Sowon-myeon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Chungcheong Province, South Korea

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Sowon-myeon in 2025? Explore comprehensive Airbnb analytics for Sowon-myeon, South Chungcheong Province, South Korea to uncover income potential. This 2025 STR market report for Sowon-myeon, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.

Whether you're considering an Airbnb investment in Sowon-myeon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sowon-myeon Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Sowon-myeon Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$99
The average rental revenue earned for an occupied room per day in Sowon-myeon.
Occupancy Rate(?)
15.3%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$4,142
Typical annual income for an Airbnb listing in Sowon-myeon. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
10.0%
Positive growth (10.0%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Sowon-myeon.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Sowon-myeon.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
29
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Sowon-myeon (2025)

Understanding the monthly revenue variations for Airbnb listings in Sowon-myeon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sowon-myeon is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sowon-myeon across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,295+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $588 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $346 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $178, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sowon-myeon

Sowon-myeon Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Sowon-myeon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sowon-myeon:

  • Best-in-class properties (Top 10%) achieve 28%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 21% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 12%.
  • Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sowon-myeon

Average Daily Rate (ADR) Airbnb Trends in Sowon-myeon (2025)

Effective short term rental pricing strategy in Sowon-myeon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sowon-myeon typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $141+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $112 or more.
  • Typical properties (Median) charge around $82 per night.
  • Entry-level properties (Bottom 25%) earn around $62 per night.

Average Daily Rate (ADR) Trend by Month in Sowon-myeon

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Airbnb Seasonality Analysis & Trends in Sowon-myeon (2025)

Peak Season (May, October, November)
  • Revenue averages $777 per month
  • Occupancy rates average 20.6%
  • Daily rates average $93
Shoulder Season
  • Revenue averages $533 per month
  • Occupancy maintains around 15.7%
  • Daily rates hold near $98
Low Season (January, February, December)
  • Revenue drops to average $244 per month
  • Occupancy decreases to average 9.2%
  • Daily rates adjust to average $84

Seasonality Insights for Sowon-myeon

  • The Airbnb seasonality in Sowon-myeon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Sowon-myeon's highest earning potential, with monthly revenues capable of climbing to $846, occupancy reaching a high of 23.5%, and ADRs peaking at $107.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $213, occupancy could drop to 8.5%, and ADRs may adjust down to $81.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sowon-myeon.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Sowon-myeon seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Sowon-myeon (2025)

Exploring the top neighborhoods for short-term rentals in Sowon-myeon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Suwon
A historic city with a rich cultural heritage, Suwon attracts both domestic tourists and foreigners. Its famous fortress and vibrant food scene make it a great location for Airbnb hosts.
Hwaseong Fortress, Korean Folk Village, Suwon World Cup Stadium, Suwoncheon Stream, Gyeonggi-do Museum, Suwon Fish Market
Cheonan
As one of the largest cities in South Chungcheong Province, Cheonan offers a mix of urban convenience and cultural sites, making it a good option for travelers looking for variety.
Cheonan Oryong Sports Park, Cheonan Three-way Intersection Park, Arario Gallery, The Independence Hall of Korea, Daecheongho Lake Park, Peace Park
Asan
Famous for its hot springs and proximity to Seoul, Asan is popular among tourists seeking relaxation and wellness, offering opportunities for Airbnb hosting focused on wellness retreats.
Asan Spavis Water Park, Korean Traditional Tea House, Onyang Folk Museum, Asan Soft Center, Onyang Hot Springs, The Seonggok Jangsa Temple
Boryeong
Known for its beautiful beaches and the annual Mud Festival, Boryeong attracts many tourists seasonally, making it a peak spot for beachside Airbnb investments.
Daecheon Beach, Boryeong Mud Festival, Boryeong Sea Fishing Park, Boryeong Coal Museum, Gueongdo Island, Mokhuri Park
Gongju
Rich in history with many ancient tombs and sites, Gongju attracts cultural tourists and offers potential for unique Airbnb experiences in traditional settings.
Gongju Gongsanseong, Magoksa Temple, Seokjuseon Ancestral Hall, Gongju National Museum, Baebong Seonwon, Joseon Dynasty Tombs
Yesan
A serene area known for its natural beauty and agricultural tours. Yesan provides a more rural experience for visitors desiring peace and quiet in nature.
Yesan Agricultural Museum, Baebong Mountain, Yesan Hyanggyo, Gwangdeoksan Mountain, Seongamsa Temple, Bonghwangsa Temple
Nonsan
Home to historical and natural attractions, Nonsan offers unique Airbnb potential for those looking to host active travelers interested in nature and culture.
Nonsan National Museum, Gogang Elementary School, Nonsan Strawberry Farm, Gwangju Mountain, Nonsan Park, Daejeon Gureop Park
Taean
Famous for its beautiful coastline and marine parks, Taean draws many tourists, especially in summer for beach activities, making it ideal for vacation rentals.
Taean Haean National Park, Kkotji Beach, Mallipo Beach, Oeryeong Island, Sanghwawon, Taean Tulip Park

Understanding Airbnb License Requirements & STR Laws in Sowon-myeon (2025)

With 14% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Sowon-myeon. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sowon-myeon to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 14% licensed listings)

Top Performing Airbnb Properties in Sowon-myeon (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Sowon-myeonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Safe Sook Room, Room 201, run by a former firefighter

Safe Sook Room, Room 201, run by a former firefighter

Entire Place • 1 bedroom

$15,551
Revenue
30.0%
Occupancy
$111.77
Daily Rate
Safe Sook Room, Room 101, run by a former firefighter

Safe Sook Room, Room 101, run by a former firefighter

Entire Place • 1 bedroom

$13,918
Revenue
22.9%
Occupancy
$104.50
Daily Rate
Safe Sook Room, Room 203, run by a former firefighter

Safe Sook Room, Room 203, run by a former firefighter

Entire Place • 1 bedroom

$13,859
Revenue
30.7%
Occupancy
$113.43
Daily Rate
오션뷰 전망으로 힐링 가능한 객실, 별채1(2층)

오션뷰 전망으로 힐링 가능한 객실, 별채1(2층)

Entire Place • 1 bedroom

$10,992
Revenue
24.4%
Occupancy
$155.83
Daily Rate
탁 트인 바다 앞 모던하고 감성적인 숙소

탁 트인 바다 앞 모던하고 감성적인 숙소

Entire Place • N/A

$7,341
Revenue
31.5%
Occupancy
$244.41
Daily Rate
개별바베큐 가능한 객실, 별채2

개별바베큐 가능한 객실, 별채2

Entire Place • N/A

$6,509
Revenue
21.8%
Occupancy
$104.22
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Sowon-myeon (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Sowon-myeon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Ddnayo7$60,942222.07/5.0
Host #4903860212$17,50100.00/5.0
Onda5$15,724344.03/5.0
Yeoone6$7,9411884.72/5.0
Host #4581515191$7,34100.00/5.0
Onda5$6,113111.94/5.0
Onda3$4,566324.49/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sowon-myeon.

Dive Deeper: Advanced Sowon-myeon STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sowon-myeon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sowon-myeon Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sowon-myeon

  • The Sowon-myeon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 29 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Sowon-myeon, Hotel/Boutique properties are the most common (100%), reflecting the local real estate landscape.
  • The presence of 100% Hotel/Boutique listings indicates integration with traditional hospitality.

Sowon-myeon Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sowon-myeon

  • The dominant room capacity in Sowon-myeon is 1 bedroom listings, making up 75.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • With over half the market (75.9%) consisting of studios or 1-bedroom units, Sowon-myeon is particularly well-suited for individuals or couples.

Sowon-myeon Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sowon-myeon

  • The most common guest capacity trend in Sowon-myeon vacation rentals is listings accommodating 6 guests (51.7%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 5 guests dominate the Sowon-myeon STR market, accounting for 65.5% of listings.
  • 65.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sowon-myeon.
  • On average, properties in Sowon-myeon are equipped to host 5.7 guests.

Sowon-myeon Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sowon-myeon

  • The most common availability pattern in Sowon-myeon falls within the 271-366 days range, representing 89.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Sowon-myeon (51.7%), reflecting common guest stay durations or potential owner blocking patterns.

Sowon-myeon Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (100%)

1 Night

29 listings

100% of total

Key Insights

  • The most prevalent minimum stay requirement in Sowon-myeon is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Sowon-myeon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 100% of Sowon-myeon hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sowon-myeon.

Sowon-myeon Airbnb Cancellation Policy Trends Analysis (2025)

Moderate (68.4%)

Moderate

13 listings

68.4% of total

Strict (31.6%)

Strict

6 listings

31.6% of total

Cancellation Policy Insights for Sowon-myeon

  • The prevailing Airbnb cancellation policy trend in Sowon-myeon is Moderate, used by 68.4% of listings.
  • There's a relatively balanced mix between guest-friendly (68.4%) and stricter (31.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 68.4% market standard in Sowon-myeon.
  • With 31.6% using Strict terms, this is a viable option in Sowon-myeon, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sowon-myeon.

Sowon-myeon STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Sowon-myeon

  • The overall average booking lead time for vacation rentals in Sowon-myeon is 16 days.
  • Guests book furthest in advance for stays during November (average 31 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 7 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (25 days avg.) sees the longest lead times, while Winter (11 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Sowon-myeon.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 31 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 25 days) to capture early planners.
  • Monitor your own booking lead times against these Sowon-myeon averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Sowon-myeon (2025)

Amenity Prevalence

Amenity Insights for Sowon-myeon

  • Essential amenities in Sowon-myeon that guests expect include: BBQ grill, Air conditioning, Dishes and silverware, Heating, Kitchen, TV, Refrigerator, Hot water, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Sowon-myeon: BBQ grill, Air conditioning, Dishes and silverware, Heating, Kitchen, TV, Refrigerator, Hot water, Free parking on premises.
  • Consider adding popular differentiators like Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Sowon-myeon to stay competitive.

Sowon-myeon Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sowon-myeon

  • The typical guest profile for Airbnb in Sowon-myeon consists of primarily domestic travelers (89%), often arriving from nearby Seoul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Korean or English.
  • Domestic travelers account for 88.9% of guests.
  • Key international markets include South Korea (88.9%) and Belgium (5.6%).
  • Top languages spoken are Korean (60%) followed by English (30%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Seoul and Cheongju-si.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Sowon-myeon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Wondeok-ri13$2,623$204.7240%
Nomun-ri10$2,592$293.0521%
Seorak-myeon11$2,503$189.5435%
Yeoju-si28$2,169$217.2730%
Homyeong-ri24$2,126$345.3428%
Yangpyeong-gun13$1,962$234.6030%
Mugan-ri15$1,923$218.0826%
Seorak10$1,744$190.4030%
Gimpo-si30$1,699$113.5646%
Gui-myeon12$1,626$181.8729%

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