal for tourists interested in history and Korean culture, providing a rich experience with easy access to historical landmarks. | Gongju National Museum, Tomb of King Muryeong, Gongsanseong Fortress, Magoksa Temple, Baekje Historic Areas |
| Gongju City Center | The bustling heart of Gongju with shops, restaurants, and local markets. Great for visitors wanting to experience everyday Korean life and convenience to public transport. | Gongju Traditional Market, Jonggak Park, Gongju Cultural Center, Café and dining spots, Gongju Bus Terminal |
| Daejeon Road | A major road connecting to Daejeon, offering easy access to both cities. Suitable for business travelers and those looking to explore beyond Gongju with numerous cafes and services. | Local eateries, Shopping districts, Convenient transport links to Daejeon |
| Gongju Riverfront | Scenic area along the river featuring parks and recreational facilities. Perfect for families and nature lovers who enjoy outdoor activities and leisure time by the water. | Bike trails, Walking paths, Riverside parks, Picnic areas |
| Magoksa | A peaceful area known for its beautiful temple and surrounding nature. Ideal for tourists seeking a tranquil getaway and spiritual experience. | Magoksa Temple, Hiking trails, Nature experiences, Cultural experiences |
| Beolleonguk | A group of scenic spots with picturesque views and local charm. Great for visitors looking for an escape into nature with cultural elements. | Local nature trails, Cultural experiences, Picturesque landscapes |
| Gongju University Area | Popular among students and young professionals, this area attracts a vibrant and youthful crowd. Ideal for hosting students and related events. | Gongju University, Student cafes and bars, Cultural activities, Events and festivals |
| Suam Cultural Village | A charming village showcasing traditional Korean architecture and lifestyle. A unique cultural experience for tourists looking to experience traditional Korea. | Traditional houses, Cultural workshops, Local artisan shops |
Do you need a license for Airbnb in Gongju-si?
We recommend checking directly with Gongju-si's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (17% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Gongju-si
![[Dokchae Hanok] Hongshi Art House with the warmth and art of Jemincheon](https://a0.muscache.com/im/pictures/miso/Hosting-829373903157961134/original/bfe5851c-8e29-4630-8258-b0793470c75f.jpeg)
[Dokchae Hanok] Hongshi Art House with the warmth and art of Jemincheon
Entire Place • 1 bedroom
Hilltop house on the hillside
Entire Place • 3 bedrooms
"slow stay" (Choncang # Healing # Rural Emotional Stay # Ozzy # Princess)
Entire Place • 1 bedroom
![[Okryong-dong Yard House] Cozy private house for group use # Additional charge incurred when using t](https://a0.muscache.com/im/pictures/miso/Hosting-559674613623945056/original/5091e0eb-054d-496b-bc48-b217758fe660.jpeg)
[Okryong-dong Yard House] Cozy private house for group use # Additional charge incurred when using t
Entire Place • 5 bedrooms
Cheongunjeong Pension, Jindalae
Private Room • 1 bedroom
![[Gongju Yeonga] # Hanok Stay # Private Pension # Warm Indoor](https://a0.muscache.com/im/pictures/b11d1065-64d3-427e-9db3-5826d81c8b76.jpg)
[Gongju Yeonga] # Hanok Stay # Private Pension # Warm Indoor
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Gongju-si
Additional analytics on vacation rental, real estate, short term rental data in Gongju-si
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (63.6%), with boutique & hotels and house properties comprising 87.6% of inventory
- Strong specialty sector (71.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo, unique stays segments (2.5% combined)
Room Capacity Distribution
Analysis of 121 properties in Gongju-si shows that 1 bedroom properties are most prevalent, making up 66.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 80.2% of all listings.
Key Insights
- Most common: 1 bedroom (66.1%)
- Least common: 5+ bedrooms (0.8%)
- Market concentration: 80.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 121 properties in Gongju-si reveals that 4 guests properties dominate the market, representing 31.4% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 52.9% of the market.
Key Insights
- Most common capacity: 4 guests (31.4% of market)
- Least common capacity: 3 guests (5% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 52.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 121 properties in Gongju-si, the most common availability pattern is 271-366 days (66.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (51.2% of properties).
Key Insights
- Most common availability window: 271-366 days (66.1%)
- Most common booking duration: 31-90 days (51.2%)
- Properties with high availability (180+ days): 81.0%
- Properties with long-term bookings (180+ days): 19.0%
Minimum Stay Distributions
1 Night
114 listings
99.1% of total
7-29 Nights
1 listings
0.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 99.1%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 99.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
8 listings
11.1% of total
Moderate
50 listings
69.4% of total
Firm
9 listings
12.5% of total
Strict
5 listings
6.9% of total
Key Insights
- Moderate is the preferred policy at 69.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 80.5% of the market
- Strong market consensus around Moderate policies
- Strict policies are least common at 6.9% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jan, May, averaging 26 days
- Shortest booking windows are in Jul, Nov, Dec, averaging 17 days
- Spring shows the longest average booking window at 24 days, while Fall has the shortest at 20 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 24 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Dec when lead times are shortest
Popular Airbnb Amenities in Gongju-si
Below is the distribution of amenities across listings in Gongju-si:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.6%) and Germany (1.8%)
- Korean is the top language at 53.8%, followed by English (34.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.3%
Recommendations
- Target marketing campaigns for Seoul and Daejeon markets
- Develop localized content for United States and Germany
- Prioritize Korean and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Gongju-si. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nomun-ri | 10 | $3,284 | $298.82 | 24% |
| Seorak-myeon | 11 | $3,111 | $205.05 | 36% |
| Wondeok-ri | 13 | $2,713 | $204.50 | 43% |
| Yeoju-si | 29 | $2,414 | $215.35 | 32% |
| Mugan-ri | 15 | $2,021 | $233.40 | 27% |
| Gapcheon-myeon | 11 | $1,983 | $146.28 | 45% |
| Gimpo-si | 30 | $1,937 | $116.63 | 48% |
| Seorak | 12 | $1,853 | $198.07 | 27% |
| Gui-myeon | 12 | $1,825 | $180.03 | 30% |
| Yangpyeong | 15 | $1,790 | $259.28 | 22% |
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